This document discusses crowdsourcing, including its definition, types, pros, cons and implementations. Crowdsourcing involves obtaining information or resources from a large online group of people. There are four main types: wisdom of crowds for problem-solving, creation for collaborative design/building, voting for democratic choices, and funding through crowdfunding. Some pros are unexpected solutions, diversity of ideas, and reduced costs, while cons include lack of control, inconsistent outcomes and intellectual property issues. Common platforms that use crowdsourcing are Wikipedia, Amazon Mechanical Turk and uTest.

1. Crowdsourcing And Its
Implementations
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2. Content
 What is Crowdsourcing?
 Types of crowd sourcing
 Pros of crowdsourcing
 Cons of crowdsourcing
 Implementations
 Conclusion
 References

3. “If you have an apple and I have an apple and, we exchange these
apples then you and I will still each have one apple. But if you have an
idea and I have an idea, and we exchange these ideas, then each of us
will have two ideas.”
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4. What Is Crowdsourcing?
 The word “Crowdsourcing” was coined in 2005 and is a portmanteau of the
words Crowd and Outsourcing.
 It is a sourcing model that uses contributions from different people on the
Internet to obtain services or ideas.
 Crowdsourcing is the process of getting work or funding from a large group of
people in an online environment, although it has been in existence even before
the Internet came into existence.

5. Types of crowdsourcing
Crowdsourcing involves obtaining information or resources from a wide swath of
people.
In general, we can break this up into four main categories:
 Wisdom - Wisdom of crowds is the idea that large groups of people are
collectively smarter than individual experts when it comes to problem-solving or
identifying values (like the weight of a cow or number of jelly beans in a jar).

6. Contd…
 Creation - Crowd creation is a collaborative effort to design or build something.
Wikipedia and other wikis are examples of this. Open-source software is another
good example.
 Voting - Crowd voting uses the democratic principle to choose a particular policy
or course of action by "polling the audience."
 Funding - Crowdfunding involved raising money for various purposes by
soliciting relatively small amounts from a large number of funders.

7. Pros
 Unexpected solution to tough problems.
 Greater diversity of thinking.
 Reduced management burden.
 More marketing buzz.
 Faster problem solving.
 Customer-centric data.

8. Cons
 Confidentiality
 Less control over the process
 Risk of inconsistent outcomes
 Plagiarism
 Intellectual property rights
 Potential for failure

9. Where to implement crowdsourcing?
 IT
 Marketing
 Science
 Education
There are various platforms that use crowdsourcing. Some of them are-

10. Wikipedia
How Does Wikipedia Use Crowdsourcing?
Wikipedia can probably be said to be the father of internet crowdsourcing.
Building on a non-for-profit business model, Wikipedia launched a free, web-
based, multilingual and collaborative encyclopedia in 2001.
It creates a collective platform for sharing previously scattered and unstructured
knowledge to be shared ubiquitously and in turn builds on direct network effects
that becomes more valuable as the knowledge base grows.

11. Amazon Mechanical Turk
How Does Amazon MTurk Use Crowdsourcing?
The platform has been growing rapidly over the years and they have expanded
their marketplace to include everything from micro tasks, simple data
categorization tasks, asking workers to gather data and even more complex work
involving product generation.
Mechanical Turk is a huge marketplace where companies and developers put up
available small tasks and projects, known as “HITs,” or Human Intelligence Tasks.
Workers then go through the existing HITs on offer, choose ones they like,
complete them, and get paid via Amazon’s MTurk crowdsourcing site.

12. uTest
How Does uTest Use Crowdsourcing?
uTest has over 500,000 testers in their community who are looking for freelance
work and new challenges to grow their careers.
They also have a team of community managers who connect testers with clients
on an ongoing basis to provide the best software testing experience.
When people sign up to uTest, they will match them with high quality freelance
software testing opportunities that suit their skill set and interests

13. Examples
 Netflix
 Coke
 McDonald’s
 Lego
 Samsung
 Lays

14. Conclusion
Crowdsourcing is a good idea that must be practiced with a lot of care. One must
consider the expertise of those he is employing to ensure that he gets what he
actually needs at the end of the project. The experts who are the crowd workers
should also take it as their responsibility to ensure that they do not practice
unacceptable behavior and that they only pick jobs that they are comfortable
with. To pick tasks that you cannot perform unprofessional.

15. References
 https://englopedia.com/what-is-
crowdsourcing/#:~:text=The%20implementation%20of%20crowdsourcing%20in%
20your%20company%20can,a%20sector%20that%20has%20benefited%20greatly
%20from%20crowdsourcing
 https://www.geeksforgeeks.org/what-is-crowdsourcing/
 https://www.braineet.com/blog/crowdsourcing-benefits

16. MERCI
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