bottle flask business proposal English for Management

1. Doctor flask corporation sdn.bhd.
THE SEASON FLASK

2. Doctor Flask SDN BHD
 COMPANY WAS
ESTABLISHED IN YEAR
2014
 PRODUCT WAS
ESTABLISHED IN
MIDDLE OF 2016

3. Objective
Design a multifunctional flask
Participate in green environment program
Technicalize “The Season Flask” into the
lifestyle of society

4. SWOT Analysis
1.) Strength
 Uniqueness - It can vary the temperature
 Advance technology - Adjust the temperature by mobile device/adjuster &
the environmental friendly charging method
 Broad choices - Feature, Design, etc.
2.)Weaknesses
 Higher price
 Newly product in the market

5. SWOT Analysis (Continue)
3.)Opportunity
 Sponsorship - Create awareness
 Official website (eg: FB page) -Promote and provide information
4.)Threat
 Fluctuation of economies: inflation - Causes decrease in potential
customers
 Negative impact against Clone Products- They can produce the similar
feature

6. Results of Market Survey
Click-top is the highest
percentage
Hygienic problem
Prevent the part of mouth piece
from exposing to the surrounding
air which consist of bacteria.

7. Results of Market Survey (con’t)
0
10
20
30
40
50
60
Percentage%
Determining which charging method is the most environmental
friendly
Wi-Fi/Portable Device
Radio Waves
Electromagnetic
Kinetic Energy
Solar Energy
Charged directly once it is
exposed to sunlight.
Sun is a renewable resources.

8. Results of Market Survey(con’t)
60% of respondents prefer to have
a rubber tape under their flask
Prevent overthrow or break the
flask.
Prevent water to leak out or break
the flask.

9. Results of Market Survey(con’t)
Reasons:
-within their perceptions
-the function and features are worth
for the price

10. Type of Flask Cap
 Sport Flask Cap  Loop CapFlip-top
Click-top Wide mouth straw lid

11. Sketch of the season flask
Exterior Design Interior Design

12. Description of product
Interior Design
• Unpenetrated heat transfer through conduction and convection
• partial vacuum impedes - thermal kinetic energy
Raw Material
• Stainless steel - more durable and safety
• withstand a wider range of temperatures - 101 ℃ to +871 ℃
Hygienic Properties
• Bisphenol-A (BPA), phthalates, lead, zinc, etc
• not leach chemicals,non-reactive with acidic beverages

13. Smart Flask
Battery
Free(Charging
Method)
Radio waves -
1GHz – slow
charging and low
coverage area
Kinetic Energy
– shaking the
bottle
Solar energy
- transform
sunlight to
electricity
Wi-Fi/portable
device- 5 GHz -
rapid charging
and high
coverage area

14. Description of Product (Cont’)
Target Audience
 Utarians: Tertiary education students & Staff
- Suitable flask to attract them to drink more often
Benefits
 Delivers a great deal and great value of benefits to the consumers
- Brew powder form drinks & Fill drinks in different temperature
- Advance technology with environmental friendly charging method

15. Description of Product (Cont’)
 Giving convenience in additional attracting
- Suitable for people who might neglect to drink water
 Concern about environment factor
- By using recycable materials
- Environmental friendly charging method
Different capacity & various type of flask cap
- To suit every kind of person

16. Proposed Plan
 Campaign on social media
 The Season Challenge
 YouTube VLOG advertising
 Harith Iskander, The World Champion Laugh Factory
 Dan Khoo, Malaysian Youtuber
 Youtube (The Season Flask), Facebook page (The Season Flask),
Instagram (@Season_Flask) and Twitter (@Season_Flask).

17.  Official Facebook Page Instagram  Twitter

18. Proposed Plan (Cont’)
 Roadshow
 Concourse area (KB 1st floor & North Lobby)
 Engagement
 Sponsoring Events
 UTAR Marathon and UTAR Running Man
 Product launch party
 Free Food and Beverage
 Dancing, singing, drama presentation, and instrumental
music performances

19. Timeline
Time
January February March April
Discuss and select the type of product
Create a questionnaire
Distribute the questionnaire to public
Collect back the survey
Analyse the result of the survey
Prepare budget
Prepare proposal
Revise proposal
Present to funder and accept the
proposal
Event sponsorship

20. Proposed Budget

21. Proposed Budget (Con’t)

22. Conclusion
 Meet its financial goal
 Participating in green environment programme
 Penetrate the market
 Take this exciting opportunity
 With unlimited growth potential
“GO GREEN, BE MODERNIZE,
THE SEASON FLASK. ”

23. THANK YOU