The document discusses how to teach culture as the "fifth skill" in language classes. It defines "Big C" culture as more visible cultural elements like holidays and art, while "Little c" culture refers to more invisible cultural norms and behaviors. The document provides examples of how to incorporate cultural elements into language teaching at different proficiency levels, from familiarization with practices at novice levels to investigating influential figures at advanced levels.
Доклад Ричарда Линнинга (Richard Linning), президента Международной Ассоциации по связям с общественностью (2011г.), эксперта Совета Европы по вопросам инвестиционной привлекательности Восточной Европы и Ближнего Востока на форуме "Дни PR и маркетинга на Юге" - 2013.
Доклад Ричарда Линнинга (Richard Linning), президента Международной Ассоциации по связям с общественностью (2011г.), эксперта Совета Европы по вопросам инвестиционной привлекательности Восточной Европы и Ближнего Востока на форуме "Дни PR и маркетинга на Юге" - 2013.
Identity is about how individuals or groups see and define themselves, and how other individuals or groups see and define them.
Cultural identities are the identity of culture in each country, if another see it will make them know if that one is the country’s own culture.
Communicating in a multicultural workplaceMoriba Touray
Participants need to feel that they are being understood and respected throughout the organization. They need to feel that their ideas and concerns are being heard. Those conditions create strong motivation and momentum for change.
It can be a major challenge to work in multicultural environments where your clients’ organizations have values, beliefs and certain conventions that are distinctly different from yours.
An organization’s culture is driven by the values throughout that organization. Quite often, decisions in organizations are based on the strong values among its members. To help your employees or clients make meaningful decisions and to understand decisions that they may have made already it is extremely important that you have some understanding of the culture and values of other groups or organizations.
Identity is about how individuals or groups see and define themselves, and how other individuals or groups see and define them.
Cultural identities are the identity of culture in each country, if another see it will make them know if that one is the country’s own culture.
Communicating in a multicultural workplaceMoriba Touray
Participants need to feel that they are being understood and respected throughout the organization. They need to feel that their ideas and concerns are being heard. Those conditions create strong motivation and momentum for change.
It can be a major challenge to work in multicultural environments where your clients’ organizations have values, beliefs and certain conventions that are distinctly different from yours.
An organization’s culture is driven by the values throughout that organization. Quite often, decisions in organizations are based on the strong values among its members. To help your employees or clients make meaningful decisions and to understand decisions that they may have made already it is extremely important that you have some understanding of the culture and values of other groups or organizations.
Refers to effective communication between people, workers and people of different cultural background
A communication between people whose cultural perceptions and symbol systems re distinct enough to alter the communication event
An academic field of study which seeks to understand how people from different countries and culture behave and communicate
The interpersonal interaction between members of different groups which differ from each other in respect of the knowledge shared by their members
Dissecting culture and its application to business.docxmadlynplamondon
Dissecting
culture and its
application to
business
What we’ll cover
1. What is the nature of culture?
2. Variety and variation in culture
3. How have globalisation, migration and diversity impacted on
national culture?
4. Use these insights to critically evaluate models of national culture
5. Culture traps: problems and pitfalls to avoid
6. Dynamic models of culture
7. Groupwork exercise: apply your cultural knowledge to business
practice
1. What is culture?
Read the following descriptions of national values
for China, India, Britain
•What do these descriptions tell us about the nature of
culture?
i.e. what kinds of things do we call ‘culture’?
• How long might it take an outsider to understand these
values?
So what is the nature of culture?
“a complex frame of reference that consists of patterns of traditions,
beliefs, values, norms, symbols, and meanings that are shared to varying
degrees by interacting members of a community”
(Ting-Toomey, 1999, p.10)
traditions rituals, ceremonies, rites of passage
beliefs, values, norms underlying principles governing behaviours
symbols language (verbal, non-verbal) also images
meanings Interpretations of symbols held by members
‘shared to varying degrees’ not every single member of the culture to the same degree!
‘a frame of reference’ for making sense of the world
Culture is socially constructed; a basis for shared, collective identities
What are the key
words to highlight
in this definition?
Another definition
“the coherent, learned, shared view of a group of people about life’s
concerns that ranks what is important, furnishes attitudes about what
things are appropriate, and dictates behaviour”
(Varner & Beamer, 2011, p.5)
coherent an entire, consistent world view
learned we are not born with it; culture is transmitted
view of a group agreed, shared views of a society
What are the key
words to highlight
in this definition?
The Iceberg of Culture
In awareness Visible
Out of conscious
awareness
Invisible
Self-awareness
The Iceberg of Culture Fine arts Literature
Drama Classical music Popular music
Folk dancing Games Cooking Dress
Notions of modesty Conceptions of beauty Ideas about child raising
Rules of descent Cosmology Relationship to animals Courtship practices
Patterns of superior/subordinate relations Definitions of sin
Conceptions of justice Notions of leadership Incentive to work Tempo of work
Attitudes to the dependent Approaches to problem solving
Patterns of group decision making Eye behaviour Conceptions of cleanliness
Theories of disease Conception of status mobility
Roles in relation to status by age, sex, class, occupation, kinship etc
Definition of insanity Nature of friendship Conception of self
Patterns of visual perception Body language Facial expression
Notions of logic and validity Patterns of handling emotions ...
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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2. The Standard…
(BEWARE: Lots of big words)
• The student will be able to use the target
language to gain knowledge and demonstrate
understanding of the relationship among
practices, products, and perspectives of cultures
other than his/her own and will be able to discuss
and analyze cultural practices within the political,
economic, social, educational, religious, and
artistic realms in the target language in order to
determine their global significance.
5. Discuss!
• Is it Important to teach culture in our language
classes? Why or why not?
• How is culture currently taught in your classes?
• Are you satisfied?
7. “Big C” culture?
• Big C culture refers to that culture which is most
visible. Some visible forms of culture include
holidays, art, popular culture, literature, and
food.
8. “Little c” culture?
• Little c culture, in contrast, in the more invisible type of
culture associated with a region, group of people, language,
etc.
• Some examples of little c culture include communication
styles, verbal and non-verbal language symbols, cultural
norms (what is proper and improper in social interactions),
how to behave, etc.
9. In American/U.S. culture, which of the below would be
designated "Big C" culture, and which "Little c"? Why? Which
items might be debatable as to their designation? Why?
• Mark Twain • The Great Gatsby
• "Citizen Kane" • iPods
• a MacDonald's menu • baseball
• Leonard Bernstein • The Great Depression
• a business card • a bus ticket
• Madonna • a Coke can
• Betsy Ross' flag • The White House
• Radio ad
11. Ways to Teach Culture…
• Art work • Newspapers
• Commercials • Anecdotes
• Videos/movies (made in the • Illustrations
original country) • Photographs
• Music videos • Literature
• News casts • Stories
• Pod casts • Realia (products from target
• Radio culture)
• Field trips • Authentic materials
• Festivals (Materials used by native
• Maps speakers)
• Songs
12. Videos…
How to choose a video?
should be current, accurate and useful
should have a high audio/visual correlation: picture
and sound/words should work together to enhance
meaning
should contain multiple "layers," where repeated
viewings can increase understanding
choose material with high production value (Quality)
present a complete discrete segment (beginning,
middle, end), are entertaining, and can maintain the
interest of a native speaker.
13. Discuss…
• Have you used video in the classes you teach?
For what purpose? (i.e., linguistic, cultural, just
for fun, etc.)
• Did you design specific activities to accompany
the video, or were students only required to
view the video?
• Did the video activity achieve its goal? Explain
what was successful and what was not. What
would you change next time?
14. How to Use Authentic materials
1. Previewing: makes the material more readily
understandable to the learner
2. Task Viewing: guides the learner in peeling
away the various layers of the video
segment, to discover and master the linguistic
and cultural material contained in it.
3. Follow-Up: helps the learner understand the
broader application of the material covered in
the segment
16. In general:
Cultural Knowledge: Familiarization with selected cultural
characteristics, history, values, belief systems, and behaviors of the
members of another ethnic group (Adams, 1995).
Cultural Awareness: Developing sensitivity and understanding of
another ethnic group. This usually involves internal changes in terms
of attitudes and values. Awareness and sensitivity also refer to the
qualities of openness and flexibility that people develop in relation to
others. Cultural awareness must be supplemented with cultural
knowledge (Adams, 1995).
Cultural Sensitivity: Knowing that cultural differences as well as
similarities exist, without assigning values, i.e., better or worse, right
or wrong, to those cultural differences (National Maternal and Child
Health Center on Cultural Competency, 1997).
17. Sample Novice Benchmarks:
• Develop awareness and demonstrate
understanding of some basic practices,
products and perspectives of cultures where
the target language is spoken.
• Observe and participate in age-appropriate
culturally authentic activities, such as
celebrations, songs, games and dances.
18. Sample Intermediate Benchmarks
• Identify differences in cultural
products, practices, and perspectives, which
lead to generalizations or stereotyping among
cultures.
• Identify achievements of important people
from different countries where the target
language is spoken.
19. Sample Advanced Benchmarks
• Investigate some of the significant historic and
contemporary influences from the cultures
studied such as
explorers, artists, musicians, and athletes.
• Compare and contrast cultural
products, practices, and perspectives among
cultures with the same language in order to
dispel stereotyping.
20. What Culture do you want to explore
and share?
• List some categories of culture you would like to
incorporate in your class
• Include both “Big C” and “Little c”
• After you find the resources, what are you
going to DO with them so students really “get”
it?
Generalization: A generalization is a broad statement about a group of people or things.It states something they have in common. Make sure it is based on fact.Stereotypes: Generalizations, or assumptions, that people make about the characteristics of all members of a group, based on an image (often wrong) about what people in that group are like.