The document discusses social business maturity and its importance. It notes that companies who have developed internal social media strategies that encompass key activities like social media policies and guidelines, changes to business structure and culture, and investment in resources, are more likely to consider themselves successful with social media. Having a high level of social business maturity directly impacts business results, with more experienced social marketers seeing improved traffic, leads and sales due to social campaigns. The document advocates benchmarking social business maturity against competitors and key performance indicators to inform strategic direction and optimize social activities over time.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Every 60 seconds 1,820 terabytes of data are created, including 98,000 tweets, 600 YouTube videos, and nearly 700,000 status updates. Navigating this world of social data can be overwhelming if you don't have the right approach--but the smart business knows that understanding data is the social center of excellence. This field is no longer just for the elite or uber-techs; it's time to democratize social data. It can and should be taken out of its silo and used to drive your decision-making across the company, because insightful businesses know how to turn data into action.
In this webinar, learn from our panel of experts how to:
-Use social analytics to create a 360-view of your customer
-Cultivate a culture of social intelligence in all departments of your business
-Understand social data as more than just numbers and text, but as pathways to actionable decisions.
-Turn data insights into a deeper understanding about how your business does and should work best
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Every 60 seconds 1,820 terabytes of data are created, including 98,000 tweets, 600 YouTube videos, and nearly 700,000 status updates. Navigating this world of social data can be overwhelming if you don't have the right approach--but the smart business knows that understanding data is the social center of excellence. This field is no longer just for the elite or uber-techs; it's time to democratize social data. It can and should be taken out of its silo and used to drive your decision-making across the company, because insightful businesses know how to turn data into action.
In this webinar, learn from our panel of experts how to:
-Use social analytics to create a 360-view of your customer
-Cultivate a culture of social intelligence in all departments of your business
-Understand social data as more than just numbers and text, but as pathways to actionable decisions.
-Turn data insights into a deeper understanding about how your business does and should work best
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
On Monday 23rd November, Bloom hosted a session at their offices to launch Brighton's new collaborative workspace, St,. Martin's Campus. We also discussed about the collaborative workspace and the "Brighton Way" of doing things.
Recently I went to Quantcast’s Big Data Summit to hear from the media and adtech industry about the latest trends in big data. These 5 ideas resonated with me.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
A week in the life of an agency Head of PlanningDifferent Spin
Bloom's Head of Planning, John Murphy is the latest contributor to #MyBloom's week in the life of series. Find out what his day-to-day entails. Spoiler alert: a lot of planning!
A week in the life of an agency Director of StrategyDifferent Spin
It's the turn of Director of Strategy Laura Dinneen to lift the lid on her working week. For more insight into the inner workings of Bloom, search the #MyBloom hashtag. Enjoy!
Chief Operating Officer of Bloom Worldwide, Jay Cooper, talks us through his typical week at work. Follow #MyBloom on Twitter to find out what the Bloomers get up to at work and at play.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
5 ways your brand should be engaging Millennials in 2014Different Spin
Millennials display distinct behaviours, values and attitudes from previous generations as a response to the technological and economic implications of the internet. Here are some tips on how to connect with this demographic as its impact as a consumer base takes shape.
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
Social media and financial services have always been a challenge. With compliance at the heart of the issue, Financial Advisors are now adapting and using Social Media like never before. They are happy to communicate with potential customers via social media platforms and create more business. Finance and social media create infinite possibilities when it comes to financial services. Take a look at our slide to see what you might be missing out on.
Head over to our Hothouse for tips on how to connect with GEN Y.
ow.ly/uXdVf
Paper – Facebook's new iPhone app – launches on 3rd February 2014. As with any change in social media, BLOOM are interested in what this means for brands using social media to engage with their audiences. Read here for a advice on how it works and how you can benefit.
We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Being Social
Social Media vs Social Business
Social Business Maturity
Influence: A Hallmark Of Maturity
Your Social Business Toolkit
Social Business Maturity Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
5. Today Is
IS NOTOT
a starting point prescriptive
exploratory definitive
pragmatic evangelical
questions answers
a journey a destination
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
6. Being Social
Social Media vs Social Business
Social Business Maturity
Influence: A Hallmark Of Maturity
Your Social Business Toolkit
Social Business Maturity Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
7. “To find something comparable, you have to go
The Impact of Social Media?the birth of
back 500 years to the printing press,
mass media… Technology is shifting power away
from the editors, the publishers, the
establishment, the media elite. Now it’s the
people who are taking control.”
Rupert Murdoch
8. A social business is a business
consciously designed around
social consumers and social
tools as a dynamic response to
a changed commercial
landscape and the proliferation
of the social web.
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM Inspira(on:
Brian
Solis,
jeremiah
Owyang,
David
Armano
9. Social
Tools
Social
Consumer
Social
Business
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
12. The Challenge & The Opportunity
Businesses Consumers
Push Pull
Passive Active
Static Mobile
Detached Immediate
Consumption Interaction
Monologue Dialogue
Control Collaboration
Interruption Participation
Delivering a message Being part of a conversation
Database Community
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
13. Successful businesses will be more like
Dale Carnegie and less like Mad Men
Listen first, Sell second
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM Source:
Socialnomics
14. Socialised Media has…
1. Rewired the processes by which consumers share experiences,
expertise and opinions.
2. Broadened the channels available to consumers who seek
information.
3. Changed how companies approach markets.
4. Altered how companies develop products.
5. Remodeled the process by which companies connect with and
show appreciation for their customers.
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM Inspired
By
Engage,
Brian
Solis,
Sept
2010
16. Strategy + Tactics
Integrity, authenticity and sustainability are the
hallmarks of a successful social business.
Short term tactical solutions may provide an initial spike
in interest and engagement but it is those organisations
with a long-term sustainable approach, who walk the
talk from the inside out that achieve long-term
commercial results.
17. Success with the Social Web
“To be successful using social technologies, companies must
first prepare and align internal roles, processes, policies
and stakeholders with their business objectives. Social
business is a profound change that impacts all
departments in the organization.”
Source:
Jeremiah
Owyang,
Al(meter
18. Being Social Research
40+ top global social companies have
participated:
- Online survey
- Face to face interviews
- Telephone/skype interviews
The overwhelming finding?
Source:
Being
Social
Study,
May
2012,
Digital
Training
Company
19. Being Social Research
40+
top
global
social
companies
have
par(cipated:
-‐
Online
survey
-‐
Face
to
face
interviews
-‐
Telephone/skype
interviews
The
overwhelming
finding?
What happens internally is as important as
what happens externally
Source:
Being
Social
Study,
May
2012
Digital
Training
Company
20. NINETY-EIGHT
The percentage of companies who considered
themselves successful or very successful at
using social media to deliver upon their
objectives and had developed an internal social
media strategy that encompassed more than
three of the below activities:
• Creation of Social Media policy & guidelines
• Change to business structure
• Change to company culture
• Investment in resources – people,
technology
• Internal communication/engagement
• Development of social media capabilities e.g.
training
Source:
Being
Social
Study,
May
2012,
Digital
Training
Company
21. SEVENTY-SEVEN
The percentage of companies who considered
themselves less successful or unsuccessful at
using social media who had not developed an
internal social media strategy.
Source:
Being
Social
Study,
May
2012,
Digital
Training
Company
22. Doing Social Being social
" 65% of the world’s top " Only 22% of businesses have a
companies have an active
Twitter profile dedicated social media manager
" 90% of marketers use social " Only 10% of marketers are
media channels for business, actively monitoring social media
with 93% of these rating social
tools as “important” ROI
" 43% of marketers have noticed " The average time spent by
an improvement in sales due to marketers on social media is
social campaigns
1-5hrs per week for those just
getting started and 6+ hours per
week for those with 3+ years of
experience
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM Source:
May
2012
The
Social
Skinny
23. It is time to STOP treating
social media as a silo, an add
on, a piece of marketing,
something to do when
business is quiet, something to
throw at the intern, something
of a novelty…
25. Being Social
Social
Media
vs
Social
Business
Social
Business
Maturity
Influence:
A
Hallmark
Of
Maturity
Your
Social
Business
Toolkit
Social
Business
Maturity
Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
27. Q. Why does social
business maturity
matter?
A. Because it has a
direct effect on
your bottom line
28. Why Is Social Business Maturity Important?
" 91% of experienced social marketers see improved website traffic
due to social media campaigns and 79% are generating more
quality leads
" 47% of customers are somewhat likely to purchase from a brand
that they follow or like
" 72% of marketers who have worked in social media for three or more
years said that they saw a boost in turnover due to social channels
The longer you’re working in it the better you get at it
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM Source:
May
2012
The
Social
Skinny
29. Social Business Maturity As A Strategic Tool
Benchmark Analyse
• Internal departments • Audit
• Competitors • SWOT Analysis
• Out-of-sector • Gap Analysis
Create A Roadmap Key Performance
• Inform direction of travel Indicators
• Realistic step by step activities • Link objectives back to business
• Timeframes • Track progress
• Optimise activities
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
30. BLOOM Social Business Maturity Framework
2
0
1
3
4
5
Campaign
Inac(ve
Experimental
Formalised
Mature
Trail-‐Blazing
Driven
We
have
a
We
have
a
We
have
a
formalised
formalised
number
of
We
have
a
holis(c
programme
tac(cal
formalised
programme
and
long
term
We
do
not
We
are
mostly
ac(va(ons
in
programme
encompassing
strategy,
have
a
experimen(ng
place
which
and
long
term
mul(ple
across
the
programme
with
social
are
largely
strategy,
business
WHOLE
yet.
media.
campaign,
across
MOST
func(ons
that
company
and
event
or
of
the
is
part
of
an
are
trail-‐
plaYorm
company.
overall
blazing
in
our
driven.
strategy.
sector.
BASIC
ADVANCED
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
31. External & Internal Evaluation Criteria
EXTERNAL MATURITY INTERNAL MATURITY
Activity Programme
Insight Leadership
Expenditure Organisational Model
Impact Culture
Presence Employees
Sentiment Head Count
Engagement Budget
Influence Governance
Conversation Education
Content Tools & Technology
Community Suppliers
Competitors Measurement
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
Source:
BLOOM
Worldwide
External
Social
Media
Audit
WWW.BLOOMSOCIALBUSINESS.COM
32.
33. Wiggle Social Business Maturity Study
Headline stats:
" 208,754 facebook likes
" 1.3% facebook activity
" 18,231 twitter
" 3.2 BLOOM score
" Between formalised, on road to mature
followers
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
34.
35.
36. Halfords Social Business Maturity Study
Headline Stats:
" 7,008 facebook fans
" 0.8% facebook activity
" 7,420 twitter followers
" 1.8 BLOOM score
" Between experimental and campaign driven
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
37.
38. Being Social
Social
Media
vs
Social
Business
Social
Business
Maturity
Influence:
A
Hallmark
Of
Maturity
Your
Social
Business
Toolkit
Social
Business
Maturity
Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
39. Why a social influence programme is
important for social business
An influence programme cost-effectively delivers
social business scale
Increases
Extends Deepens Provides an
credibility & Illicits action Mitigates risk
reach engagement infrastructure
authority
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
40. BLOOM’s influence programme principals
Influencers exist inside your organisation as well as outside
There are different types of influencer
Different types of influencer can help you reach different goals
Influence is relative – it’s not all about popularity
Tools and scores have their uses, but human analysis really matters
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
41. Influencers exist inside your organisation as well as outside
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
42. There are different types of influencer
AMPLIFIERS AUTHORITIES
ADVOCATES ASSETS
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
43. There are different types of influencer
High popularity
Extensive reach
Connected
AMPLIFIERS High impact
For example…
Brand awareness
Word of mouth
Brand lift
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
44. There are different types of influencer
Specialists
Personal
experience
Respected in
their field
Topical
AUTHORITIES relevance
For example…
Inspiring action (signups/referrals)
Driving sales
Sentiment shift
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
45. There are different types of influencer
Brand
champions
Ambassadors
Regularly
promote and
recommend
Impacts brand
ADVOCATES reputation
For example…
Brand advocacy
Community development
Endorsements
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
46. There are different types of influencer
People you want
to influence
directly Potential leads
Niche interests
Key decision
ASSETS makers
For example…
Lead generation
Sales/referrals
Demonstrating thought leadership
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
47. Different types of influencer can help you reach different goals
Influencer type
Intended outcome examples
AMPLIFIER AUTHORITY ADVOCATE ASSET
Brand awareness
Word of mouth
Advocacy
Sales
Sentiment shift
Community development
Thought leadership
Signups
Brand lift
Endorsements
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
48. Influence is relative – it’s not all about popularity
AMPLIFIERS
ADVOCATES
POPULARITY
BRAND
RELEVANCE
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
49. Tools and scores have their uses, but human analysis really matters
What
topics
does
this
person
talk
Brand
about?
sen<ment?
Relevance
score?
Internal?
External?
Scoring
across
relevant
plaYorms
= Human analysts
= Tools
BLOOM
INFLUENCER
CATEGORISATION
AND
SCORING
METHODOLOGY
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
50. Being Social
Social
Media
vs
Social
Business
Social
Business
Maturity
Influence:
A
Hallmark
Of
Maturity
Your
Social
Business
Toolkit
Social
Business
Maturity
Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
51. 5 things you can started on right
away
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
53. #2
Learn
how
to
listen
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
54. #3
Build
community
rela(onships
through
your
content
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
55. #4
know
what
you
are
measuring
and
why
you
are
measuring
it
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM
56. #5
Socialise
your
culture,
not
your
technology
WWW.BLOOMSOCIALBUSINESS.COM
57. Being Social
Social
Media
vs
Social
Business
Social
Business
Maturity
Influence:
A
Hallmark
Of
Maturity
Your
Social
Business
Toolkit
Social
Business
Maturity
Calculator
@JAYCOOPERTWEETS
@BLOOMWORLDWIDE
WWW.BLOOMSOCIALBUSINESS.COM