5.3 Benefits 6.0 Proposed Plan 6.1 Marketing Strategies 6.1.1 Campaign on Social Media 6.1.2 YouTube VLOG advertising 6.1.3 Roadshow 6.1.4 Sponsoring events runner-up of the race will get The Season Flask as an award. 6.1.5 Product launch party 7.0 Timeline 9.0 Proposed Budget 1.0 Executive Summary 2.0 Introduction 3.0 Objectives 4.0 Situation Analysis 4.1 SWOT Analysis 4.1.1 Strength 4.1.2 Weaknesses 4.1.3 Opportunity 4.1.4 Threats 4.2 Result of Market Survey 5.0 Description of the Proposed Product 5.1 Product 5.2 Target audience

1. 1.0 Executive Summary
This proposal describes the development of the marketing plan for the product “The Season
Flask” which is invented by our company, Doctor Flask Corporation Sdn Bhd. The objectives are
designing a multi-functioned flask for the convenience of customers, participating in green
environment program and technicalizing the society’s lifestyle. A situation analysis, featuring a
SWOT analysis and a market survey was conducted. The results of the market survey based on the
majority of respondents prefer “click top” flask cap, solar energy charging method, having rubber
tape under their flask and agree with the flask’s price is sold at the range of RM80-RM200. A
description of our new product is presented which includes our target audience and the benefits of
the product. Next, the proposed plans for this product which consist of campaign on social media,
advertise through YouTube VLOG, conducting road shows, sponsoring events and product launch
party. Lastly, the timeline and the budget details, and terms of acceptance are presented in this
proposal.
2.0 Introduction
Doctor Flask Corporation Sdn Bhd which is a bottle manufacturing company was
established in year 2014. This new product namely as, “The Season Flask”, was established in the
middle of 2016. We are concentrating our product on Utarians who mainly among adolescence and
white collar staff. Nowadays, majority of people feel inconvenient with their water bottle because it
might not satisfy their desire to consume different temperature of drinks such as hot, warm and cold
drinks in different condition. Hence, our main focus is introducing an insulated tumbler, “The
Season Flask” which consumers able to change the temperature of water based on their preference.
The price range of our product was between RM80-RM200, due to different categories of our
product. We are sponsoring these products to some events, such as UTAR Marathon, UTAR
Running Man which organised by sports club to promote our products.
3.0 Objectives
The objective of this proposal is designing a multi-functioned flask for the convenience of
customers. Next, we are participating in the green environment program that organised by
government in order for consumers to gain knowledge about these products. In addition, our
company intention is teachnicalizing “The Season Flask” into the lifestyle of society.
4.0 Situation Analysis
A situation analysis refers to a collection of methods that managers use to analyze an
organization’s internal and external environment to understand the organization’s capabilities,
customers and business environment. It carried out using SWOT analysis and market survey.
Each of them is discussed below.

2. 4.1 SWOT Analysis
4.1.1 Strength
The uniqueness of The Season Flask helps consumers distinguish the flask from other
competitors. This is because the consumers are able to vary the temperature of water based on their
preference. Next, we are applying advanced technology to innovate our product. This means we are
able to control the water temperature of the flask either through mobile device or adjuster on the
flask. We have designed wireless charging method for the convenient of consumer. Furthermore,
we provided broad choices of our product into the market. The Season Flask is manufactured based
on the needs of customers such as the features, outlook design, and the capacity of the flask.
4.1.2 Weaknesses
The consumers may not afford to purchase The Season Flask. For example, students who have
no income will not consider purchase it as they are depending so much on monthly expenses from
their parents. Concurrently, they do not have additional money to spend on this product. Moreover,
the flask is still new in the market as consumers might thought that there is no difference between
our product and other thermo flasks selling in the current market.
4.1.3 Opportunity
The opportunity of our company is through sponsorship. We can expose “The Season Flask”
by giving away the products to the winners of the events simultaneously increase awareness of our
product. Furthermore, we create an official website to promote and provide information of our
products to the public. Nowadays, household are easy to expose with the internet and high frequent
access social media such as Facebook. Through social networks, our product can be recognizing
rapidly as it is a fastest channel reaching to worldwide consumers.
4.1.4 Threats
The fluctuation of economies has threatened the business of “The Season Flask” in the market.
This causes decrease in our potential consumers due to the increases in the inflation rate of the
goods and services. Hence, they might think that it is a luxury item which is unnecessarily to spend
on. Furthermore, The Season Flask will face negative impact against the clone product’s company
that might influence our product because they can produce the similar features compare to our
product.
4.2 Result of Market Survey
In order to analyze the market of The Season Flask, we conduct a survey among Utarians at
Sungai Long campus. We distributed 25 of questionnaires among them, 12 females and 13 males at
the age between 18-45 years old. The questionnaires is regarding the product’s features and pricing.
The results are tabulated as shown below:

3. Figure 1 shows Type of Flask Cap Preferred
Based on Figure 1, we can see that most of the respondents prefer to have “click-top” flask cap for
The Season Flask, which is 36%. It shows that there is an equal percentage of 16% of respondents
choose loop cap and sport flask cap, 28% of respondents choose “flip-top” flask cap and 4% of
them choose wide mouth straw lid as their preferred flask cap for The Season Flask.
The reason behind the high percentage in respondents choosing “Click-top” flask cap for the
flask is because they are more concern on hygienic problem. “Click-top” flask cap has a unique tab
that allows people to push with finger without touching the mouth piece. In addition, the unique tab
also prevent the part of mouth piece from exposing to the surrounding air which consist of bacteria.
It was more hygiene as compared to wide mouth straw lid flask cap because the mouth piece of
wide mouth straw lid flask cap is being expose to the surroundings. Hence, most of the respondents
preferred more to “click-top’ flask cap rather than wide mouth straw lid flask cap
Figure 2 shows which charging method is the most environmentally friendly
0
10
20
30
40
50
60
Percentage%
Determining which charging method is the most
environmentalfriendly
Wi-Fi/Portable Device
Radio Waves
Electromagnetic
Kinetic Energy
Solar Energy

4. Based on Figure 2, it shows that 56% of respondents found that charging The Season Flask by solar
energy is the most environmental friendly method. The second charging method that respondents
think was environmental friendly is by Wi-Fi or portable device, which occupies 20% of the
respondents. It was followed by 12% of kinetic energy, 8% of electromagnetic and 4% of radio
waves charging method.
The reason for respondents to choose the charging method of solar energy is the most
environmental friendly because The Season Flask will be charged directly if it is expose to the sun.
Sun is a life source which provide heat, energy and light. In addition, it is also a renewable source,
which means that it can be used and replaced again and again. Hence, respondents feel that charging
by solar energy is the most environmental friendly method.
Figure 3 shows the preference towards rubber tape under The Season Flask
Based on Figure 3, we can see that most of the respondents prefer to have rubber tape under The
Season Flask to hold their flask tightly. It shows that there is an equal percentage of 4% of
rrespondents’ choose less and least preferred, whereas 32% of respondents choose neutral. 60% of
them choose preferred and most preferred which are 48% and 12% respectively. Among the total of
60% of respondents who choose preferred, 36% of them prefer to have it because it can prevent
them from overthrowing the flask and 24% of them is due to they are clumsy-handed that always
knocked on the flask and broke it off.
The reason behind the high percentage in respondents who preferred for rubber tape is they
wanted to prevent overthrow or break the flask. Respondents are mainly come from students and
staff who have a lot of works to be done, so sometime they might not noticed or accidentally push
over the flask and causes the water to leak out or break the flask. Hence, they preferred to have the
rubber tape under the flask to hold their flask tightly to prevent the consequences of their careless as
rubber tape which cover the bottom of the flask has resistance against the force.

5. Figure 4 shows the willingness to purchase at the price range RM80 – RM200
Based on Figure 4, 56% and 4% of respondents respectively are “agree” and “strongly agree” if the
flask is sold at the range of RM80-RM200. At the same time, 36% of them respond neutral and 4%
of them respond disagree with the price range. Among the respondents, 60% of them are respond
above neutral, 42.8% of them agree because it is in a perceived price range and it is worth in term of
its function. 8.6% is because of it is acceptable and another 8.6% of them agreed with the price
range but they think it is out of expectation.
Respondents who agreed with the price range are because it is within their perception and
its functions worth for this price range. The Season flask is fully in consideration of the needs of the
consumers and also the environmental. It is designed to provide a high technology of function and
features to give our customers a new experience for the innovation. Thus, the selling price range is
set is mainly to cover the cost of producing it.
5.0 Description of the Proposed Product
5.1 Product
The product which we are presenting is The Season Flask. This flask having a capability in
which consumers are able to change the water temperature based on their own preferences. Besides,
the flask has the extra ability in brewing Milo powder, coffee powder and also tea bag. This product
is design for the convenient of consumers’ lifestyle, time-cost saving, and eco-friendly.
First and foremost, The Season Flask has interior design that prevents heat transfer through
conduction and convection using a partial vacuum between two containers, one placed within the
other. This partial vacuum impedes the transfer of thermal kinetic energy between the molecules
within the flask and those outside it, making it suitable for keeping chilled drinks cold and hot
drinks. The inner flask is often made from borosilicate glass of low thermal conductivity to further
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
0%

6. aid in preventing conduction. Flasks may also feature a silver coating that prevents heat transfer
through infrared radiation. It has approximately 4cm x 20cm (diameter x height) for the size of the
inner flask. We have designed 2 types of flasks with different capacities such as 600ml and 1 litre.
Furthermore, the raw material used to manufacture the outer shell of The Season Flask is
stainless steel. Stainless steel is virtually indestructible, with inherent long-life properties that do not
diminish over time. It is more durable and safety compared to the glass, ceramics, aluminium,
polystyrene, conventional plastics, or compostable PLA plastic material used to make most of the
other flask. Besides, Stainless steel can withstand a wider range of temperatures compared to most
commercial plastics. Operating range of steel is 101 ℃to +871 ℃ while operating range of plastics
is - 51 ℃to +121 ℃. Thus, stainless steel can withstand rapid or cyclic temperature fluctuations
better than most plastics.
The flask is made up in well-known for its anti-bacterial and hygienic properties; Stainless
steel is non-toxic and completely free of Bisphenol-A (BPA), phthalates, lead, zinc and other nasty
elements linked to cancer, endocrine disruption, and other health and it is widely used in the food
and beverage industry and even in the most sterile surgical environments. The Season Flask does
not leach chemicals or require a synthetic lining or interior coating. It is non-reactive with acidic
beverages and provides a clean, neutral taste and won’t affect flavour or smell like other materials.
Moreover, we have innovated a smart flask battery free in order to participating in green
environment program that organized by government. The Season Flask comes along with few
charging method. The Wi-Fi/portable device is the most convenient charging method as it able to
emit high frequency, 5 GHz for rapid charging and it has high area coverage. Meanwhile, Radio
waves able to emit low frequency, 1GHz which cause take time to recharge back and it has low
coverage area. Besides, kinetic energy transforms into electrical energy whenever you shaking the
flask. Lastly, the flask can be charged through solar energy. Solar panels contain photovoltaic cells
made from silicon that transform incoming sunlight into electricity rather than heat. It is suitable for
tropical countries as receiving sunlight daily.
5.2 Target audience
This product is specially designed for Utarians who are further their tertiary education and
those who are white collar staff. They need optimum level of water to stay hydrated and aware in
this kind of situation but they might refuse to drink plain water instead of different type of drinks
such as Milo, Coffee, Juices and others in different temperature based on their mood and preference.
Therefore, they need a suitable flask that might be attracting them to drink more often. For this
reason, The Season Flask is suitable for them as it is save time, cost saving and easy to use and
unique features. UTAR students and staffs able to use the shortest time to brew or blend the drinks
they wanted by purchasing our flask.

7. 5.3 Benefits
The reason why we choose The Season Flask as our targeted product because it will delivers
a great deal and great value of benefits to the consumers, for instance, it can brew powder form of
drinks and fill with any kind of drinks with different temperature. It is designed with advanced
technology which our flask can be rechargeable with environmental friendly methods.
Nowadays, working class might busy with their work and always neglect to drink the
optimum level of water, they needed daily while too concentrating on their workplace. Hence, they
need a product which gives them convenient in additional attracting them to drink much more water.
Hence, we designed this flask with a unique feature as it can change the temperature of drinks
according to customers’ needs. It only requires a simple action by just adjusting through their
mobile device which connected via Bluetooth or Wi-Fi to the flask or by the adjuster on the flask. It
is quite convenient for UTAR students and staff as they can make their own drinks wherever have
water supplied without going to the pantry or buy from the machine kiosk.
Apart from that, we were concerned about the materials of the products as most of the
products as it can benefit the customers as well as the environment. Therefore, The Season Flask
were produced by using of recyclable materials. The flask is similarly like a water heater dispenser
and electric is needed to change the temperature of the water. Thus, the environment friendly
charging method is designed such as through Wi-Fi, kinetic energy and solar energy.
In addition, the flask is designed in several capacity and various flask cap which is suitable
for different category of people such as sport person who may need a lighter flask with sport flask
cap to carry on and easy for them to drink water when doing exercise, or students and staff who are
regularly exposed to sunlight or staying in air-conditioning environment may need a larger capacity
of flask with their preferred flask cap as they need a lot of water in order to stay hydrated.
Nevertheless, this flask has a high performance cost ratio as it can provides a great benefits
of convenient, eco-friendly and variety of choices. It is selling at the price which is reasonable and
affordable by the consumers as their one-time spending can save their future cost. Hence,
consumers can buy the flask to make their life easier.
6.0 Proposed Plan
6.1 Marketing Strategies
To promote business, there are varieties of methods to do so. Our company is going to promote our
product via official website of social media, YouTube VLOG advertising, roadshow, sponsoring
events, and product launch party.
6.1.1 Campaign on Social Media
In the first place, our company decided to organize a campaign that named “The Season
Challenge” which opens to all category ages and the campaign duration is 2 months. During this

8. campaign, we will give out The Season Flask as free when our customers buy any of our products.
We will invite them to participate in “The Season Challenge” and they are required to upload live
streaming video on our official Facebook page about how was the given product bring convenience
and technicalize into their lifestyle.
6.1.2 YouTube VLOG advertising
Our company will invest in making an entertain video to promote our product. We have
invited Harith Iskander, The World Champion Laugh Factory, as our main actor and Dan Khoo,
Malaysian Youtuber, as our director. The main storyline of our video is about the life changes make
by our product into our customer daily routine. Throughout the video making period, we had
interview and selected 15 students from UTAR SL Campus to participate in making the video. We
will upload the video on our official social networking channel such as Youtube (The Season Flask),
Facebook page (The Season Flask), Instagram (@Season_Flask) and Twitter (@Season_Flask).
6.1.3 Roadshow
Our company decided to conduct a roadshow in university as apparently roadshow is a safe
investment and it is easy to attract crowd's attention. In our proposed plan, we will be holding
roadshow in the most crowded area such as concourse area at UTAR KB 1st floor and North lobby
of UTAR KA block. We will invite a Malaysia’s famous speaker to interpret the details and the
benefits of our product. Besides that, the speaker will engage with the “Utarian” such as lecturers,
students, and staffs, by involving them in experiencing The Season Flask. This practice is able to
make the roadshow interesting and help them to understand more about the products.
6.1.4 Sponsoring events
Apart from that, our companies will be sponsoring The Season Flask to events such as annual
UTAR Marathon and annual UTAR Running Man which organized by UTAR sports club. The
reason of sponsoring our flask to these running events is to get attention and notice from the
participants since it is approaching to our target audience. The champion, 1st runner-up, and 2nd
runner-up of the race will get The Season Flask as an award.
6.1.5 Product launch party
Our company will organize a product launching party at Multipurpose Hall in UTAR KB block. We
will be announcing our launching party by means of all social networking and distributing flyers to
students and staffs. All the attendees will be served free meals and beverages. Moreover, our
company likely to invite the high experience and proficient performers to perform such as dancing,
singing, drama, and instrumental music performances.
In addition, our team in developing the product will be presenting product details and its
benefits, which will start in the middle of the performances list. Therefore, the launching party able
to get the attention of the audiences and the information could be easy to reach out their mind.

9. 7.0 Timeline
The timeline of the activities can be seen in the table below:
Time
January February March April
Discuss and select the type of product
Create a questionnaire
Distribute the questionnaire to public
Collect back the survey
Analyse the result of the survey
Prepare budget
Prepare proposal
Revise proposal
Present to funder and accept the proposal
Event sponsorship
8.0 Qualification
Kuay Jie Ying , who holds the position of the R&D and Creative Manager in Doctor Flask
Corporation Sdn. Bhd and she was appointed by the chairperson to be in charged on research for the
suitable and safety materials aligning with our product. In contrast, She take the responsibility for
the design of the product and corporate along with the production department in manufacturing the
product. She graduated in Mechanics, Materials and Design (Bachelor of Arts) in University of
Cambridge, United Kingdom and achieved grade point average (GPA) of 3.8 in every semester.
After she has graduated, she went for internship in a top industrial design company in United States
undergoing professional training in order to gain more experience. In between of her internship, her
company sponsored in her studies by taking Management course in Harvard University, United
State in order to gain extra knowledge and additional skills managing the company.
She is dedicated and resourceful to make a change in the company. She gives full
commitment in the workplace and willing to share her knowledge and experiences to other
colleague and coordinate well with her subordinates instead of ordering but emphasize in synergize.
Due to her previous working experiences, we have hired her to in-charge for research and
design due to her well-experienced and precious knowledge in these field. In addition, she won
several global awards such as the Deloitte Best Managed Companies award and she won many top
awards for Product Design which was previously known as International Design Excellence Award.
9.0 Proposed Budget
The table below presents the details of marketing budget:
Materials Quantity Price Total(RM)
Debit Credit
Flyers 20,000 units RM0.05/unit 1,000
Part-time worker’s wages(6hours daily) 5 person RM8 hour 1,200
Venue rental for product selling 1 RM5000 5,000
Official pages designer’s Wages 1 person RM5000 5,000
Rental fees for roadshow 2 RM50 100

10. Sponsorship 300 units RM8 2400
Youtube advertising cost 2 person RM10000 10000
Product launching party - RM1500 1500
Budgeted cost 26,200
Total 26,200 26,200
As estimated, the total cost budgeted was RM 20,000 but the actual cost was RM26,200 which has
a difference in total of RM 6,200.
First and foremost, we penetrate our product into the market by distributing flyers. For
example, 20,000 units of flyers that cost around RM 1,000 and the total wages for 5 part timers who
distribute the flyers 6 hours per day (RM8 per hours) for 5 days are RM 1,200.
As for rental, we had rented multipurpose hall which located at UTAR KB Block with rental
fees of RM 5,000 for 5 days in selling our product; UTAR KB 1st floor and North lobby of UTAR
KA block for roadshow purpose with RM100 as rental fees for 1 day. Moreover, we sponsor 300
units of Season Flask in total, which 294 units for campaign on social media and 6 units for UTAR
Marathon and annual UTAR Running Man.
In addition, we also hired a designer in designing our official page which cost RM 5,000 For
Youtube advertising cost, we have invited Harith Iskander and Dan Khoo as our main actor and
director in this video making with the costs of RM 10000 for both person. Furthermore, we have
incurred a cost of RM1500 on preparing free meals and beverages in our product launching party.
Last but not least, the sales were estimated to be 800 units during the event with the
surveyed satisfied price of RM 80. The estimated total revenue is RM 64,000 and the total estimated
profit is RM 37,800.
10.0 Acceptance
Your signature below indicates acceptance of this proposal and terms and conditions herein. Please
sign before 17th March 2016 in order to make sure all process run smoothly.
For Programmer Department: For Doctor Flask Corporation:
Signature:_____________________ Signature: _____________________
Name: ________________________ Name:______________________
Title: _________________________ Title: _________________________
Date: _________________________ Date: _________________________
Type of Product Selling Price (RM) Estimated Quantity
(Quantity/Month)
Budgeted Revenue (RM)
The Season Flask 80 800 units 64,000
Total Revenue 64,000
Total Cost 26,200
Total Profit ( Estimated Revenue – Total cost) 37,800