Flea Market Proposal

1. 1
INTRODUCTION
The Centre of Foundation Studies is planning to hold a Deepavali celebration for
students and staff. Hence, the CFS is going to organize a Deepavali celebration event.
However, the CFS is facing a problem in which they are running out of fund to organise this
major event. As a solution for this problem, the CFS has decided to organize a two-day flea
market in order to raise fund for this event. The two-day flea market will be held in the
UTAR SLCC KB block.
As part of family tree in UTAR, the Young Entrepreneurs Club (YEC) has decided to
form an ad-hoc committee to participate in this flea market as a coordinating effort to raise
fund for the CFS to organize this major event. The YEC hopes that the club can contribute its
effort to raise the fund through participation in the flea market. The YEC has decided to name
the stall for flea market is “Cutie Sweet Treats”.
Before conducting the flea market, we have done a survey to make sure we meet wants
and type of services of UTAR students. Hence, we have conducted a survey through
distribution of survey forms among students in UTAR.
As conclusion, we are selling cookies, cupcakes and ice lemon. The reason is we hope
through selling this goods, the consumer will feel the extremely happiness and joyful
throughout the whole day.

2. 2
CLUB DESCRIPTION
The UTAR Young Entrepreneurs Club (YEC) was formed on 16 August 2012. The
founder of the UTAR Young Entrepreneurs Club was Mr Tan Chia Hong which was a
student of UTAR Centre of Foundation in Arts. The YEC let members get the chance to
explore themselves through various business related event such as competitions, challenges,
games, workshop, programmes, networking session and others. Mr Tan encourage members
to take part in organizing events and projects to foster their entrepreneurial mind. YEC
provides a networking session to connect entrepreneurs and students to share and learn from
each other.
The Young Entrepreneurs Club has been established to achieve several goals. Firstly,
YEC main reason is to install entrepreneurial mindset among students. Second is to serve as a
business platform for learning and practicing entrepreneurial skills. It is also to equip students
with leadership skill, communication skill and entrepreneurial skill. Lastly, to expose students
to real-world challenges.
As a chairperson of the Young Entrepreneurs Club, Mr Tan decide to join this flea
market to train member’s ability to sell product and help UTAR to raise funds for the
Deepavali.

3. 3
EVENT COMMITTEE
i) Organization of Young Entrepreneur Club
Five of us formed a club named Young Entrepreneur Club. Each members of event
committee has their own responsibility to complete their own task so that the event can be
conduct successfully. There are president , vice president , secretary , treasurer and logistic in
our event committee club.
First of all, as a club's president, she will be planning, organizing, and carrying out
responsibilities associated with her role as the club's chief executive officer. President is the
leader of the club and he or she lead his committee members to success an event. President is
the one who decide and distribute all the task to members. As a president, he or she has to
ensure that each member understands and executes their responsibilities effectively. Besides,
president has to receive all information from office through an undisclosed email database.
Acting as a chairman of all General and Board meeting is also the responsible of president.
She also has the right to give warning letter to any members that did not complete the task
President
Lim Wen Suen
Vice President
Lee Yu Seng
Secretary
Chee Jia Woei
Treasurer
Chia Wey Jian
Committee member
Wong Chun Meng

4. 4
given or being not cooperate while organising the event. After president, will be the vice
president of the club.
Secondly, Vice president will assist president to reduce the burden of her. Vice president
will help to catch up the progress of other committee and ensure every committee is doing
their task. Besides, vice president will conduct the club while president is not around. If any
emergency happened, vice president will take the job of president to guide the event
committee. Next, Secretary needs to record and distribute accurate minutes of all meeting of
this club. He have to take attendance of those who absence for the meeting and events. As a
secretary of the club, he has to make a schedule of meeting and inform all other committee
members about the time and venue of the meeting. He has the responsibility of keeping
everyone well informed regarding the meeting and the decisions that have been made.
The role of a treasurer is to control the club’s money, its collection and disbursement. A
treasurer should have good calculation and also in making account. He has to manage all the
income and expenditure pertaining to the club. He also need to record all the expenditure and
keep the receipt as a evidence because he will need it for closing account. He must keep a
tight control on all expenditures and make sure there is no budget deficit. Moreover, prepare
a regular financial statements is also the job of a treasurer. Lastly, committee member will
help others committee to reduce their burden.
“Stop Planning and Start Doing” , said by Seth Godin. All the committee should work
together and be responsible so that the event can be held successfully.

5. 5
STATEMENT OF PROBLEM
The centre of foundation studies is planning to hold a Deepavali celebration for students
and staff. However, the centre lacks fund to organise this major event. Thus, the centre has
decided to have a 2-day flea market in order to raise fund. To organise this event
successfully, we have faced some problem. The main problem is we are currently lack of
funds. For example, we need funds to buy the ingredients to make food, drinks and also the
decoration for out stall. Under this kind of condition, we desperately need funds to make our
event carry out successfully. Therefore, we try to find sponsorship. We are so lucky that we
manage to get sponsorship from a Mrs Lee bakery shop. In order to show our appreciation to
Mrs Lee, we help them to promote their shop and sell some cupcakes that provided by them.
Thus, we have solved our problem in getting ingredients to make cookies. Moreover, due to
the event is fall on week 9 of out semester, some of us are busy on that week because lots of
presentation and assignment have to be done on that week. Thus, we have to manage our time
wisely to carry out the event. Some sacrifice is needed to carry out this event successfully.
Together we help each other and with great cooperation between all the committee members,
all the problems we faced could solved easily.

6. 6
MISSION AND OBJECTIVES
The Mission of the two-day flea market is to raise fund for Deepavali celebration event.
The Objectives of the two-day flea market are:
-To gain practical skills on financial and business management such as teamwork and setting
up stalls to sell their goods and services in the flea market.
-To obtain extra financial assistance for the club.
-To increase or improve communication skills.
-To make an effort by participating in the flea market.

7. 7
EVENT DETAILS
The Young Entrepreneurs Club will be setting up a stall named “Cutie Sweet Treats” in
the two-day UTAR flea market. The stall will be selling delicious foods and beverages during
the flea market held on 10 December 2015 (Thursday) and 11 December 2015 (Friday). The
time of the flea market is from 10am until 3pm for both day. The venue of the flea market
will be held at first floor of KB block in UTAR Sungai Long City Campus. The targeted
market for the flea market event will be among the students in UTAR Sungai Long City
Campus who are expected to be the main consumers for the two-day flea market event.
Besides that, all lecturers and staffs of the UTAR Sungai Long City Campus also expected to
be the minority group of consumers for our stall during the flea market. The products of the
“Cutie Sweet Treats” stall are cookies, cupcakes and ice lemon tea. The consumers will be
able to get the nice chocolate cookies and cupcakes and also fresh ice lemon tea from the
“Cutie Sweet Treats” stall during the flea market.

8. 8
PRODUCTS
According to the survey analysis (refer to Appendix A), most of the people prefer
cookies with chocolate chips so, the main product will be Chocolate Chips Cookies. The
price preferred is RM 2-3 so, the product will be sold at RM 2.50 and RM 3.00. The cookies
will be packed in a small plastic bag since most of the people preferred plastic bag. Combo
sales promotion will also be offered in order to increase the profit. Some gift will also be
given to attract the consumers. Since most of the people preferred cold drinks, a cold drinks
will also be offered. Hence, the products will be sold on flea market are Butter Cookies,
Chocolate Chips Cookies, Chocolate Cupcakes, Oreo Cupcakes, Vanilla Cupcakes and Ice
Lemon Tea.
Products Selling Price Table
Product Price per unit
Butter Cookies RM 0.50
Chocolate Chips Cookies RM 0.50
Chocolate Cupcakes RM 2.50
Oreo Cupcakes RM 2.50
Vanilla Cupcakes RM 2.50
Ice Lemon Tea RM 3.00

9. 9
PROCEDURE
There are a total of 12 agenda of our committee in conducting the 2 day flea market. The
flow of procedures is listed as below :
1. Notification of problem and solution- The Young Entrepreneurs Club of UTAR (UTAR
Y.E. ) was notified to organize a 2-day flea market to raise fund for The Centre of foundation
Studies to held a Deepavali Celebration for the students and staffs.
2. Formation of committee- The Young Entrepreneurs Club of UTAR (UTAR Y.E.)
decided to form an ad-hoc committee to participate in the flea market. UTAR Y.E. formed a
committee named “ Cutie Sweet Treats” to set up a stall during the flea market.
3. Brainstorm- The “ Cutie Sweet Treats” committee members held a meeting to discuss
about the suitable products and services to be sold for the flea market event. The committee
has decided to sell either different type of cookies and cupcakes or accessories as the main
product for the flea market .This is because the cost of production is lower compared to other
alternatives such as pastas and milkshakes.
4. Preparation of questionnaire- After the “Cutie Sweet Treats” committee decided what to
sell, the committee has prepared a questionnaire which consists of 16 questions regarding the
product that will be sold on the flea market.;
5. Distribution and Collection of questionnaire- A total of 30 copies of the survey
questionnaire has been distributed to 30 respondents among the UTAR students in the Centre
of Foundation Studies and has been collected from all the respondents after they completes
answering all the survey questionnaire.

10. 10
6. Analysis of questionnaire- The committee members did an analysis based on all the
questionnaire and we have presented the survey analysis in graphic form for every question
as attached in the “Appendix” section of this proposal.
7. Decision Making- After all the analysis have done, the committee has came out with all
finalized decisions on the choices of product and the price range we are going to set for the
item sell in our stall based on the survey analysis. The committee members has decided to
sell cookies and cupcakes. Also , the committee has finalized with the method of promotion
used to promote the event based on the survey analysis ( Refer to Appendix A)
8. Allocation of budget- The committee’s treasurer has prepared and calculate the budget for
the event such as the expenditures to purchase all the ingredients and materials and other
expenses such as the item used for packaging .
9. Purchasing- The committee member purchase all the ingredients and materials needed
from a bakery store.
10. Actual Day- On 10 December 2015 and 11 December 2015, the “ Cutie Sweet Treats”
stall is set up in the flea market at the 1st floor of KB block , UTAR Sg. Long.
11. Computation- The treasurer of the committee will compute all the total sales earned
from the two day flea market and the profit margin after deducting the total sales with all the
costs.
12.Handover of fund- The “ Cutie Sweet Treats” committee will hand over the total amount
of our net profit to the Centre of Foundation Studies.

11. 11
Young Entrepreneur Club
Universiti Tunku Abdul Rahman ( UTAR )
LOT PT 21144 Jln Sungai Long
43000 Kajang
Selangor
23 November 2015
Professor Chua
President
Universiti Tunku Abdul Rahman (UTAR)
LOT PT 21144 Jln Sungai Long
43000 Kajang
Selangor
Dear Professor Chua
INVITATION TO UTAR FLEA MARKET
The Young Entrepreneur Club of Universiti Tunku Abdul Rahman , (UTAR Y.E ) would like
to invite you to visit our flea market next month. The objectives for this event is to raise fund
for the Centre of Foundation Studies to hold a Deepavali Celebration for the students and
staffs.
Below are the details of the flea market:
Date: 10 December 2015
Time : 10 am – 3 pm
Venue: 1st floor , KB Block , UTAR SLCC
The flea market will be held at 10 December 2015 and 11 December 2015 , starting from 10
am to 3pm at 1st floor of KB Block , UTAR SLCC/ There will be a variety of stalls on the
flea market including food and drink stalls, souvenir stalls and others. The food stalls are
prepared by the members of Young Entrepreneur Club.
Please let me know if you will be attending. You can send me an email at
sherinalim@utarye.my or call me at 011-2345213 .. I hope you will be able to take time from
your busy schedule to join us. It would be great if you could reply me before 5 December
2015.
I am looking forward to seeing you at the flea market. Thank you for your time and
consideration.
Yours sincerely,
Ms Sherina Lim
Young Entrepreneur Club, UTAR.

12. 12
PROPOSED BUDGET
The income table below shows the expected income gained from our stall for selling the
items.
Income Table
Price per unitFood
Oreo Cupcakes
Butter Cookies
Chocolate Chip Cookies
Chocolate Cupcakes
RM 0.50
RM 0.50
RM 2.50
6
Quantity
250
250
100
100
100
100
No.
1
2
3
4
5
Iced Lemon Tea
Vanilla Cupcakes
RM 125.00
Total Sales
RM 125.00
RM 250.00
RM 250.00
RM 1300.00Total :
RM 2.50
RM 2.50
RM 3.00
RM 250.00
RM 300.00
Total Expected Income = RM 1300.00

13. 13
The expenses table below shows the expenditures of the “Cutie Sweet Treats “ stall planned
to spend for the two-day flea market . The spending includes the purchasing of the
ingredients and materials used to bake the cookies and cupcakes from Manis Bakery Sdn,
Bhd and the purchase of all the other packaging items from Tesco Supermarket.
Expenses Table
Icing Sugar
RM 36.80
Total :
RM 9.00
RM 15.00
RM 15.00
RM 30.00
RM 270
1
RM 3.00
RM 0.50
RM 0.50
RM 30.0013
14
Plastic Bag
Plastic Cups
Cookie Press
Other Expenses
RM 2.00
RM 14.40
RM 9.00
RM 2.00
11
12
3 packet
30 packs
30 packs
RM 18.00
RM 2.00
RM 0.40
RM 3.00
RM 2.00
RM 9.00
Total Cost
RM 50.00
RM 12.00
RM 50.00
RM 6.80
1 bottle
3 dozen
3 packet
1 bottle
2 packet
Cost per unit
RM 5.00
RM 2.00
RM 5.00
RM 1.70
Baking Soda
Egg
Oreo
Vanilla Extract
Lemon Tea Powder
Quantity
10 packs
6 packs
10 blocks
4 packs
6
7
8
9
10
Product/Item
Flour
Sugar
Butter
Chocolate Chip
No.
1
2
3
4
5
Total Expected Net Profit Margin = RM 1300 – RM 270 = RM 1030

14. 14
PROMOTION
The “Cutie Sweet Treats” committee has come out with a few promotion method to
promote the “Cutie Sweet Treats” stall during the two-day flea market.
The “Cutie Sweet Treats” committee has designed some flyer as one of the promotion
method. (Refer to Appendix B). We have printed out 200 copies and will distribute the
colorful flyers to all the students and staffs of the university to promote our stall. The flyers
contain information about our food menus that we will be selling in the “Cutie Sweet Treats”
stall. The distribution of the flyers is an effective way to spread the information about our
stall widely to the members of the university because it is colorful and it contains the
important information about our stall.
Next, the committee has also designed a poster to promote our stall.(Refer Appendix
C). We will be printing 20 copies of the poster and paste it on the notice board in the campus
two weeks before the two-day flea market .The attractive poster design can catch the
attention of the students and staff so they will take a look at the poster when walking around
the notice board. This is a cost-effective and convenient way to promote our stall as the
members of the university get to exposed to our stall earlier before the flea market when they
see the poster pasted on the notice board.
In addition , the “Cutie Sweet Treats” committee has also set up a Facebook page to
promote our stall through social media. (Refer to appendix D) . Based on the survey analysis ,
majority of the respondents indicate that they have a Facebook account. (Refer to Appendix
A ) . Therefore, we decided to create a Facebook page in order to reach out to more students
who owns a Facebook account.This help us to promote our “Cutie Sweet Treats” stall in the
social media in which we can let more students to know about the details and the
participation of our stall during the flea market.

15. 15
Lastly, based on the survey analysis , 65% of the respondents incidate that they are
attracted to a stall based on its appearance. (Refer to Appendix A). Hence , the committee has
sketched a layout for our stall during the flea market.(Refer to Appendix E) . The committee
will be decorating the stall according to the layout of the stall sketched by our committee
member which is using colourful balloons and ribbons. The colorful appearance will attract
the customers to approach our stall during the flea market.

16. 16
CONCLUSION
The Centre of Foundation Studies is planning to hold a Deepavali celebration for
students and staff. However, the centre lacks fund to organise this major event. Thus, the
centre has decided to have a 2-day flea market in order to raise fund. Therefore, we have
prepared a proposal for the Centre of Foundation Studies. From this fund raising event, we
found that it offers a very good opportunity for all members of Young entrepreneur club to
gain some precious experiences.
Firstly, throughout this event, the committee members would have learned the importance
of team work spirit in order to conduct this event successfully. When we met some problems,
all committees and members show theirs teamwork and cooperation by finding solution
together. Besides that, we learnt to do some researches or survey before planning what to sell
at the flea market. Through the survey form, we can obtain all the details that what customers
prefer. From the survey result, we are aware of the needs of the students. For example, we
found out that most of the students prefer chocolate chip cookies , so that we decide to sell
chocolate chip cookies instead of peanut cookies. Moreover, we have to reduce our input cost
for our products. Therefore , our members have to find sponsorships or negotiate the the price
with the supplier. Last but not least , members would have learnt some marketing skills when
they are finding ways to attract more students to buy our products such as happy hour, buy 2
free 1 promotion of combo package.
As a conclusion, after all the planning and preparation, the 2-day flea market would be
organized successfully. So, we hope that the problem faced by the Centre of Foundation
Studies in organizing Deepavali celebration would be solved by this 2-day flea market.

17. 17
REFERENCE
Cookies1 [Online Image] (2012) Retrieved from
http://justasmidgen.com/2012/07/07/co wgirl-chunky-peanut-butter-cookies-gluten-free-n-
vegan/
Oreo Cupcakes [Online Image] (2009) Retrieved from
http://www.mybakingaddiction.co m /oreo-cupcakes-recipe/
Chocolate Cupcakes [Online Image] (2012) Retrieved from http://www.carascraving
s.com/2012/12/2012-gluten-free-all-star-recipes-from-sarah-bakes-gluten-free-treats.html
Choc Cookies [Online Image] (2014) Retrieved from
http://www.wallflourgirl.com/2014/ 02/11/my-favorite-thick-chewy-chocolate-chip-cookie/

18. 18
Appendix A:
I)Survey Form
II)Data Analysis