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7 C’s of Marketing Mix.
7P’s of
Marketing Vs
7 C’s of
Marketing
7 P’s of
Marketing
Product
Price
Promotion
Place
People
Process
Physical
Evidence
...
The concept of 7 C’s is more customer/consumer driven
replacement of 7 P’s.
• Consumer - Marketer focus more on consumer
S...
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7 c's of marketing.

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marketing 7cs

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7 c's of marketing.

  1. 1. 7 C’s of Marketing Mix.
  2. 2. 7P’s of Marketing Vs 7 C’s of Marketing 7 P’s of Marketing Product Price Promotion Place People Process Physical Evidence 7 C’s of Marketing Consumer Cost Communication Convenience Caring Co-ordinated Confirmation
  3. 3. The concept of 7 C’s is more customer/consumer driven replacement of 7 P’s. • Consumer - Marketer focus more on consumer Satisfaction. The product is designed and produced keeping in consideration the requirements of customers/consumers • Cost – cost to choose the product, change the product and cost of not choosing the competitor’s product. • Communication – Communication that can be used for proper, timely and accurate communication between marketer and consumers. • Convenience – It focus on ease of buying, convenience in reaching to the store/product and convenience in getting product information.

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