Cure Cancer Starter is a Kickstarter for cancer research that joins cancer researchers and cancer patients, their friends, families and supporters in a unique community to cure cancer in our lifetime.

1. Cancer Research Crowdfunding Platform
for
Comprehensive Cancer Centers
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2. Agenda
• Cure Cancer Starter Team.
• Martin’s Ride To Cure Cancer.
• Cure Cancer Starter Idea.
• How Idea Could Work.
• Describe Benefits.
• Map Next Steps.
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3. Cure Cancer Starter Team
Martin Smith Jon Jordan Tonia Zampieri
Cancer Survivor, CEO & Founder Founder
Marketing Director, Atlantic BT I Heart Charity
Atlantic BT Entrepreneur, Angel Entrepreneur behind
12 Years Internet Investor, Atlantic BT M Generation mobile
marketing is Largest Web & apps and ten years of
experience, started 4 Software fund raising for
companies, 20 years Development firm in 501c3 nonprofits.
with CPG such as Raleigh
P&G, M&M/Mars. On LinkedIn
On LinkedIn
On LinkedIn http://www.linkedin.
http://www.linkedin. com/in/toniaz
http://www.linkedin. com/pub/jon-
com/in/martysmith1 jordan/0/619/459
980vc
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4. Martin’s Ride Success
• Martin’s Ride Summer of 2010.
• Raised $27,000 for cancer
research.
• Fans and Donors followed
progress via Bleeper &
Internet.
• Met and rode with other
cancer survivors.
• Had an amazing journey.
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5. Martin’s Ride’s Failure
• Martin’s Ride wasn’t “How can we consistently
sustainable:
– Not going to make that ride raise $1M or more
again. annually for cancer
– Spent $40,000 to raise research.”
$30,00.
– Like all “events” network - Question Martin asked
effect is muted (marketing during chemo after Martin’s
stops with end of event). Ride To Cure Cancer.
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6. Magic of Internet’s Network Effect
Magic of achieving
more with less.
Network value = square its members. Metcalf’s Law
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7. Social Media Network Effect
Platform helps all involved.
Sum greater than parts to Google.
Contribute in
+ Other
Comprehensive
Cancer Centers Benefit From
+ Other
Comprehensive
Cancer Centers
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8. Crowdfunding Happening NOW!
$500,00 for Sandy $103,165 for Cancer
Relief Research (so far)
http://www.indiegogo.
com/icancervirus
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9. Joins 2 Communities
Doctors & Cancer Supporters
Researchers
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10. Idea:
Create A Crowdfunding Platform Exclusively For
Comprehensive Cancer Centers:
• Harness power Internet to support cancer research:
– Donations go directly to research donors care about.
– Small thank you gifts help donors feel involved (similar to
KickStarter “perks”).
– Donors feel empowered by participation.
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11. • How does Cure Cancer Starter Work?
– Each Cancer Center has significant area within the
platform where:
• Doctors create “campaigns” sharing research with
potential supporters (we will help create campaigns
at first).
• Supporters follow Cancer Centers, Researchers and
Research.
• Supporters earn social capital, badges and other
recognition for support.
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12. Rough Example Cancer Center Home Page
Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.
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13. Rough Example of Campaign Page
Note: UNC is shown but any comprehensive cancer center can use Cure Cancer Starter.
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14. Funding: Story of Cancer Trust
• Martin’s estate creates a million dollar Duncan Smith &
Elizabeth Martin Story of Cancer Trust.
• Trust to fund new ways to use technology to help cancer
patients, doctors, researchers and administrators.
• All costs associated with developing, implementing and
maintaining Cure Cancer Starter covered by trust.
• Jon Jordan, CEO Atlantic BT will help create Cure Cancer
Starter and manage digital assets going forward.
• A board will be established.
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15. • Benefits
– New “crowdfunding” source of research
revenue.
– Costs are low (time to create campaigns
only no cash ever due to trust).
– Helps Cancer Centers compete for Google
listings, traffic and donations they bring (see
chart on next page).
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16. Cure Cancer Starter Benefits: Help Cancer Centers
Compete for Google Listings, Traffic and Donations.
Who PageRank FB Likes Links In Traffic Pages In
Rank Google
(lower
better)
UNC 6 2,049 152 281,652 10,800
Duke 6 1,728 22 4.9M 2,540
LiveStrong 6 1,692 5,330 16,661 15,600
Jimmy V 6 15,616 557 3.6M 1,560
Wake 5 3,057 985 55,709 252
Komen 7 641,246 10,150 16,282 710,000
Komen Success = Marketing organization so
focused on FB Likes and Links In from
User Generated Content (UGC).
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17. • Each Cancer Center Will Need To:
– Provide a project liaison (seed proxy to one group to
speak for all).
– Provide research campaign information.
– Provide technical liaison.
– Provide logo use standards/other terms.
– Review and approve:
• Functional specifications.
• Alpha with punch list
• Friends and family beta.
• Live to public.
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18. • Key Acceptance Milestones
– March 13th - Collect 5 - 10 cancer research campaigns
support information.
• Work with each Comprehensive Cancer Centers to
develop creative and scientific copy, videos and other
materials needed to support campaigns.
• Atlantic BT Curates content into beta by March 20th.
– Mach 20th - Comprehensive Cancer Centers “see” working
Alpha version.
• Comprehensive Cancer Center Approval required
before alpha is pushed to Friends and Family beta.
• Create “punch list” of bugs and fixes by priority.
– April 1st = Friends and Family beta.
– April 17th – Live (no press, no search engines).
– April 20th – Release To Press and search engines.
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19. • Key Creation Milestones
– January 1st – 5 Basic Letters of Intent from Cancer
Centers.
– February 1st - Create and share detailed functional
specifications.
– February 14th - Curate feedback into final working
Agile framework by Valentine’s Day (2.14).
– February 15th - Begin platform design and
programming.
– March 13 information for first 5 – 10 campaigns due.
– March 20th Cancer Centers Beta View.
– April 1st = Friends and Family Beta.
– April 17th = Live (no search engines yet).
– April 20th = Press & Search Engines.
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20. • Needed To Start:
– Letters of Intent from 5 Comprehensive
Cancer Centers.
– Understand data integration issues:
• Blackbaud, Convio or Other?
• Understand how create email drip campaigns?
• How tag Cure Cancer Starter donors so easily
segmented?
• Discover how integrate Cure Cancer Starter into
other donation drive campaigns?
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