Recruiting using social media, also known as social recruiting, involves engaging with users on social media platforms to source and recruit talent. Some key points covered in the document include: - 90% of companies planned to use social recruiting in 2011 and 64% had hired candidates via social networks in 2010. - Social recruiting allows companies to showcase themselves, target specific candidates, and filter interviews in a more targeted way than traditional recruiting methods. - Popular social media sites for recruiting include Twitter, Facebook, LinkedIn, and new sites like TwitJobSearch that focus specifically on job searching via social media. - Issues like privacy settings, comparing social profiles to resumes, and using proper language are important considerations for

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Recruiting and Social Media
Ali Phalen, Stephanie Parra,
#SM4JALS Laura Stewart, Julia Mazerov

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Why Social Recruiting?
Source: http://unbridledtalent.com/wp-content/uploads/2011/07/Jobvite-
survey-screenshot-11.jpg

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Source: http://www.slideshare.net/melissakmurray/q3-social-
media-recruiting-update

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What is Social Recruiting?
 Engaging with users and using social media tools to source
and recruit talent.
 "Involvement of employers inspires and informs young people,
preparing them for the workforce by making them aware of the
skills and attitudes employers expect.”
-David Cruikshank, Deloitte Chairman

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Fast Facts
 90% of Companies Plan to use Social Recruiting in
2011
 64% Hired via Social Networks in 2010
 50%Evaluate Social Media before Initial
Conversation
 69% of Employers Rejected Candidates based on
Social Media Because:
 Lied about qualifications(13%), inappropriate photos/comments(11%)
 Infographic
Source: http://www.slideshare.net/SidneyEve/socializing-human-resources
http://bx.businessweek.com/careers/view?url=https%3A%2F%2Frecareered.infusions
oft.com%2Fapp%2FhostedEmail%2F3149505%2Fc7b6c85d7853884c

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Recruitment 1.0
Post Job
Company On Site
has a job (Monster, Adv. Search
opening Pay per Posting
Career Engines
Sites, etc)
Unfiltered Job
Waiting and Hoping for Applications to
Qualified Applicant Interview
Process
Source: http://www.slideshare.net/thomasshaw/social-
recruiting-101

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Recruitment 2.0
Company Company
posts both Integrated Showcas Targeted
Long and marketing e Selection
Short Term
Filtered
Personnel
Interview
Needs
Process
Online, Blogs
Source: http://www.slideshare.net/thomasshaw/social-recruiting-101

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 "Twitter is altering the recruitment advertising landscape. The
focus is now on providing users with the tools to access, find
and filter jobs within the Job Cloud.”
-Matt Alder, RecruitingFuture.com

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New Recruitment Sites
 TwitJobSearch.com
 TweetMyJobs.com
 MashableJobs.com
 Facebook Pages
 Intuit
Source: http://www.slideshare.net/SidneyEve/socializing-human-resources

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 Social acceptance and proliferation of the platforms
 Speed of growth of the main platforms
 Advice:
 Get a range of social profiles
 Do your homework

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 Facebook Privacy Settings and Status
 Compare LinkedIn to your Resume
 Do Not Use Texting Abbreviations on Twitter

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 Advantages and Disadvantages of Each Site
 Consider Your Audience
 Absolutely important for students to have social media
accounts

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Case Study- “Hire Me” Websites

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dear lisarudgers,

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“With a digital résumé, people won’t
notice something like a low GPA as
much because they’ll be immersed in
your talents. How much can you really
gleam from a piece of paper?” - Patrick
Thorton
http://www.sherrynamburi.net/index.html

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How To With Resume Bear
ResumeBear

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WHAT’S NEXT IN SOCIAL
RECRUITING?

18. + Facebook & Social Jobs
 Facebook partnership with
NACE and DOL to create
new resource for job
seekers
 Job postings delivered
virally through central
Facebook Page at no
charge
 “The partnership’s goal will
be to facilitate employment
for America’s jobless
through the use of social
networks.”
 FB will also create public
service announcements at
the top ten states for
unemployment rates, and
distribute materials to job
seekers

19. + “Apply with LinkedIn”
 LinkedIn has introduced a PlugIn
that allows users to apply for
jobs directly via the service
 Companies can embed PlugIn
directly on their websites
 Allows users to send messages
to contacts at a company; or
connects them with someone for
an introduction if they don’t know
anyone
 Will lead to the demise of job
boards & resumes

20. + Digital Career Fairs
 Replacing on-campus career fairs
 Save time, money & broaden candidate pool
 Includelive, one-on-one chats with recruiters and high-level
executives
 Companies such as Proctor & Gamble, Citigroup, Progressive
making use of this technology

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“Vote for me!” Job Applications
 Sourcebits has launched a competition where job applicants
upload their portfolio to the site and ask for votes from the
community at large
 Winners selected based on work & votes
 Need for social clout, influence
 Reflective of emerging trends: Job application process
becoming social

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Remember What Happens In
Stays On

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Questions?