This Presentation on CSR will give you the very core idea of what is CSR, how it evolved, what are it's applications, its effect on the aspect of Business & Some examples of CSR's Involvement in and outside India!!!! Hope you will get a basic idea of CSR from the presentation. Thank You.

2. CORPORATE
SOCIAL
RESPONSIBILIT
Y

3. TANMOY PYNE
SATYAKI CHOWDHURY
AVIK BANERJEE AMARTYA SINHA
RANIT SARKAR SANCHARINI BANERJEE
PRESENTED BY :
AATYAYIK MAPA DEBAPRIYA DAS RISHI
ARKAPRABHA BARAI

4. Objectives of the Session
 A definition for CSR
 Brief History & Types of CSR
 Myths Surrounding CSR
 Need & Demonstration of CSR
 Benefits of CSR
 Evolution of CSR In India
 Corporates, India & CSR

5. What is Corporate Social Responsibility?
 A concept that encourages organizations to
consider the interests of society by taking
responsibility for the impact of their activities on
customers, employees, shareholders, communities
and the environment in all aspects of its
operations.
Goes beyond the statutory obligation to comply
with legislation
 Sees organizations voluntarily taking further
steps to improve the quality of life for:
 Employees and their families
 Local community
 Society at large

6. • Based on the idea of `Social Responsibility (SR)’
before the
dominance of corporate businesses and organizations.
• The term "corporate social responsibility" came into
common use in the late 1960s and early 1970s.
• In the 1980s, business and social interest came closer and
firms became more responsive to their stakeholders.
Brief History & Types of CSR
Generally 2 types of CSR exist :
a.a. Corporations providing funding and resources for worthwhileCorporations providing funding and resources for worthwhile
social causes.social causes.
b.b. Taking out a plan to produce products or provide servicesTaking out a plan to produce products or provide services
that are in the best interests of society, in the means ofthat are in the best interests of society, in the means of
production and services.production and services.

7. Myths Surrounding CSR
MARKET GIMMICKMARKET GIMMICK COMPLICATED &COMPLICATED &
TECHNICALTECHNICAL
NOT FOR SMALLNOT FOR SMALL
BUSINESSBUSINESS
SEPERATESEPERATE
INITIATIVEINITIATIVE
CSR

8. Social Responsibility Strategies

9. Carroll’s
Pyramid of
CSR

10. Need For CSR
 Issues such as environmental damage, improper
treatment of workers, and faulty production leading to
customer inconvenience or danger are being
highlighted.
 Investors and investment fund managers have began
to take account of a firm’s CSR policy in making
investment decisions.
 Some consumers have become
increasingly sensitive to the CSR
program of the firms from which
they buy their goods and
services.

11. Need Of CSR For Consumers & Society
Important for encouraging businesses
Consumer preference
Consumer opinions
Issues mainly emphasized on by
consumers:
Product quality
Money value
Technological advancements
• Leads to increase in the awareness of the society
• Helps in dealing with societal matters such as:
• Nutrition & health issues
• Human rights & gender
• Labor practices
• Involvement in community issues

12. Demonstration of CSR

13. Potential Business Benefits of
CSR TRIPLE BOTTOM LINE : People, Planet &
Profit.
People - Relates to fair and beneficial business practices
Planet - Refers to sustainable environmental practices
Profit - Is the economic value created by the
organization
after deducting the cost of all inputs
 HUMAN RESOURCES : A CSR
program can be an aid to recruitment and retention,
particularly within the competitive graduate student
market.
 RISK MANAGEMENT :
Building a genuine culture of 'doing
the right thing' within a corporation can
offset the risks.

14. 08/02/15
Potential Business Benefits of
CSR BRAND DIFFERENTIATION : In
crowded marketplaces, companies strive for
a unique selling proposition that can separate them
from the competition in the minds of consumers.
 LICENSE TO OPERATE : To avoid
interference in their business
through taxation or regulations.
 SUPPLIER RELATIONS :
Emphasize the importance of practicing
CSR to suppliers & researching on existing
supply chains.

15. Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders
Benefits Of CSR

16. Evolution Of CSR In India
Phase – 1 : In the pre Industrialization period, the main
drivers of Charity were 1) Charity
2) Philanthropy
The wealthy merchants shared their wealth by building
temples, providing food during famines, etc. But with
the arrival of colonial rule, the approach changed &
the industrial families became strongly inclined
towards economic & social considerations.
Phase – 2 : During the Independence period, Mahatma
Gandhi introduced the notion of trusteeship.
Under his influence businesses established trusts for
schools and colleges and also helped in setting up
training and scientific institutions. All these were in
line with Gandhi’s reforms to abolish untouchability,
women empowerment & rural development.

17. Evolution Of CSR In India
Phase – 3Phase – 3 : CSR was influenced by the emergence of Public sector: CSR was influenced by the emergence of Public sector
undertakings to ensure proper distribution of wealth. The policy ofundertakings to ensure proper distribution of wealth. The policy of
industrial licensing, high taxes and restrictions on the privateindustrial licensing, high taxes and restrictions on the private
sector resulted in corporate malpractices. Therefore there was asector resulted in corporate malpractices. Therefore there was a
natural shift of expectation from the public to the private sectornatural shift of expectation from the public to the private sector
and their active involvement in the socio-economic growth.and their active involvement in the socio-economic growth.
Phase – 4Phase – 4 : Indian companies integrated CSR into a sustainable: Indian companies integrated CSR into a sustainable
business strategy. With partial withdrawal of controls andbusiness strategy. With partial withdrawal of controls and
licensing systems there was a boom in the economic growth of thelicensing systems there was a boom in the economic growth of the
country. This led to the increased momentum in industrial growth,country. This led to the increased momentum in industrial growth,
making it possible for the companies to contribute moremaking it possible for the companies to contribute more
towards towards social responsibilitysocial responsibility
What started as CHARITY is now understood and accepted as
RESPONSIBILITY.

19. General Values Statement
ENVIRONMENTAL FOCUS
“While we have always sought to be sensitive to the
environment, we must use our significant resources and
capabilities to provide active leadership on
environmental issues, particularly those relevant to our
business. We are committed to preserving our
environment , from the use of more than $2 billion a year
in recycled content & suppliers & beautification efforts.”

20. General Values Statement
EMPLOYEE FOCUS
Johnson & Johnson’s Balancing Work & Family
program reflects our credo commitment to help
employees manage work and family life. This effort
offers advantages to employees and to the Company,
which is able to attract, recruit and retain the most
talented employees and offer them a host of benefits.

21. CORPORATES,
INDIA & CSR

22. 22
1995- Tata Business Excellence Model -
Makes sustainable growth a priority
and has included this in its Key
Enterprises Process.
1999- Tata Code of Conduct - Mandates
good governance ethical behavior by
organizations as well as each
and every employee.
1995- Tata Council for Community Initiatives
Provides the superstructure for CSR
efforts across the Group.
2003- Tata Index for Sustainable
Development
A CSR measure adopted across the
Tata Group.

23. 23
Areas of Impact
Environment
Stimulating Economic Growth
Sports and Adventure
Health for All
Education / Arts and Culture

24. 08/02/15
SOCIAL PERFORMANCESOCIAL PERFORMANCE
 Reliance Foundation School, Koparkhairane
is a K-12 English Medium school with a
mission to provide a learning experience that
makes every child a happy and a whole
person.

25. 08/02/15
Reliance Foundation
Primary care clinic at
C. P. Tank Mumbai
RelianceReliance
FoundationFoundation
partnered withpartnered with
QuizzingQuizzing
Arena, NewArena, New
Delhi, toDelhi, to
conduct aconduct a
MathematicsMathematics
Quiz toQuiz to
commemoratecommemorate
the 125th Birththe 125th Birth
AnniversaryAnniversary
of Srinivasaof Srinivasa
Ramanujan,Ramanujan,
an outstandingan outstanding
mathematicianmathematician
..

26. Conclusions
A. Corporate had moved ahead to a really new level to
fulfill their Social Responsibility which not only helps
the society but also to these companies to make a
reputation in the society.
B. The expectations from private sector regarding CSR is
very high.
C. Corporate companies should be encouraged and
motivated to contribute more.
So, Companies not doing CSR will not survive.
It’s only the Question of “WHEN”…….