The document discusses how social media is increasingly being used in business and how this will affect Northwestern Technologies. It notes that the number of social media users, especially younger generations, is growing rapidly and will continue to do so. This means that customers will discuss and share information about companies on social media even if those companies don't have official social media presences. The document recommends that Northwestern Technologies create social media accounts to reach new audiences and promote loyalty among existing customers by engaging with them on social platforms.

1. Northwestern
Technology
SOCIAL MEDIA AND YOU

2. Launch into the Future with Social Media
• Social Media in the Corporate world
• The present of Social Media in the business world
• What Social Media looks like in the IT industry
• What is the current landscape?
• What this means for NorthwesternTechnologies
• Benefits of Social Media for you

4. Current Trends

5. The Future of Social Media
• Currently there are “43% of people aged 20-29 spend more than 10
hours a week on social media sites” (Bosari, Forbes).This is only going
to rise as generations graduate school and media sites continue to
grow.
• As business are being forced to adapt to social media sites, the
business can make them work for them in advertising, product
review, and sales and contracts.

6. What Does this mean for Northwestern
Technologies?
• With the number of social media sites entering the world wide web
and the number of users that post, tweet, and Google+ daily only
expected to rise at a continuous rate means that your product and
services will be talked about and shared even if Northwestern
Technology doesn’t have accounts with these social media websites.
• Putting NorthwesternTechnology services on the Social Media scene
will launch your services to audiences that normally would not have
been able to see them.
• Continuing loyalty and gather more loyal customers as the surf their
social sites and gain knowledge and hear of your positive reviews.

7. Works Citied
• Bosari, Jessica. "The Developing Role of Social Media in the Modern BusinessWorld
- Forbes." Information for theWorld's Business Leaders - Forbes.com. N.p., 8Aug.
2012.Web. 22 July 2013.
<http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-
of-social-media-in-the-modern-business-world/>.
• Honigman, Brian. "Brian Honigman: 100 Fascinating Social Media Statistics and
Figures From 2012." Breaking News and Opinion onThe Huffington Post. N.p., 29
Nov. 2012.Web. 22 July 2013. <http://www.huffingtonpost.com/brian-
honigman/100-fascinating-social-me_b_2185281.html>.
• Tam, Donna. "Facebook by the numbers: 1.06 billion monthly active users | Internet
& Media - CNET News." Technology News - CNET News. N.p., 30 Jan. 2013.Web. 22
July 2013. <http://news.cnet.com/8301-1023_3-57566550-93/facebook-by-the-
numbers-1.06-billion-monthly-active-users/>.
• http://memokitchen.com/stove/wp-content/uploads/2012/07/2012-Social-Media-
Marketing-Industry-Report.png.jpg