The document provides guidance on developing an attitude for innovation. It discusses what innovation is, generating new ideas, and developing the best ideas. The key steps outlined are to gain buy-in, focus on solving the right problem, gain insights, break patterns to spark new ideas, generate lots of ideas, develop the top ideas, establish a process, make ideas real, recruit diverse teams, and take action to learn through failures. The overall message is that innovation is essential for organizations to remain competitive and that developing creativity can benefit individuals in their careers.

1. Build your creative
know how
Lucy Gower - Innovation and
Development Manager NSPCC
@lucyinnovation

2. Today
• What is innovation?
• Developing an attitude for
Innovation
• Innovation essentials
• How to generate fresh ideas –
and develop the best ones
• Fun

3. Creativity
having the ability or power
to create: human beings are
creative animals
Innovation
introducing something new –
actioning your idea

4. Small fish
Small steps

6. Giant leap

8. Why bother with innovation?
1. What’s in it for you?
2. What’s in it for the
organisation?

9. “As an organisation we need to be
creative to remain competitive –
especially now”
“If you are perceived as creative you are
asked to be involved in more projects,
and people get to know you – that can
only be a good thing”
“Makes things more fun”

12. Innovation Essentials
1. Buy in
2. Focus
3. Insight
4. Break patterns
5. Lots of ideas
6. Develop the best ideas
7. Process
8. Make it real
9. Recruit bright sparks
10. Just do SOMETHING…and learn

13. 1. Buy in

15. Solving the right problem
“When you are up to your neck in
alligators - its difficult to
remember that your original
objective was to drain the
swamp”

16. Funnel of Focus
What
How

17. “If I had one hour to save the
world, I would spend the first 55
minutes analysing the problem
and then 5 minutes on the
solutions” Einstein

18. 3. Insight
“insights get to the heart of
people’s thoughts and
behaviours – providing
inspiration to grow your
business”
Research International

20. customer vs design
If I had asked people what they
wanted they would have asked
for a better horse.
Henry Ford
It's really hard to design
products by focus groups. A lot
of times, people don't know what
they want until you show it to
them Steve Jobs

21. What pets do these people
own?

22. "I think there is a world
market for maybe five
computers.” Thomas Watson,
chairman of IBM, 1943
"Who the hell wants to hear
actors talk?” H. M. Warner,
Warner Brothers, 1927

24. 4. Break patterns
“Problems cannot be solved by
thinking within the framework
in which they were created”
“Insanity: doing the same things
over and over again and
expecting different results”

25. Break Patterns

26. 5. LOTS of ideas
5. Diverge
Generate a LOT of ideas

27. Plan your ideas session
• Mix of people
• Focus
• Environment
• Timing
• Break patterns
• Follow up

28. Rules!
Lots of ideas
Listen and build on others ideas
No idea killers
Respect others opinions
Enjoy yourself
Engage your inner child

29. “ A new idea is delicate. It can
be killed by a sneer or a
yawn; it can be stabbed to
death by a joke, or worried
to death by a frown on the
right person’s brow”
Charles Brower

30. SUN
Suspend + understand + nurture

31. Tools to break patterns
Re expression
Related worlds
Revolution – ‘What If?’

32. Breaking Patterns
Re-expression
“I imagined myself as a virus or
cancer cell and tried to sense
what it would be like” Jonas
Salk

33. Re expression

34. Breaking Patterns
Related Worlds
Where else is my challenge faced?
Swipe with glee

38. Breaking Patterns
Revolution
Break the rules
Ask What if?

42. 7. Process
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43. 6. Develop your best idea
keep it simple
• Is it better? (for volunteers/
donors/service users)
• Is it simpler? (for staff)
• Is it cheaper? (for organisation)

44. Measuring Innovation
Inputs - financial resources,
people engaged, number of ideas
generated
Outputs - no of new ideas, ideas
piloted, revenue and profit
Process - conversion of idea into
cash, benchmark against
competitors

45. If I had asked people what they
wanted they would have asked for
a better horse.
Henry Ford
What are you going to do Mr Edison -
put one in every town in the
country?!
Congress to Edison regarding the
telephone

46. 8. Make it real
Its never enough just to tell people
about some new insight. Rather, you
have to get them to experience it in a
way that evokes power and
possibility. Instead of pouring
knowledge into people's heads, you
need to help them grind a new set of
eyeglasses so they can see the world
in a new way.
John Seely Brown Seeing Differently:
Insights on Innovation

47. 9.Recruit bright sparks
Recruit a team of talent
Mix of different experiences,
knowledge, skill and styles

48. 10. Do SOMETHING and
learn
“I have not failed. I've just found 10,000
ways that won't work.”
Thomas Edison
“To develop working ideas efficiently - I
try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize
winner

50. YouYou are the Latest
are Innovation pioneers
innovations in
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Fundraising

51. Innovation Essentials
1. Buy in
2. Focus
3. Insight
4. Break patterns
5. Lots of ideas
6. Develop the best ideas
7. Process
8. Make it real
9. Recruit bright sparks
10. Just do SOMETHING…and learn

52. Find out more
CCCD:(E!D()7%%
Sticky Wisdom ?What if! The Innovation Company
Linchpin Seth Godin
Switch Chip and Dan Heath
Business beyond
the Box John O’Keefe
Breakthrough Thinking for Non Profit Organisations
Bernard Ross Clare Segal
Create! Mark Butcher

53. Questions?
lgower@nspcc.org.uk
0207 428 1090
@lucyinnovation