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Build your creative
    know how
 Lucy Gower - Innovation and
 Development Manager NSPCC

        @lucyinnovation
Today
•  What is innovation?
•  Developing an attitude for
   Innovation
•  Innovation essentials
•  How to generate fresh ideas –
   and develop the best ones
•  Fun
Creativity
having the ability or power
to create: human beings are
creative animals

Innovation
introducing something new –
actioning your idea
Small fish




Small steps
Giant leap
Why bother with innovation?

 1.  What’s in it for you?


 2. What’s in it for the
 organisation?
“As an organisation we need to be
     creative to remain competitive –
             especially now”

“If you are perceived as creative you are
   asked to be involved in more projects,
  and people get to know you – that can
           only be a good thing”

        “Makes things more fun”
Innovation Essentials
1.  Buy in
2.  Focus
3.  Insight
4.  Break patterns
5.  Lots of ideas
6.  Develop the best ideas
7.  Process
8.  Make it real
9.  Recruit bright sparks
10.  Just do SOMETHING…and learn
1. Buy in
Solving the right problem
 “When you are up to your neck in
    alligators - its difficult to
   remember that your original
    objective was to drain the
             swamp”
Funnel of Focus
             What




             How
“If I had one hour to save the
world, I would spend the first 55
 minutes analysing the problem
    and then 5 minutes on the
        solutions” Einstein
3. Insight
“insights get to the heart of
    people’s thoughts and
    behaviours – providing
   inspiration to grow your
           business”

       Research International
customer vs design
If I had asked people what they
 wanted they would have asked
        for a better horse.
           Henry Ford

   It's really hard to design
products by focus groups. A lot
of times, people don't know what
 they want until you show it to
         them Steve Jobs
What pets do these people
          own?
"I think there is a world
    market for maybe five
 computers.” Thomas Watson,
     chairman of IBM, 1943


"Who the hell wants to hear
  actors talk?” H. M. Warner,
    Warner Brothers, 1927
4. Break patterns
“Problems cannot be solved by
thinking within the framework
 in which they were created”


“Insanity: doing the same things
    over and over again and
  expecting different results”
Break Patterns
5. LOTS of ideas



     5. Diverge


Generate a LOT of ideas
Plan your ideas session
•    Mix of people
•    Focus
•    Environment
•    Timing
•    Break patterns
•    Follow up
Rules!
Lots of ideas
Listen and build on others ideas
No idea killers
Respect others opinions
Enjoy yourself
Engage your inner child
“ A new idea is delicate. It can
  be killed by a sneer or a
  yawn; it can be stabbed to
  death by a joke, or worried
  to death by a frown on the
  right person’s brow”
               Charles Brower
SUN
Suspend + understand + nurture
Tools to break patterns

   Re expression
   Related worlds
   Revolution – ‘What If?’
Breaking Patterns

Re-expression

“I imagined myself as a virus or
  cancer cell and tried to sense
  what it would be like” Jonas
  Salk
Re expression
Breaking Patterns


Related Worlds

Where else is my challenge faced?

Swipe with glee
Breaking Patterns

  Revolution

Break the rules
 Ask What if?
7. Process
                    3(,():%$,"%%
                    /(0+,*##):%
5*)$*#7!8%9(8+:%%                                          ;)#$<%          A?((:#%
                                           &''()*+,!*-%
                    %%@$)<#*%%%%                           '$=#),:%>%      *?#%B#:*%
                                                           7#,#)$*#%       !"#$:%%
                                                              !"#$%
                                                           !"#$:%%
                                                               !"#$%
                    %%:#)/!8#%+:#):%%%%




Focus               2,:!7?*%%             6.'&738!)1')$!    23.456%%%    ./$0+$1(,%%
                                          -3!
Income              9)+,'1!%&$%2,+!:%)!                     "1%&2!)!     "#$%&'$$!()$'!!
                                          (''()*+,!*-%%
                    )!1)&2'!-3!                             1)&2'!-3!
Awareness                                                                *%+(,!+-!
                    /'+,-.$!!                               4'-45'!
                                                                         .'(%$%-&!
New markets                                                 +-2'+,'1!!
                                                                         /)0'1!!!
6. Develop your best idea

        keep it simple
•  Is it better? (for volunteers/
   donors/service users)
•  Is it simpler? (for staff)
•  Is it cheaper? (for organisation)
Measuring Innovation
Inputs - financial resources,
  people engaged, number of ideas
  generated
Outputs - no of new ideas, ideas
  piloted, revenue and profit
Process - conversion of idea into
  cash, benchmark against
  competitors
If I had asked people what they
 wanted they would have asked for
            a better horse.
             Henry Ford

What are you going to do Mr Edison -
    put one in every town in the
             country?!
 Congress to Edison regarding the
             telephone
8. Make it real
 Its never enough just to tell people
 about some new insight. Rather, you
have to get them to experience it in a
      way that evokes power and
     possibility. Instead of pouring
  knowledge into people's heads, you
need to help them grind a new set of
eyeglasses so they can see the world
              in a new way.
  John Seely Brown Seeing Differently:
         Insights on Innovation
9.Recruit bright sparks

Recruit a team of talent

Mix of different experiences,
 knowledge, skill and styles
10. Do SOMETHING and
           learn
“I have not failed. I've just found 10,000
ways that won't work.”
Thomas Edison


“To develop working ideas efficiently - I
try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize
winner
YouYou are the Latest
   are Innovation pioneers
     innovations in
•  ;-#!)1'!+,'!5)+'$+!3#&.1)%$%&2!%&&-:)7-&$!<!
   %/)2'!<!4%-&''1$!<!+1)%5=5)>'1$!!!
     Fundraising
Innovation Essentials
1.  Buy in
2.  Focus
3.  Insight
4.  Break patterns
5.  Lots of ideas
6.  Develop the best ideas
7.  Process
8.  Make it real
9.  Recruit bright sparks
10.  Just do SOMETHING…and learn
Find out more
                    CCCD:(E!D()7%%

Sticky Wisdom     ?What if! The Innovation Company

Linchpin          Seth Godin

Switch            Chip and Dan Heath

Business beyond
the Box           John O’Keefe

Breakthrough Thinking for Non Profit Organisations
                  Bernard Ross Clare Segal

Create!           Mark Butcher
Questions?

lgower@nspcc.org.uk
   0207 428 1090
  @lucyinnovation

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Build your creative know how march 2011

  • 1. Build your creative know how Lucy Gower - Innovation and Development Manager NSPCC @lucyinnovation
  • 2. Today •  What is innovation? •  Developing an attitude for Innovation •  Innovation essentials •  How to generate fresh ideas – and develop the best ones •  Fun
  • 3. Creativity having the ability or power to create: human beings are creative animals Innovation introducing something new – actioning your idea
  • 5.
  • 7.
  • 8. Why bother with innovation? 1.  What’s in it for you? 2. What’s in it for the organisation?
  • 9. “As an organisation we need to be creative to remain competitive – especially now” “If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can only be a good thing” “Makes things more fun”
  • 10.
  • 11.
  • 12. Innovation Essentials 1.  Buy in 2.  Focus 3.  Insight 4.  Break patterns 5.  Lots of ideas 6.  Develop the best ideas 7.  Process 8.  Make it real 9.  Recruit bright sparks 10.  Just do SOMETHING…and learn
  • 14.
  • 15. Solving the right problem “When you are up to your neck in alligators - its difficult to remember that your original objective was to drain the swamp”
  • 16. Funnel of Focus What How
  • 17. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  • 18. 3. Insight “insights get to the heart of people’s thoughts and behaviours – providing inspiration to grow your business” Research International
  • 19.
  • 20. customer vs design If I had asked people what they wanted they would have asked for a better horse. Henry Ford It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them Steve Jobs
  • 21. What pets do these people own?
  • 22. "I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943 "Who the hell wants to hear actors talk?” H. M. Warner, Warner Brothers, 1927
  • 23.
  • 24. 4. Break patterns “Problems cannot be solved by thinking within the framework in which they were created” “Insanity: doing the same things over and over again and expecting different results”
  • 26. 5. LOTS of ideas 5. Diverge Generate a LOT of ideas
  • 27. Plan your ideas session •  Mix of people •  Focus •  Environment •  Timing •  Break patterns •  Follow up
  • 28. Rules! Lots of ideas Listen and build on others ideas No idea killers Respect others opinions Enjoy yourself Engage your inner child
  • 29. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  • 31. Tools to break patterns Re expression Related worlds Revolution – ‘What If?’
  • 32. Breaking Patterns Re-expression “I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk
  • 34. Breaking Patterns Related Worlds Where else is my challenge faced? Swipe with glee
  • 35.
  • 36.
  • 37.
  • 38. Breaking Patterns Revolution Break the rules Ask What if?
  • 39.
  • 40.
  • 41.
  • 42. 7. Process 3(,():%$,"%% /(0+,*##):% 5*)$*#7!8%9(8+:%% ;)#$<% A?((:#% &''()*+,!*-% %%@$)<#*%%%% '$=#),:%>% *?#%B#:*% 7#,#)$*#% !"#$:%% !"#$% !"#$:%% !"#$% %%:#)/!8#%+:#):%%%% Focus 2,:!7?*%% 6.'&738!)1')$! 23.456%%% ./$0+$1(,%% -3! Income 9)+,'1!%&$%2,+!:%)! "1%&2!)! "#$%&'$$!()$'!! (''()*+,!*-%% )!1)&2'!-3! 1)&2'!-3! Awareness *%+(,!+-! /'+,-.$!! 4'-45'! .'(%$%-&! New markets +-2'+,'1!! /)0'1!!!
  • 43. 6. Develop your best idea keep it simple •  Is it better? (for volunteers/ donors/service users) •  Is it simpler? (for staff) •  Is it cheaper? (for organisation)
  • 44. Measuring Innovation Inputs - financial resources, people engaged, number of ideas generated Outputs - no of new ideas, ideas piloted, revenue and profit Process - conversion of idea into cash, benchmark against competitors
  • 45. If I had asked people what they wanted they would have asked for a better horse. Henry Ford What are you going to do Mr Edison - put one in every town in the country?! Congress to Edison regarding the telephone
  • 46. 8. Make it real Its never enough just to tell people about some new insight. Rather, you have to get them to experience it in a way that evokes power and possibility. Instead of pouring knowledge into people's heads, you need to help them grind a new set of eyeglasses so they can see the world in a new way. John Seely Brown Seeing Differently: Insights on Innovation
  • 47. 9.Recruit bright sparks Recruit a team of talent Mix of different experiences, knowledge, skill and styles
  • 48. 10. Do SOMETHING and learn “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison “To develop working ideas efficiently - I try to fail as quickly as I can.” Richard Feynman 1965 Nobel prize winner
  • 49.
  • 50. YouYou are the Latest are Innovation pioneers innovations in •  ;-#!)1'!+,'!5)+'$+!3#&.1)%$%&2!%&&-:)7-&$!<! %/)2'!<!4%-&''1$!<!+1)%5=5)>'1$!!! Fundraising
  • 51. Innovation Essentials 1.  Buy in 2.  Focus 3.  Insight 4.  Break patterns 5.  Lots of ideas 6.  Develop the best ideas 7.  Process 8.  Make it real 9.  Recruit bright sparks 10.  Just do SOMETHING…and learn
  • 52. Find out more CCCD:(E!D()7%% Sticky Wisdom ?What if! The Innovation Company Linchpin Seth Godin Switch Chip and Dan Heath Business beyond the Box John O’Keefe Breakthrough Thinking for Non Profit Organisations Bernard Ross Clare Segal Create! Mark Butcher
  • 53. Questions? lgower@nspcc.org.uk 0207 428 1090 @lucyinnovation