Social media is using online communities to network and communicate through shared interests. The document discusses why businesses should use social media, including the ROI and its ability to help close business. It provides tips for getting started in social media such as listening, sharing, and creating content as well as recommendations on which social media platforms to use. Contact information is given for Suzanne Hull and her business consulting firm.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document discusses how social media impacts businesses in three main ways: 1) how people tweet positively or negatively about businesses, 2) how businesses use advertising on social media platforms, and 3) the importance of businesses having a strong presence and engaging with customers on social media. Specific examples are given about how Twitter can make or break restaurants depending on customer reviews. The conclusion reiterates that social media uniquely affects businesses in many ways but particularly in these three areas.
INSIDE Insights Presentation: How to Turn Your Employees into Brand AdvocatesJWTINSIDE
This document discusses how to turn employees into brand advocates through social media. It notes that while 90% of consumers trust recommendations from people they know, only 1 in 5 employees are currently brand advocates. The document outlines the benefits of an employee advocacy program, including increased awareness, engagement, lead generation and reduced costs. It also provides tips for empowering employees as advocates, such as tying the program to marketing initiatives and recognizing advocates. A case study shows how one company increased advocacy from 5-10% to 30-35% through their social employee program.
The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016Matthew Knell
Companion slides for the talk: http://schedule.sxsw.com/2016/events/event_PP50326
With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.
Featuring Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon
The document discusses the importance and growth of social media for businesses. It outlines several popular social media sites like Facebook, Twitter, and LinkedIn. It argues that social media is no longer optional for businesses seeking competitive advantages. The document then provides reasons why businesses should use social media, including the ability to generate massive traffic, new subscribers, inbound links, and higher returns on investment. It also states that social media will help brands and is the future of online engagement and marketing.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
This document discusses the political, business, and social effects of social media. Politically, social media helped coordinate protests during the Egyptian revolution. Businesses use social media for marketing and recruitment, with 87% of Fortune 100 companies and 80% of companies using it for hiring. Socially, social media allows people to document memories, learn, and stay connected, with 1 in 8 couples meeting through social media. However, social media can also breach privacy, enable fraud, and be time consuming. The conclusion is that social media is expanding, will remain part of our lives, can be a political tool, is integrated into business, but is not completely safe.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document discusses how social media impacts businesses in three main ways: 1) how people tweet positively or negatively about businesses, 2) how businesses use advertising on social media platforms, and 3) the importance of businesses having a strong presence and engaging with customers on social media. Specific examples are given about how Twitter can make or break restaurants depending on customer reviews. The conclusion reiterates that social media uniquely affects businesses in many ways but particularly in these three areas.
INSIDE Insights Presentation: How to Turn Your Employees into Brand AdvocatesJWTINSIDE
This document discusses how to turn employees into brand advocates through social media. It notes that while 90% of consumers trust recommendations from people they know, only 1 in 5 employees are currently brand advocates. The document outlines the benefits of an employee advocacy program, including increased awareness, engagement, lead generation and reduced costs. It also provides tips for empowering employees as advocates, such as tying the program to marketing initiatives and recognizing advocates. A case study shows how one company increased advocacy from 5-10% to 30-35% through their social employee program.
The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016Matthew Knell
Companion slides for the talk: http://schedule.sxsw.com/2016/events/event_PP50326
With the adoption of social media at most major corporations complete, a new problem is starting. Seasoned social media professionals need to define career paths for themselves, and their opportunities to do "just social media" fade quickly. Many companies do not have social leadership beyond the Director level and experienced employees find themselves topped out with nowhere to grow. Corporations lose because they lose digital native talent. Individuals lose because they are stuck making lateral moves. This panel discussion intends to explore the looming crisis, and discuss about what corporations and individuals can do about it.
Featuring Katy Kelley, Matthew Knell, Sarah Cooley and Tammy Gordon
The document discusses the importance and growth of social media for businesses. It outlines several popular social media sites like Facebook, Twitter, and LinkedIn. It argues that social media is no longer optional for businesses seeking competitive advantages. The document then provides reasons why businesses should use social media, including the ability to generate massive traffic, new subscribers, inbound links, and higher returns on investment. It also states that social media will help brands and is the future of online engagement and marketing.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
This document discusses the political, business, and social effects of social media. Politically, social media helped coordinate protests during the Egyptian revolution. Businesses use social media for marketing and recruitment, with 87% of Fortune 100 companies and 80% of companies using it for hiring. Socially, social media allows people to document memories, learn, and stay connected, with 1 in 8 couples meeting through social media. However, social media can also breach privacy, enable fraud, and be time consuming. The conclusion is that social media is expanding, will remain part of our lives, can be a political tool, is integrated into business, but is not completely safe.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
The document discusses online activism and social media's role in activism. It notes that while social media can help raise awareness and funds for causes, likes/shares don't always translate to real-world results and offline activism is still needed to create change. Some examples discussed include the Arab Spring and the ALS Ice Bucket Challenge, which raised significant funds through social media. The document debates whether awareness alone is enough or if online activists need to promote offline involvement as well.
The document discusses the importance of social media for non-profits and governance. It outlines how social media can help non-profits engage stakeholders and achieve their goals. It also discusses best practices for social media use, including developing a social media plan and policies to guide appropriate use. The presentation provides guidance on how boards can oversee social media use and examples of how non-profits can measure their social media engagement.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How Meeting and Event Planners Can Use Social MediaKrista Neher
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
The document summarizes an HSMAI webinar on social media fundamentals. The webinar covered strategic social media concepts, how social media is driving a shift in marketing, harnessing social media's power through tangible examples, and myths about social media. The presentation addressed how social media is transforming communications, with 3 out of 4 Americans using social technologies. It provided steps for using social media and success stories from companies like Dell, Disney, and others generating revenue and recruitment through social platforms like Twitter and LinkedIn.
PR in transition : the importance of sentimental crowdsChristophe Ginisty
Presentation given by Christophe Ginisty on November 6th, 2013 in Sofia (Bulgaria) for the kick-off event of the IPRA Central Eastern Europe Chapter launch. Topic is about the transformation from traditional to social PR.
1) A social business model adopts social networking tools and practices to serve humanity's most pressing needs in a way that is sustainable and scalable.
2) A social business model empowers employees and crowdsources ideas to generate the biggest contributions possible from commenters.
3) Building a successful social business model requires committing to a vision, planning benchmarks and empowering teams, creating a social media architecture, growing audiences through engaging content, and demonstrating thought leadership.
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
This presentation discusses social media for business. It begins with defining social media and providing a brief history of social media from before the internet to modern platforms. It then discusses top social media platforms and goals for businesses using social media. The presentation identifies obstacles to social media use and provides a 6-step process for driving web traffic. It also discusses the concept of "Generation C" in social media and emphasizes that one consistent message is important across social media platforms.
The document discusses how social media is increasingly being used in business and how this will affect Northwestern Technologies. It notes that the number of social media users, especially younger generations, is growing rapidly and will continue to do so. This means that customers will discuss and share information about companies on social media even if those companies don't have official social media presences. The document recommends that Northwestern Technologies create social media accounts to reach new audiences and promote loyalty among existing customers by engaging with them on social platforms.
Improve Internal Communications using social mediaJames LaCorte
This presentation was used to discuss with the internal communications team best practices on using an ESN (Yammer) to develop internal stories and engage employees.
130611 the cappucino froth of social media pecha kuchaChris Farrance
A Pecha Kucha presentation - 20 slides in 20 seconds.
Social media is no more than 30% of the benefits that Digital Technology can deliver to businesses.
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through activities like product innovation, collaboration, engaging content and crowd-sourcing to add value to people's lives. The key is making people's lives better through remarkable products and services.
Social media is a form of media that allows for interaction and conversation between people online through sharing digital content like words, sounds, and pictures. It has become one of the most important changes in marketing, sales, and customer engagement since the internet began. While some businesses may be skeptical, social media can in fact help businesses by allowing them to find their target audiences and get involved in relevant online communities and conversations through platforms like Facebook, Twitter, LinkedIn, and more. The key is for businesses to identify where their customers are online and which social media platforms are best suited to their industry or location.
This document provides guidance on starting a blog. It recommends defining your target customer and composing initial posts before launch. Key steps include building an audience by engaging with other blogs, reaching out to influencers, and consistently publishing varied content using headlines and keywords to drive traffic. Metrics like visits, time on site and referrals should be monitored, and maintaining an editorial schedule helps build momentum. The overall goal is to funnel blog visitors towards other destinations and conversions.
The document discusses the results of a study on the impact of climate change on wheat production. Researchers found that higher temperatures and changing precipitation patterns will significantly reduce wheat yields across major wheat-producing regions by 2050. The study concludes that efforts must be made to develop wheat varieties that can tolerate hotter and drier conditions to ensure future global food security as the climate continues to warm.
Stories from the Frontline Tourism - 2015Kemp Edmonds
Kemp Edmonds gave a presentation on social media marketing tactics and tools. He began with an introduction and background. The presentation covered the state of social media including growth in networks, participants, and content. It discussed how social media is becoming the new front door for businesses and how marketers face new challenges in reaching audiences and driving business objectives through social. The presentation provided examples of social media marketing tactics and highlighted features of the Hootsuite platform for social media management, including offerings for different maturity levels and a hands-on demo.
The document discusses online activism and social media's role in activism. It notes that while social media can help raise awareness and funds for causes, likes/shares don't always translate to real-world results and offline activism is still needed to create change. Some examples discussed include the Arab Spring and the ALS Ice Bucket Challenge, which raised significant funds through social media. The document debates whether awareness alone is enough or if online activists need to promote offline involvement as well.
The document discusses the importance of social media for non-profits and governance. It outlines how social media can help non-profits engage stakeholders and achieve their goals. It also discusses best practices for social media use, including developing a social media plan and policies to guide appropriate use. The presentation provides guidance on how boards can oversee social media use and examples of how non-profits can measure their social media engagement.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
How Meeting and Event Planners Can Use Social MediaKrista Neher
The document discusses social media strategies for meeting and event planners. It outlines key social media tools like Twitter, Facebook, LinkedIn, and information tools such as webinars and white papers. It emphasizes using hashtags to track event discussions and engage attendees. It also recommends using these tools to build long-term relationships beyond events through content sharing and promotions. While social media is important, the document advises starting with just a few effective strategies rather than many ineffective ones.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
The document summarizes an HSMAI webinar on social media fundamentals. The webinar covered strategic social media concepts, how social media is driving a shift in marketing, harnessing social media's power through tangible examples, and myths about social media. The presentation addressed how social media is transforming communications, with 3 out of 4 Americans using social technologies. It provided steps for using social media and success stories from companies like Dell, Disney, and others generating revenue and recruitment through social platforms like Twitter and LinkedIn.
PR in transition : the importance of sentimental crowdsChristophe Ginisty
Presentation given by Christophe Ginisty on November 6th, 2013 in Sofia (Bulgaria) for the kick-off event of the IPRA Central Eastern Europe Chapter launch. Topic is about the transformation from traditional to social PR.
1) A social business model adopts social networking tools and practices to serve humanity's most pressing needs in a way that is sustainable and scalable.
2) A social business model empowers employees and crowdsources ideas to generate the biggest contributions possible from commenters.
3) Building a successful social business model requires committing to a vision, planning benchmarks and empowering teams, creating a social media architecture, growing audiences through engaging content, and demonstrating thought leadership.
Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.
This presentation discusses social media for business. It begins with defining social media and providing a brief history of social media from before the internet to modern platforms. It then discusses top social media platforms and goals for businesses using social media. The presentation identifies obstacles to social media use and provides a 6-step process for driving web traffic. It also discusses the concept of "Generation C" in social media and emphasizes that one consistent message is important across social media platforms.
The document discusses how social media is increasingly being used in business and how this will affect Northwestern Technologies. It notes that the number of social media users, especially younger generations, is growing rapidly and will continue to do so. This means that customers will discuss and share information about companies on social media even if those companies don't have official social media presences. The document recommends that Northwestern Technologies create social media accounts to reach new audiences and promote loyalty among existing customers by engaging with them on social platforms.
Improve Internal Communications using social mediaJames LaCorte
This presentation was used to discuss with the internal communications team best practices on using an ESN (Yammer) to develop internal stories and engage employees.
130611 the cappucino froth of social media pecha kuchaChris Farrance
A Pecha Kucha presentation - 20 slides in 20 seconds.
Social media is no more than 30% of the benefits that Digital Technology can deliver to businesses.
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through activities like product innovation, collaboration, engaging content and crowd-sourcing to add value to people's lives. The key is making people's lives better through remarkable products and services.
Social media is a form of media that allows for interaction and conversation between people online through sharing digital content like words, sounds, and pictures. It has become one of the most important changes in marketing, sales, and customer engagement since the internet began. While some businesses may be skeptical, social media can in fact help businesses by allowing them to find their target audiences and get involved in relevant online communities and conversations through platforms like Facebook, Twitter, LinkedIn, and more. The key is for businesses to identify where their customers are online and which social media platforms are best suited to their industry or location.
This document provides guidance on starting a blog. It recommends defining your target customer and composing initial posts before launch. Key steps include building an audience by engaging with other blogs, reaching out to influencers, and consistently publishing varied content using headlines and keywords to drive traffic. Metrics like visits, time on site and referrals should be monitored, and maintaining an editorial schedule helps build momentum. The overall goal is to funnel blog visitors towards other destinations and conversions.
The document discusses the results of a study on the impact of climate change on wheat production. Researchers found that higher temperatures and changing precipitation patterns will significantly reduce wheat yields across major wheat-producing regions by 2050. The study concludes that efforts must be made to develop wheat varieties that can tolerate hotter and drier conditions to ensure future global food security as the climate continues to warm.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Suzanne Hull provides tips for optimizing your LinkedIn profile, including attaching your tagline to your name, including keywords in your bio, adding your birth date instead of day, customizing your public profile link, including a professional headshot, and adding your email address. She also recommends adding connections, asking for recommendations, updating your status weekly, engaging with groups and answering questions on LinkedIn.
Suzanne Hull works for Contemporary Business Solutions and offers her services as a "Get It Done Girl" freelancer. She is available to answer any questions as an independent contractor without being tied to a single company.
What's stalking you everywhere you go on the internet? A rant from Valuable Content - how to annoy customers and alienate people with the latest trend for remarketing.
For more on this debate, read our latest post: Remarketing Sucks - http://www.valuablecontent.co.uk/remarketing-sucks/.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
This document summarizes a social media workshop presentation. The presentation covers:
- An introduction and overview of what will be covered in the workshop
- A discussion of what social media is and why it is relevant for community groups
- Statistics on internet and social media usage in the UK
- The benefits social media can provide for organizations, such as increasing communication speed, reach, and engagement
- Tips for developing a social media plan, including understanding objectives, audience, and strategy
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
Management Information System 105 Presentation on Social Media. The related report can be found here: http://www.slideshare.net/elvista/the-social-internet-report
How Online social networks benefit organizationsAmira Daghache
Online social networks provide several benefits to organizations. They allow organizations to connect with customers, advertise globally at low cost, and measure the impact of campaigns more accurately. Small businesses in particular can use social media as their primary marketing tool to reach customers. While cultural differences must be considered for global campaigns, social media overall provides a low-cost way for organizations of all sizes to connect with audiences worldwide.
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
Effective Uses of Social Media in BusinessCody Box
This document discusses the effective use of social media in business. It begins with background on the origins and growth of social media from the late 1990s to present day. It then explains different types of social media platforms like social networks, content communities, blogs, and podcasts. The document outlines the stages of using social media in business from beginning stages of determining the target market and setting up pages/accounts, to intermediate stages of promoting the business and generating attention, to final stages of engaging customers and creating compelling content. The goal of using social media effectively in business is to connect with over a billion online users to promote the brand, improve customer service, and share information to potentially increase revenue.
This document provides an overview of using social media for fundraising. It discusses the importance of having an online presence and social media strategy, and how to use various social media platforms like websites, Facebook, Twitter, YouTube and crowdfunding sites to engage supporters, tell your organization's story, and raise funds. Examples are given of successful social media fundraising campaigns that generated donations and awareness. Mobile fundraising strategies and tools are also covered.
This document discusses developing an online presence through social media. It provides statistics on social media usage, defines key terms like blogs, microblogging and online presence. Different social media outlets like blogs, Twitter and social networking sites are explained. The importance of an online presence for businesses and professionals is discussed. Strategies are presented for implementing social media effectively and standing out online through experimenting and having fun. Attendees are given homework to join a social media outlet and interact with the presenter.
1. The document discusses how social media and business can work together, defining social media and outlining various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Foursquare.
2. It provides advice on using each platform to help businesses and lists advantages of social media like being cheap, powerful, and a way to interact with customers.
3. The document stresses the importance of having a social media policy and mixing platforms for most effective marketing to lower costs, raise traffic, and drive more sales through customer loyalty and engagement.
This document discusses using social media for donations and fundraising. It outlines several social media platforms commonly used for donations like Wujudkan.com and Kitabisa.com. It then discusses the rise of social media and how advocates on social media can drive sales and engagement. Finally, it provides tips for effective social media engagement through community building, content creation, and conversations.
This document discusses the benefits of social media marketing for small businesses. It addresses common questions and concerns about the return on investment, time commitment, and how to properly implement social media marketing. The document also provides an overview of the key social media platforms and offers tips for small businesses to get started, including listening, sharing, and creating social media content.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
This document discusses social media, including its definition, popular platforms, founders, usage statistics, and effects. It defines social media as interaction among people to create and share information in online communities. Popular platforms mentioned include Facebook, Twitter, Instagram, and WhatsApp. Both positive impacts like easier communication and negative impacts like distraction and addiction are covered. The conclusion emphasizes that social media can be a time-consuming activity but also a way to share valuable information and a potential profit-earning platform.
The document discusses social business maturity and its importance. It notes that companies who have developed internal social media strategies that encompass key activities like social media policies and guidelines, changes to business structure and culture, and investment in resources, are more likely to consider themselves successful with social media. Having a high level of social business maturity directly impacts business results, with more experienced social marketers seeing improved traffic, leads and sales due to social campaigns. The document advocates benchmarking social business maturity against competitors and key performance indicators to inform strategic direction and optimize social activities over time.
Similar to Crossroads entertainment conference 10 nov11 (20)
Suzanne Hull provides tips for optimizing your LinkedIn profile and engagement. She recommends including your tagline with your name, adding keywords to your bio, including your birth date instead of day, naming your website instead of labeling it, adding board positions and volunteer activities, soliciting recommendations, excluding your home address, customizing your public profile link, adding a professional headshot, including your email, adding connections and asking for recommendations, updating your status weekly, adding apps, joining and engaging with groups, answering questions, and using your connections to get the most value from LinkedIn.
Suzanne Hull provides tips for optimizing your LinkedIn profile in 3 sentences or less: Include your tagline or slogan with your name; add keywords to your bio, board positions, volunteer activities and a professional headshot; and include your email address, customize your public profile link, and engage with groups, questions, and connections to build your professional network.
Gmail filters allow users to organize their email by automatically applying labels or moving messages to specific folders based on criteria. The document provides instructions on how to create a Gmail account, set up filters from within Gmail or when viewing a message, and edit or delete existing filters. It also lists some common ways to use filters such as organizing email by sender, subject, to address, and presence of attachments.
Small business social media marketing create a word press websiteblog sessi...Suzanne Hull
This document summarizes tips for creating and maintaining a successful WordPress blog for small business social media marketing. It recommends defining your target customer and composing several blog posts before launching. It also suggests building an audience by engaging with other blogs, reaching out to influencers, and maintaining variety, community, and virality in blog content and headlines. Metrics for content, commerce, and community-focused blogging strategies are also outlined. Homework includes choosing a theme, developing site copy and pages, and finding influencers.
This document provides an overview of LinkedIn and how small businesses can use it for social media marketing. It discusses what LinkedIn is, how to create a profile and company page, and how to engage on LinkedIn through answering questions, joining groups, and connecting with prospects. The homework outlined is to fill out profile details, add connections and recommendations, join groups, and include the LinkedIn URL on other business materials.
The document provides an overview of using Twitter for small business social media marketing. It defines Twitter and how it works, how it can help businesses by allowing them to stay connected to customers and gather feedback. It then gives guidelines for etiquette when using Twitter, such as completing your profile, listening to comments, and using a casual tone. Resources for metrics and tracking Twitter usage are also listed. The document concludes with emphasizing the importance of listening, sharing, and creating content as the first steps for businesses getting started with social media.
Small business social media marketing create a word press websiteblog sessi...Suzanne Hull
This document summarizes tips for creating and maintaining a successful WordPress blog for small business social media marketing. It recommends defining your target customer and composing several blog posts before launching. It also suggests building an audience by engaging with other blogs, reaching out to influencers, and maintaining variety, community, and virality in blog content and headlines. Metrics for content, commerce, and community-focused blogging strategies are also outlined. Homework includes choosing a theme, developing site copy and pages, and finding influencers.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
18. Who has the next question? www.contemporary-business-solutions.com/resources Suzanne Hull, Get It Done Girl Contemporary Business Solutions www.contemporary-business-solutions.com [email_address] Twitter: @GetItDoneGirlIA Facebook: ContemporaryBusinessSolutions Free Newsletter: http://eepurl.com/gIRG Phone: 515-250-6366
Editor's Notes
I’m so excited to be here with all of you this afternoon. I know it’s been a long day for some of you, so thanks for coming out. I’m scheduled until 5:30pm, but understand if some of you need to scoot. I’ve prepared material for an hour and want to leave the last half hour for all of your individual questions. Again, this is very informal, so if you have any questions while I’m speaking, just ask… You’re here to learn about social media and how it can help generate exposure for you. I’d like to share with you a little bit about me and my business and what I do, then get to know you all a bit. Then I’ll dive into the topic and spend the rest of our time together answering your specific questions.
I offer a variety of services to primarily small business owners. The majority of my time is spent helping businesses become found online through social media coaching – teaching them how to blog, use FB, Twitter, LinkedIn strategically as well as basic website development. I also help them prepare marketing plans so their social media and website have focus and are in line with their additional marketing tactics. I also do event planning and event promotion.
I’d like to get to know you guys a bit. Perhaps what industries you are in? How long you’ve been doing what you’re doing? Where you’re from?
I’d like take a few minutes and have you turn to your neighbor and talk about what comes to your mind when you hear the words “social media” or “social networking”? What are your first thoughts? What comes to mind? How are you using it in your personal life? In your professional life?
There are a few major reasons why you should be engaging in social media. The first is to: Monitor Your Brand – You and brand are being talked about on the Internet AND social networking sites. But the big questions is, “Are you listening?” You need to be listening so you can respond to both the good and bad comments timely and appropriately. A good way to “listen” to the Internet to see if you are mentioned is to create Google Alerts on key words and phrases. If you weren’t able to get a handout, at the end of my presentation, I'll share a URL with you that will take you to a downloadable .pdf which includes all of these resources I'll be talking about today as well as the full presentation. Another reason why you should be engaging in social media is to Educate your Consumer about what you do – offer them a peek behind the scenes. What is it like in your world? Who are you? Harness your expertise and share information. Stand out in the crowd. Be THAT entity that interacts with their audience so that they know who you are. Let a bit of your personality come through. Answer their questions.
Every April, Michael Stelzner comes out with his annual Social Media Marketing Industry Report sponsored by the Social Media Examiner. This study surveys over 3300 marketers with the goal of understanding how marketers are currently using social media to grow and promote their organizations . I encourage you to read through the entire Social Media Marketing Industry Report which is included in the Resource guide. For now, I'd like to focus on: Top three questions marketers want answered about social media: How do I measure social media return on investment? How do I best manage my time with social media? What are the social media best practices? How do I use these tools?
The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their business. Improving traffic and subscribers was the second major benefit, with 72%. One client I coached had 5 visitors to their website each day. After blogging three times/week for four months and then leveraging Twitter to find an audience for their blog, their traffic improved 1000%. Nearly two-thirds of marketers indicated a rise in search engine rankings was a benefit of social media marketing. After blogging once a week for 4 months, one of my clients went from page 40 to page 1 of Google search results for a specific search term...
Naturally, it takes time to develop relationships that lead to actual business whether that's off-line networking or on-line networking. If you start utilizing social media marketing as part of your overall marketing strategy, you have to stick with it. For example, 72% of marketers who have been using social media for more than three years report it has helped them close business. Whether that’s selling more albums, more pieces of art, landing more gigs…exposure is crucial. You need to get noticed.
58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly. For people just beginning, the median weekly time commitment was 1-5 hours per week. However, for people who have been doing this for a few months or longer, the median jumps to 10 hours per week due to the positive results.
The third question marketers wanted the answer to according to the 2011 SOCIAL MEDIA MARKETING IDUSTRY REPORT, is how to do this correctly. If you’re in the Des Moines area, I could teach you how to do all of this. I prepare a customized strategy for you including a website assessment. I then coach you through incorporating this strategy into your business and into your daily lives. It’s a very holistic and sustainable approach and the six months really gives you time to make social media a part of your daily routine by integrating it slowly…we meet once a week with assigned homework to be completed between coaching sessions. If we're unable to meet face-to-face, coaching via telephone or Skype is definitely appropriate. I like to focus on strategy, tactics (how to use the tools) and time-saving techniques. There are also workshops and presentations put on that you could attend to get your toes wet. Read blogs on how to blog. Mashable.com and the social media examiner are great, free online resources to get you started Tomorrow, my friend Phil James is going to be talking about blogging to help generate exposure at 9am at West End and Katie Miller-Smith of Catchfire Media is going to be talking about Analytics and measuring the ROI of social media at 10:30am at the Partnership. Two presentations you’re not going to want to miss.
I like to show this slide because it is a great visual that brings everything together. Those who you engage with using social media need a place to “land”; typically this is your website. The reason you want people coming to your website is because that’s where you’re going to house your content. You use the social media platforms to drive traffic to your website and to the other social media platforms. For example, your audience might not be aware of your blog, but you can use Twitter Search to find an audience with shared interests and drive them to your blog by mentioning a post you just wrote. Use LinkedIn to post events and workshops to local groups that you're a member of, and drive the traffic to your website to register. One thing I haven’t mentioned yet which I think all organizations can benefit from is an e-newsletter. I write a newsletter 2/month and use MailChimp to deliver it electronically to those who have subscribed. MailChimp is a free service and it's a great way for people to learn more about your business and to “drip” on them with your marketing message. We can’t forget that not everyone is using social media, but most people have an email address. Another social media platform I haven't mentioned is Foursquare. How many of you have heard of Foursquare? Foursquare is a location-based social networking website and also a game. Users "check-in" at locations using their mobile device. They are then awarded points and sometimes "badges." The person who checks in the most is the “Mayor” and may receive additional benefits from the merchant. These check-ins can be shared on your Facebook and Twitter profiles which is just another way to mention yourselves online...again, the drip-marketing concept... Talk about blogging to create page depth – Women of Worth
With all of these social media platforms, where should you be? I’d like you to refer to this handout while I talk about the next slide. Based upon your marketing strategy, where should you be? Blogging isn’t mentioned on this handout, because, in my opinion, it is required – not only does it build page depth, which Google and Yahoo search engines love, it gives your audience insight into what you are all about…
STRATEGY: When determining where to begin with social media, you need to figure out a STRATEGY (a game plan). What are the outcomes you want to measure? Is it more phone calls? More traffic through your door – to your website? Are you trying to reach a certain demographic? TOOLS – These are the tools in your toolbox. You’ll need to determine which tools to use based on your strategy. Where is your audience? Are they on Facebook? With just over 800 million users, I bet they are. CURRICULUM – what is it that you don’t know about your chosen tools that you need to learn to be able to execute this strategy. Do you need to go to some workshops? Webinars? Read blogs to familiarize yourself with the writing technique of blogging? Read white papers on best practices? One-on-one coaching... TACTICS – How are you going to implement what you’ve learned to achieve your desired outcome? How are you going to use Twitter, for example, to drive your overall strategy? An example of one tactic: After you start blogging, use Twitter Search to find an audience. METRICS – How are you going to know whether you’ve been successful or not? Based upon your strategy, you need to measure your progress. Whether that’s using Google Analytics, Facebook Insights – Are you showing up higher in the search results for a specific search term? What are you going to use to measure success or failure?
Before you get involved in any social media platforms, you need to LISTEN to what’s going on and the conversations that are taking place. If you’re at an face-to-face networking event, and you want to join on a conversation, do you go up to the first group you see and immediately start talking to them, or do you take a few minutes to listen to the conversation, see if you want to get involved and then add your own commentary? This listening first approach applies across all social media platforms. Take 15 minutes a day to listen to the conversations that you’re interested in joining. The first step is to set up listening posts: Use Google Alerts to track your name and your organization’s name and have an email sent to you every time it is mentioned. Every time your keywords are mentioned on websites INCLUDING social media, you are notified via email. This is invaluable because there is no way that you can be monitoring every website all the time. Funnel all of the listening posts into a central repository, such as GoogleReader, so you can monitor the results. You can subscribe to RSS feeds in your Google Reader. RSS, or Real Simple Syndicate is a family of web feed formats used to publish frequently updated works, such as blogs and news – in a standardized format. What it does, is it strips away the website's design and just delivers the text to your Google Reader. What’s great is that once you subscribe to an RSS feed, you never have to go back to the website...Every time new content is created, you'll know about it because it is automatically delivered to your Google Reader. Use your well-stocked Google Reader to read everything said about your industry, your community and key areas of interest. Try to make this a DAILY activity to make sure you don’t fall too far behind or miss something that is time sensitive.
After you become comfortable listening to conversations happening online, you can begin Sharing. Most blog sites accept comments. Feel free to join the conversation. It is important at this point that you start to take part in the conversation occurring on-line. This helps you “see and be seen” immediately. Every time you leave a comment on someone else's blog, you’re also leaving your name, email address and website URL behind. Google and Yahoo spiders that crawl websites will see this and further legitimize your website which will cause it to begin to appear higher in search results. A good rule of thumb would be to read 15 blog posts, comment on 5, and write one. Sharing also applies to Twitter. Retweet someone’s message or link if you feel your followers would find it valuable. This not only demonstrates what your interests are, it shows that person whose message you just retweeted that you’re listening to them and are interested in engaging in their conversation.
If you're new to social media in general, I don’t suggest that you get started in all of these platforms at once. The first two I think you should get started with are blogging and Twitter. Again, as this is new, just start with one blog post a week. As you become more comfortable, consider doing two blog posts a week and then adding another platform and make sure you drive traffic amongst them. You need to be visible to your consumer wherever they are. That's why being involved in multiple platforms is so important. Go to them, don’t make them come to you. Some people are on Facebook, NOT Twitter, connect with them there… I hear from a lot of people that social media is a time suck and that they don’t have enough time for social media – it’s a time suck if you have no strategy or measurable results. There are various tools you can use to create and manage content to save a LOT of time. Social media marketing is one of those things where you get out of it what you put into it. Earlier I mentioned that the largest group of marketers in the social media marketing industry report were using social media 1 to 6 hours per week. That’s not bad when you consider the results and the savings when leveraged correctly.
I know this is a lot to take in. Please make good use of the resource guide you'll find when visiting this page on my website. Send me an email if you'd like to talk more about individualized coaching or if you have any questions. For those of you in the Des Moines area I keep office hours to answer questions you might have. And it's FREE!!! I’m at Smokey Row on Thursdays from 9-11am. Take a look on my website when I’ll be there next… Who has the first question?