Martin Smith had the idea to create Cancer Trust after participating in a bicycle ride that raised money for cancer research. The goal is to use crowdfunding and the internet to raise $1 million annually for cancer research. Cancer Trust plans to launch Cure Cancer Starter, the first crowdfunding platform dedicated to cancer research funding. They are partnering with UNC and need help from UNC to create research campaigns and recruit a board in order to launch Cure Cancer Starter by the end of the year.

1. Story Of Cancer Trust
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2. Goal & Mission
Use technology and the Internet to create $1M in new cancer
research donations annually.
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3. Founding
Returning from Martin’s Ride To Cure Cancer, a bicycle ride across
America, that raised $30,000 for cancer research at Duke, Internet
marketer and entrepreneur Martin Smith thought about how to use
the web and technology to create a new source of cancer research
funding.
Story of Cancer Trust idea was born.
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4. 3 Ideas: Cure Cancer Starter Is First
Cure Cancer Starter
Cure Cancer Store Cancer Samurai
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5. Cure Cancer Starter Team
Martin Smith Tonia Zampieri Jon Jordan
Marketing Director, Founder CEO
Atlantic BT I Heart Charity Atlantic BT
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6. Cure Cancer Starter Platform
• Crowdfunding Platform.
• Dedicated to cancer research funding.
• $1.5B raised last year via crowdfunding.
• Crowdfunding HOT (KickStarter, Indigogo, Kiva).
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7. Idea
Partner with UNC to create first crowdfunding platform dedicated
to cancer research funding.
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8. Need UNC’s Help
* Create campaigns for research projects.
* Create a diversified board.
* Help Internet marketers and entrepreneurs understand how to help.
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9. Story Of Cancer Trust & Cure Cancer Starter
* Have funding to create Minimal Viable Product (MVP).
* Have technical expertise needed to create platform.
* Have Internet marketing expertise needed.
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10. Benefits
• Sustainable benefits from social campaigns:
• Donor list growth.
• Increased brand awareness (attract researchers, retain
researches).
• New low cost funding source.
• Great PR reinforcing UNC cancer research brand leadership.
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11. Next Steps
• Create Cure Cancer Starter by end of the year.
• Recruit board.
• Define how UNC can help.
• Next meeting?
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12. Contact Information
• Tonia Zamperia 919.609.5206,
email: ToniaZ@gmail.com
• Martin Smith 919.360.1224,
email: Maritn.Smith@Atlanticbt.com
email: MartinSellingzoe@Aol.com
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