Flipbook for film260 by CSGC

1. Crowdfunding
Everything you need to know
A flipbook by
CSGC

2. Crowdfunding
has gained a lot
of attention
since the
development of
web 2.0 and
internet
mediated
platforms.
Why Crowdfunding?

3. Despite Being a digitally integral
service, it is still a peer
based community and
word of mouth can make the
difference in the success of
your campaign.

4. Friends, family and local website traffic play a big
part in the stirring up of early interest.
An early push by the people close to you can inspire
others to follow

5. Sharing updates early
and often shows
people you’re working.
In fact more Facebook
friends the better.
A study found that having
more than 1,000 friends on
Facebook will boost your
odds of a successful venture
by 40%

6. Including a
promotional video
can
increase
your
chances
of getting funded
by 26%

7. Spellign
errors
don’t help.
Typos will
reduce your
odds of
getting
funded by
13%.

8. Estimates
show that
over a million
projects were
funded in
2012
Worth more than
$2.7 billion

9. While Kickstarter is
the most
popular
platform
in North
America
there are many
other viable
options.
This includes: IndieGogo,
CrowdFunder, RocketHub,
FundAnything and
GogetFunding.

10. There are some more specialized options such as Sellaband,
which is aimed at artists looking to raise funds for music production.

11. Should you wish an
international
development
opportunity, there is Kiva or
CrowdBaron.

12. Depending on your
outlook the different
providers give
alternative
models.

13. While Kickstarter follows the “all-or-nothing” scenario.
Others such as Rockethub and IndieGoGo use an “all-and-
more” model whereby fundraisers may keep all donations even if
the goal isn’t achieved in exchange for higher service rates.

14. The most successful
ventures to date include a
video game known as
Star citizen
@
$43,851,315
with a target of $500,000

15. A smart-watch known as
Pebble @
$10,255,845
with a target of $100,000
and the
OUYA video
game
console @
$8,596,474
with a target of
$950,000.

16. While the lucky some have made millions
the average successful campaign on
Kickstarter raises under $10,000.

17. Smartphone the Ubuntu Edge, set the
highest target of any crowdfunded
project to date, attempting to raise
$32,000,000 over a one month period.

18. Boasting incredible specs the Edge
made a valiant effort @ $12,809,906 but
fell short. Have realistic
expectations and set
an attainable goal.

19. Remember most platforms take 3 – 9%
commission and to budget for this in your
objective.

20. Thank you for Reading!
Most importantly, stick with it! You can learn a lot from even
a failed campaign, and always take the good with the bad.

21. References
“List of highest funded crowdfunding projects”
Wikimedia Foundation, Inc. May 19 2014
http://en.wikipedia.org/wiki/List_of_highest_funded_
crowdfunding_projects
“Friends, Family, and the Flat World: The Geography
of Crowdfunding” By Ajay Agrawal, Christian
Catalini, Avi Goldfarb, June 6, 2011-
https://www.law.northwestern.edu/researchfaculty/
searlecenter/workingpapers/documents/AgrawalC
ataliniGoldfarb.pdf
“The Dynamics of Crowdfunding: An Exploratory
Study” By Ethan Mollick , Journal of Business
Venturing, V29,i1, January 2014-
http://www.sciencedirect.com/science/article/pii/S
088390261300058
“10 Fun Facts About Crowdfunding” By Punit Arora-
www.entrepreneur.com/article/230252

22. Image Sources
Google Advanced Search labeled for Reuse with Modification.
Clip Art.
www.flickr.com
“Wolf!” By Laurel F, flickr
“Wolves like us” By Max, flickr
“Timber Wolves Fighting” By Martin Cathrae, flickr
“Wolf Tracks” By Michael, flickr
“The Herd” By www.LKGPhoto.com, flickr
“Elephants in a line – Chobe Safari – Botswana” By Alex Berger, flickr
“flock of birds” By Duncan Rawlinson, flickr
“IMGP5453” By Bill Benzon, flickr
“Traydor.” and “Timber Wolves.” By Reuel Mark Delez, flickr
“Eye Contact” and “Brat’ja" By Nomadic Lass, flickr
“Wolf with bone” and “Little wolf” By Tambako The Jaguar, flickr