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Cults, religion, and brainwashing 
1k20 
Chris Stiff 
c.stiff@keele.ac.uk
Overview 
Religion 
What is “religion”? 
How is “religiousness” perceived? 
Is being religious good or bad for you? 
Cults 
What is a cult? 
Who joins cults? 
How are people “brainwashed?” 
How do people feel after leaving a cult? 
Social psychology and cults 
Underlined references are in Blackboard 
These are questions to think about for your blog
Religion and well-being 
“A search for significance in ways related to the 
sacred” 
Pargament, 2002 (pg. 169) 
Literature offers mixed picture of religion 
Altermeyer & Hunsberger (1992): fundamentalism 
was associated with more right-wing political 
views 
Sethi & Seligman (1993): adherents have high 
levels of well-being an optimism
How might religion benefit health? 
http://padlet.com/psychology_expe/religionhealth
Religion and health 
George, Ellison, & Larson (2002): why does 
religion benefit health? 
Health practices: religion often prohibits the 
imbibing of harmful substances e.g. alcohol, or 
the performance of detrimental actions e.g. 
promiscuity. 
Social support: sense of community and 
relationship with others who share world-view 
enhances well-being and coping
Psychosocial resources: enhancement of self-esteem, 
self-efficacy which have health benefits 
Sense of coherence/meaning: 
Antonovsky (1980) – beliefs that make world 
meaningful, predictable, and manageable make 
stressful events easier to bear 
Reduces stress-related health problems etc.
Why might religion be 
problematic? 
http://padlet.com/psychology_expe/religionproblem
Detrimental aspects of religion 
Exline (2002): Religious feeling may lead to 
several “stumbling blocks” 
Religious arguments: aligning oneself explicitly 
with a religious movements can lead to 
arguments! 
Negative relationships with “non-believers”: 
individuals outside of the religious group may find 
practices distasteful
Disappointment or anger towards deity: If things 
go wrong, we may feel betrayed and disappointed 
with “God” 
Struggling with logical or ethical issues: Finding 
flaws with religious beliefs, or finding their 
practices inappropriate is disquieting 
Confrontation with one’s own imperfections: 
Failing at being virtuous can damage self-esteem 
and cause depression
Summary so far 
Religion has been show to have some benefits on 
health and well-being 
However, religion does not ALWAYS make people 
feel better!
What is a cult? 
http://padlet.com/psychology_expe/religioncult 
Use online resources if you like, but NOT 
WIKIPEDIA
What is a cult? 
Definition: “any religion held together more by 
devotion to a living charismatic leader who 
actively participates in the group-decision making 
than by adherence to a body of doctrine or 
prescribed set of rituals” (Zablocki & Robbins, 
2001 p. 5) 
I.e. A group that does what a leader tells them to do 
more than following a set of beliefs.
Definition issues 
Woody (2009): The word “cult” has negative 
connotations and should be used with caution 
Olson (2006): substituting “cult” for “new religious 
movement” decreased acceptance and positive 
feeling 
Word is laden with meaning, and usually pejorative 
Members of cults most likely do not refer to them as 
such!
Who joins a cult? 
http://padlet.com/psychology_expe/religionjoin
Who joins a cult? 
Curtis & Curtis (1993): 
Weak “spirit” and emotional vulnerability 
Tendency to dissociative states 
Poor family relations and social support networks 
Inadequate means of dealing with “hard knocks” 
History of child abuse or neglect 
Exposure to eccentric family patterns 
Drug problems 
Inability to manage stress 
Poor socioeconomic conditions 
All increase susceptibility to joining a cult
How would you recruit or 
“brainwash” people to be in YOUR 
cult? 
http://padlet.com/psychology_expe/recruit-for-cult
Cult “brainwashing” techniques 
Walsh (2001): 
Stifling of communication between a member and 
the outside world 
Separation of friends and family 
Relinquishing of job 
Dictating how members should think, act, and feel 
Keeping members tired assists with this 
Demand for purity and conformity with group norms 
NB This is purity for the group, not for society as a whole!
Public acknowledgement of “bad” former life 
Symbolically shows relinquishing of previous 
identity 
Increases social pressure 
Purveying the idea there are “deeper truths” that 
can only be discovered through unquestioning 
study 
Cult-specific language to increase social identity 
and division with non-members 
Encouragement of new identity as part of the 
group “organism”, rather than individual 
Derogation of “non-believers”
Results of being in a cult 
Walsh, Russell, & Wells (1995) – high levels of: 
Neuroticism 
(tendency to experience negative emotional states: e.g. guilt, 
anxiety, depression etc) 
Sociotropy 
(high dependence and need to please others) 
Autonomy 
(preference for independent functioning) 
In ex-cult members
What can social psychology tell us 
about cults? 
http://padlet.com/psychology_expe/social-psych-cults
Social psychology and cults 
How does social psychology account for 
attraction to, and behaviour within, cults? 
Social identity theory 
Social influence 
Deindividuation
Social identity theory 
Tajfel, 1978 
Individual possess social identities – part of their 
self-concept that derives from group membership 
A social identity describes how one should think, 
feel, and act as a “good” group member
Leader? 
Rebel? 
Brain? 
Pet? 
Interesting situations arise 
from role conflicts or 
confusions
Social identity theory 
Tajfel, 1978 
Individual possess social identities – part of their 
self-concept that derives from group membership 
A social identity describes how one should think, 
feel, and act as a “good” group member 
Individuals are motivated to maintain positive social 
identities – this increases self-esteem and well-being 
Categorisation of in-group and out-group assists 
with this 
If an individual lacks other meaningful identities, 
a cult may provide one
Social influence 
Two types of social influence (Deutsch & Gerard, 
1955) 
Informational social influence using others as a 
guide when we are uncertain or in an ambiguous 
situation
1 2 3
1 2 3
Social influence 
Two types of social influence (Deutsch & Gerard, 1955) 
Informational social influence using others as a 
guide when we are uncertain or in an ambiguous 
situation 
If we feel like we are unsure what to do, or what is 
appropriate, we may conform to the wishes of others 
more 
When feeling vulnerable or aimless, individuals may 
welcome the structure and “normalcy” of a cult 
Normative social influence doing things so others 
like you! 
Particularly powerful if friends also join a cult. Hard to 
resist peer pressure to also join
Deindividuation 
Anonymity within a large group leads to loss of 
identity (Propst, 1979; Zimbardo, 1970) 
May lead to deviant behaviour
Deindividuation 
Anonymity within a large group leads to loss of 
identity (Propst, 1979; Zimbardo, 1970) 
May lead to deviant behaviour 
Postmes & Spears (1998) Deindividuation may lead 
to group-norm conformity 
In a cult, the presence of others acting and looking the 
same increases conformity and reduces incidents of 
questioning and rebellion.
Summary 
Cults are groups which venerate a living leader 
Personality and socio-economic traits can influence 
susceptibility to cult influence 
Cults have a variety of techniques available to gain 
new recruits 
Membership in a cult can have far-reaching 
consequences, even after leaving 
Social psychological research can tell us a lot about 
why people join cults and why cults are so influential
References not in WebCT 
Antonovsky, A. (1980). Health, stress, and coping. San 
Francisco: Jossey-Bass 
Curtis, J. M., & Curtis, M. J. (1993). Factors related to 
susceptibility and recruitment by cults. Psychological 
Reports, 73, 451-460. 
Postmes, T., Spears, R., & Lea, M. (1998). Breaching or 
building social boundaries? Side-effects of computer-mediated 
communication. Communication Research, 25, 
689 - 716 
Tajfel, H. (1978). Differentiation between social groups: 
Studies in the social psychology of intergroup relations. 
London: Academic Press. 
Zablocki, B. & Robbins T. (2001). Misunderstanding cults: 
Searching for objectivity in a controversial field. Toronto: 
University of Toronto Press 
Zimbardo, P. G. (1970). The human choice: Individuation, 
reason, and order versus deindividuation, impulse, and 
chaos. In W. J. Arnold and D. Levine (eds). Nebraska 
symposium on motivation 1969 (pp. 237 – 307). Lincoln
REMINDER 
Next session is ONLINE ONLY 
Find the resources for it in Blackboard 
Earworms and other creepy crawlies 
(Alex Lamont)

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Cults, religion, and brainwashing lecture 2014

  • 1. Cults, religion, and brainwashing 1k20 Chris Stiff c.stiff@keele.ac.uk
  • 2. Overview Religion What is “religion”? How is “religiousness” perceived? Is being religious good or bad for you? Cults What is a cult? Who joins cults? How are people “brainwashed?” How do people feel after leaving a cult? Social psychology and cults Underlined references are in Blackboard These are questions to think about for your blog
  • 3. Religion and well-being “A search for significance in ways related to the sacred” Pargament, 2002 (pg. 169) Literature offers mixed picture of religion Altermeyer & Hunsberger (1992): fundamentalism was associated with more right-wing political views Sethi & Seligman (1993): adherents have high levels of well-being an optimism
  • 4. How might religion benefit health? http://padlet.com/psychology_expe/religionhealth
  • 5. Religion and health George, Ellison, & Larson (2002): why does religion benefit health? Health practices: religion often prohibits the imbibing of harmful substances e.g. alcohol, or the performance of detrimental actions e.g. promiscuity. Social support: sense of community and relationship with others who share world-view enhances well-being and coping
  • 6. Psychosocial resources: enhancement of self-esteem, self-efficacy which have health benefits Sense of coherence/meaning: Antonovsky (1980) – beliefs that make world meaningful, predictable, and manageable make stressful events easier to bear Reduces stress-related health problems etc.
  • 7. Why might religion be problematic? http://padlet.com/psychology_expe/religionproblem
  • 8. Detrimental aspects of religion Exline (2002): Religious feeling may lead to several “stumbling blocks” Religious arguments: aligning oneself explicitly with a religious movements can lead to arguments! Negative relationships with “non-believers”: individuals outside of the religious group may find practices distasteful
  • 9. Disappointment or anger towards deity: If things go wrong, we may feel betrayed and disappointed with “God” Struggling with logical or ethical issues: Finding flaws with religious beliefs, or finding their practices inappropriate is disquieting Confrontation with one’s own imperfections: Failing at being virtuous can damage self-esteem and cause depression
  • 10. Summary so far Religion has been show to have some benefits on health and well-being However, religion does not ALWAYS make people feel better!
  • 11. What is a cult? http://padlet.com/psychology_expe/religioncult Use online resources if you like, but NOT WIKIPEDIA
  • 12. What is a cult? Definition: “any religion held together more by devotion to a living charismatic leader who actively participates in the group-decision making than by adherence to a body of doctrine or prescribed set of rituals” (Zablocki & Robbins, 2001 p. 5) I.e. A group that does what a leader tells them to do more than following a set of beliefs.
  • 13. Definition issues Woody (2009): The word “cult” has negative connotations and should be used with caution Olson (2006): substituting “cult” for “new religious movement” decreased acceptance and positive feeling Word is laden with meaning, and usually pejorative Members of cults most likely do not refer to them as such!
  • 14. Who joins a cult? http://padlet.com/psychology_expe/religionjoin
  • 15. Who joins a cult? Curtis & Curtis (1993): Weak “spirit” and emotional vulnerability Tendency to dissociative states Poor family relations and social support networks Inadequate means of dealing with “hard knocks” History of child abuse or neglect Exposure to eccentric family patterns Drug problems Inability to manage stress Poor socioeconomic conditions All increase susceptibility to joining a cult
  • 16. How would you recruit or “brainwash” people to be in YOUR cult? http://padlet.com/psychology_expe/recruit-for-cult
  • 17. Cult “brainwashing” techniques Walsh (2001): Stifling of communication between a member and the outside world Separation of friends and family Relinquishing of job Dictating how members should think, act, and feel Keeping members tired assists with this Demand for purity and conformity with group norms NB This is purity for the group, not for society as a whole!
  • 18. Public acknowledgement of “bad” former life Symbolically shows relinquishing of previous identity Increases social pressure Purveying the idea there are “deeper truths” that can only be discovered through unquestioning study Cult-specific language to increase social identity and division with non-members Encouragement of new identity as part of the group “organism”, rather than individual Derogation of “non-believers”
  • 19. Results of being in a cult Walsh, Russell, & Wells (1995) – high levels of: Neuroticism (tendency to experience negative emotional states: e.g. guilt, anxiety, depression etc) Sociotropy (high dependence and need to please others) Autonomy (preference for independent functioning) In ex-cult members
  • 20. What can social psychology tell us about cults? http://padlet.com/psychology_expe/social-psych-cults
  • 21. Social psychology and cults How does social psychology account for attraction to, and behaviour within, cults? Social identity theory Social influence Deindividuation
  • 22. Social identity theory Tajfel, 1978 Individual possess social identities – part of their self-concept that derives from group membership A social identity describes how one should think, feel, and act as a “good” group member
  • 23. Leader? Rebel? Brain? Pet? Interesting situations arise from role conflicts or confusions
  • 24. Social identity theory Tajfel, 1978 Individual possess social identities – part of their self-concept that derives from group membership A social identity describes how one should think, feel, and act as a “good” group member Individuals are motivated to maintain positive social identities – this increases self-esteem and well-being Categorisation of in-group and out-group assists with this If an individual lacks other meaningful identities, a cult may provide one
  • 25. Social influence Two types of social influence (Deutsch & Gerard, 1955) Informational social influence using others as a guide when we are uncertain or in an ambiguous situation
  • 26. 1 2 3
  • 27. 1 2 3
  • 28. Social influence Two types of social influence (Deutsch & Gerard, 1955) Informational social influence using others as a guide when we are uncertain or in an ambiguous situation If we feel like we are unsure what to do, or what is appropriate, we may conform to the wishes of others more When feeling vulnerable or aimless, individuals may welcome the structure and “normalcy” of a cult Normative social influence doing things so others like you! Particularly powerful if friends also join a cult. Hard to resist peer pressure to also join
  • 29. Deindividuation Anonymity within a large group leads to loss of identity (Propst, 1979; Zimbardo, 1970) May lead to deviant behaviour
  • 30.
  • 31. Deindividuation Anonymity within a large group leads to loss of identity (Propst, 1979; Zimbardo, 1970) May lead to deviant behaviour Postmes & Spears (1998) Deindividuation may lead to group-norm conformity In a cult, the presence of others acting and looking the same increases conformity and reduces incidents of questioning and rebellion.
  • 32. Summary Cults are groups which venerate a living leader Personality and socio-economic traits can influence susceptibility to cult influence Cults have a variety of techniques available to gain new recruits Membership in a cult can have far-reaching consequences, even after leaving Social psychological research can tell us a lot about why people join cults and why cults are so influential
  • 33. References not in WebCT Antonovsky, A. (1980). Health, stress, and coping. San Francisco: Jossey-Bass Curtis, J. M., & Curtis, M. J. (1993). Factors related to susceptibility and recruitment by cults. Psychological Reports, 73, 451-460. Postmes, T., Spears, R., & Lea, M. (1998). Breaching or building social boundaries? Side-effects of computer-mediated communication. Communication Research, 25, 689 - 716 Tajfel, H. (1978). Differentiation between social groups: Studies in the social psychology of intergroup relations. London: Academic Press. Zablocki, B. & Robbins T. (2001). Misunderstanding cults: Searching for objectivity in a controversial field. Toronto: University of Toronto Press Zimbardo, P. G. (1970). The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. In W. J. Arnold and D. Levine (eds). Nebraska symposium on motivation 1969 (pp. 237 – 307). Lincoln
  • 34. REMINDER Next session is ONLINE ONLY Find the resources for it in Blackboard Earworms and other creepy crawlies (Alex Lamont)