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Concept of 
Corporate Social 
Responsibility
Introduction 
to Corporate 
Social 
Responsibilit 
y 
According to Late Prime Minister Lal Bahadur Shastri 
“Too often the community views the businessmen’s aim 
as selfish gain rather than advancement of the general 
welfare.
Definition & Meaning of 
'Corporate Social 
Responsibility' 
Corporate initiative assess and take responsibility for the 
company's effects on the environment and impact on social 
welfare. The term generally applies to company efforts that go 
beyond what may be required by regulators or environmental 
protection groups. 
Corporate social responsibility may also be referred to as 
"corporate citizenship" and can involve incurring short-term 
costs that do not provide an immediate financial benefit to the 
company, but instead promote positive social and environmental 
change. 
According to Wood “The basic idea of corporate social 
responsibility is that business and society are interwoven rather 
than distinct entities”
Conti…. 
“CSR is about how companies manage the business process to 
produce an overall positive impact on society” 
“”CSR is a form of corporate self regulation integrated into a business 
model” 
Company’s sense of responsibility towards the community and 
environment (both ecological and social) in which it operates. 
Companies have a lot of power in the community and in the national 
economy. They control a lot of assets, and may have billions in cash at 
their disposal for socially conscious investments and programs. Some 
companies may engage in "greenwashing", or feigning interest in 
corporate responsibility, but many large corporations are devoting real 
time and money to environmental sustainability programs, alternative 
energy/cleantech, and various social welfare initiatives to benefit 
employees, customers, and the community at large.
5 Key Points found in most CSR 
Definition. 
1. Corporates have responsibilities that go beyond the 
production of goods and services at a profit 
2. These responsibilities involve helping to solve important 
social problems, especially those they have helped create. 
3. Corporations have a broader constituency than stockholders 
alone. 
4. Corporations have impact that go beyond simple 
marketplace transactions. 
5. Corporation serve wider range of human values than can be 
captured by a sole focus on economic value. VIDEO CLIP
CSR Initiatives by Indian 
Corporation 
Aditya Birla CSR Initiative PDF 
Cocacola CSR Initiative PDF 
SIEMENS India CSR Initiative VIDEO CLIP 
Tata Group PDF 
And many others Indian Corporation.
Different Approaches to 
CSR 
1.Community Based Development 
Approach 
2.Philanthrophy Approach 
3.Incorporate CSR Strategy with Business 
Strategy 
4.Creating Share Value Approach 
5.Benchmarking Approach 
Detail Reading….Seth Prakashan pg.171
Levels Of CSR in 
Organization 
4.Philanthropic 
Responsibility 
3.Ethical 
Responsibility 
2.Legal Responsibility 
1.Economic Responsibility
Benefits/Merits of CSR 
1. Human Resources 
2. Risk Management 
3. Optimum Utilization of Resources 
4. Good Reputation 
5. Complements the Government. 
6. Protects Consumers: 
7. Accountability toward stakeholders.
What do you mean by Value Driven 
Approach in CSR???? 
In an era of intense global competition, companies are 
searching for ways to gain a competitive advantage to protect 
or improve their market position. Delivering value - high 
quality, sustainable, durable and reliable products at low cost 
- has become the key to survival in today's global economy. 
A number of corporations have adopted value-driven 
strategies in implementing quality programmes and pursuing 
manufacturing excellence. Businesses that lead the field in 
quality and manufacturing excellence are now using the same 
strategies to adopt environmentally and socially responsible 
solutions. 
It is an organisation where different values whether from 
Indian Culture or from western thoughts are accepted as 
guidelines.Such firms know their accountability. They accept 
holistic approach while doing their work.They can maintain 
proper balance between business growth and social
Diagram for Value Driven 
Organization 
Path of 
Knowledge 
Gyan 
Knowing self 
& discriminate 
Managerial 
Effectiveness 
Value Orientation 
Pure mind through which value 
emerge 
Path of mind 
control 
Samadhi 
Meditation 
Path of 
devotion Self 
Surrender to 
God 
Path of Action 
(Karma) self 
play Action & 
Wisdom 
4 Traditional Methods of mind 
purification
C S R Within the 
Organization
Concept of Health And 
Safety at Workplace 
A.Introduction 
The Health and safety in Employment Act and the 
amendment made to it are responsible to make today’s 
workplaces as healthy and safe as possible. 
B.The Concept of Health and Safety Workplace. 
Health and safe workplace are measures of successful 
employment relationships that exhibit mutual trust and 
confidence and promote sustainable and productive 
relationships. 
Creating healthy and safe workplace requires employers 
and employees to work together systematically to identify 
hazards and manage them. It also requires a workplace 
with on going and effective communication between the 
employer and the employee.
Providing a Healthy Work is a Shared 
Responsibility 
Table on page 177…Seth Prakashan
Keys to provide healthy 
workplace 
Following factors are useful for both employers and 
employees: 
1. A balance of effort and rest. 
2. A variety of tasks, interest and simulation. 
3. A sense of personal control. 
4. Workplace collaboration. 
5. Healthy personal relationship. 
6. Good Communication 
7. Use of proper motivational factors.
Safety and Security 
A.Introduction 
For smooth functioning of an organization ,the employer 
has to ensure safety and security of his employees. 
Healthy and safety form an integral part of work 
environment. A work environment should enhance the well 
being of employees and this should be an accident free. 
The term health ,safety and security are closely related to 
each other. Health is the general state of well being .It not 
only includes physical well-being ,but also emotional and 
mental well-being.
Safety and Security 
B.Meaning and definition 
“Safety refers to the act of protecting the physical 
wellbeing of an employees” 
It will include the risk of accidents caused due to 
machinery fire or safety. 
“Security refers to protecting facilities and equipment's 
from unauthorized access and protecting employees while 
they are on work”
Safety and Security 
C.Supervisors and departmental heads can take 
following measur es for safety and security of 
emplyees 
1. Monitors health and safety of employees. 
2. Coach employees to be safety conscious. 
3. Investigate accidents and avoiding the same. 
4. Communicating about safety policy to employees. 
5. Provide technical training regarding prevention of 
accidents. 
6. Co-ordinate health and safety programmes. 
7. Train employees on handling facility and equipements. 
8. Develop safe reporting systems.
Safety and Security 
D.Major Areas to look into for Employee Safety 
1. Proper Sign/Indication Board. 
2. Education. 
3. Proper Equipment. 
4. Proper Ventilation and Cleaning. 
5. Health Insurance.
Exploitation, Atrocities and 
Harassment 
A.Introdution: 
Exploitation, Atrocities and Harassment are unethical practices which are 
observed in many workplaces. Such practices ruin the health work culture 
and creak havoc in the organization. 
B. Meaning and Definition: 
Atrocity: 
1.”It is a Act of atrocious cruelty” 
2.”Atrocity is the quality of being shockingly cruel and inflame”. 
Harassment : 
“Harassment is annoying or unpleasant behavior towards someone that 
takes place regularly ” 
Exploitation: 
“Its an act of tormenting by continued persistent attacks and criticism.” 
Ex; Bad Treatment, offensive remarks physical attacks
Concept of Workplace 
Harassment 
Workplace harassment is any type of unwelcome 
action towards an employee that leads to difficulty in 
performing assigned tasks or causes the employee 
to feel he or she s working in a hostile environment. 
The workplace harassment may be based on such 
factors as – 
a) Race 
b) Gender 
c) Age 
d) Culture 
e) Sexual orientation 
f) Religious preference
Ways of Workplace Harassment / 
Sexual Harassment 
1.Verbal 
Sexual innuendoes or other suggestive comments ;racial or 
ethical slur: humor, jokes or teasing about sex, race, age, 
religion, disability or gender specific traits; repeated requests 
for dates, sexual advances proposition comments about a 
person’s nature 2,a.Vbuissuivael olar nNgouna-gVee robra ilnsults or threats 
Leering or staring in a sexual manner whistling or hooting, 
suggestive or insulting looks ,Vulgar sounds or gestures; 
ostensive or hateful pictures posters, colanders, cartoons or 
obsene e-mail, excessive attention in the form of love letters 
or gifts or offensive or derogatory written material 
3.Physical 
Inappropriate touching of the body, inappropriate display of 
body parts; coerced ,physically blocking another individual’s 
movement, exclusionary actions based on age, ethnicity sex.
Questions 
Long Answer Questions 
1.What are the emerging trend in social 
responsibility of business? Give Suitable Examples. 
2.What are the CSR initiatives in India 
3.Discuss the role and responsibilities of Society in 
CSR (Oct 10). 
4.Discuss the concept of CSR with the help of TATA 
Steels.(April 11) 
Short Notes on: 
1.Child Labor (Oct 10, April 12) 
2.Safety at work.(April 11)

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Corporate Social Responsibility - An Overview

  • 1. Concept of Corporate Social Responsibility
  • 2.
  • 3. Introduction to Corporate Social Responsibilit y According to Late Prime Minister Lal Bahadur Shastri “Too often the community views the businessmen’s aim as selfish gain rather than advancement of the general welfare.
  • 4. Definition & Meaning of 'Corporate Social Responsibility' Corporate initiative assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. According to Wood “The basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities”
  • 5. Conti…. “CSR is about how companies manage the business process to produce an overall positive impact on society” “”CSR is a form of corporate self regulation integrated into a business model” Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "greenwashing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy/cleantech, and various social welfare initiatives to benefit employees, customers, and the community at large.
  • 6. 5 Key Points found in most CSR Definition. 1. Corporates have responsibilities that go beyond the production of goods and services at a profit 2. These responsibilities involve helping to solve important social problems, especially those they have helped create. 3. Corporations have a broader constituency than stockholders alone. 4. Corporations have impact that go beyond simple marketplace transactions. 5. Corporation serve wider range of human values than can be captured by a sole focus on economic value. VIDEO CLIP
  • 7. CSR Initiatives by Indian Corporation Aditya Birla CSR Initiative PDF Cocacola CSR Initiative PDF SIEMENS India CSR Initiative VIDEO CLIP Tata Group PDF And many others Indian Corporation.
  • 8. Different Approaches to CSR 1.Community Based Development Approach 2.Philanthrophy Approach 3.Incorporate CSR Strategy with Business Strategy 4.Creating Share Value Approach 5.Benchmarking Approach Detail Reading….Seth Prakashan pg.171
  • 9. Levels Of CSR in Organization 4.Philanthropic Responsibility 3.Ethical Responsibility 2.Legal Responsibility 1.Economic Responsibility
  • 10. Benefits/Merits of CSR 1. Human Resources 2. Risk Management 3. Optimum Utilization of Resources 4. Good Reputation 5. Complements the Government. 6. Protects Consumers: 7. Accountability toward stakeholders.
  • 11. What do you mean by Value Driven Approach in CSR???? In an era of intense global competition, companies are searching for ways to gain a competitive advantage to protect or improve their market position. Delivering value - high quality, sustainable, durable and reliable products at low cost - has become the key to survival in today's global economy. A number of corporations have adopted value-driven strategies in implementing quality programmes and pursuing manufacturing excellence. Businesses that lead the field in quality and manufacturing excellence are now using the same strategies to adopt environmentally and socially responsible solutions. It is an organisation where different values whether from Indian Culture or from western thoughts are accepted as guidelines.Such firms know their accountability. They accept holistic approach while doing their work.They can maintain proper balance between business growth and social
  • 12. Diagram for Value Driven Organization Path of Knowledge Gyan Knowing self & discriminate Managerial Effectiveness Value Orientation Pure mind through which value emerge Path of mind control Samadhi Meditation Path of devotion Self Surrender to God Path of Action (Karma) self play Action & Wisdom 4 Traditional Methods of mind purification
  • 13. C S R Within the Organization
  • 14. Concept of Health And Safety at Workplace A.Introduction The Health and safety in Employment Act and the amendment made to it are responsible to make today’s workplaces as healthy and safe as possible. B.The Concept of Health and Safety Workplace. Health and safe workplace are measures of successful employment relationships that exhibit mutual trust and confidence and promote sustainable and productive relationships. Creating healthy and safe workplace requires employers and employees to work together systematically to identify hazards and manage them. It also requires a workplace with on going and effective communication between the employer and the employee.
  • 15. Providing a Healthy Work is a Shared Responsibility Table on page 177…Seth Prakashan
  • 16. Keys to provide healthy workplace Following factors are useful for both employers and employees: 1. A balance of effort and rest. 2. A variety of tasks, interest and simulation. 3. A sense of personal control. 4. Workplace collaboration. 5. Healthy personal relationship. 6. Good Communication 7. Use of proper motivational factors.
  • 17. Safety and Security A.Introduction For smooth functioning of an organization ,the employer has to ensure safety and security of his employees. Healthy and safety form an integral part of work environment. A work environment should enhance the well being of employees and this should be an accident free. The term health ,safety and security are closely related to each other. Health is the general state of well being .It not only includes physical well-being ,but also emotional and mental well-being.
  • 18. Safety and Security B.Meaning and definition “Safety refers to the act of protecting the physical wellbeing of an employees” It will include the risk of accidents caused due to machinery fire or safety. “Security refers to protecting facilities and equipment's from unauthorized access and protecting employees while they are on work”
  • 19. Safety and Security C.Supervisors and departmental heads can take following measur es for safety and security of emplyees 1. Monitors health and safety of employees. 2. Coach employees to be safety conscious. 3. Investigate accidents and avoiding the same. 4. Communicating about safety policy to employees. 5. Provide technical training regarding prevention of accidents. 6. Co-ordinate health and safety programmes. 7. Train employees on handling facility and equipements. 8. Develop safe reporting systems.
  • 20. Safety and Security D.Major Areas to look into for Employee Safety 1. Proper Sign/Indication Board. 2. Education. 3. Proper Equipment. 4. Proper Ventilation and Cleaning. 5. Health Insurance.
  • 21. Exploitation, Atrocities and Harassment A.Introdution: Exploitation, Atrocities and Harassment are unethical practices which are observed in many workplaces. Such practices ruin the health work culture and creak havoc in the organization. B. Meaning and Definition: Atrocity: 1.”It is a Act of atrocious cruelty” 2.”Atrocity is the quality of being shockingly cruel and inflame”. Harassment : “Harassment is annoying or unpleasant behavior towards someone that takes place regularly ” Exploitation: “Its an act of tormenting by continued persistent attacks and criticism.” Ex; Bad Treatment, offensive remarks physical attacks
  • 22. Concept of Workplace Harassment Workplace harassment is any type of unwelcome action towards an employee that leads to difficulty in performing assigned tasks or causes the employee to feel he or she s working in a hostile environment. The workplace harassment may be based on such factors as – a) Race b) Gender c) Age d) Culture e) Sexual orientation f) Religious preference
  • 23. Ways of Workplace Harassment / Sexual Harassment 1.Verbal Sexual innuendoes or other suggestive comments ;racial or ethical slur: humor, jokes or teasing about sex, race, age, religion, disability or gender specific traits; repeated requests for dates, sexual advances proposition comments about a person’s nature 2,a.Vbuissuivael olar nNgouna-gVee robra ilnsults or threats Leering or staring in a sexual manner whistling or hooting, suggestive or insulting looks ,Vulgar sounds or gestures; ostensive or hateful pictures posters, colanders, cartoons or obsene e-mail, excessive attention in the form of love letters or gifts or offensive or derogatory written material 3.Physical Inappropriate touching of the body, inappropriate display of body parts; coerced ,physically blocking another individual’s movement, exclusionary actions based on age, ethnicity sex.
  • 24. Questions Long Answer Questions 1.What are the emerging trend in social responsibility of business? Give Suitable Examples. 2.What are the CSR initiatives in India 3.Discuss the role and responsibilities of Society in CSR (Oct 10). 4.Discuss the concept of CSR with the help of TATA Steels.(April 11) Short Notes on: 1.Child Labor (Oct 10, April 12) 2.Safety at work.(April 11)