Presentation given by Christophe Ginisty on November 6th, 2013 in Sofia (Bulgaria) for the kick-off event of the IPRA Central Eastern Europe Chapter launch. Topic is about the transformation from traditional to social PR.
Presentation given by Christophe Ginisty on February 4th 2014 at the Saudi Aramco Communication Symposium about Communicating Energy Efficiency Globally
Presentation given by Christophe Ginisty on June 4th 2014 at the 10th International PR Forum in Almaty, Kazakhstan, on the power of shared emotions in modern public relations
Presentation given by Christophe Ginisty on February 4th 2014 at the Saudi Aramco Communication Symposium about Communicating Energy Efficiency Globally
Presentation given by Christophe Ginisty on June 4th 2014 at the 10th International PR Forum in Almaty, Kazakhstan, on the power of shared emotions in modern public relations
Presentation given on March 4th, 2015 by Christophe Ginisty at the monthly lunch meeting of the Belgian Public Relations Consultants Association (BPRCA) on the Future of Public Relations
Beyond data collection, sentiment analysis for crowds and stakeholdersChristophe Ginisty
Presentation given by Christophe Ginisty on July 9th 2014 at the EACD workshop on evaluation, the day prior to the annual European Communication Summit
Presentation given on June 24th by Christophe Ginisty at a workshop session on Evaluation during the workshop day of the European Communication Summit organized by EACD
Presentation given in Sofia by Christophe Ginisty on April 29th, 2015 at the annual Summit of the Bulgarian Association of Public Relations Agencies (BAPRA)
Engagement strategies: The Next Generation- How your nonprofit can live long ...Votility
The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost.
Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts.
Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence.
Past
Present
Future
Managing corporate reputation in the digital age. PR in the digital age confe...CharityComms
Peter Gilheany, PR director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
From Socially Intelligent Businesses to Socially Intelligent Research by Phil...InsightInnovation
By applying socially intelligent research, research companies can play a big role in helping companies to be more socially intelligent. For businesses this means thinking and acting in real time through ongoing dialogue with their consumers. For research companies this means being highly skilled at integrating a range of methodologies and data sets in a coherent and seamless way to help businesses “join the dots” and deliver a holistic view of the consumer. It will not be enough to rely on just one or two sources of data. The ability to integrate the depth of qualitative with breadth of and scale of social data as well as being able to use social data to validate and scale up learning gathered through qualitative is vital. Integrating social and mobile data directly into communities, being technology driven and full of smart people that can apply qualitative rigor to big data is what will make the difference.
Trends in Campaigning, and how NCVO Foresight can helpNCVO Foresight
A short slideshow explaining how Foresight can help charities and other civil society organsations to spot the storm before it hits, making all the difference between just surviving and really thriving. See more at the National Council for Voluntary Organisations' dedicated Foresight website, www.3s4.org.uk.
Need one-to-one help? We can work with you directly to help prepare for your future.
We can coach your senior decision makers. A fast, efficient way to impart the skills and confidence they need to spot future threats and opportunities.
We can run tailored workshops for your board, managers, staff or users, to pool their insights about the trends affecting your organisation and get them thinking in a strategic way.
We can save you time and money by scanning your horizon for you: filtering out jargon and noise to spot understandable trends that you can act on.
We can pool your interests with similar organisations to study trends that will affect you all.
We offer a 20% discount for NCVO members.
Teambuilding America: A Declaration of Interdependence is the master's thesis project by Hannah Rudin from MFA in Products of Design at the School of Visual Arts.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Presentation given on March 4th, 2015 by Christophe Ginisty at the monthly lunch meeting of the Belgian Public Relations Consultants Association (BPRCA) on the Future of Public Relations
Beyond data collection, sentiment analysis for crowds and stakeholdersChristophe Ginisty
Presentation given by Christophe Ginisty on July 9th 2014 at the EACD workshop on evaluation, the day prior to the annual European Communication Summit
Presentation given on June 24th by Christophe Ginisty at a workshop session on Evaluation during the workshop day of the European Communication Summit organized by EACD
Presentation given in Sofia by Christophe Ginisty on April 29th, 2015 at the annual Summit of the Bulgarian Association of Public Relations Agencies (BAPRA)
Engagement strategies: The Next Generation- How your nonprofit can live long ...Votility
The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost.
Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts.
Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence.
Past
Present
Future
Managing corporate reputation in the digital age. PR in the digital age confe...CharityComms
Peter Gilheany, PR director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring.
Join our webinar as the panelists discuss:
-Challenges social marketers face as the landscape changes
-Long-term benefits of social marketing
-Ways to position your brand to remain agile instead of reactionary in the face of change
-The latest social platforms and strategies to keep your marketing relevant and engaging
From Socially Intelligent Businesses to Socially Intelligent Research by Phil...InsightInnovation
By applying socially intelligent research, research companies can play a big role in helping companies to be more socially intelligent. For businesses this means thinking and acting in real time through ongoing dialogue with their consumers. For research companies this means being highly skilled at integrating a range of methodologies and data sets in a coherent and seamless way to help businesses “join the dots” and deliver a holistic view of the consumer. It will not be enough to rely on just one or two sources of data. The ability to integrate the depth of qualitative with breadth of and scale of social data as well as being able to use social data to validate and scale up learning gathered through qualitative is vital. Integrating social and mobile data directly into communities, being technology driven and full of smart people that can apply qualitative rigor to big data is what will make the difference.
Trends in Campaigning, and how NCVO Foresight can helpNCVO Foresight
A short slideshow explaining how Foresight can help charities and other civil society organsations to spot the storm before it hits, making all the difference between just surviving and really thriving. See more at the National Council for Voluntary Organisations' dedicated Foresight website, www.3s4.org.uk.
Need one-to-one help? We can work with you directly to help prepare for your future.
We can coach your senior decision makers. A fast, efficient way to impart the skills and confidence they need to spot future threats and opportunities.
We can run tailored workshops for your board, managers, staff or users, to pool their insights about the trends affecting your organisation and get them thinking in a strategic way.
We can save you time and money by scanning your horizon for you: filtering out jargon and noise to spot understandable trends that you can act on.
We can pool your interests with similar organisations to study trends that will affect you all.
We offer a 20% discount for NCVO members.
Teambuilding America: A Declaration of Interdependence is the master's thesis project by Hannah Rudin from MFA in Products of Design at the School of Visual Arts.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Research shows that companies with 'social CEOs' enjoy higher levels of trust, and people are more likely to buy their products. Learn how easy it is to become a social CEO and how to empower and engage your employees to use social to help build your firm's brand and become brand ambassadors.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
This presentation was delivered on April 29th 2014 to an audience of financial services organizations at the Foreign Correspondents' Club of Hong Kong. It outlines why the financial services sector has been a social media late-bloomer, how it can get with the digital program, and things to think about in the design of their social business (as viewed through the prism of marketing communications).
Our changing world: Four trends set to impact how we lead in the future. A presentation by Futurist Adam Jorlen for the Holos Group Real Leadership Program in Melbourne, Australia July 2012.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
Similar to PR in transition : the importance of sentimental crowds (20)
In a Post-truth era, what are the challenges for media? Christophe Ginisty
Presentation given by Christophe Ginisty at the European Business Summit 2017 on May 22. Presentation about the challenges for media to fight against fake news.
From communication to reputation: the critical change in the social media eraChristophe Ginisty
Presentation given by Christophe Ginisty in Brussels on 16 december 2016 at the Social Media Summit about the strategic challenges of reputation management
Presentation given in Riga (Latvia) on May 12th, 2016 ahead of the ReputationTime conference : importance of reputation management for business leaders
Introduction of the umbrella theme and the first speakers and partners for the 3rd edition of the ReputationWar International conference which will take place in Paris on January 16th, 2015
Présentation du thème, des premiers intervenants, des partenaires et des principaux axes de la 3ème édition de la conférence ReputationWar qui se tiendra à Paris le 16 janvier 2015 à Paris
Document de présentation du ReputationWar Social Club : la réunion des professionnels de l'engagement sur les médias sociaux pour la valorisation du métier et de la fonction de Community Management
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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PR in transition : the importance of sentimental crowds
1. PR
IN
TRANSITION
FROM
INFORMATION
MANAGEMENT
TO
CROWD
MANAGEMENT
Christophe
Ginisty
President
2013
Interna0onal
Public
Rela0ons
Associa0on
christophe@openagency.fr
TwiAer:
@cginisty
3. 984
1
“Public
rela0ons
is
the
prac0ce
of
managing
the
spread
of
informa0on
between
an
individual
or
an
organiza0on
and
the
public”
4. 012
2
“Public
rela0ons
is
a
strategic
communica0on
process
that
builds
mutually
beneficial
rela0onships
between
organiza0ons
and
their
publics.”
5. 984
1
“Public
rela0ons
is
the
prac0ce
of
managing
the
spread
of
informa0on
between
an
individual
or
an
organiza0on
and
the
public”
012
2
“Public
rela0ons
is
a
strategic
communica0on
process
that
builds
mutually
beneficial
rela0onships
between
organiza0ons
and
their
publics.”
6. The
key
factor
today
relies
today
on
the
ability
(or
the
art)
to
create
these
mutually
beneficial
rela0onships!
“Public
rela0ons
is
a
strategic
communica0on
process
that
builds
mutually
beneficial
rela0onships
between
organiza0ons
and
their
publics.”
7.
8. The
PR
playground
has
become
much
more
complex
and
demanding
in
every
part
of
the
world
Conversa0ons
are
everywhere
and
always
on
The
level
of
trust
is
declining
and
provokes
reac0ons
from
the
audience
Stakeholders
are
reques0ng
more
ethical
behaviors
and
more
transparency
Influence
starts
at
the
crowd
level:
social
interac0ons
online
set
the
game
9. —
My
point
of
view
—
Public
Rela0ons
has
not
become
“digital”
Public
Rela0ons
has
become
social!
10. So
what?
(I
s0ll
have
an
info
and
I
s0ll
need
to
convince
the
target
audience,
what’s
the
deal
of
being
social?
+
My
boss
s0ll
loves
to
have
his
photo
in
the
printed
magazine)
11. In
a
social
world,
people
interac0ons
are
the
media.
So
we
need
to
listen
and
be
inspired
by…
18. Ac0vism:
People
are
ready
to
boycoA
a
brand
that
does
not
behave
properly
19. ① There
is
nothing
virtual,
it
is
about
real
people
having
real
interac0ons,
② The
key
point
is
to
develop
smart
listening,
③ Do
not
care
about
using
the
tools,
transform
your
organiza0on
into
a
social
one,
④ Don’t
be
scared
by
the
crowds:
let
them
inspire
you.
20. 4
pillars
of
“Social”
Public
Rela0ons
Monitor,
listen
and
analyse
the
conversa0ons
on
a
real
0me
basis
Restore
trust
by
ethical
behaviors
by
being
as
transparent
as
possible
Engage
into
the
conversa0ons
to
maintain
a
high
level
of
confidence
Be
ready
to
react
fast:
get
today
the
tools
that
may
help
you
tomorrow