This document discusses corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to benefit society. The document outlines advantages like avoiding exploitation and improving profitability. Disadvantages include increased costs. It provides examples of CSR from companies in India like Tata Group, Ultratech Cement, and Mahindra & Mahindra. The document also discusses the components, reporting, and methodology of effective CSR programs.

1. Corporate Social
Responsibility
BBA SEM – II
POM – II
SUBMITED TO – PROF.BANSARI DAVE
PRESENTED BY-
• AYUSH
• MUKUL
• JANVI
• PRANAV
• DHAIRYA

2.  Corporate social responsibility (CSR) is how companies manage their
business processes to produce an overall positive impact on society. It
covers sustainability, social impact and ethics, and done correctly should
be about core business - how companies make their money - not just add-
on extras such as philanthropy.

3. Advantages
 It would help to avoid the excessive exploitation of labour, bribery and
corruption.
 Companies would know what is expected of them, thereby promoting a level
playing field.
 Many aspects of CSR behaviour are good for business (such as reputation,
human resources, branding and making it easier to locate in new communities)
and legislation
 It could help to improve profitability, growth and sustainability.
 Some areas, such as downsizing, could help to redress the balance between
companies and their employees.
 Rogue companies would find it more difficult to compete through lower
standards.
 The wider community would benefit as companies reach out to the key issue
of underdevelopment around the world.

4. Disadvantages
 Additional bureaucracy, with rising costs for observance.
 Costs of operation could rise above those required for continued
profitability and sustainability.
 Critics already argue that the CSR of companies is simply to make a profit,
and legislation would increase the vocalization of these concerns.
 Reporting criteria vary so much by company, sector and country, and they
are in constant evolution

5. Benefits of Corporate Social
Responsibility
The ability to have positive impact in the community
 Keeping social responsibility in front of mind encourages businesses to act ethically
and to consider the social and environmental impacts of their business. In doing so,
organisations can avoid or mitigate detrimental impacts of their business on the
community. In some cases, organisations will find ways to make changes in their
services or value chain that actually delivers benefits for the community, where they
once didn’t.
It supports public value outcomes
 Put simply, public value is about the value that an organisation contributes to
society. A sound, robust corporate social responsibility framework and
organisational mindset can genuinely help organisations deliver public value
outcomes by focussing on how their services can make a difference in the
community. This might happen indirectly, where an organisation’s services enable
others to contribute to the community, or directly through the organisation’s own
activities, such as volunteerism and philanthropy.

6. It supports being an employer of choice
 Being an employer of choice typically translates into the company’s ability to
attract and retain high calibre staff. There are ways to approach being an
employer of choice, including offering work life balance, positive working
conditions and work place flexibility. Studies have shown that a robust
corporate social responsibility framework can also help a company become
more attractive to potential future employees who are looking for workplaces
with socially responsible practices, community mindedness and sound ethics.
It encourages both professional and personal development
 Providing employees with the opportunity to be involved in a company’s
socially responsible activities can have the benefit of teaching new skills to
staff, which can in turn be applied in the workplace. By undertaking activities
outside of their usual work responsibilities, employees have the chance to
contribute to work and causes that they might feel passionate about, or learn
something entirely new which can help enrich their own perspectives. By
supporting these activities, organisations encourage growth and support for
employees.

7. It enhances relationships with clients
 A strong corporate social responsibility framework is essential to building
and maintaining trust between the company and clients. It can strengthen
ties, build alliances and foster strong working relationships with both
existing and new clients. One way this can be achieved is by offering pro-
bono or similar services where a company can partner with not-for-profit
organisations to support their public value outcomes, where funds or
resources may be limited. In turn, this helps deliver public value outcomes
that may not have been delivered otherwise.

8. Economist, Milton Friedman says:
“The social responsibility of business is to
increase its profits.”
“What does it mean to say that "business"
has responsibilities? Only people can have
responsibilities.”
“...in a free society there is one and only one social
responsibility of business – to use its resources and engage in
activities designed to increase its profits so long as it stays
within the rules of the game, which is to say, engages in open
and free competition without deception or fraud."

9. Some of the most common ways in which CSR is demonstrated:
 •Specialist ‘adopted’ projects
 •Corporate charitable donations
 •Voluntary schemes for staff
 •Staff fundraising activities
 •Changes to organisational operations

10. The four components of CSR:
 Economic
 Legal
 Ethical
 Discretionary

11. Reporting CSR:
CSR projects may be administered and communicate
achievements via:
 •A dedicated CSR section or department
 •The HR department
 •Business development section
 •Public Relations department
 •Directly via CEO and / or Board of Directors

12. Corporate Social Responsibility Examples in
India

13. TATA GROUP
 The Tata Group conglomerate in India carries out various CSR projects,
most of which are community improvement and poverty alleviation
programs. Through self-help groups, it is engaged in women
empowerment activities, income generation, rural community
development, and other social welfare programs. In the field of
education, the Tata Group provides scholarships and endowments for
numerous institutions.
 The group also engages in healthcare projects such as facilitation of child
education, immunization and creation of awareness of AIDS. Other areas
include economic empowerment through agriculture programs,
environment protection, providing sport scholarships, and infrastructure
development such as hospitals, research centes, educational institutions,
sports academy, and cultural centers.

14. Ultratech Cement
 Ultratech Cement, India’s biggest cement company is involved in social
work across 407 villages in the country aiming to create sustainability and
self-reliance. Its CSR activities focus on healthcare and family welfare
programs, education, infrastructure, environment, social welfare, and
sustainable livelihood.
 The company has organized medical camps, immunization programs,
sanitization programs, school enrollment, plantation drives, water
conservation programs, industrial training, and organic farming
programs.

15. Mahindra & Mahindra
 Indian automobile manufacturer Mahindra & Mahindra (M&M)
established the K. C. Mahindra Education Trust in 1954, followed by
Mahindra Foundation in 1969 with the purpose of promoting education.
The company primarily focuses on education programs to assist
economically and socially disadvantaged communities. CSR programs
invest in scholarships and grants, livelihood training, healthcare for
remote areas, water conservation, and disaster relief programs. M&M
runs programs such as Nanhi Kali focusing on girl education, Mahindra
Pride Schools for industrial training, and Lifeline Express for healthcare
services in remote areas.

16. Methodology of Corporate Social
Responsibility
CSR is the procedure of assessing an organization’s impact on society and
evaluating their responsibilities. It begins with an assessment of the following
aspects of each business:
 Customers
 Suppliers
 Environment
 Communities
 Employees

17.  The most effective CSR plans ensure that while organizations comply with
legislation, their investments also respect the growth and development of
marginalized communities and the environment. CSR should also be
sustainable – involving activities that an organization can uphold without
negatively affecting their business goals.

18. Thank you