Uber faced a crisis when its taxi services in Delhi were banned after a female executive was raped by one of its drivers. An investigation revealed the driver did not have the proper license and Uber failed to conduct adequate background checks or provide call logs to police during the investigation. To address the situation, Uber suspended operations in Delhi until it could obtain new licenses and registration to comply with local regulations. The document discusses learning outcomes around how differences in regulations can impact multinational companies, the importance of country managers in crisis response, and dealing effectively with local press during a crisis.

1. RA1952001020027
AISHWARYA.P
I MBA A

2. UBER

3. INTRODUCTION:
 Uber technologies,inc is an american multinational
ridesharing company offering services that include
peer to peer ridesharing ,ride service hailing ,food
delivery and bicycle sharing system.
 The company is based on sanfrancisco and has
operations in over 785 metropolitan areas world
wide.
 It platforms can be accessed via its websites and
mobile apps.

4. CRISIS
 An extremely difficult situation arose for ubercab, a
us based company operating in india.
 On december 8,2014, when its taxi services were
banned by the delhi government due to growing
anger over the suspected rape of 27 year old
female executive by one of its drivers.
 uber cab claims that it offers the safest ride on the
road , but this episode prved otherwise as the
accused was identified as a repeat offender.

5.  Initial interrogation by the police highlighted the
negligence of the company regarding background
checks and police verification while recruitting
driving partners.
 The police further revealed that the driver did not
have a delhi transport authority issued license.
 Furthermore, the company was not able to provide
a call log to police ,as such informations was said
to be gathered at the company headquarters in
new york
 To handle this situation,uber cab suspendedits
operations until the company could apply for a
fresh registration and trade license.

6. LEARNING OUTCOMES
 The expected learning outcomes are as follows:
 To understand how institutional differences can
create unintended consequences for an
multinational enterprise working in an emerging
market.
 To understand the critical role of a country
manager in mobilising the local headquarters to
respond to a crisis.

7.  The role of the headquarter to provide flexibility
and support to the local executive
 To understand the inevitable role of the local press
in an organisation crisis and the need for
bussiness leaders to deal with the press
effectively.

8. REFERENCES
 GOOGLE
 QUORA

9. THANK YOU…..