The document summarizes a presentation on social media fundraising. It includes introductions of three panelists who will discuss mobilizing supporters, donor retention, and Google Grants. The presentation covers why social fundraising is important due to the rise of social media and online giving. It emphasizes using storytelling and engaging content to mobilize supporters and attract donors. The panel discussion provides tips on segmenting and scaling relationships with donors through social channels and how to find new supporters through paid search on Google.
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $216 million through the power of social media.
Lisa Hoffman, Nonprofit Consultant
Whether your organization is new to individual fundraising, or has an established program, you will learn tactics and techniques critical to success in this interactive workshop. Lisa will approach the topic from a continuum perspective, beginning with finding new donors, and concluding with exquisite stewardship once they have given."
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $216 million through the power of social media.
Lisa Hoffman, Nonprofit Consultant
Whether your organization is new to individual fundraising, or has an established program, you will learn tactics and techniques critical to success in this interactive workshop. Lisa will approach the topic from a continuum perspective, beginning with finding new donors, and concluding with exquisite stewardship once they have given."
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012Ignited Fundraising
Slides from October 10, 2012 Nonprofit Day 2012 hosted by Nonprofit Partnership in Erie, PA. Handouts reference in the session can be accessed via the Dropbox link posted in the slides.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Board members often don’t want to ask for funds, but when it comes to raising friends for your organization, most of them are eager. But, do they know how to tell your story? Here are some things board members can do:
• Develop their own 30-second elevator speech about your organization
• Present “just the facts, ma’am” fact sheet to a local business person
• Speak with passion about your organization to potential donors
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012Ignited Fundraising
Slides from October 10, 2012 Nonprofit Day 2012 hosted by Nonprofit Partnership in Erie, PA. Handouts reference in the session can be accessed via the Dropbox link posted in the slides.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Board members often don’t want to ask for funds, but when it comes to raising friends for your organization, most of them are eager. But, do they know how to tell your story? Here are some things board members can do:
• Develop their own 30-second elevator speech about your organization
• Present “just the facts, ma’am” fact sheet to a local business person
• Speak with passion about your organization to potential donors
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $225 million through harnessing the power of social media.
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $225 million through harnessing the power of social media.
theONEgroup brings years of successful private-sector and social-sector experience to organizations and their staff, helping them plan better, execute better, achieve organizational goals, reach personal goals, and create the right culture for sustained success – your own and others’.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
Unlocking the True Value of Social Media Holly Ross
Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Today’s Agenda
1. Introductions
2. Why Social Fundraising? Dave Boyce
3. Storytelling CEO, Fundly
/davidjboyce1
4. Take it to the Panel
• Mobilizing
• Donor Retention
• Google Grants
5. Q&A
3. Introductions Topic: Mobilizing
Darian Rodriguez Heyman
Co-Producer
Social Media for Nonprofits
/dheyman
Co-founder of Social Media for Nonprofits conference series and
Advancing Social Impact blog on Skoll Foundation’s Social Edge.
Recently released book: Nonprofit Management 101
Served as Executive Director of Craigslist Foundation for five years.
Launched Nonprofit Boot Camp, the Environmental Nonprofit Network, and
the Next Generation Leadership Forum.
Public speaker that provides strategy, messaging, and fundraising
consulting for nonprofits and green economy organizations.
4. Introductions Topic: Donor Retention
Jeff Riddle
Managing Director of East Coast Ops
ReTargeter
/thegivegive
Founder of Riddle & Company, a relationship strategy firm which was
sold to ReTargeter.
Award winning and record breaking sales professional with specialization
in acquisition and retention strategies.
Recently featured as a leader of his generation in Dr. Sheila Murray
Bethel’s book release, A New Breed of Leader.
Consultant to US companies in both the private and non-profit sectors on
successful relationships building.
Experience in SMB marketing services, nonprofit, and software.
5. Introductions Topic: Google Grants
Eric Facas
Founder & CEO
MediaCause
/ericfacas
Founder and CEO of Mediacause.org, a non-profit that helps non-profits
and international NGOs with their search marketing and social media by
connecting them to skilled volunteers.
Online marketing strategist and advertising sales exec for 10+ years.
Co-founder and Advisor of digital ad agency, ethology.
Served Google’s premium ad sales team, where he was responsible for
managing the company’s relationships with the largest search marketing
agencies in the US.
7. $300 Billion
donated by individuals each year in the US
Source: 2008 Chronicle of Philanthropy
8. Online Giving is on the Rise
13% 35-55%
online giving growth rate
increase over past year
Source: 2010 Blackbaud, 2010 Giving USA
n.b.: “large” non-profits growing online giving at 55%
14. Take it to the Panel
Topic: Mobilizing
What role does content play in Darian
engaging and mobilizing a Rodriguez
supporter base? Heyman
/dheyman
Top takeaways…
• Embrace the Kevin Bacon Effect:
Compelling + Concise + Credible =
Contagious
• Avoid the Empty Store Effect: Plan
Before You Leap
15. Take it to the Panel
Topic: Donor Retention
How do we use social channels Jeff Riddle
to attract, convert, and retain /thegivegive
donors?
Top takeaways…
• Relationships first, transactions second
• Not all relationship are created equal – SEGMENT!
• Scale from effectiveness
16. Take it to the Panel
Topic: Google Grants
What is the best way to find new Eric Facas
supporters once the right content and /ericfacas
engagement funnels are set up?
Top takeaways…
• Sign up! Go to Google.com/grants
• No one searches for a nonprofit to donate to
• The long tail is a big opportunity
• Improve CTR, improve Quality Score Measure then test
• This opportunity is worth your investment
18. Fundly – We Can Help!
- $230M raised to date
- Small and large nonprofits in the US
- Schools, education, sports, and faith-based groups
- Social Ninja Program
- Need help? Fundly’s Social Ninjas are ready!
Follow us! Questions?
/fundly info@fundly.com
Editor's Notes
• Introductions to our Panelists• Why Social Fundraising?• How storytelling converts visitors into supporters and donors• Take it to the panel - Mobilize your donors and supporters into active fundraisers - Retain your donors and increase their lifetime value using Facebook - Properly leverage your organization and employee assets to accelerate growth via Facebook and other social channels• Access $10,000 per month in Google Grants ad spending
Co-founded Social Media for Nonprofits conference series last year and the Advancing Social Impact blog on Skoll Foundation’s Social Edge.Served as Executive Director of CraigslistFoundation for five years. During that time, launched programs such as the Nonprofit Boot Camp, the Environmental Nonprofit Network, and the Next Generation Leadership Forum.Recent book release: Nonprofit Management 101-- A Complete and Practical Guide for Leaders and Professionals.Current public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.
Founder of relationship strategy firm Riddle & Company, which was sold to ReTargeter, an advertising technology company.Award winning and record breaking sales professional with specialization in acquisition and retention strategies. Recently featured as a leader of his generation in best selling author Dr. Sheila Murray Bethel’s book release; A New Breed of Leader. Consultantto US companies in both the private and non-profit sectors on how to build successful relationships with clients and partners in the 21st century.Experience in SMB marketing services, non-profit, entertainment, and software.
Founder and CEO of Mediacause.org, a non-profit that helps other non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers. Online marketing strategist and advertising sales exec for over 10years.Co-founder of a digital ad agency, ethology, where he now serves as an advisor. Served on Google’s premium ad sales team, in several rolesincluding SEM Channel Manager, where he was responsible for managing the company’s relationships with the largest search marketing agencies in the US.
Personal emailsPersonal tweetsPersonal facebook postsPersonal photosFacesPeopleVolunteers!!!!!!!!!!
Continuing around the subject of Storytelling…Mobilizing.[ASK DARIAN]:What role does content play in engaging and mobilizing a supporter base?
Donor Retention.[ASK JEFF]:How do we use social channels to attract, convert, and retain donors?
Google Grants.[ASK ERIC]: What is the best way to find new supporters once the right content and engagement funnels are set up?