The document discusses strategies for transforming complex information into understanding through user experience design, focusing on improving customer interactions with brands. It highlights the challenges of making sense of health insurance plans, the need for better data visualization, and the role of personal experiences in shaping understanding. It emphasizes the importance of critical interaction and the evolution of digital libraries as knowledge environments rather than mere repositories of information.

1. TO BOLDLY GO…
FROM INFORMATION
TO UNDERSTANDING
@stephenanderson
#BigD12

2. Product
Stephen P. Strategy
aND
n
Deonsisuglting
C
Anderson

3. Product
Stephen P. Strategy
aND
n
Deonsisuglting
C
Anderson

4. Product
Stephen P. Strategy
aND
n
Deonsisuglting
C
Anderson

5. information

6. How do we make sense of
complex information
information?

9. USER EXPERIENCE
THE EXPERIENCE ECONOMY
DESIGNING FOR EXPERIENCES
BRAND EXPERIENCES
EXPERIENCE DESIGN STRATEGY
CUSTOMER EXPERIENCE MANAGEMENT
EXPERIENTIAL MARKETING
WHAT CREATES A GREAT EXPERIENCE…?

10. communications layer
presentation
layer
The ‘thing’
itself
perceptions

11. COMPANY
SPACE
communications layer
presentation
layer
The ‘thing’
itself
perceptions
PERSONAL
SPACE

12. COMPANY
SPACE EM
PH
AS
S IS ON IS O
EMPHA BR
AND N
ECT communications layer BUI
DIR G LD
AGIN ING
M ESS
presentation
layer
The ‘thing’
itself
RATIONAL EMOTIONAL
perceptions
AP
PE
TO AL
RE S TO
AS A LS
ON PE S
AP T ION
E MO
PERSONAL
SPACE

13. http://www.poetpainter.com/thoughts/article/classifying-experiences

14. http://www.poetpainter.com/

15. http://www.poetpainter.com/

19. The Blue Sky of Benefits
Finally, something good!
Drowning in a Sea of Deductibles
amount of money that the insured must pay before any
benefits from the health insurance policy can be used.

20. The Blue Sky of Benefits
Finally, something good! Co-insurance
This is usually a percentage amount that is the
Co-payments insured's responsibility. A common co-insurance
split is 80/20. This means that the insurance
The co-payment is a fixed amount that company will pay 80% of the procedure and the
the insured is required to pay at the time insured is required to pay the other 20%.
of service. It is usually required for
basic doctor visits and when purchasing 100%
prescription medications.
90/10
$10/ $45 / $55 80/20
$10/ $35 / $45 Emergencies and
Specialists
Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist,
chiropractor, x-rays
Pharmaceutical
Deductible
$250/pp ?
Individual
Deductible
Drowning in a Sea of Deductibles
amount of money that the insured must pay before any
benefits from the health insurance policy can be used.
Family
Deductible

21. (Buying a house)

23. In addition to the down payment, you'll also have to pay
closing costs -- miscellaneous fees charged by those involved with
the home sale (such as your lender for processing the loan, the title
company for handling the paperwork, a surveyor, local government
offices for recording the deed, etc.). The amount varies, but could
be, say, $6000 on a $130,000 house. The range is all over the map
-- from 1 to 8% of the price of the home, though more typically
2-3%. These costs are significant -- especially after you've already
had to come up with a lot of cash for the down payment.

24. In addition to the down payment, you'll also have to pay
closing costs -- miscellaneous fees charged by those involved with
the home sale (such as your lender for processing the loan, the title
company for handling the paperwork, a surveyor, local government
offices for recording the deed, etc.). The amount varies, but could
ome
of the price of the h
be, say, $6000 on a $130,000 house. The range is all over the map
8%
the map --These costs 1 to
from are significant -- especially after you've already
-- from 1 to 8% of the price of the home, though more typically
r
The range is all ove 2-3%.
had to come up with a lot of cash for the down payment.

30. ENLIGHTENMENT &
UNDERSTANDING
BEWILDERMENT!
(AND COMPLETE TRUST IN BROKER!)

31. ENLIGHTENMENT &
UNDERSTANDING
BEWILDERMENT!
(AND COMPLETE TRUST IN BROKER!)

32. ENLIGHTENMENT &
UNDERSTANDING
SYNTHESIS
EVALUATION
ANALYSIS
APPLICATION
COMPREHENSION
KNOWLEDGE
BEWILDERMENT!
(AND COMPLETE TRUST IN BROKER!)

33. How do we make sense of
complex information
information?

34. Information is cheap.
Understanding is expensive.
–K ARL F AST | “Interaction and the epistemic potential of digital libraries”

35. Information is cheap.
Understanding is expensive.
–K ARL F AST | “Interaction and the epistemic potential of digital libraries”
Read this!
http://www.springerlink.com/content/4755373gw24g00l8/?MUD=MP

36. AN EXERCISE!
LIST SOME THINGS YOU
Q| (OR YOUR
FIND
CUSTOMERS
CONFUSING
/CLIENTS)

37. AN EXERCISE!
LIST SOME THINGS YOU
Q| (OR YOUR
FIND
CUSTOMERS
CONFUSING
/CLIENTS)
• My AT&T phone bill
• The world of artisan cheese
s
• IP addresses, domain names,
hosting, email, URLs/U
RIs, etc.
• Playing the “rewards points”
game
w/ Hotels, Airlines Cr
edit Cards
• Understanding international sh
ipping
opt
ions across carriers

38. AN EXERCISE!
LIST SOME THINGS YOU
Q| (OR YOUR
FIND
CUSTOMERS
CONFUSING
/CLIENTS)
• My AT&T phone bill
• The world of artisan cheese
s
• IP addresses, domain names,
hosting, email, URLs/U
RIs, etc.
• Playing the “rewards points”
game
w/ Hotels, Airlines Cr
edit Cards
• Understanding international sh
ipping
opt
ions across carriers
• YOUR TURN!

39. Information is cheap.
Understanding is expensive.
–K ARL F AST

40. Information is cheap.
Understanding is expensive.
–K ARL F AST

41. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
1 2 3
TO RESPOND

42. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
2 3
TO RESPOND

46. 1. “TEMPERANCE. Eat not to dullness; drink not to elevation.”
2. “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.”
3. “ORDER. Let all your things have their places; let each part of your business have its time.”
4. “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.”
5. “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.”
6. “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.”
7. “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”
8. “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.”
9. “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.”
10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.”
11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.”
12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of
your own or another’s peace or reputation.”
13. “HUMILITY. Imitate Jesus and Socrates.”

47. 20 hours of video uploaded to YouTube every minute
50 million tweets per day
72.9 products ordered on amazon per second
700 billion minutes spend on FaceBook each month
2.9 emails sent per second
28,000 MMS messages are sent every second
http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/

48. 20 hours of video uploaded to YouTube every minute
50 million tweets per day
72.9 products ordered on amazon per second
700 billion minutes spend on FaceBook each month
…cell phone companies record much of the
2.9 emails sent permetadata that travels with them, like location,
second
identity of the receiver, amount of data transferred,
and the cost of the transmission. The average user
28,000 MMS messages are sent every second
has 736 pieces of this personal data collected every
day, and different service providers retain this
information for anywhere between 12 and 60
months.
http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/

49. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012

50. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012

51. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012

52. http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012

53. Fish Oil Makes You Smarter
Here is an example of pure self-experimentation.
Tim lundeen gave himself a cognitive test of 100
simple math problems, every day for 130 days.
On day 80, he started taking double his normal
dose of DHA (from fish oil), and his time to
complete the math problems decreased. See the
chart to right.
http://quantifiedself.com/2011/01/results-of-the-buttermind-experiment/

59. http://dougkanter.files.wordpress.com/2012/01/databetes7729blog.jpg

60. http://www.ted.com/talks/lang/en/anders_ynnerman_visualizing_the_medical_data_explosion.html

61. Between people and machines,
over 2.5 quintillion* bytes of
data are created daily.
*That’s 2,500,000,000,000,000,000!!
http://www.overloadstories.com/2012/05/bigdata/

62. CREDIT CARD PROCESSING
RED LIGHT CAMERAS
Between people and machines,
TOLLTAGS
over 2.5 quintillion* bytes of EMAIL
data are created daily. SMS
UPLOADED PHOTOS & VIDEOS
*That’s 2,500,000,000,000,000,000!!
TWEETS, FB UPDATES
WEB PAGES/BLOG POSTS
ANALYTICS
SEARCH QUERIES
CLIMATOLOGICAL INFORMATION
STORING HUMAN GENOME
MORE SELF REPORTING DEVICES
GOVERNMENT HEALTH DATA
ONLINE LEARNING AND STUDENT
ASSESSMENTS
APIS
MORE D
http://www.overloadstories.com/2012/05/bigdata/

63. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
2 3
TO RESPOND

64. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
3
TO RESPOND

66. YOUR BRAIN

67. WORKING YOUR BRAIN
MEMORY

68. WORKING YOUR BRAIN
MEMORY
UNDERSTANDING
JUDGEMENT
RELATIONSHIPS

69. Short-term memory is
where the real work of
sense-making takes place
WORKING YOUR BRAIN
MEMORY
UNDERSTANDING
JUDGEMENT
RELATIONSHIPS
Short-term memory has
a limited amount space.

70. Freeze (or regret)
“maximizing / satificer”

71. Trust your gut.

72. Trust your gut.

73. Trust others.

74. Trust authorities.

75. Multitask (or try to!)

76. Develop better filters.

77. Develop better filters.
It's not information
overload, it's filter failure
Clay Shirky

78. Learn to cope.

79. Unplug.

80. Unplug.

81. Unplug.

82. Make sense of it all?

83. Make sense of it all?

84. All this begs the question:
“Why?”
For what purpose(s) are we
collecting, organizing, and
managing all this information?

85. A RCISE!
N EXEIS SENTENCE:
TH
COMPLETE AND CONSUME
Q|“AS HUMA NS, WE COLLECT …”
INFORMATIO N IN ORDER TO

86. A RCISE!
N EXEIS SENTENCE:
TH
COMPLETE AND CONSUME
Q| “AS HUMA NS, WE COLLECT …”
INFORMATIO N IN ORDER TO
make sense of the world and our place in it
...to increase/deepen our understanding. be better humans.
...to better understand our interests, beliefs and the world around us
teach, grow personally or record events do- with intent
affect change in ourselves or our environment
make sense of future information by comparison/integration
keep us learning and exploring our world

87. A RCISE!
N EXEIS SENTENCE:
TH
COMPLETE AND CONSUME
Q| “AS HUMA NS, WE COLLECT …”
INFORMATIO N IN ORDER TO
make sense of the world and our place in it
...to increase/deepen our understanding. be better humans.
...to better understand our interests, beliefs and the world around us
teach, grow personally or record events do- with intent
affect change in ourselves or our environment
make sense of future information by comparison/integration
keep us learning and exploring our world
How are we doing at designing
for these real human needs?

88. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
3
TO RESPOND

89. LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
TO RESPOND

90. create
read
update
delete

91. ?an easier way
Is there
to understa nd health
insurance plans?

92. The Blue Sky of Benefits
Finally, something good! Co-insurance
This is usually a percentage amount that is the
Co-payments insured's responsibility. A common co-insurance
split is 80/20. This means that the insurance
The co-payment is a fixed amount that company will pay 80% of the procedure and the
the insured is required to pay at the time insured is required to pay the other 20%.
of service. It is usually required for
basic doctor visits and when purchasing 100%
prescription medications.
90/10
$10/ $45 / $55 80/20
$10/ $35 / $45 Emergencies and
Specialists
Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist,
chiropractor, x-rays
Pharmaceutical
Deductible
$250/pp ?
Individual
Deductible
Drowning in a Sea of Deductibles
amount of money that the insured must pay before any
benefits from the health insurance policy can be used.
Family
Deductible

93. ?his page help
Does t
me d ecide which
camera to buy?

95. Can you m ake it eas ier to spot
?
the patterns in the data?

96. Align by: Date Initial Release
11/26 12/9 1/26
x
x
x
Dark Knight
11/26 12/9 1/26
x
x
x
Bolt
12/9 11/26 1/21
x
x
Benjamin
x
Button

97. 5 year old could use?
Is this s omething a

99. ?ih s help
Does t
me de cide which
flight I should
choose?

101. needs my attention?
Do these help me foc us on what

102. March 2010
Overall, your performance improved. However, while you did better
(+21% increase!) following up on new opportunities, you didn’t
have as many Wins this month (-14%) as in previous months
NOTE: ACES ARE HIGH!
213 73 64 53 38 12
Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & Paid
Wow. This was 112% While 73 isn’t a bad Text commenting on Text commenting on Text commenting on Text commenting on
of your target. Good number, at 32% it’s this performance this performance this performance this performance
job!! below last months
average of 45%.
VIEW PIPELINE DETAILS FOR MARCH 2010
How does this compare?
My Peers: Previous Months
Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & Paid

105. THERE’S SOMETHING MISSING FROM ALL OF THESE...

106. THERE’S SOMETHING MISSING FROM ALL OF THESE...
RELATIONSHIPS!
INCLUDING PROCESSES, PROPORTIONS & CHANGES OVE
R TIME

107. The initial stages of digital library development
have concentrated on accumulating, organizing,
managing, preserving, and facilitating access to
information The next stage in the evolution of
information.
digital libraries is transforming them from
searchable repositories to knowledge environments
environments.
–K ARL F AST

108. The initial stages of digital library development
have concentrated on accumulating, organizing,
managing, preserving, and facilitating access to
information. The next stage in the evolution of
digital libraries is transforming them from
searchable repositories to knowledge environments
environments.
–K ARL F AST

109. The initial stages of digital library development
have concentrated on accumulating, organizing,
managing, preserving, and facilitating access to
information. The next stage in the evolution of
digital libraries is transforming them from
searchable repositories to knowledge environments.
–K ARL F AST

110. Information is cheap.
Understanding is expensive.

111. Information is cheap.
Understanding is expensive.

112. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
1 2 3
PROCESSING

113. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
2 3
PROCESSING

116. http://goodexperience.com/2011/12/at-last-a-good-infogr.php

117. Why are infographics so
useful for making sense of
complex information?

118. http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

119. “PRE-ATTENTIVE PROCESSING”

120. “PRE-ATTENTIVE PROCESSING”

121. Form:
Orientation

122. Form:
Orientation Line Length

123. Form:
Orientation Line Length Line Width

124. Form:
Size

125. Form:
Size Enclosure

126. Form:
Size Enclosure Shape

127. Form:
Curvature

128. Form:
Curvature Proximity

129. Form:
Curvature Proximity Proximity

130. Color:
Hue

131. Color:
Hue Intensity

132. Spatial Position:
2-D Position

133. Motion:

134. HEARING Short-term memory is where
the real work of sense-making
TASTE
takes place
SMELL
TOUCH
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING
JUDGEMENT
RELATIONSHIPS
BALANCE
PAIN
TIME
Short-term memory has a
TEMPERATURE
AND
MORE!
limited amount space.

135. HEARING Short-term memory is where
the real work of sense-making
TASTE
takes place
SMELL
TOUCH
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS
BALANCE
PAIN
TIME
Short-term memory has a
TEMPERATURE
AND
MORE!
limited amount space.

136. HEARING Short-term memory is where
the real work of sense-making
TASTE
takes place
SMELL
TOUCH
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS
BALANCE
PAIN
TIME
Short-term memory has a
TEMPERATURE
AND
MORE!
limited amount space.

137. HEARING Short-term memory is where
the real work of sense-making
TASTE
takes place
SMELL
TOUCH
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS RELATIONSHIPS
BALANCE
PAIN
TIME
Short-term memory has a
TEMPERATURE
AND
MORE!
limited amount space.

138. http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html

139. http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html

140. A skateboarder holds on to the
merry-go-round pictured to the
right. The platform of the
merry-go-round has a 7-foot
radius and makes a complete
turn every 6 seconds. The
skateboarder lets go at the 2
o'clock position in the picture,
at which time she is 30 feet
from the padded wall. How
long will it take the
skateboarder to hit the wall?
http://worrydream.com/#!/SimulationAsAPracticalTool

141. http://worrydream.com/#!/SimulationAsAPracticalTool

142. http://worrydream.com/#!/SimulationAsAPracticalTool

143. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
2 3
PROCESSING

144. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
3
PROCESSING

146. There are three basic interactions:
Conversing: Navigating:
Manipulating:
conveying intended moving from one
touching, grasping, or
actions through location or piece of
handling visually
language (i.e., the information to
perceptible aspects (i.e.,
mouth and talking). another (i.e., the feet
the hands and handling).
and walking).
adapted from Karl Fast
“Interaction and the epistemic
potential of digital libraries”

147. Thinking and doing.
Thinking through doing.

151. Interactions allows
for serendipity:
http://vimeo.com/36579366

152. Interactions allows
for serendipity:
Watch this!
http://vimeo.com/36579366

153. Interaction is necessary for
personalized understanding:

154. Interaction discourages
biased viewpoints:

155. Interaction discourages
biased viewpoints:

156. Interaction discourages
biased viewpoints:

157. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
3
PROCESSING

158. VISUAL-
PATTERN
PERCEPTUAL INTERACTIONS
RECOGNITION
PROCESSING

159. Why do we know these are all the letter A?
A A A A
A A A A
A AA A

160. http://imjustcreative.com/unevolvedbrands/

161. http://imjustcreative.com/unevolvedbrands/

162. http://imjustcreative.com/unevolvedbrands/

163. http://imjustcreative.com/unevolvedbrands/

164. http://imjustcreative.com/unevolvedbrands/

167. “Message of Love from the Dolpins”
(Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree
that it depicts a man holding and kissing a
woman from behind. What if I told you that
the image in fact depicts a number of
dolphins?
In fact it depicts both - it’s all a matter of how
your brain interprets it. Kids, who are
“inexperienced” tend to see the dolphins.
Grownups tend to see the loving couple, Some
grownups can’t even see the dolphins if they
try really hard.
It’s all about what the brain expects and
knows. If you know how to see a certain
pattern, you’re more likely to see that pattern.

169. HEARING
TASTE
SMELL
TOUCH
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS RELATIONSHIPS
BALANCE
PAIN
TIME
TEMPERATURE
AND
MORE!

170. HEARING
TASTE
SMELL
TOUCH
METAPHORS /SCHEMA
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS RELATIONSHIPS
BALANCE
PAIN SEMIOTICS
TIME
TEMPERATURE
AND
MORE!

171. HEARING
TASTE
SMELL
TOUCH
METAPHORS /SCHEMA
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS RELATIONSHIPS
BALANCE
PAIN SEMIOTICS
TIME
TEMPERATURE
AND
MORE!

172. HEARING
TASTE
SMELL
TOUCH
METAPHORS /SCHEMA
SENSORY ORGANS SHORT-TERM LONG-TERM MEMORY
MEMORY
UNDERSTANDING UNDERSTANDING
PRE-ATTENTIVE PROCESSING JUDGEMENT
RELATIONSHIPS RELATIONSHIPS
BALANCE
PAIN SEMIOTICS
TIME
TEMPERATURE
AND
MORE!

173. The Blue Sky of Benefits
Finally, something good! Co-insurance
This is usually a percentage amount that is the
Co-payments insured's responsibility. A common co-insurance
split is 80/20. This means that the insurance
The co-payment is a fixed amount that company will pay 80% of the procedure and the
the insured is required to pay at the time insured is required to pay the other 20%.
of service. It is usually required for
basic doctor visits and when purchasing 100%
prescription medications.
90/10
$10/ $45 / $55 80/20
$10/ $35 / $45 Emergencies and
Specialists
Office Visits Prescriptions Endocrinologist, oral surgery, broken wrist,
chiropractor, x-rays
Pharmaceutical
Deductible
$250/pp ?
Individual
Deductible
Drowning in a Sea of Deductibles
amount of money that the insured must pay before any
benefits from the health insurance policy can be used.
Family
Deductible

175. My “A-Ha!” moment about pattern recognition

176. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

177. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)
Bouba-Kiki Effect

178. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

179. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

180. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

181. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

182. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

183. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)

184. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)
What do all these have in common?

185. Aesthetic Perceived Semiotics/ Conceptual Narratives
Associations Affordances Iconography Metaphor & Stories
(shapes, colors, movement) (shadows, reflections, etc.)
What do all these have in common?

186. “Data to Ink Ratio”

187. Unde rstanding
“Data to Ink Ratio”

188. Information is cheap.
Understanding is expensive.
–K ARL F AST

189. 3 FORCES RELATED TO INFORMATION
LIMITED WAYS
ABUNDANCE OF
(BIOLOGICALLY) CRUD* TOOLS
INFORMATION
TO RESPOND
VISUAL-
PATTERN
PERCEPTUAL INTERACTION
RECOGNITION
PROCESSING
3 CONSIDERATIONS RELATED TO UNDERSTANDING

190. Why this is thrilling…

191. Understanding what is already
known, but hasn’t been shown

192. http://mattmckeon.com/facebook-privacy/

193. http://mattmckeon.com/facebook-privacy/

194. http://mattmckeon.com/facebook-privacy/

195. http://mattmckeon.com/facebook-privacy/

196. http://mattmckeon.com/facebook-privacy/

197. http://mattmckeon.com/facebook-privacy/

198. Creating a shared platform
for conversation

199. http://www.slideshare.net/danroam/healthcare-napkins-all

200. http://www.slideshare.net/danroam/healthcare-napkins-all

201. http://www.slideshare.net/danroam/healthcare-napkins-all

202. http://www.businessmodelgeneration.com/

203. http://www.businessmodelgeneration.com/

204. Exploring what
is unknown
A single DNA sequencer can
now generate in a day what
it took 10 years to collect for
the Human Genome Project.

205. Exploring what
is unknown
http://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/

206. Exploring what
is unknown
http://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/

207. http://www.ted.com/talks/aaron_koblin.html

208. Thank you!
slideshare.net/stephenpa
getmentalnotes.com
Stephen P Anderson
.
@stephenanderson
www.poetpainter.com