Scoop.it is a content curation platform that allows users to create magazine-style feeds on specific topics or keywords by aggregating content from across the social web. The document discusses the author's experience using Scoop.it over two years to build several topic-specific feeds, gaining over 70,000 views, 5,000 followers, and 30,000 reactions. Each feed contributed in different ways, with some gaining more followers faster or generating more views or reactions per post on average. The conclusion is that Scoop.it helps strengthen overall content marketing efforts by facilitating curation and distribution across networks.

1. Scoop.it & Content Curation
Marty Smith
http://www.scoop.it/u/martin-marty-smith
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2. Scoop.it & Content Marketing
• What is Scoop.it?
• Scoop.it Revolutions:
– Overview.
– Scoops To Views.
– Scoops To Followers.
– Scoops To Daily Averages (views).
– Scoops to Reactions
• Content Marketing Conclusions
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3. What Is Scoop.it
• Curation tool capable of
crawling social web
based on specific
keywords.
• Watch and curate social
web into magazine-like
feeds.
• Share feeds with other
social nets such as
Pinterest, LinkedIn and
Twitter.
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4. Scoop.it Revolutions
• Overview
– Started using Scoop.it in 2011.
– Created Curation Revolution First.
– Followed with BI Revolution, Design Revolution,
Social Marketing Revolution, Ecom Revolution,
Thank You Revolution and Contests and Games
Revolution.
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9. Scoop.it Content Marketing Summary
• Scoop.it is a great content marketing platform:
– Produced over 70,000 views in 2 years.
– Almost 5,000 followers.
– Almost 1 follower per scoop.
– More than 30,000 reactions.
• Twitter
– Less efficient than Scoop.it, but…
• Scoop.it & Twitter help each other.
• Not an either or but a Scoop.it AND situation.
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10. Summary
• Data shows each feed makes different contributions:
– Curation Revolution = oldest feed, highest daily
average views (397 followers)
– Contest & Games = newest feed and fastest
growing (with 689 followers).
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11. Summary
• Data shows each feed has different contributions:
– Games and Startups have the most followers
(Games 689, Startup Revolution 2,800).
– Social Marketing Revolution gets the most
reactions per scoop (17.32 reactions per scoop
with overall average at 8, so 225% over).
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12. Summary
• Data shows each feed has different contributions:
– Design Revolution get the most views per scoop
(reinforcing the visual marketing trend we’ve seen)
with 39 views per Scoop vs. overall average of 16 or
245% above).
• Conclusion
– Scoop.it helps weave a tapestry that makes your
content marketing efforts stronger boosting followers,
curation efficiency and providing valuable data to help
drive your content marketing.
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