Originally presented at the Social Media Integration Conference in Atlanta, Nick Westergaard outlines six lessons learned about social media use in advocacy campaigns ranging from politics to public initiatives and issues. Learn more at NickWestergaard.com
Google was created in 1998 by Larry Page and Sergey Brin to organize the world's information. It provides many products and services including web search, Google Chrome, Gmail, Google Maps, YouTube, and Android. Google aims to focus on the user and provide fast and democratic access to information from anywhere without needing to do evil or charge for basic services.
For those of you that wonder what I do for my day job- or are wondering how we help partners at Mimecast- here is my recent presentation on our new Customer Community, Social Media tips for Partners and Events ideas.
Presentation given in Sofia by Christophe Ginisty on April 29th, 2015 at the annual Summit of the Bulgarian Association of Public Relations Agencies (BAPRA)
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Igniting Organic SEO Efforts with Viral MarketingZAGG, Inc.
This document provides tips for using viral marketing to promote organic efforts through creating engaging content. It emphasizes the importance of building networks by submitting content to sites like Digg, StumbleUpon, Facebook and Twitter. While submitting to these sites is recommended, it should not be the sole promotion strategy. The document also stresses testing different types of content like infographics and interactive graphics to see what resonates best with users. Proper optimization of social media sharing and ensuring proper attribution of content is also advised. The overall goal is to generate organic exposure and links through creating great content that spreads naturally across networks.
Kyle Lacy, Head of Marketing Strategy at OpenView Venture Partners, gave a presentation on technology trends that are shifting consumer behavior. He discussed 8 trends: moments mattering more than channels, the rise of mobility, the importance of owning audiences, data at large scale, growth in cloud computing, advances in machine learning, and humanizing automation. Lacy emphasized that marketers must focus on creating positive experiences for consumers rather than just metrics.
Originally presented at the Social Media Integration Conference in Atlanta, Nick Westergaard outlines six lessons learned about social media use in advocacy campaigns ranging from politics to public initiatives and issues. Learn more at NickWestergaard.com
Google was created in 1998 by Larry Page and Sergey Brin to organize the world's information. It provides many products and services including web search, Google Chrome, Gmail, Google Maps, YouTube, and Android. Google aims to focus on the user and provide fast and democratic access to information from anywhere without needing to do evil or charge for basic services.
For those of you that wonder what I do for my day job- or are wondering how we help partners at Mimecast- here is my recent presentation on our new Customer Community, Social Media tips for Partners and Events ideas.
Presentation given in Sofia by Christophe Ginisty on April 29th, 2015 at the annual Summit of the Bulgarian Association of Public Relations Agencies (BAPRA)
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Igniting Organic SEO Efforts with Viral MarketingZAGG, Inc.
This document provides tips for using viral marketing to promote organic efforts through creating engaging content. It emphasizes the importance of building networks by submitting content to sites like Digg, StumbleUpon, Facebook and Twitter. While submitting to these sites is recommended, it should not be the sole promotion strategy. The document also stresses testing different types of content like infographics and interactive graphics to see what resonates best with users. Proper optimization of social media sharing and ensuring proper attribution of content is also advised. The overall goal is to generate organic exposure and links through creating great content that spreads naturally across networks.
Kyle Lacy, Head of Marketing Strategy at OpenView Venture Partners, gave a presentation on technology trends that are shifting consumer behavior. He discussed 8 trends: moments mattering more than channels, the rise of mobility, the importance of owning audiences, data at large scale, growth in cloud computing, advances in machine learning, and humanizing automation. Lacy emphasized that marketers must focus on creating positive experiences for consumers rather than just metrics.
This document outlines Lizbeth Peralta's process for designing branding assets for a fictional organization called EcoPro focused on environmental issues. It includes research on themes, websites, and organization names. Sketches and iterations of the EcoPro logo are shown, along with applications of the logo to a t-shirt, book cover, and other materials. The final logo incorporates a tree-like shape in green to symbolize the environment.
This document discusses Google's social presence and use of social and big data. It provides an overview of Google+ and how it integrates Google products. It also discusses how social recommendations and a Google+ page can improve search advertising performance. Finally, it outlines how Google uses social tools in the workplace and how its cloud infrastructure products can help businesses consolidate, analyze, and visualize social and other data.
5 Digital Trends Changing Marketing in the NordicsKyle Lacy
This document contains a series of posts by Kyle Lacy on various topics related to consumer mobility and digital marketing. It includes statistics on smartphone penetration rates in various countries from 2012-2013 and consumer behaviors like online searching and purchases on smartphones. It also discusses concepts like location data, predictive intelligence, brand personalization, connected products, and using data to drive more relevant actions.
We had an amazing Sip+Hatch featuring entrepreneurs working on the web. Our lineup included:
Michael Comperda & Chris Beaman from Curse
Bryan Powell from Metabahn
Geoff Millener & Lindsey Frost from Mozilla Foundation
Harrison Diamond from the City of Huntsville
Michael Spiceland from Respoke
Topics discussed included the Open Web, next generation web development tools, PaaS for WebRTC-based communications, the business of online video, the future of gaming, and the GIG infrastructure coming to town.
Kyle Placy is the Head of Marketing Strategy at OpenView Venture Partners. He previously worked at ExactTarget and Salesforce. The document discusses several technology trends that are shaping content and consumer behavior, including mobility, the collaborative economy, big data, cloud computing, machine learning, and humanizing automation. It provides examples and statistics about how each trend is impacting marketing and consumer experiences.
Liberty Tax Service #12519 Twitter Social Media Marketing CampaignIdris Clay
This document discusses how businesses can leverage social media, specifically Twitter, to increase client loyalty. It provides background on Twitter and how it has been used effectively in business and politics. The focus is on how a Liberty Tax Service franchise can use Twitter to engage its target audience, including examples of clients, non-profits, veterans, and others. Suggestions are made for how the franchise can create tweets, build a list of contacts, and use multimedia to communicate with clients on Twitter.
Leading into the Future:Using Today's Technology to Thrive in the New Digital...Gina Schreck
Today we have new tech tools and social media sites that allow leaders to share their knowledge like never before. The sad fact is, many do not because they have not yet embraced these tools...calling them the tools for the young. Whether we use video content, blogging, LinkedIN or Twitter, it doesn't matter. What matters is that we learn to use the social media tools to connect and share with others. This presentation gives the warning as well as tips to start taking action TODAY!
Show me the data. Where big data meets PR #PRshow13Eb Adeyeri
The document discusses how big data is changing the field of public relations. It defines both big data and public relations. Big data refers to extremely large data sets that are difficult to process using traditional tools due to their size and complexity. Public relations aims to build goodwill between an organization and its audiences. The document argues that as communication evolves, big data represents an opportunity for public relations to link reputation management to business outcomes. It provides examples of how big data can be used to understand audiences and measure campaign success. While acknowledging big data's limitations, the conclusion is that data is transforming the practice of reputation management and PR professionals need to learn how to use it effectively.
The document discusses how to future proof one's career. It recommends developing self-understanding by seeking feedback, reflecting on strengths and weaknesses. It also suggests building a support network, saying no to "office housework", and discovering the power of sponsorship over mentorship. The document notes that imposter syndrome is common but internal feelings of being a fraud are often unfounded. It outlines 21st century skills like problem solving, creativity and collaboration that will remain important as technology changes the nature of jobs.
Presentation given on June 24th by Christophe Ginisty at a workshop session on Evaluation during the workshop day of the European Communication Summit organized by EACD
The document summarizes a presentation given to The SD Forum about Twitter and the company TweeGeo. It discusses how Twitter has grown rapidly from 20 million to 120 million page views in one month in 2007. It highlights how TweeGeo allows users to see the geospacial location of Twitter users on a map in real time while maintaining privacy through an API model. It notes that TweeGeo is currently taking alpha testers, is working as a two person startup, and aims to make geodata openly available through the Linked Open Data cloud.
This document discusses how Twitter can be used by governments and organizations to build communities and engage with the public. It provides tips on using hashtags to share content, following others to gain followers, and promoting tweets and content to increase exposure. The overall message is that Twitter is a real-time information network that allows users to discover what's happening, share content, promote their messages, and engage with audiences.
Whats app? Even private chatter now exploited by billionairesDavid Kreps
Peter Thiel is a billionaire investor who was the first investor in Facebook. He believes in "mimetic theory" which suggests that people tend to mimic the behaviors of others in "herds". Mark Zuckerberg's $21.8 billion purchase of WhatsApp allows Facebook to gain access to private conversations and data mine them to gain insights into societal trends and target advertising. However, some argue this level of access to private conversations and data mining of populations raises privacy and democratic concerns, as billionaire elites and security services may attempt to "herd" populations without public consent.
This document discusses crowdsourcing and its potential applications in government. It identifies several areas that can be crowdsourced, such as problem identification, idea generation, microtasks, funding, implementation, and validation. A general crowdsourcing process is outlined that involves identifying a problem, proposing solutions, distributing work, finding funding, implementing a solution, and validating results. The document advises starting small within an agency and gradually expanding the crowd involved. It encourages measuring outcomes, adapting processes, and sharing lessons learned. In conclusion, it questions what a collective crowd can accomplish.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Originally shared during the Tableau Fringe Fest North America 2018 virtual conference, follow a couple's journey in the "Financial Independence Retire Early" community through the use of visualizations in Tableau Software. Click images in the deck for helpful links.
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
This document appears to be a series of tweets and comments by @kyleplacy discussing trends in marketing and technology. Some of the key topics discussed include the importance of moments and connected consumers in a mobile world, how companies need to focus on helping customers rather than just selling, and the growing importance of owning audiences and personalized content. @kyleplacy also discusses collaborative consumption models and how automation needs to be focused on improving customer experiences rather than just metrics. The overall message seems to be about the need for marketers to act as experience managers in a changing technological landscape.
The changing role of the public librarian Kathryn Parry
This document discusses the role of libraries in serving community needs. It outlines objectives like tackling poverty, education, and supporting vulnerable people. The document suggests that libraries should focus on creating connections in the community rather than just their collections. An infographic presents potential new roles for librarians, including relationship builder, problem solver, and trend spotter. The library of the future will need to stimulate and facilitate useful community connections.
This document outlines Lizbeth Peralta's process for designing branding assets for a fictional organization called EcoPro focused on environmental issues. It includes research on themes, websites, and organization names. Sketches and iterations of the EcoPro logo are shown, along with applications of the logo to a t-shirt, book cover, and other materials. The final logo incorporates a tree-like shape in green to symbolize the environment.
This document discusses Google's social presence and use of social and big data. It provides an overview of Google+ and how it integrates Google products. It also discusses how social recommendations and a Google+ page can improve search advertising performance. Finally, it outlines how Google uses social tools in the workplace and how its cloud infrastructure products can help businesses consolidate, analyze, and visualize social and other data.
5 Digital Trends Changing Marketing in the NordicsKyle Lacy
This document contains a series of posts by Kyle Lacy on various topics related to consumer mobility and digital marketing. It includes statistics on smartphone penetration rates in various countries from 2012-2013 and consumer behaviors like online searching and purchases on smartphones. It also discusses concepts like location data, predictive intelligence, brand personalization, connected products, and using data to drive more relevant actions.
We had an amazing Sip+Hatch featuring entrepreneurs working on the web. Our lineup included:
Michael Comperda & Chris Beaman from Curse
Bryan Powell from Metabahn
Geoff Millener & Lindsey Frost from Mozilla Foundation
Harrison Diamond from the City of Huntsville
Michael Spiceland from Respoke
Topics discussed included the Open Web, next generation web development tools, PaaS for WebRTC-based communications, the business of online video, the future of gaming, and the GIG infrastructure coming to town.
Kyle Placy is the Head of Marketing Strategy at OpenView Venture Partners. He previously worked at ExactTarget and Salesforce. The document discusses several technology trends that are shaping content and consumer behavior, including mobility, the collaborative economy, big data, cloud computing, machine learning, and humanizing automation. It provides examples and statistics about how each trend is impacting marketing and consumer experiences.
Liberty Tax Service #12519 Twitter Social Media Marketing CampaignIdris Clay
This document discusses how businesses can leverage social media, specifically Twitter, to increase client loyalty. It provides background on Twitter and how it has been used effectively in business and politics. The focus is on how a Liberty Tax Service franchise can use Twitter to engage its target audience, including examples of clients, non-profits, veterans, and others. Suggestions are made for how the franchise can create tweets, build a list of contacts, and use multimedia to communicate with clients on Twitter.
Leading into the Future:Using Today's Technology to Thrive in the New Digital...Gina Schreck
Today we have new tech tools and social media sites that allow leaders to share their knowledge like never before. The sad fact is, many do not because they have not yet embraced these tools...calling them the tools for the young. Whether we use video content, blogging, LinkedIN or Twitter, it doesn't matter. What matters is that we learn to use the social media tools to connect and share with others. This presentation gives the warning as well as tips to start taking action TODAY!
Show me the data. Where big data meets PR #PRshow13Eb Adeyeri
The document discusses how big data is changing the field of public relations. It defines both big data and public relations. Big data refers to extremely large data sets that are difficult to process using traditional tools due to their size and complexity. Public relations aims to build goodwill between an organization and its audiences. The document argues that as communication evolves, big data represents an opportunity for public relations to link reputation management to business outcomes. It provides examples of how big data can be used to understand audiences and measure campaign success. While acknowledging big data's limitations, the conclusion is that data is transforming the practice of reputation management and PR professionals need to learn how to use it effectively.
The document discusses how to future proof one's career. It recommends developing self-understanding by seeking feedback, reflecting on strengths and weaknesses. It also suggests building a support network, saying no to "office housework", and discovering the power of sponsorship over mentorship. The document notes that imposter syndrome is common but internal feelings of being a fraud are often unfounded. It outlines 21st century skills like problem solving, creativity and collaboration that will remain important as technology changes the nature of jobs.
Presentation given on June 24th by Christophe Ginisty at a workshop session on Evaluation during the workshop day of the European Communication Summit organized by EACD
The document summarizes a presentation given to The SD Forum about Twitter and the company TweeGeo. It discusses how Twitter has grown rapidly from 20 million to 120 million page views in one month in 2007. It highlights how TweeGeo allows users to see the geospacial location of Twitter users on a map in real time while maintaining privacy through an API model. It notes that TweeGeo is currently taking alpha testers, is working as a two person startup, and aims to make geodata openly available through the Linked Open Data cloud.
This document discusses how Twitter can be used by governments and organizations to build communities and engage with the public. It provides tips on using hashtags to share content, following others to gain followers, and promoting tweets and content to increase exposure. The overall message is that Twitter is a real-time information network that allows users to discover what's happening, share content, promote their messages, and engage with audiences.
Whats app? Even private chatter now exploited by billionairesDavid Kreps
Peter Thiel is a billionaire investor who was the first investor in Facebook. He believes in "mimetic theory" which suggests that people tend to mimic the behaviors of others in "herds". Mark Zuckerberg's $21.8 billion purchase of WhatsApp allows Facebook to gain access to private conversations and data mine them to gain insights into societal trends and target advertising. However, some argue this level of access to private conversations and data mining of populations raises privacy and democratic concerns, as billionaire elites and security services may attempt to "herd" populations without public consent.
This document discusses crowdsourcing and its potential applications in government. It identifies several areas that can be crowdsourced, such as problem identification, idea generation, microtasks, funding, implementation, and validation. A general crowdsourcing process is outlined that involves identifying a problem, proposing solutions, distributing work, finding funding, implementing a solution, and validating results. The document advises starting small within an agency and gradually expanding the crowd involved. It encourages measuring outcomes, adapting processes, and sharing lessons learned. In conclusion, it questions what a collective crowd can accomplish.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Originally shared during the Tableau Fringe Fest North America 2018 virtual conference, follow a couple's journey in the "Financial Independence Retire Early" community through the use of visualizations in Tableau Software. Click images in the deck for helpful links.
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
This document appears to be a series of tweets and comments by @kyleplacy discussing trends in marketing and technology. Some of the key topics discussed include the importance of moments and connected consumers in a mobile world, how companies need to focus on helping customers rather than just selling, and the growing importance of owning audiences and personalized content. @kyleplacy also discusses collaborative consumption models and how automation needs to be focused on improving customer experiences rather than just metrics. The overall message seems to be about the need for marketers to act as experience managers in a changing technological landscape.
The changing role of the public librarian Kathryn Parry
This document discusses the role of libraries in serving community needs. It outlines objectives like tackling poverty, education, and supporting vulnerable people. The document suggests that libraries should focus on creating connections in the community rather than just their collections. An infographic presents potential new roles for librarians, including relationship builder, problem solver, and trend spotter. The library of the future will need to stimulate and facilitate useful community connections.
This document discusses the rise of virtual and technology-enabled positions for librarians, including systems librarian, virtual librarian, and instructional technology librarian. It notes that as technology has advanced, with developments like the World Wide Web, all librarian positions have become more technology-focused. The document also discusses how emerging technologies like the mobile web and apps are changing users' expectations and the way libraries can provide services remotely.
The Informationist: Pushing the BoundariesElaine Martin
Library Director Elaine Martin of UMass Medical School's Lamar Soutter Library described the core competencies, roles, and new professional identity directions informationists are taking in the medical research field. She highlights opportunities for informationists, an emerging role in medical libraries today.
The E-Brarian Revolution: The Collapse of the Traditional Librarian and the D...IGIGlobal
The document summarizes a panel discussion from the 2010 Charleston Conference on the transition from print to electronic resources in libraries. In 3 sentences:
The panel discussed whether print collections will be replaced by e-resources within 20 years, with librarians noting that smaller libraries cannot afford databases, people are drawn to physical browsing, and e-books cannot replace all physical book functions. Survey results showed most students still prefer print and have not widely adopted e-readers. The panel debated why a full transition has not occurred yet, citing issues around format standardization, content discoverability, and business models still tied to print, as well as a need for more globally accessible digital content.
Building the Bridge. Librarian as an Information ArchitectStanislaw Skorka
The document discusses the evolving role of librarians from caretakers of physical books to information architects who organize and provide access to information in all forms. It argues that librarians are naturally suited to be information architects as they already manage huge information resources and serve users. The document also outlines how information architecture skills can help librarians design usable library websites and physical spaces, evaluate online resources, and educate users on finding and assessing information.
The document discusses the transformation of librarians into cybrarians due to advances in information and communication technologies. A cybrarian is defined as a library and information science professional that specializes in using the internet as a resource tool and helps integrate internet technology into education. The key responsibilities of a cybrarian include dealing with web content, implementing new technologies, educating users, and providing access to resources. This transformation is necessary due to the changing nature of libraries and information access, requiring cybrarians to develop new technical skills to navigate digital resources and steer users to relevant information.
Aneka is a cloud application development platform that provides a middleware for managing and scaling distributed applications across physical and virtual resources connected through a network. It includes APIs for developing applications, a software development kit, and a runtime environment that supports multiple infrastructures. The Aneka framework consists of low-level fabric services for resource management and monitoring, foundational services for storage, accounting and billing, and application services for scheduling and executing distributed applications using programming models like task, thread, MapReduce and parameter sweep. Aneka provides tools for infrastructure, platform and application management through its cloud management studio.
This document discusses the ethics of reference librarianship, focusing on principles from the ALA Code of Ethics and Library Bill of Rights. It provides examples of ethical issues reference librarians may face regarding privacy, censorship, equitable access, and remaining unbiased. Real-life scenarios involve blocking controversial websites, groups using library meeting rooms, unequal treatment of patrons, and security measures that could impact patron privacy or welcome. The document stresses the importance of equitable, unbiased access to information and respecting intellectual freedom for all.
E- library system also known as a digital library is concerned with that body of knowledge relating to the collection, organization, storage, distribution, retrieval, and utilization of digital information. Digital libraries basically store materials in electronic format and manipulate large collections of those materials effectively.
Format would be a combination of text, imaging, sound, video, audio and animation.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
The document contains quotes from various speakers at Cannes Lions 2011 about trends in advertising, branding, and technology. Some key points from multiple speakers include:
- Advertising is moving from traditional formats to new forms of content marketing and brand storytelling across multiple platforms.
- Brands are focusing more on authenticity and purpose beyond just profit. Successful brands make people's lives better rather than being the most profitable.
- New technologies like mobile, social media, and tablets are transforming how consumers engage with brands and content. Television is becoming more interactive.
- Innovation is no longer limited to technology companies but is happening across many industries as new business models emerge. Collaboration between different fields is driving new ideas.
Create the Ultimate SEO Toolbelt | Ralegh SEO Meetup | Lee KennedyLee Kennedy
Learn about creating the ultimate SEO toolbelt with Lee Kennedy, Search Director at Coalmarch Productions!
Walk through Awareness, Productivity, and Efficiency tools and processes in this Raleigh SEO Meetup presentation.
A presentation delivered to SMB CEOs considering how "social" they need to be with the many hats they currently wear. Discusses the new rules of engagement in communications.
NEW Groundbreaking AI App Curates & Automatically Crafts High-Value Newsletters People Eagerly Read.
Transform Any Website or YouTube Video into a Newsletter Superior to Anything You Could Write Yourself
The Tech Behind the 'Newsletter Linchpin AI' App
Content Aggregation: The AI Curation Matrix scans multiple sources to gather relevant articles, blog posts, and other types of content based on predefined topics or keywords.
Quality Assessment: The algorithm evaluates the quality of the aggregated content based on factors like readability, relevance, and credibility.
Personalization: The matrix tailors the selection of content to match the preferences and behavior of the target audience, ensuring higher engagement.
Contextual Understanding: The AI understands the context in which certain content will be most effective, allowing for more targeted curation.
Duplication Avoidance: The matrix ensures that the same or similar content is not repeated, keeping the newsletter fresh and engaging.
Multi-Source Integration: The AI Curation Matrix can pull content from various platforms, including blogs, and news sites, offering a diverse range of information.
Real-Time Updates: The matrix constantly updates its content pool, ensuring that the newsletter includes the most current and relevant information.
Automated Summarization: The feature can automatically summarize long articles, providing concise yet informative content for the newsletter.
Idea Generation: The Idea Processor starts by generating a list of potential topics or themes based on user input, trending topics, or historical data.
Concept Mapping: The feature organizes the generated ideas into a conceptual map, showing how different ideas are related or can be combined for more comprehensive coverage.
Content Structuring: The Idea Processor helps in outlining the structure of the newsletter, suggesting where each idea or topic would fit best.
Relevance Scoring: Each idea is scored based on its relevance to the target audience, current trends, and the overall theme of the newsletter.
Idea Prioritization: The algorithm prioritizes ideas based on their scores, ensuring that the most impactful topics are covered first.
Content Suggestions: The processor can suggest internally content that would best convey each idea.
Gap Analysis: The feature identifies gaps or areas that lack sufficient coverage, prompting the user to explore additional topics or angles (only flows with user feedback).
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
An entrepreneurship tale - From lowly dev to funded founder and the missteps ...UserVoice
Richard White is the founder and CEO of a market leading customer feedback and support solution company. He graduated from State school and worked as a developer before moving 3000 miles and starting 3 failed startups. He then created UserVoice after prototyping the idea in December 2007 and launching in April 2008. The company has now raised over $2 million in funding rounds and has 90,000+ organizations as customers with tens of millions of registered users.
Ginny Ghezzo discusses growth hacking and open source communities. She defines growth hacking as focusing on product-market fit, tactics to achieve goals, and measuring and optimizing results. She explains that open source software is freely available with permissions to modify and distribute the code. Growth hacking tactics for open source include acquiring new contributors through meetups and internships, leveraging APIs for synergies, and focusing on retention over new users. Keys to successful communities include providing value, being helpful, fostering new users, and staying relevant.
PayUmoney Startup Growth Masterclass KolkataPayU India
This document contains tips and strategies for startup growth from PayUmoney's Growth Masterclass. It discusses how to grow at the idea, MVP, and post-launch stages through content marketing, building communities, email campaigns, and distribution strategies. It also provides examples of how companies like PayPal, Spotify, and Airbnb achieved growth. Throughout, it emphasizes the importance of storytelling, psychology, distribution, team, and using common sense over being purely data-driven in the early days.
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Whats Next In Marketing Advertising - Paul IasksonJames Scott
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Brands should focus on uncovering rich consumer insights to create marketing that delivers value and improves people's experiences.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
This document contains links to 8 photos on Flickr taken by various photographers. The photos are not described and appear to be on different topics as they were taken by different people in different locations. The document simply lists the Flickr photo links and photographer credits.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.
Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share tips learned from launching the mega-viral Magnetic Poetry Kit, now a $60M specialty gift.
Scoop.it is a content curation platform that allows users to create magazine-style feeds on specific topics or keywords by aggregating content from across the social web. The document discusses the author's experience using Scoop.it over two years to build several topic-specific feeds, gaining over 70,000 views, 5,000 followers, and 30,000 reactions. Each feed contributed in different ways, with some gaining more followers faster or generating more views or reactions per post on average. The conclusion is that Scoop.it helps strengthen overall content marketing efforts by facilitating curation and distribution across networks.
Thinking Bigger is the key to creating the disruption needed for your Internet marketing to win.
This presentation made at the Digital Marketing for Business Conference in Raleigh, NC on 4.16 shares how to train your mind or team to THINK BIG by:
* Embracing The BHAG.
*
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement and viral potential than other kinds of content. This presentation is about how to tell stories in business and on websites.
Cure Cancer Starter is a Kickstarter for cancer research that joins cancer researchers and cancer patients, their friends, families and supporters in a unique community to cure cancer in our lifetime.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Martin proposes creating a Content Marketing Network (CMN) to reduce costs of content creation while increasing organic search traffic and brand awareness. A CMN would be a loose affiliation of content creators using web tools to collaboratively generate and edit content on a shared topic. It would include commercial sites, non-profits, universities, and experts. Benefits include lower content costs by distributing them, more organic search listings and traffic, a flexible system hard for competitors to copy, and market intelligence and brand awareness for the sponsor.
Martin Smith had the idea to create Cancer Trust after participating in a bicycle ride that raised money for cancer research. The goal is to use crowdfunding and the internet to raise $1 million annually for cancer research. Cancer Trust plans to launch Cure Cancer Starter, the first crowdfunding platform dedicated to cancer research funding. They are partnering with UNC and need help from UNC to create research campaigns and recruit a board in order to launch Cure Cancer Starter by the end of the year.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
1. 5 Secret Content Curation Tools
AtlanticBT.com
Some of these "secret" tools are well known, but writing an Atlantic BT post to share the
secrets associated with how we use them.
Here is our blog post on how we use these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/
Created with Haiku Deck
By Martin Smith
Photo by HVargas
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2. 5 Secret Content Curation Tools
Created with Haiku Deck
By Martin Smith
Photo by Jacob Bøtter
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3. 5 Secret Content Curation Tools
Created with Haiku Deck
By Martin Smith
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4. 5 Secret Content Curation Tools
Creative Commons becomes easy to use with Haiku Deck!
More than FINDING great images Haiku Deck helps you SEE how to map your branded
messages.
Created with Haiku Deck
By Martin Smith
Photo by Kent Wang
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5. 5 Secret Content Curation Tools
Scoop.it is the hub of my content curation and creation.
Writing about how I use Scoop.it to lower content investment costs and risks while increasing
traffic and conversion on Atlanticbt.com/blog.
Created with Haiku Deck
By Martin Smith
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6. 5 Secret Content Curation Tools
Uber curator Robin Good is in background.
Scoop.it is the key to successful use of almost all other tools in our content marketing engine.
Created with Haiku Deck
By Martin Smith
Photo by michele ficara manganelli
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7. 5 Secret Content Curation Tools
Paper.li is powerful and underestimated (a combination I love).
Created with Haiku Deck
By Martin Smith
Photo by Traci Gardner
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8. 5 Secret Content Curation Tools
Magic of More ROI from Twitter.
Paper.li is a brilliant mashup and claw back of your brand, company or individual investment
in Twitter. Tweets blow through like a Texas tornado, but Paper.li helps you create a cool
"Daily Paper" from your content and this magical tool mashes up content from people you
follow based on a solid algorithm. Magical and one of those tools you know there is a whole
other dimension of POWER your content curation hasn't touched yet.
Created with Haiku Deck
By Martin Smith
Photo by Kevin Dooley
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9. 5 Secret Content Curation Tools
Pinterst Is for Pros
Don't be fooled by the early press, Pinterest is about mastering visual marketing and you tell
us what marketing is NOT going to be more and more visual? We've built a BIGGER following
on Pinterest FASTER than any other content curation tool and trust me we use 'em all.
Created with Haiku Deck
By Martin Smith
Photo by Esther Vargas
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10. 5 Secret Content Curation Tools
Created with Haiku Deck
By Martin Smith
Photo by LEOL30
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11. 5 Secret Content Curation Tools
GPlus guru B. L. Ochman describe Google Plus as, "Not a social net, like other social
networks, but a revolution in online communication". We agree and love all the "antiGooglePlus" noise. Keep it up as we use this powerful engine in a way any such judgments
will be costly (and costly in ways where those who think them may never recover).
Created with Haiku Deck
By Martin Smith
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12. 5 Secret Content Curation Tools
Conversations
More and more our marketing world is about conversations. G+ is the most powerful
conversation tool available and Hang Outs, once the bugs are out, are going to change
everything as we move closer and closer to real time shares, social support and content
creation.
Created with Haiku Deck
By Martin Smith
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13. 5 Secret Content Curation Tools
Martin(at)storyofcancer.org
@ScentTrail
@CureCancerStart
@StoryofCancer
Created with Haiku Deck
By Martin Smith
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