A Pecha Kucha presentation - 20 slides in 20 seconds.
Social media is no more than 30% of the benefits that Digital Technology can deliver to businesses.
The document discusses how to convince corporate leadership (C-suite) to take social media seriously. It notes that while most business leaders see social media as important, most efforts are currently ineffective. It also highlights challenges such as social media being disruptive to bureaucratic environments and that leaders now have less control due to social media's accessibility. The document advocates that leaders need to develop a mindset of openness and imperfection to thrive with social media. It also suggests aligning social media efforts with organizational priorities like reducing costs and generating revenue in order to get corporate buy-in.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Marketing to Gen Y -2010 NAA Student Housing ConferenceBenjamin Smithee
This document discusses strategies for marketing to Generation Y. It notes that traditional marketing methods may not be effective for this demographic. It highlights trends in how Gen Y accesses and spreads information through digital technologies and social networks. The document also emphasizes using location-based targeting and building brand evangelists within online communities to more effectively reach this important demographic.
Stefan fountain. think not, do you must. a short story about heroes, pirates...elenae00
The document discusses focusing on actions rather than information and making actions more likely to happen. It talks about using the right context, such as company, network, industry and location. It also discusses simplicity with complexity, referred to as "simplexity", and creating an "AHA moment" through a funnel with a decreased time to the moment. Pirates are mentioned in reference to acquisition, activation, revenue, retention and referral.
The Internet of Things is the network of physical objects or "things" embedded with electronics, software, sensors, and connectivity to enable objects to exchange data with the manufacturer, operator and/or other connected devices based on the infrastructure of International Telecommunication Union's Global Standards Initiative. The Internet of Things allows objects to be sensed and controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency, accuracy and economic benefit. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
The document discusses social media marketing and its importance in modern business. Social media marketing involves using social networks and platforms to gain website traffic and attention through recommendations, building personality, and addressing customers as individuals who create their own content. It is a cost-effective way for companies to promote their brands to targeted audiences using viral and collaborative features of social media. Popular social media sites for marketing and event promotion include Facebook, Twitter, LinkedIn, YouTube, and others.
The document discusses how to convince corporate leadership (C-suite) to take social media seriously. It notes that while most business leaders see social media as important, most efforts are currently ineffective. It also highlights challenges such as social media being disruptive to bureaucratic environments and that leaders now have less control due to social media's accessibility. The document advocates that leaders need to develop a mindset of openness and imperfection to thrive with social media. It also suggests aligning social media efforts with organizational priorities like reducing costs and generating revenue in order to get corporate buy-in.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Marketing to Gen Y -2010 NAA Student Housing ConferenceBenjamin Smithee
This document discusses strategies for marketing to Generation Y. It notes that traditional marketing methods may not be effective for this demographic. It highlights trends in how Gen Y accesses and spreads information through digital technologies and social networks. The document also emphasizes using location-based targeting and building brand evangelists within online communities to more effectively reach this important demographic.
Stefan fountain. think not, do you must. a short story about heroes, pirates...elenae00
The document discusses focusing on actions rather than information and making actions more likely to happen. It talks about using the right context, such as company, network, industry and location. It also discusses simplicity with complexity, referred to as "simplexity", and creating an "AHA moment" through a funnel with a decreased time to the moment. Pirates are mentioned in reference to acquisition, activation, revenue, retention and referral.
The Internet of Things is the network of physical objects or "things" embedded with electronics, software, sensors, and connectivity to enable objects to exchange data with the manufacturer, operator and/or other connected devices based on the infrastructure of International Telecommunication Union's Global Standards Initiative. The Internet of Things allows objects to be sensed and controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency, accuracy and economic benefit. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
The document discusses social media marketing and its importance in modern business. Social media marketing involves using social networks and platforms to gain website traffic and attention through recommendations, building personality, and addressing customers as individuals who create their own content. It is a cost-effective way for companies to promote their brands to targeted audiences using viral and collaborative features of social media. Popular social media sites for marketing and event promotion include Facebook, Twitter, LinkedIn, YouTube, and others.
Susurrus is a platform that matches brands with bloggers and media worldwide to manage influencer marketing campaigns. It offers campaign monitoring and ROI analytics. Some key metrics include over 350 bloggers and media customers, a turnover of 30k Euros, and plans for full platform capabilities in 10 weeks with expansion abroad.
This document discusses measuring return on investment (ROI) for social media. It notes that while everyone wants to engage in social media, not many know how to do it effectively. The document stresses that ROI is important and outlines a blueprint for defining a strategy, executing it, and evaluating results. It provides examples of companies like Southwest Airlines, Marriott, and Dell that have earned millions in additional sales through social media interactions. Tools for monitoring social media are also mentioned.
iCrossing UK Client Summit 2011 - Social media to social businessiCrossing
The document discusses how social media and networks are transforming business and demanding that companies become more connected. It argues that networks will influence economic and social participation this century. It presents frameworks and skills needed for organizations to scale networks, including network literacy, sharing, focus/flow. Companies need to perform network analyses and develop strategies that blend networks with hierarchy to create opportunities for change.
This document discusses how technology can help with pre-sales and provides analytics from a sales summit event. It summarizes how one crazy idea disrupted media in Belgium and reached over 120 million people across 20+ countries through various print, radio, and online outlets. The document also discusses how to know if a media campaign was successful, the importance of innovation and personalization through data, balancing privacy with personalized data, and provides details on three tools for data acquisition and analytics.
Human Insight as a Global Nervous SystemRay Poynter
Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? How can you humanise these areas? And what is research’s role in achieving it? Stephen makes the case for being more human and also how social sciences, true human insight and adaptive technologies are providing the platform for modern business.
This document discusses an internal HSBC program called HSBC NOW that shares stories from employees with the goals of building trust between senior managers and employees and helping employees better understand business priorities. It provides statistics on the positive employee impact and social media reach and engagement generated by the program, which includes over 50 employee stories presented and 300 stories broadcast since 2012, with most employees reporting increased trust in senior managers and understanding of business priorities after viewing the program.
Operations spark innovation - slides from Innovation Social May 2016Antony Mayfield
Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.
Brilliant Noise Keynote at Learnfest - with notes and linksAntony Mayfield
- Digital technology is now the dominant context for all organizations and their leaders.
- Leaders must respond to the fast-changing, uncertain digital environment by focusing on collaboration, being responsive to disruption, and having a bias for action.
- Specifically, leaders need to think about how automation can augment their employees' work instead of replacing them, embrace agility and failure, and reinvent themselves and their organizations continuously.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Top trends in marketing & selling to women Andreea
The document discusses trends in marketing and selling to women in Romania. It notes that in the 1970s-1990s, only 50% of Romanians would vote for a female president, though this declined to 60% by 2014. It argues that trends need time to be adopted by a culture and that the trends discussed have been part of Romanian life for 1-3 years. The trends highlighted include behavioral economics, empowering women, diabetic indulgence, the power of emotion, interests over age groups, and relationships.
Creating effective ammunition in the battle for attentionicoEx
The document discusses different ways to attract attention in the digital age. It suggests combining familiar concepts in unexpected ways can grab attention. Examples mentioned include oil paintings with movement, fame with anonymity, and a mileage tracker turned competition. The document also discusses using behavioral insights to motivate actions, such as through nudges, surveys, and addressing people's motivations. New technologies allow physical objects to be created from digital designs, connecting the digital and physical worlds in attention-grabbing ways. The key is using technology and imagination to explore new combinations that capture attention and influence behavior.
Software Needs a New Mission, Helping Small Businesses Thrive | Toby ScammelHarvey Swenson
Software has long been made for big business. This has hurt small business and needs to be fixed. Learn why we need to see a revolution in the software industry.
IoD Course Tutor and Consultant Martin Thomas presented "Standing on the Shoulders of (Business) Giants - Lessons from the Old Economy" at the Elite Business Event.
In a world where 'innovation' and 'disruption' are at the centre of new business, should traditional management concepts be discarded?
This document is the 2014 report on the state of corporate social media from Useful Social Media. It surveys over 500 corporate social media executives on topics like team size, budget, platform usage, and goals. Key findings include:
- Social media team sizes are decreasing, suggesting social may be maturing but also that resources are declining.
- Social teams still focus on execution over training others or measuring impact.
- Marketing and communications remain top uses, while customer service and commerce lag.
- Platform usage continues rising for Facebook, Twitter, YouTube, and LinkedIn but growth is slowing overall.
This document outlines a vision to fight blood diseases with international expertise and infrastructure. It encourages staying positive, strong, and smiling each day by eating healthy, sleeping well, breathing deeply, and moving harmoniously. It also thanks the reader.
Susurrus is a platform that matches brands with bloggers and media worldwide to manage influencer marketing campaigns. It offers campaign monitoring and ROI analytics. Some key metrics include over 350 bloggers and media customers, a turnover of 30k Euros, and plans for full platform capabilities in 10 weeks with expansion abroad.
This document discusses measuring return on investment (ROI) for social media. It notes that while everyone wants to engage in social media, not many know how to do it effectively. The document stresses that ROI is important and outlines a blueprint for defining a strategy, executing it, and evaluating results. It provides examples of companies like Southwest Airlines, Marriott, and Dell that have earned millions in additional sales through social media interactions. Tools for monitoring social media are also mentioned.
iCrossing UK Client Summit 2011 - Social media to social businessiCrossing
The document discusses how social media and networks are transforming business and demanding that companies become more connected. It argues that networks will influence economic and social participation this century. It presents frameworks and skills needed for organizations to scale networks, including network literacy, sharing, focus/flow. Companies need to perform network analyses and develop strategies that blend networks with hierarchy to create opportunities for change.
This document discusses how technology can help with pre-sales and provides analytics from a sales summit event. It summarizes how one crazy idea disrupted media in Belgium and reached over 120 million people across 20+ countries through various print, radio, and online outlets. The document also discusses how to know if a media campaign was successful, the importance of innovation and personalization through data, balancing privacy with personalized data, and provides details on three tools for data acquisition and analytics.
Human Insight as a Global Nervous SystemRay Poynter
Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to describe a modern approach. But what does this mean? How can you humanise these areas? And what is research’s role in achieving it? Stephen makes the case for being more human and also how social sciences, true human insight and adaptive technologies are providing the platform for modern business.
This document discusses an internal HSBC program called HSBC NOW that shares stories from employees with the goals of building trust between senior managers and employees and helping employees better understand business priorities. It provides statistics on the positive employee impact and social media reach and engagement generated by the program, which includes over 50 employee stories presented and 300 stories broadcast since 2012, with most employees reporting increased trust in senior managers and understanding of business priorities after viewing the program.
Operations spark innovation - slides from Innovation Social May 2016Antony Mayfield
Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.
Brilliant Noise Keynote at Learnfest - with notes and linksAntony Mayfield
- Digital technology is now the dominant context for all organizations and their leaders.
- Leaders must respond to the fast-changing, uncertain digital environment by focusing on collaboration, being responsive to disruption, and having a bias for action.
- Specifically, leaders need to think about how automation can augment their employees' work instead of replacing them, embrace agility and failure, and reinvent themselves and their organizations continuously.
The document discusses using social media for nonprofit engagement and fundraising. It notes that community organizing is more important than technology alone and provides some technical tips for social media use. These include using Twitter to increase serendipity and various tools beyond Twitter.com. It also discusses options for collecting donations online like Facebook Causes, ThePoint.com, and Chip-In as well as holding fundraising events like Twestival.
Top trends in marketing & selling to women Andreea
The document discusses trends in marketing and selling to women in Romania. It notes that in the 1970s-1990s, only 50% of Romanians would vote for a female president, though this declined to 60% by 2014. It argues that trends need time to be adopted by a culture and that the trends discussed have been part of Romanian life for 1-3 years. The trends highlighted include behavioral economics, empowering women, diabetic indulgence, the power of emotion, interests over age groups, and relationships.
Creating effective ammunition in the battle for attentionicoEx
The document discusses different ways to attract attention in the digital age. It suggests combining familiar concepts in unexpected ways can grab attention. Examples mentioned include oil paintings with movement, fame with anonymity, and a mileage tracker turned competition. The document also discusses using behavioral insights to motivate actions, such as through nudges, surveys, and addressing people's motivations. New technologies allow physical objects to be created from digital designs, connecting the digital and physical worlds in attention-grabbing ways. The key is using technology and imagination to explore new combinations that capture attention and influence behavior.
Software Needs a New Mission, Helping Small Businesses Thrive | Toby ScammelHarvey Swenson
Software has long been made for big business. This has hurt small business and needs to be fixed. Learn why we need to see a revolution in the software industry.
IoD Course Tutor and Consultant Martin Thomas presented "Standing on the Shoulders of (Business) Giants - Lessons from the Old Economy" at the Elite Business Event.
In a world where 'innovation' and 'disruption' are at the centre of new business, should traditional management concepts be discarded?
This document is the 2014 report on the state of corporate social media from Useful Social Media. It surveys over 500 corporate social media executives on topics like team size, budget, platform usage, and goals. Key findings include:
- Social media team sizes are decreasing, suggesting social may be maturing but also that resources are declining.
- Social teams still focus on execution over training others or measuring impact.
- Marketing and communications remain top uses, while customer service and commerce lag.
- Platform usage continues rising for Facebook, Twitter, YouTube, and LinkedIn but growth is slowing overall.
This document outlines a vision to fight blood diseases with international expertise and infrastructure. It encourages staying positive, strong, and smiling each day by eating healthy, sleeping well, breathing deeply, and moving harmoniously. It also thanks the reader.
This document provides tips for conserving water at home by taking shorter showers, turning off the water while brushing teeth, running dishwashers and washing machines only when full, fixing leaks, watering lawns sparingly, and using buckets to wash cars. It also notes that in some parts of Africa, children must walk long distances to collect water due to water shortages and lack of sanitation systems, and many die from waterborne diseases.
This document outlines 12 common types of social media "monkeys" or personas based on their understanding and use of key performance indicators like Return on Investment (ROI). It describes personas like the "RETURN ON Incompetent" who uses fuzzy math, the "RETURN ON Impressions" obsessed with vanity metrics like followers, and the "RETURN ON Incalculable" who rejects ROI metrics altogether. The document emphasizes that ROI should focus on the relationship between gains from an investment and the costs of that investment, using the same currency to measure both.
Social media has become deeply ingrained in our lives and the way we interact with information and each other. It has transformed how news and content is discovered, shared, and discussed by allowing for many-to-many conversations rather than one-way delivery of information. However, overreliance on social media and constant connectivity may be negatively impacting our mental processes, social skills, productivity, and ability to focus. Excessive social media use is leaving many feeling addicted and unable to disconnect even when it begins interfering with other responsibilities like schoolwork.
This document discusses the importance of social media for businesses and provides statistics about social media usage. It notes that engaging with social media is now the number one online activity and that if Facebook was a country it would be the third largest in the world. It also highlights that your customers now spend an hour per day on social media and that social media has replaced traditional methods of reaching new customers. The document advocates that businesses need to have a social media strategy to attract new customers and still exist in 5 years.
The document discusses the rise of social media and its importance for job searching. It notes that social media is now the fastest growing industry in the US and companies are increasingly requiring employees to be proficient. Specific social media platforms like Facebook, Twitter, LinkedIn are outlined and their usefulness for professional networking and learning about potential employers is highlighted. Rules for using social media professionally and statistics about the growth and usage of major platforms are provided. The key message is that social media is not just a fad and is important to embrace for one's career and job search.
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Aim Breakfast Presentation on Social MediaTwoCents Group
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
The document provides an overview of social media and how to effectively use it for business purposes. It discusses various social media platforms like Facebook, LinkedIn, Twitter and Foursquare. Key metrics and demographics for each platform are presented. The document recommends spending 60 minutes per day on social media, with the first 15 minutes spent reading industry articles and thought leadership pieces. It also recommends allocating time for self-promotion, distribution of content, participating in groups and responding to others. Overall, the document emphasizes using social media to build relationships, provide valuable content and engage as a human rather than solely focusing on metrics like followers.
This document discusses top trends in social media marketing based on a presentation given in October 2011. It notes that Generation Y now outnumbers Baby Boomers and nearly all have joined social networks. It also reviews statistics on time spent on social platforms and growth of major sites. The presentation covers how marketing is shifting from traditional interruptive mass media to immersive engagement using micro-targeted social media strategies. It provides examples of how companies are using social media for branding, ecommerce, research, customer retention and lead generation. It also addresses special considerations for B2B social media use.
Social Media 2011: Fairfield Chamber of CommerceOhio University
The document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who interact daily, while Twitter sees over 300,000 new users per day. LinkedIn has over 75 million members and sees a new member join every second. The document also discusses how organizations can benefit from social media by using it as a communication platform, marketing tool, and way to engage customers. It emphasizes that social media should be part of an overall marketing strategy and recommends developing a content publication schedule.
This document discusses the importance of social media for small and medium-sized enterprises (SMEs). Some key points:
- Social media allows SMEs to engage with customers affordably and in real-time across mobile devices.
- User-generated content on social media is more influential than advertising for most consumers.
- A case study shows how an insurance company ran a social media competition to engage customers and drive awareness, resulting in new online communities and increased website traffic.
- To build an effective social media strategy, businesses should decide their goals, choose appropriate platforms, consistently publish valuable content, and actively engage with their audience.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
Social media has become an impressive buzzword but it’s less media and more social. It has also become an integral part of modern PR because it enables direct brand contact. That said, the key to a successful strategy in social networks relies on maximizing engagement, rather than likes or follows. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Millennials will make up 50% of the workforce by 2020 and are an important target for companies to hire top talent. Millennials are digital natives who extensively research companies online. Research shows that Millennials value opportunities for advancement, better pay, and challenging work. To attract Millennials, companies should create an online video campaign on LinkedIn featuring a dialogue between employees discussing the company's culture and ideal candidates. They should also create an online "flyer" campaign on LinkedIn highlighting what it's like to work at the company.
The document discusses the impact of social media and why it will significantly influence communication and marketing. It notes that social media allows for two-way conversations rather than one-way advertising. Key reasons it will have an impact include its growing popularity as a means of communication, its ability to start discussions about brands and products, and that future consumers are already accustomed to engaging on social media platforms. The document advocates for businesses to listen to conversations on social media and find ways to participate in and guide discussions in order to influence their customers.
The document discusses the digital revolution and how it has changed marketing and consumer behavior. Some key points include:
- People are engaging with digital/social media more than traditional TV networks. Nearly all consumers now research products online before purchasing.
- The global marketplace is now one interconnected space where consumers can instantly access and share information.
- Different generations interact with digital/social media in different ways, from "digital natives" to "digital immigrants" to "digital aliens."
- Companies are increasingly relying on social media and see good returns on their investments in these channels to generate exposure, traffic, leads and partnerships. Understanding the digital landscape is now critical for business success.
This document discusses the importance of social media for shopping centres. It provides statistics showing that over 50% of the world's population is under 30, social media has surpassed pornography as the top online activity, and Facebook would be the third largest country by population if it were a nation. It also notes that awareness of Facebook is close to 100%, over 1 billion people use social networks, and traditional advertising campaigns have only an 18% positive ROI while people increasingly skip ads. The document advocates for shopping centres to engage with social media to understand what customers are saying about their malls online.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
The document discusses 5 steps to success in social media: 1) Develop a strategy, 2) Choose the right tools, 3) Listen first to understand conversations online before promoting, 4) Be human and transparent in interactions, 5) Engage with others in discussions online. It notes that businesses, non-profits, and political campaigns that effectively use social media are seeing growth, while those that do not use it are declining.
Social media marketing is an important strategy for businesses today as traditional advertising methods become less effective. Some key points made in the document are:
1) 86% of consumers no longer trust traditional ads and media consumption habits are shifting online.
2) Social media allows people to connect in new ways and share recommendations that influence purchasing decisions.
3) Companies that actively engage in social media see increased sales, while those with little social presence have declining sales.
4) It is important for businesses to understand what potential customers are viewing online and engage in social media to communicate with people.
How to get ready for moving to the social media marketingMahmoud Farrag
This document discusses how businesses should prepare for using social media. It emphasizes the importance of listening to understand what customers are saying about the brand and campaigns before engaging. Companies should see how their brand is mentioned and in what context on social platforms. Only after seeing and listening should a business then speak to customers through deep engagement and address their needs. The document provides an example of Coca Cola in Egypt that first saw and listened to gain customer insights before speaking to better tailor communications and innovations.
Similar to 130611 the cappucino froth of social media pecha kucha (20)
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Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsExcel coatings
Excelcoating Transforming surface protection with their cutting-edge, eco-friendly nano-based coatings. This presentation delves into their innovative product lineup, including Excel CoolCoat for roof cooling, Excel NanoSeal for cement surfaces, Excel StayCool for UV-filtering glass, Excel StayClean for solar panels, Excel CoolTile for heat-reflective tiles, and Excel InsulX for film insulation.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
The Enigmatic Gemini: Unveiling the Dual Personalitiesmy Pandit
Explore the fascinating world of the Gemini Zodiac Sign, where duality reigns supreme. Discover the personality traits, important dates, and horoscope insights that define the ever-curious and communicative Gemini.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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japanese language course in delhi near meheyfairies7
Next is the Nihon Language Academy in East Delhi, renowned for its comprehensive curriculum and interactive teaching methods. They boast a faculty of experienced educators with a blend of both Indian and Japanese nationals. The academy provides extensive support for JLPT exam preparation along with personalized tutoring sessions if needed. Nihon Language Academy also arranges exchange programs with partner institutes in Japan, which provides students an opportunity to experience Japanese culture and language first-hand.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
Enabling Digital Sustainability by Jutta EcksteinJutta Eckstein
This is a New Zealand wide meetup event with meetup groups from Auckland, Wellington and Christchurch attending and open to anyone with an interest in digital sustainability or agile. All welcome. Joke, this is how it started. Jutta is now also available in Germany, i.e. hosted by Berlin/Brandenburg
According to the World Economic Forum, digital technologies can help reduce global carbon emissions by up to 15%. However, digitalization also comes with some challenges. Thus, if we want to make a positive impact by increasing sustainability, we need to address challenges like the digital divide, energy consumption of IT, or the rise of electronic waste. In this talk, I want to explore how Agile can help to leverage Digital Sustainability.
130611 the cappucino froth of social media pecha kucha
1. The Cappuccino Froth of Social Media
Chris Farrance
Founding Director
Frontier Coaching
2. Hypothesis
Typically a cappuccino is 30% froth
At this point in time Social Media represents no more than
30% of the overall benefit that Digital Technology
can deliver to Business
7. The World’s Gone Social
“Social Media is the next phase of humanity”
Deepak Chopra September 2012
8. Millennials
Generation Y – the born digital
and digital natives
Spend 25 hours a week online.
on smartphones 59%
on tablets 35%
on their laptops 70%
Forrester Research.