Fallacy Analysis

1. Assignment 2
Fallacy Analysis
Presented by :

2. Introduction
FALLACIES USED IN ASSIGNMENT :
• Appeal to Popularity
-Using the popularity of a premise as evidence for its truthfulness.
• Red Herrings
-when a person diverts the attention by raising irrelevant topics to capture the
person’s attraction
• Weak Analogy
-comparing two different thing that are not relevant
• Inappropriate Appeal to Authority
-An improper way of applying an authority to a saying which doesn’t even have a
relation to it.
• Appeal to Pity
-to raise the feeling of pity to convince someone with the conclusion.

3. Advertisement 1
Newspaper (The Star)

4. • Identification
- Appeal to Popularity
- Why ? Use percentage on advertisement.
- Wordings : *98.2 % positive results
• Analysis
- showing people wrong statistics
- it cannot capture attention of readers
• Solution
- adding customer’s feedback on product to ensure
100% correct information.

5. aa
Chun Meng, 53
Alvin Lee, 42
Yay ! No more joint paint. Now I can
run like a Cheetah! Thanks to Live-Well!
All thanks to Live-Well! I feel young as ever,
say bye-bye to joint paint
Customer’s Feedback

6. Advertisement 2
Newspaper (The Star)

7. • Identification
-Red Herring
-The model seems to be the main attraction is had
of promoting the handphone
• Analysis
-It doesn’t really promote the phone because the
model seems to be the biggest attention of
readers.
• Solution
-more focus on advertising the properties and
functions of Samsung Galaxy A8

8. Advertisement 3
Magazine (Cycling Malaysia)

9. • Identification
- Weak Analogy
- Why? It compares the weight between the helmet
and the magazine which is impossible
- Different type of things
• Analysis
- Showing people different type of things
- Cannot be compare with helmet and magazine
• Solution
- Changing two cyclist cycling together
- One with the helmet in the advertisement is cycling
very comfortably
- Another one wears a heavier helmet is very
exhausted when cycling

10. Advertisement 4
Audio Visual
(Youtube : https://www.youtube.com/watch?v=woiScNulLyE)

11. • Identification
– Inappropriate appeal to authority
– Why? Wrong model used
– Model used: Taylor Swift
• Analysis
– Authority is considered unreliable
– Taylor Swift is not an expert in perfume
• Solution
– Change the model to a notable perfumer

12. Advertisement 5
Audio Visual
(Youtube :https://www.youtube.com/watch?v=SfAxUpeVhCg )

13. • Identification
-Appeal to pity
-Why? The kid lost his mom
-He felt scared and then cry
• Analysis
-Convince people to quit smoking
-Make people feel bad
-Showing the reaction
-Consequences of smoking
• Solution
-Improvised by more focusing on the
consequences of smoking.

14. CONCLUSION
• We have learned that one should not use bad
arguments while producing an advertisement.
• We have learned that teamwork is very
important while doing group assignment.
• We have learned that time management is
the most important thing.

15. THE END