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The
Stories
We Construct
presented by


Stephen P. Anderson
The Stories We Construct
The Stories We Construct
The Stories We Construct
www.getmentalnotes.com
www.getmentalnotes.com
GUIDE BEHAVIOR IN
                 EVERY MOMENT

                                    FRAME HOW WE
FRAME HOW WE
 SEE THE PAST   NARRATIVES          SEE OURSELVES
                                    IN THE FUTURE

                GUIDE BEHAVIOR IN
                 EVERY MOMENT
“Interesting, but...”
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
imagination or narrative?
both are overlays on whatever is “real”
People assume that they perceive reality as
it is, that our senses accurately record the
outside world. Yet the science suggests that,
in important ways, people experience
reality not as it is, but as they expect it to be.
—Jonah Lehrer



            http://scienceblogs.com/cortex/2008/02/the_power_of_expectations.php
THE THINGS WE BUY,
THE DECISIONS WE MAKE,
HOW WE SPEND OUR TIME--
STORIES GOVERN ALL THESE ACTIONS.
The Stories We Construct
THE THINGS WE BUY,
THE DECISIONS WE MAKE,
HOW WE SPEND OUR TIME--
STORIES GOVERN ALL THESE ACTIONS.
THE THINGS WE BUY,
THE DECISIONS WE MAKE,
HOW WE SPEND OUR TIME--
STORIES WE CONSTRUCT
GOVERN ALL THESE ACTIONS.
The Stories We Construct
“Essentialism”
The Stories We Construct
How much would you pay for this pen?
You had to be there!
Video of my friend Steve talking about his Nakaya Pen




           http://www.nakaya.org/eindex.html
How much would you
pay to have this shirt?


(Not a copy, but the actual one
  worn by Steve Jobs when he
    announced the iPhone!)
The Stories We Construct
How much would you
pay to have this shirt?


(Not a copy, but the actual one
  worn by Steve Jobs when he
    announced the iPhone!)
Do you want me to wash the shirt
     before I give it to you?
“Positive Contagion Theory”




   http://books.google.com/books?id=g7qqPdaVrYgC&lpg=PA103&ots=idBa8Fs1uZ&dq=%E2%80%9CPositive%20Contagion%20Theory
              %E2%80%9D&pg=PA103#v=onepage&q=%E2%80%9CPositive%20Contagion%20Theory%E2%80%9D&f=false
“How much would you pay for
[a famous serial kil er]’s sweater?“
(In many states, home sellers are required
  by law to disclose if a murder previously
          took place in the house.)
brain scans confirmed
that people don't just
think the more expensive
(but identical) wine
tasted better—it actually
really did taste better…




           http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
Vermeer




     ...or Han van Meegeren?
          http://en.wikipedia.org/wiki/Han_van_Meegeren
GUIDE BEHAVIOR IN
                 EVERY MOMENT

                                    FRAME HOW WE
FRAME HOW WE
 SEE THE PAST   NARRATIVES          SEE OURSELVES
                                    IN THE FUTURE

                GUIDE BEHAVIOR IN
                 EVERY MOMENT
DIRECT EXPERIENCES
                                           SOMATIC
      MOOD/AFFECT                          MARKERS
                                                    SOCIAL PROOF
SELF-IMAGE           NARRATIVES                     EXPECTATIONS

                                               PHYSICAL
  KNOWLEDGE                                  ASSOCIATIONS

                                          FRAMING
              MEMORIES
                         ASSOCIATED
                         METAPHORS
THE THINGS WE BUY,
THE DECISIONS WE MAKE,
HOW WE SPEND OUR TIME--
STORIES WE CONSTRUCT
GOVERN ALL THESE ACTIONS.

HOW ARE THESE STORIES CONSTRUCTED?
The Stories We Construct
FIRST, AN INTRODUCTION TO THE BRAIN!




                      (Volunteers needed)
The Stories We Construct
You had to be there! We role-played how the brain makes a decision.
COGN ITION

EXTERNAL        PERCEPTION                    Limbic Center
STIMULUS     (VIA THE SENSES)
           *which aren’t all that reliable!
                                              (focus on the Hippocampus & Amygdale)
                                              (most primitive, seat of unconsciousness, drives)




BEHAVIOR    CONSCIOUS CHOICE                  Pre-Frontal Cortex
           (VIA MOTOR CENTERS)                (consciousness, meaning, choice)




                                              “Cortext“
                                              Long-term memory of representations


                                                MEMORY (REPRESENTATIONS)
REPRESENTATIONS
     & ASSOCIATIONS
(also why I started thinking about “how“ stories are constructed...)
REPRESENTATIONS
 & ASSOCIATIONS
Who is this?
How do you know?
What is this?
Does the tree know that it’s a tree?
Why do we know these are all the letter A?



A A A                          A              A
A A A                          A A
A AA                           A A
A AA                           A A
What is this? How do you know?
(close your eyes)



 What is this sound?
 How do you know?
What is this girl feeling?




http://www.flickr.com/photos/49503002894@N01/3680138/
What happens if you touch this?
What happens if you touch this?
EPISODIC                             MYTHIC
REPRESENTATIONS                      REPRESENTATIONS              THEORETIC
                       MIMETIC                                 REPRESENTATIONS
                   REPRESENTATIONS            SCHEMAS

     CHUNKING




                                    ?
                                                        CONCEPTUAL BLENDS
       METAREPRESENTATIONS
                                                                CONCEPTUAL FRAMES / SCHEMA
         CONCEPTUAL METAPHOR

                               IMAGE SCHEMA
  PATTERNS                                                 SITUATION MODELS
           SYMBOLS
                                                  SOMATIC MARKERS
                                    OBJECTS
The Stories We Construct
REPRESENTATIONS
 & ASSOCIATIONS
Video clip from Ratatouille (Anton Ego’s nostalgia scene)
Remember mind maps?
www.getmentalnotes.com
www.getmentalnotes.com
!"
www.getmentalnotes.com
www.getmentalnotes.com
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
www.getmentalnotes.com
www.getmentalnotes.com
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
The Stories We Construct
www.getmentalnotes.com
www.getmentalnotes.com
LIST A FEW MOVIES PIXAR HAS MADE.
a person reads a list of words including
the word table...

later: “complete a word starting with tab”

(probability that subject answers table is
higher than for non-primed people.)
“aesthetic”
associations
  www.getmentalnotes.com
 www.getmentalnotes.com
Bouba-Kiki Effect
http://www.fastcompany.com/magazine/104/moto.html
The Stories We Construct
Ready for the freaky stuff?
        literal-metaphorical confusions
Volunteers would meet one of the experimenters,
believing that they would be starting the experiment
shortly. In reality, the experiment began when the
experimenter, seemingly struggling with an armful of
folders, asks the volunteer to briefly hold their coffee.
As the key experimental manipulation, the coffee was
either hot or iced. Subjects then read a description of
some individual...
                           Students who had recently been
                           cradling the warm beverage were
                           far likelier to judge the fictitious
                           character as warm and friendly
                           than were those who had held the
                           iced coffee.

                http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
Subjects either did or didn’t read an article
about the health risks of airborne bacteria. All
then read a history article that used imagery of
a nation as a living organism with statements
like, “Following the Civil War, the United
States underwent a growth spurt.”


                                           Those who read about scary
                                           bacteria before thinking about the
                                           U.S. as an organism were then
                                           more likely to express negative
                                           views about immigration.

               http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
Volunteers were asked to evaluate
the resumes of supposed job
applicants where, as the critical
variable, the resume was attached
to a clipboard of one of two
different weights.

                       Subjects who evaluated the candidate while
                       holding the heavier clipboard tended to judge
                       candidates to be more serious, with the
                       weight of the clipboard having no effect on
                       how congenial the applicant was judged.
                       After all, we say things like “weighty
                       matter” or “gravity of a situation.”

              http://opinionator.blogs.nytimes.com/2010/11/14/this-is-your-brain-on-metaphors/
The Stories We Construct
!"#$%&'()*+,%*+-').%$.-*/%0,#12$%.'%&#1(%"#2"3/1(%4+.+*'2$5
64),,/1.%7/,$#'18
The Stories We Construct
“designated driver”
The Stories We Construct
“Stories, powerful stuff.
   Got it. What next?”
http://www.poetpainter.com/thoughts/article/classifying-experiences
communications layer

   presentation
       layer


    The ‘thing’
      itself

    perceptions
The Stories We Construct
COMPANY
     SPACE

communications layer

   presentation
       layer


    The ‘thing’
      itself

    perceptions




    PERSONAL
      SPACE
The Stories We Construct
COMPANY
                         SPACE              EM
                                               PH
                                                  AS
          S IS ON                                    IS O
   EMPHA                                     BR
                                                 AND     N
         ECT        communications layer    BUI
      DIR       G                              LD
           AGIN                                   ING
     M ESS
                       presentation
                           layer


TRANSACTIONAL           The ‘thing’
                          itself
                                                     ENGAGING
                        perceptions


    AP
       PE
   TO    AL
      RE    S                                          TO
        AS                                      A LS
           ON                                 PE       S
                                           AP     T ION
                                             E MO
                        PERSONAL
                          SPACE
The Stories We Construct
COMPANY
                          SPACE              EM
                                                PH
                                                   AS
           S IS ON                                    IS O
    EMPHA                                     BR
                                                  AND     N
          ECT        communications layer    BUI
       DIR       G                              LD
            AGIN                                   ING
      M ESS
                        presentation
                            layer


                         The ‘thing’
                           itself
RATIONAL                                             EMOTIONAL
                         perceptions


     AP
        PE
    TO    AL
       RE    S                                          TO
         AS                                      A LS
            ON                                 PE       S
                                            AP     T ION
                                              E MO
                         PERSONAL
                           SPACE
http://www.poetpainter.com/thoughts/article/classifying-experiences
http://www.poetpainter.com/thoughts/article/classifying-experiences
WE SEEK TO UNDERSTAND THE WORLD THROUGH COHERENT STORIES.

STORIES ARE IN OUR HEADS AND CHANGING ALL THE TIME.
STORIES ARE CONSTRUCTED THROUGH ASSOCIATIONS.

STORIES DRIVE BEHAVIOR.
“What is your story?”
Th an ks!!
Stephen P. Anderson
www.slideshare.net/stephenpa
@stephenanderson
www.poetpainter.com
www.getmentalnotes.com

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