The document discusses the evolution of internal communications with the integration of social media tools like Yammer, emphasizing the importance of employee engagement and feedback. It outlines strategies for enhancing communication, such as creating engaging content, facilitating discussions, and breaking down departmental barriers. Additionally, it suggests various tactics to leverage social media for internal communication, such as polls, live streaming events, and collaborative content creation.

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
It’s a Journey

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Traditional Internal Communications
+ Email
+ Articles
+ Polls
+ Annual Surveys

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Disrupting Internal Communications
Believe it or not.
Employees now have a visible voice with or
without involvement from internal
communications.

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
New Internal Communications
+ Give employees a new source of engaging and exciting content to share
+ New feedback channel to voice opinions
+ Gather ideas for the organization
+ Gain immediate pulse of employees
+ Connect leaders and employees
+ Break down departmental silos
+ Involve employees to develop stories
+ Curate content
+ LISTEN and LEARN

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Yammer Tools
+ Announcements
+ Posts
+ Polls
+ Praise
+ Search/Tags
+ Groups
+ All Company
+ Mobile

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Push Concept
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Week in review post
• Compliment weekly email
• Trivia
• Moment in time
• Searchable archive
• Additional feedback/comments
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5

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Pull Concept
All Company
Leading At Blue
Poll
Zone Story and push concept
Search tags or key words

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
In The Moment Concept
+ Review all company often
+ Join and follow groups, people, conversations
+ Participate in conversations
+ Tag SMEs
+ Search and click on topics
Office 365 – unique way employee is using Lync.
Zone Story and push concept

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Yammer Ideas
+ Embed in intranet stories and encourage comments
+ Collect questions / encourage conversation during Live Streaming Events
+ Ask employees to help craft agenda for enterprise wide events
+ Ask employees to share ideas for stories
+ Curate and share content with stakeholders
+ Contests – photo, trivia
+ Ask me anything sessions
+ Week in review Yammer post
+ Uniquely Cross promote Zone stories in All Company or Yammer groups
+ Lunch with Leaders – Leaders post thoughts after event, tag participants
to share their thoughts.

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SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Making It Real
+ Review goals and brainstorm how we can use Yammer
+ Review communication tactics & discuss how to incorporate Yammer
+ Discuss a communication channel guide/checklist
+ Educate all communicators in the company