The document discusses how to create effective content and launch a website. It provides tips for developing content that engages users and aids marketing. These include writing easily skimmable text, knowing the audience, and establishing trust. The document also reviews essential website elements like images, links, downloads, and video. It stresses using high-quality, authentic images and obtaining proper permissions. Finally, the document outlines tasks for launching a site and initial search engine optimization steps.

1. Websites: Creating Effective
Content and Launching Your Site

2. Housekeeping

3. www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

4. What can we achieve today?
Inspire
Direct
Inform

5. Learning outcomes
1. Identify content for your site that is
valuable for users and marketing
2. Evaluate what images will work well on
your site
3. Understand the benefits of telling your
story through video on your site
4. Compose a task list of what to do when
launching your site

6. Domain
Name
Website
Hosting
Content
Mgmt
System
(CMS)
Content +
Functionality
Launch +
optimisation
Your Website

7. Building a site – what to consider
1. Design / Appearance (front end)
2. Usability
3. Functionality
4. Content
5. Search Engine
Optimisation

8. Content –Top 5 tips
1. Write content that is easy to skim
 start with conclusion at the top
 limit each paragraph to one key concept
 use meaningful headings (good for accessibility)
 use bullet points and number lists
2. Keep wording short and simple
3. Know your audience
 imagine who they are and write with them in mind

9. Content – Top 5 Tips
4. Build trust
 be factual and accurate
 Check for typos and spell check
 Keep content up to date
5. Be generous with your expert knowledge
 be seen as an authority
 don’t give it all out at once, digestible pieces
Have a clear call to action

10. Content tools
 It’s as simple as a Word doc
 Set up heading structure to reflect site

11. What’s on your page
 Links
 Downloads
 Images
 Icons
 Video
 Email signup

12. Links
1.Internal links
2.External Links
3.Backlinks *to your site*
4.Download links

13. Value of links
1. Get people to the ‘checkout’
2. Help with navigation
3. Help search engines indexing your site
4. Improve referral traffic

15. Hyperlink Tips
1. Try to avoid cluttering the page with too many links.
2. Make sure people can see everything that is in your site in
the navigation.
3. Make sure that in-text links are meaningful, so that
visitors know where they are going. Avoid terms like ‘click
here’. This is especially important for people who use
screen readers and other devices.
4. When linking to a document, image, spreadsheet or
database file, make it clear that the user is initiating a
download by clicking on that link.

16. Bad document linking
Click here to download
this document.

17. Good document linking
You can download our
guide to better linking
here (PDF 350kb)

18. File Naming Conventions
http://www.dva.gov.au/dvaforms/Documents
/D0992.pdf
http://www.dva.gov.au/dvaforms/Documents
/RAP-Mobility-and-Functional-Support
Products-D0992.pdf

19. Email signups

20. Images – what your site needs
1. photographs of business
premises, people and
products
2. company logos
3. diagrams and other
illustrations that describe
business products and
services
4. maps of business locations.

21. Images – what your site needs
Write a shot list for your site
Have it Need it
Building Shot Product shots
People Shot Map
Internal Shots
Logo

22. Your own images
1. High quality
2. Authentic
3. Up to date
4. Professionally shot where possible
5. Add image credits where appropriate
6. Need to tell a story
7. Convey your personality

26. Intellectual Property
Intellectual Property law (with some
exceptions) requires that you obtain
permission from the copyright
owner (or relevant rights holder)
before using copyright material.

27. Image copyright
If you don’t own it – you
shouldn’t use it.

28. More copyright info
www.Copyright.org.au
www.digitalbusiness.gov.
au/creating-your-
website/creating-and-
organising-
content/working-with-
multimedia/#stim

29. Stock Libraries
Shutterstock (international)
Australian Stock Images (Australian)
Oz Stock (Australian)
Australia Stock Photos (Australian)
iStockphoto (international)
Getty images (international)
Stock Exchange (international)
http://search.creativecommons.org/

30. http://search.creativecommons.org/

31. http://www.flickr.com/creativecommons/ http://creativecommons.org.au/

32. Images
1. Use high res images wherever possible
2. Save files in format suitable for web e.g.
PNG or JPG
3. Resize image for size of space where it
is going on the website.
4. Find a suitable program to edit images

35. Free image editing programs
1. Pic Monkey - http://www.picmonkey.com/
2. Photoshop Express Editor -
http://www.photoshop.com/tools?wf=editor
3. GIMP - http://www.gimp.org/

36. Icons
1. Create visual quick links
2. Provide visual cues and clues
3. Need to be relevant to your customer

37. Icons
https://www.iconfinder.com/free_icons

38. Video
Pictures might tell a
thousand words – but
a video will tell more of
the story.

39. Why bother with video?
• More than 1 billion unique users visit
YouTube each month
• 100 hours of video are uploaded to
YouTube every minute
• Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth, and 50%
more than last year
• Google search loves video

40. Video
Create Video
• Relevant
topic
• Keep it
simple –
shoot on
your smart
phone or
camera
• Edit the
rough bits
Add to youtube
• Create
Channel
(google
acct.)
• Upload
video
• Add
description
• Get embed
link
Embed in site
• Create a
page
• Insert the
embed code
• Press play!

41. Video
www.youtube.com

42. Video
https://vimeo.com/

43. Launching your site - Checklist
 Check the site content
 Check all links incl. downloads
 Test your forms
 Redirect your domain name
 Keep a close eye on site for first 30 days
 Check your analytics

44. Site Launch SEO tasks
1. Ensure you know your keywords
2. Have Google Analytics installed
3. Have a site map
4. Submit your site to Google
5. Start building back links with other
businesses
6. Submit it to Google myBusiness (use to be
Google Places)

45. http://www.google.com/submityourcontent/

46. Next steps
1. Put together your image shot list
2. Get your content in order and organised
3. Sort out your links and downloads
4. Look into video
5. Get your launch checklist together
6. Start thinking about marketing your site

48. www.digitalbusiness.gov.au