A picture is worth a thousand words. Discussion question for this week, please view the periodic table of visualization at the following link (https://www.visual-literacy.org/periodic_table.html). Choose one Data Visualization and one Compound Visualization by placing your mouse cursor over each option.
2-1 Introduction
Uber Technologies Inc. (Uber) is a tech startup that provides ride-sharing services by
facilitating a connection between independent contractors (drivers) and riders with the use
of an app. Uber has expanded its operations to 425 cities in 72 countries around the world
and is valued at around $70 billion, making it the world’s most valuable startup.
Approximately 30 million users use Uber’s services monthly. Uber has become a key player
in the sharing economy, a new economic model in which independent contractors rent out
their underutilized resources such as vehicles or lodging to other consumers. The sharing
economy is quickly becoming an alternative to owning resources outright. Because its
services cost less than taking a traditional taxi, Uber and similar ride-sharing services have
upended the taxi industry. The company has experienced resounding success and is
looking toward expansion both internationally and within the United States.
However, Uber’s rapid success is creating challenges in the form of legal and regulatory,
social, and technical obstacles. The taxi industry, for instance, is arguing that Uber has an
unfair advantage because it does not face the same licensing requirements as they do.
Others accuse Uber of not vetting their drivers, creating potentially unsafe situations. Some
major cities are banning ride-sharing services like Uber because of these various concerns.
Additionally, Uber has faced various lawsuits, including a lawsuit filed by its independent
contractors. Its presence in the market has influenced lawmakers to draft new regulations to
govern this “app-driven” ride-sharing system. Legislation can often hinder a company’s
expansion opportunities because of the resources it must expend to comply with regulatory
requirements. Uber has been highly praised for giving independent contractors an opportunity to earn money as long as they have a car, while also offering convenient ways for consumers to get around at lower costs. Although its “Surge Pricing” technique has been criticized for charging higher fares during popular times, it is also becoming a model for other companies such as Zappos in how it compensates its call center employees. The biggest issues Uber faces include legal action because drivers are not licensed, rider and driver safety,protection and security of customer and driver information, and a lack of adequate insurance coverage. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities.
2-2 Background
In 2009 Travis Kalanick and Garrett Camp developed a smartphone application to connect
dri.
2-1 IntroductionUber Technologies Inc. (Uber) is a tech startu.docxherminaprocter
2-1 Introduction
Uber Technologies Inc. (Uber) is a tech startup that provides ride-sharing services by
facilitating a connection between independent contractors (drivers) and riders with the use
of an app. Uber has expanded its operations to 425 cities in 72 countries around the world
and is valued at around $70 billion, making it the world’s most valuable startup.
Approximately 30 million users use Uber’s services monthly. Uber has become a key player
in the sharing economy, a new economic model in which independent contractors rent out
their underutilized resources such as vehicles or lodging to other consumers. The sharing
economy is quickly becoming an alternative to owning resources outright. Because its
services cost less than taking a traditional taxi, Uber and similar ride-sharing services have
upended the taxi industry. The company has experienced resounding success and is
looking toward expansion both internationally and within the United States.
However, Uber’s rapid success is creating challenges in the form of legal and regulatory,
social, and technical obstacles. The taxi industry, for instance, is arguing that Uber has an
unfair advantage because it does not face the same licensing requirements as they do.
Others accuse Uber of not vetting their drivers, creating potentially unsafe situations. Some
major cities are banning ride-sharing services like Uber because of these various concerns.
Additionally, Uber has faced various lawsuits, including a lawsuit filed by its independent
contractors. Its presence in the market has influenced lawmakers to draft new regulations to
govern this “app-driven” ride-sharing system. Legislation can often hinder a company’s
expansion opportunities because of the resources it must expend to comply with regulatory
requirements. Uber has been highly praised for giving independent contractors an opportunity to earn money as long as they have a car, while also offering convenient ways for consumers to get around at lower costs. Although its “Surge Pricing” technique has been criticized for charging higher fares during popular times, it is also becoming a model for other companies such as Zappos in how it compensates its call center employees. The biggest issues Uber faces include legal action because drivers are not licensed, rider and driver safety,protection and security of customer and driver information, and a lack of adequate insurance coverage. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities.
2-2 Background
In 2009 Travis Kalanick and Garrett Camp developed a smartphone application to connect
drivers-for-hire with people needing rides to a destination in their city. Earlier in the year the
founders had attended the inaugural address in Washington, D.C. and could not hail a taxi.
They recognized the need for a convenient, low-cost transportation service. This innovative
service was originally founded.
Since the proliferation of taxi booking android app development companies in usa, people's daily commutes and travel habits have changed significantly. As smartphone penetration increases, new ridesharing and carpooling apps are revolutionizing the taxi industry. Shared rides are becoming increasingly popular as a means of transportation because of their positive environmental impact. Ultimately, keep a careful note of what they've been able to do before building your own ridesharing app.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
2-1 IntroductionUber Technologies Inc. (Uber) is a tech startu.docxherminaprocter
2-1 Introduction
Uber Technologies Inc. (Uber) is a tech startup that provides ride-sharing services by
facilitating a connection between independent contractors (drivers) and riders with the use
of an app. Uber has expanded its operations to 425 cities in 72 countries around the world
and is valued at around $70 billion, making it the world’s most valuable startup.
Approximately 30 million users use Uber’s services monthly. Uber has become a key player
in the sharing economy, a new economic model in which independent contractors rent out
their underutilized resources such as vehicles or lodging to other consumers. The sharing
economy is quickly becoming an alternative to owning resources outright. Because its
services cost less than taking a traditional taxi, Uber and similar ride-sharing services have
upended the taxi industry. The company has experienced resounding success and is
looking toward expansion both internationally and within the United States.
However, Uber’s rapid success is creating challenges in the form of legal and regulatory,
social, and technical obstacles. The taxi industry, for instance, is arguing that Uber has an
unfair advantage because it does not face the same licensing requirements as they do.
Others accuse Uber of not vetting their drivers, creating potentially unsafe situations. Some
major cities are banning ride-sharing services like Uber because of these various concerns.
Additionally, Uber has faced various lawsuits, including a lawsuit filed by its independent
contractors. Its presence in the market has influenced lawmakers to draft new regulations to
govern this “app-driven” ride-sharing system. Legislation can often hinder a company’s
expansion opportunities because of the resources it must expend to comply with regulatory
requirements. Uber has been highly praised for giving independent contractors an opportunity to earn money as long as they have a car, while also offering convenient ways for consumers to get around at lower costs. Although its “Surge Pricing” technique has been criticized for charging higher fares during popular times, it is also becoming a model for other companies such as Zappos in how it compensates its call center employees. The biggest issues Uber faces include legal action because drivers are not licensed, rider and driver safety,protection and security of customer and driver information, and a lack of adequate insurance coverage. To be successful, Uber must address these issues in its marketing strategy so it can reduce resistance as it expands into other cities.
2-2 Background
In 2009 Travis Kalanick and Garrett Camp developed a smartphone application to connect
drivers-for-hire with people needing rides to a destination in their city. Earlier in the year the
founders had attended the inaugural address in Washington, D.C. and could not hail a taxi.
They recognized the need for a convenient, low-cost transportation service. This innovative
service was originally founded.
Since the proliferation of taxi booking android app development companies in usa, people's daily commutes and travel habits have changed significantly. As smartphone penetration increases, new ridesharing and carpooling apps are revolutionizing the taxi industry. Shared rides are becoming increasingly popular as a means of transportation because of their positive environmental impact. Ultimately, keep a careful note of what they've been able to do before building your own ridesharing app.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
Ride Sharing App Development- A Gateway to Enhance Travel & Tourism Industry.pdfTechugo
Many fundamental steps are required to create ridesharing apps that are unique and effective. This includes conducting market research, selecting key features, and estimating costs.
There must be two panels, one for riders/passengers and another for drivers. This divides the fundamental elements required to build a rideshare management app.
This article will discuss the features you need to include when working with a ride sharing app development company such as Techugo to build a rideshare app.
Running head Uber Case Study2Uber Case Study.docxjenkinsmandie
Running head: Uber Case Study
2
Uber Case Study
Uber Case Study
XXX Student Name
June 30, 2018
I. Overview of Uber
Uber is a ride sharing company that was launched in San Francisco in 2010 when UberCab connected its first rider with a town car for a ride across the city (Uber.com). The company was designed to allow consumers to hail a ride from local drivers with the simple push of a button (using an app), and has since disrupted the taxi cab industry. The inception of Uber brought new technology and ideas into a transportation sector historically lacking in innovation and customer service. The company’s founders saw an opportunity to use technologies such as smartphones, GPS and Google Maps to improve transportation and the result has been a more convenient, faster and cheaper service.
Uber is headquartered in San Francisco, California and operates by charging consumers for rides. This is primarily how the company generates revenue (although they do participate in some advertising on their website). The Uber app facilitates the location of a driver and the transfer of funds. The fare is then charged to the consumer’s credit card (Investopedia.com, 2018). Uber quickly raised money and launched operations in hundreds of cities; it is now in over 65 countries and cities worldwide. Last year, Uber announced it had completed 4 billion trips (15 million trips are completed each day) (Uber.com).
Since 2010, Uber’s service offerings have become quite expansive. Although they initially offered only full service luxury vehicles, now when hailing a ride consumers have choices such as Uber Pool, Uber X, Uber XL and Uber Black. These choices were non-existent previously with taxi cab companies. More recently, Uber has entered other markets such as the food delivery business. They now offer services such as UberEATs which delivers food from local restaurants (Ubereats.com, 2018).
To understand Uber’s main competitors and market structure, it is important to understand some of the history behind taxi companies, especially in major cities. Taxi cab drivers had a monopoly prior to Uber entering in many cities such as New York. In 1937, New York City passed the Haas Act which established a licensing system to influence supply. The system required taxi drivers to purchase a medallion in order to operate. The government sells limited numbers of medallions which allows them to control competition and entry into the market. This is at the expense of consumers since it restricts supply and keeps costs high. Despite a growing population, the number of available medallions has remained partially fixed, only increasing marginally. Taxi drivers with a medallion enjoy high profits and have fewer incentives to ensure satisfaction. Today, the number of medallions in New York City remains capped, maintaining a barrier to entry.
After Uber launched in New York City, the prices of medallions dropped significantly; this has be.
The Next Big Thing in Transportation Exploring the Growing Demand for Uber Cl...Grepix Infotech Pvt. Ltd.
In today’s fast-paced world, transportation has evolved beyond traditional means, and the demand for innovative solutions is on the rise. Enter the era of Uber clone, the next big thing in transportation. These revolutionary platforms offer a convenient and efficient way for people to book rides on demand, transforming the way we travel. As the popularity of ride-hailing services continues to soar, entrepreneurs and businesses are recognizing the immense potential of developing their own Uber-like apps. With its user-friendly interface, seamless navigation, and real-time tracking features, an Uber clone app ensures a smooth and hassle-free experience for both riders and drivers. Moreover, it opens up new avenues for revenue generation and business expansion. Whether you’re a startup looking to disrupt the transportation industry or an established business seeking to diversify your offerings, now is the time to explore the growing demand for Uber clone app solutions. Get on board, and be part of the transportation revolution that is shaping the future.
The Rise Of Ride-sharing Apps And Their Impact On The Transportation Industry
The advent of ride-sharing apps like Uber has revolutionized the way we travel. These apps have disrupted the traditional taxi industry by offering a more convenient and cost-effective alternative. With just a few taps on their smartphones, users can request a ride and have a driver pick them up within minutes. This on-demand service has not only provided greater convenience for riders but has also created new opportunities for drivers to earn a flexible income.
Ride-sharing apps have also had a significant impact on the transportation industry as a whole. They have helped alleviate traffic congestion in urban areas by reducing the number of private vehicles on the road. Additionally, they have contributed to a decrease in carbon emissions, as ride-sharing services typically involve more efficient routing and vehicle utilization. As a result, governments and municipalities around the world are increasingly embracing these platforms as a means to improve transportation efficiency and sustainability.
The success of ride-sharing apps like Uber has paved the way for the development of Uber clone app solutions. These solutions aim to replicate the core features and functionality of Uber, allowing entrepreneurs and businesses to create their ride-hailing platforms. By leveraging the proven business model and technology behind Uber, these clone apps offer a fast and cost-effective way to enter the ride-sharing market and tap into its immense potential.
Benefits Of Using Uber Clone App Solutions For Entrepreneurs And Businesses
The growing demand for Uber clone app solutions can be attributed to the numerous benefits they offer to entrepreneurs and businesses. Firstly, these solutions provide a ready-made platform that can be customized to suit specific business requirements.
Top 9 Successful Taxi Apps Inspiring Startups.pdfEliza Smith
Starting a taxi business? This article is designed to assist you to know about the 9 successful taxi booking apps to consider prior to developing a taxi app.
Uber created a new market which in initial stages was uncontested market space but in the growth stage competitors flooded the market but most of the competitors are irrelevant to Uber as the company is not only dominating the market but also fast expanding across the globe.
THE TACTICS BEHIND THE GLORY OF UBER TAXI’SVARUN KESAVAN
Uber was founded in San Francisco, California in 2009. It started as a transportation network company that utilized licensed taxi drivers for its ridesharing services. In recent years the business has introduced non-taxi driving rideshare services into its business model. The idea behind the business was to integrate a mobile application into its practices to connect passengers with drivers of vehicles for hire. The drivers within their network utilize luxury vehicles for passengers to ride in style like Lincoln Town Cars, Escalades, BMW 7 Series, and Mercedes-Benz’s. Users are able to reserve vehicles by sending text messages or through the use of the application on their mobile devices. The customer can also track the vehicle as it makes its way to their location.
How Much Does it Cost to Make a Ride-Hailing App Similar to Bolt.pdfPeppyOcean
A ride-hailing app, also known as a ride-sharing or taxi app, is a mobile application that connects passengers in need of transportation with drivers who offer their services through the platform. If you are thinking of entering in taxi industry with your app then launch your Bolt app clone. Must explore this guide and learn all about taxi app development like the Bolt app.
Uber- initially known for its taxi booking services, has expanded to on-demand food delivery, freight, and much more. The brand is now recognized globally and is on continuous growth towards attracting more customers and revenue. Read the blog to know the success story of Uber and what makes this brand so lovable.
When we think about the online taxi industry, Uber is the first name that comes to mind. With its perfect solution to the much-needed target audience at the right time, Uber has been able to disrupt the taxi industry and rule the market.
The idea of Uber was developed from the owner’s personal experience when they faced difficulty finding a cab. Since its launch, Uber has constantly improved its services to ensure that it can deliver the best experience to all types of customers. From the target audience in wheelchairs to those who want to travel with their pets and babies, Uber cabs are designed for all.
If you’re considering taxi booking app development and planning to enter the ride-hailing market, Uber’s success story is a must-read. This blog will provide detailed insights into how this simple idea became a billion-dollar company.
SWOT Analysis: Uber
MBA 686
SWOT ANALYSIS: UBER
John Brooks, Sara Vong, Ade Adesida, & Tyler Frankenfield. ATSJ Marketing.
Benedictine University
STRENGTHS
The name Uber is synonymous with the ride service market. Uber has enjoyed and capitalized upon first to market advantages. Although Uber isn’t a market disrupter by the strictest definition, as some have ascribed to it, it has completely changed the ride service market, which has long been dominated by cab companies (Christensen, Raynor, & McDonald, 2015). Uber has distinct advantages over traditional cab companies, where in many cities; expensive tokens are required to operate (Salmon, 2011). The tokens also serve to limit the fleet of cabs available, which is not in the best interest of consumers. Consumers have noticed this, and as such have voted with their wallets. Uber drivers use their own vehicles, which makes for a large fleet. This means supply is not a limiting factor. Unlike cab companies, Uber does not have employees, rather it has independent contractors. This helps reduce overhead costs even more, which are already low. This allows Uber to pass along better pay to drivers, and better rates to consumers (Worstall, 2014). In addition to saving money, consumers benefit from the user friendly nature of being able to pull out a smart phone, and have a driver there to pick them up within minutes. Other conveniences include the ease of payment via the app, a rating system that allows users to select highly rated drivers, and customers can choose the level of service (SUV, taxi, black car, etc.….). Although there is much debate about exactly what Uber’s current value is, there is no debate about whether or not it is a successful and valuable company. This makes it an attractive company for many investors. In fact, earlier this year Uber raised $3.5 billion from the Saudi Sovereign Wealth Fund (Konrad, 2016). All signs point to Uber being primed for expansion into new markets.
WEAKNESSES
Uber’s business process and product are simple and easily replicated, and there is nothing Uber can do to stop competitors from eating into their market share (Chan, 2015). Uber may have gained a first mover advantage in the ride sharing market, but with no barriers to entry, the market will become even more competitive. Internationally, Uber has shown a weak knowledge of local markets. As evidenced by the recent sale of Uber China to local rival Didi Chuxing, local strategies are required for local markets (Somerville, 2016). Uber tried to use strategies that were successful in other markets and rushed entry into China and Indonesia without an understanding of the culture, business dynamics and consumers (Somerville, 2016). Uber has already made significant investments in their technology and research and development, and have undergone a trial and error period that new startups will not have to endure because they can learn from Uber’s mistakes and costs to their reputation. Bei ...
According to systems theorist Russell Ackoff (1979)Managers are n.docxkeiran409es
According to systems theorist Russell Ackoff (1979):
Managers are not confronted with problems that are independent of each other, but with dynamic situations that consists of complex systems of changing problems that interact with each other. I call such situations messes…Managers do not solve problems, they manage messes. (p. 93)
Do you think managers solve problems or manage messes? Consider how thinking in systems alters or supports Ackoff’s hypothesis.
To prepare
for this Discussion,
review the resources
. Then, consider how thinking in systems may influence organizational leadership and management.
Post
an explanation
of not less than 2 pages
of how thinking in systems for leaders and managers might be a benefit to organizations. Then, explain the potential limitations of thinking in systems.
Add additional references in APA to support your idea.
Resources
Meadows, D. H. (2008).
Thinking in systems: A primer
. White River Junction, VT: Chelsea Green.
Chapter 1, "The Basics" (pp. 11–34)
Chapter 2, "A Brief Visit to the Systems Zoo" (pp. 35–72)
Chapter 3, "Why Systems Work So Well" (pp. 75–85)
.
According to Schiller, there are two methods of reducing global pove.docxkeiran409es
According to Schiller, there are two methods of reducing global poverty. 1) Redistribution of Incomes across nations or 2) Economic growth (Schiller, 2010). Review Rostow's Stages of Development (Schiller, 2010, pg. 458) and study the stages nations pass through during economic development.
Identify a specific nation that is currently suffering from extreme or severe poverty and answer the following questions on the discussion forum.
What steps should the government of that nation take to move along these stages of development? Specifically address fiscal, monetary and trade policy, and legal issues.
What is the role of the US (citizens and government) in reducing global poverty?
Share something you learned in your Week 7 written assignment (GDP Growth and Supply Side Policy) that could be applied to this nation.
Complete using Microsoft Word, APA format 1-3 pages
.
More Related Content
Similar to A picture is worth a thousand words. Discussion question for this.docx
Ride Sharing App Development- A Gateway to Enhance Travel & Tourism Industry.pdfTechugo
Many fundamental steps are required to create ridesharing apps that are unique and effective. This includes conducting market research, selecting key features, and estimating costs.
There must be two panels, one for riders/passengers and another for drivers. This divides the fundamental elements required to build a rideshare management app.
This article will discuss the features you need to include when working with a ride sharing app development company such as Techugo to build a rideshare app.
Running head Uber Case Study2Uber Case Study.docxjenkinsmandie
Running head: Uber Case Study
2
Uber Case Study
Uber Case Study
XXX Student Name
June 30, 2018
I. Overview of Uber
Uber is a ride sharing company that was launched in San Francisco in 2010 when UberCab connected its first rider with a town car for a ride across the city (Uber.com). The company was designed to allow consumers to hail a ride from local drivers with the simple push of a button (using an app), and has since disrupted the taxi cab industry. The inception of Uber brought new technology and ideas into a transportation sector historically lacking in innovation and customer service. The company’s founders saw an opportunity to use technologies such as smartphones, GPS and Google Maps to improve transportation and the result has been a more convenient, faster and cheaper service.
Uber is headquartered in San Francisco, California and operates by charging consumers for rides. This is primarily how the company generates revenue (although they do participate in some advertising on their website). The Uber app facilitates the location of a driver and the transfer of funds. The fare is then charged to the consumer’s credit card (Investopedia.com, 2018). Uber quickly raised money and launched operations in hundreds of cities; it is now in over 65 countries and cities worldwide. Last year, Uber announced it had completed 4 billion trips (15 million trips are completed each day) (Uber.com).
Since 2010, Uber’s service offerings have become quite expansive. Although they initially offered only full service luxury vehicles, now when hailing a ride consumers have choices such as Uber Pool, Uber X, Uber XL and Uber Black. These choices were non-existent previously with taxi cab companies. More recently, Uber has entered other markets such as the food delivery business. They now offer services such as UberEATs which delivers food from local restaurants (Ubereats.com, 2018).
To understand Uber’s main competitors and market structure, it is important to understand some of the history behind taxi companies, especially in major cities. Taxi cab drivers had a monopoly prior to Uber entering in many cities such as New York. In 1937, New York City passed the Haas Act which established a licensing system to influence supply. The system required taxi drivers to purchase a medallion in order to operate. The government sells limited numbers of medallions which allows them to control competition and entry into the market. This is at the expense of consumers since it restricts supply and keeps costs high. Despite a growing population, the number of available medallions has remained partially fixed, only increasing marginally. Taxi drivers with a medallion enjoy high profits and have fewer incentives to ensure satisfaction. Today, the number of medallions in New York City remains capped, maintaining a barrier to entry.
After Uber launched in New York City, the prices of medallions dropped significantly; this has be.
The Next Big Thing in Transportation Exploring the Growing Demand for Uber Cl...Grepix Infotech Pvt. Ltd.
In today’s fast-paced world, transportation has evolved beyond traditional means, and the demand for innovative solutions is on the rise. Enter the era of Uber clone, the next big thing in transportation. These revolutionary platforms offer a convenient and efficient way for people to book rides on demand, transforming the way we travel. As the popularity of ride-hailing services continues to soar, entrepreneurs and businesses are recognizing the immense potential of developing their own Uber-like apps. With its user-friendly interface, seamless navigation, and real-time tracking features, an Uber clone app ensures a smooth and hassle-free experience for both riders and drivers. Moreover, it opens up new avenues for revenue generation and business expansion. Whether you’re a startup looking to disrupt the transportation industry or an established business seeking to diversify your offerings, now is the time to explore the growing demand for Uber clone app solutions. Get on board, and be part of the transportation revolution that is shaping the future.
The Rise Of Ride-sharing Apps And Their Impact On The Transportation Industry
The advent of ride-sharing apps like Uber has revolutionized the way we travel. These apps have disrupted the traditional taxi industry by offering a more convenient and cost-effective alternative. With just a few taps on their smartphones, users can request a ride and have a driver pick them up within minutes. This on-demand service has not only provided greater convenience for riders but has also created new opportunities for drivers to earn a flexible income.
Ride-sharing apps have also had a significant impact on the transportation industry as a whole. They have helped alleviate traffic congestion in urban areas by reducing the number of private vehicles on the road. Additionally, they have contributed to a decrease in carbon emissions, as ride-sharing services typically involve more efficient routing and vehicle utilization. As a result, governments and municipalities around the world are increasingly embracing these platforms as a means to improve transportation efficiency and sustainability.
The success of ride-sharing apps like Uber has paved the way for the development of Uber clone app solutions. These solutions aim to replicate the core features and functionality of Uber, allowing entrepreneurs and businesses to create their ride-hailing platforms. By leveraging the proven business model and technology behind Uber, these clone apps offer a fast and cost-effective way to enter the ride-sharing market and tap into its immense potential.
Benefits Of Using Uber Clone App Solutions For Entrepreneurs And Businesses
The growing demand for Uber clone app solutions can be attributed to the numerous benefits they offer to entrepreneurs and businesses. Firstly, these solutions provide a ready-made platform that can be customized to suit specific business requirements.
Top 9 Successful Taxi Apps Inspiring Startups.pdfEliza Smith
Starting a taxi business? This article is designed to assist you to know about the 9 successful taxi booking apps to consider prior to developing a taxi app.
Uber created a new market which in initial stages was uncontested market space but in the growth stage competitors flooded the market but most of the competitors are irrelevant to Uber as the company is not only dominating the market but also fast expanding across the globe.
THE TACTICS BEHIND THE GLORY OF UBER TAXI’SVARUN KESAVAN
Uber was founded in San Francisco, California in 2009. It started as a transportation network company that utilized licensed taxi drivers for its ridesharing services. In recent years the business has introduced non-taxi driving rideshare services into its business model. The idea behind the business was to integrate a mobile application into its practices to connect passengers with drivers of vehicles for hire. The drivers within their network utilize luxury vehicles for passengers to ride in style like Lincoln Town Cars, Escalades, BMW 7 Series, and Mercedes-Benz’s. Users are able to reserve vehicles by sending text messages or through the use of the application on their mobile devices. The customer can also track the vehicle as it makes its way to their location.
How Much Does it Cost to Make a Ride-Hailing App Similar to Bolt.pdfPeppyOcean
A ride-hailing app, also known as a ride-sharing or taxi app, is a mobile application that connects passengers in need of transportation with drivers who offer their services through the platform. If you are thinking of entering in taxi industry with your app then launch your Bolt app clone. Must explore this guide and learn all about taxi app development like the Bolt app.
Uber- initially known for its taxi booking services, has expanded to on-demand food delivery, freight, and much more. The brand is now recognized globally and is on continuous growth towards attracting more customers and revenue. Read the blog to know the success story of Uber and what makes this brand so lovable.
When we think about the online taxi industry, Uber is the first name that comes to mind. With its perfect solution to the much-needed target audience at the right time, Uber has been able to disrupt the taxi industry and rule the market.
The idea of Uber was developed from the owner’s personal experience when they faced difficulty finding a cab. Since its launch, Uber has constantly improved its services to ensure that it can deliver the best experience to all types of customers. From the target audience in wheelchairs to those who want to travel with their pets and babies, Uber cabs are designed for all.
If you’re considering taxi booking app development and planning to enter the ride-hailing market, Uber’s success story is a must-read. This blog will provide detailed insights into how this simple idea became a billion-dollar company.
SWOT Analysis: Uber
MBA 686
SWOT ANALYSIS: UBER
John Brooks, Sara Vong, Ade Adesida, & Tyler Frankenfield. ATSJ Marketing.
Benedictine University
STRENGTHS
The name Uber is synonymous with the ride service market. Uber has enjoyed and capitalized upon first to market advantages. Although Uber isn’t a market disrupter by the strictest definition, as some have ascribed to it, it has completely changed the ride service market, which has long been dominated by cab companies (Christensen, Raynor, & McDonald, 2015). Uber has distinct advantages over traditional cab companies, where in many cities; expensive tokens are required to operate (Salmon, 2011). The tokens also serve to limit the fleet of cabs available, which is not in the best interest of consumers. Consumers have noticed this, and as such have voted with their wallets. Uber drivers use their own vehicles, which makes for a large fleet. This means supply is not a limiting factor. Unlike cab companies, Uber does not have employees, rather it has independent contractors. This helps reduce overhead costs even more, which are already low. This allows Uber to pass along better pay to drivers, and better rates to consumers (Worstall, 2014). In addition to saving money, consumers benefit from the user friendly nature of being able to pull out a smart phone, and have a driver there to pick them up within minutes. Other conveniences include the ease of payment via the app, a rating system that allows users to select highly rated drivers, and customers can choose the level of service (SUV, taxi, black car, etc.….). Although there is much debate about exactly what Uber’s current value is, there is no debate about whether or not it is a successful and valuable company. This makes it an attractive company for many investors. In fact, earlier this year Uber raised $3.5 billion from the Saudi Sovereign Wealth Fund (Konrad, 2016). All signs point to Uber being primed for expansion into new markets.
WEAKNESSES
Uber’s business process and product are simple and easily replicated, and there is nothing Uber can do to stop competitors from eating into their market share (Chan, 2015). Uber may have gained a first mover advantage in the ride sharing market, but with no barriers to entry, the market will become even more competitive. Internationally, Uber has shown a weak knowledge of local markets. As evidenced by the recent sale of Uber China to local rival Didi Chuxing, local strategies are required for local markets (Somerville, 2016). Uber tried to use strategies that were successful in other markets and rushed entry into China and Indonesia without an understanding of the culture, business dynamics and consumers (Somerville, 2016). Uber has already made significant investments in their technology and research and development, and have undergone a trial and error period that new startups will not have to endure because they can learn from Uber’s mistakes and costs to their reputation. Bei ...
Similar to A picture is worth a thousand words. Discussion question for this.docx (20)
According to systems theorist Russell Ackoff (1979)Managers are n.docxkeiran409es
According to systems theorist Russell Ackoff (1979):
Managers are not confronted with problems that are independent of each other, but with dynamic situations that consists of complex systems of changing problems that interact with each other. I call such situations messes…Managers do not solve problems, they manage messes. (p. 93)
Do you think managers solve problems or manage messes? Consider how thinking in systems alters or supports Ackoff’s hypothesis.
To prepare
for this Discussion,
review the resources
. Then, consider how thinking in systems may influence organizational leadership and management.
Post
an explanation
of not less than 2 pages
of how thinking in systems for leaders and managers might be a benefit to organizations. Then, explain the potential limitations of thinking in systems.
Add additional references in APA to support your idea.
Resources
Meadows, D. H. (2008).
Thinking in systems: A primer
. White River Junction, VT: Chelsea Green.
Chapter 1, "The Basics" (pp. 11–34)
Chapter 2, "A Brief Visit to the Systems Zoo" (pp. 35–72)
Chapter 3, "Why Systems Work So Well" (pp. 75–85)
.
According to Schiller, there are two methods of reducing global pove.docxkeiran409es
According to Schiller, there are two methods of reducing global poverty. 1) Redistribution of Incomes across nations or 2) Economic growth (Schiller, 2010). Review Rostow's Stages of Development (Schiller, 2010, pg. 458) and study the stages nations pass through during economic development.
Identify a specific nation that is currently suffering from extreme or severe poverty and answer the following questions on the discussion forum.
What steps should the government of that nation take to move along these stages of development? Specifically address fiscal, monetary and trade policy, and legal issues.
What is the role of the US (citizens and government) in reducing global poverty?
Share something you learned in your Week 7 written assignment (GDP Growth and Supply Side Policy) that could be applied to this nation.
Complete using Microsoft Word, APA format 1-3 pages
.
According to sociologist C. Wright Mills, people often believe that .docxkeiran409es
According to sociologist C. Wright Mills, people often believe that their private lives can only be explained in terms of their personal successes and failures. Individuals fail to see the links between their own lives and the larger society around them. The process of interpreting your individual life in the context of your community or the society in which you live is called
sociological imagination
.
Choose 1 of the following social problems:
Being unemployed and the impact of unemployment on the individual and society
Being an alcoholic and the broader impact of alcoholism on the individual and society
Being a drug addict and the broader impact of drug addiction on the individual and society
Being an unmarried pregnant teenager and the impact that unmarried teen pregnancy has on the individual and society
Being a homeless person and the broader issue of poverty in society
Using your sociological imagination, discuss the connection between the individual experience and the social impact of the social problem that you chose.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s):
Unit 1: Introduction to Sociology
Unit 1: Theoretical Perspectives and Free Choice
Unit 1: Social Problems
Unit 1: Sociology
Unit 1: Introduction to Sociology
.
According to Richard Kearney, how does Bachelard define the poetic.docxkeiran409es
According to Richard Kearney, how does Bachelard define the
poetic instant
in terms of vertical time? How does this concept connect to the idea of the
beautiful
versus the
sublime
?
Bachelard -- a scientist turned aesthete -- declares that "The poet is thus the natural guide for the metaphysician" (40). How does it relate back to the theories of ecocriticism, principally in terms of
human
and
nature
shifting and merging as
subject
and
object
?
Consider the selected poems. Do they display, or engage with, this idea of
vertical time
? (Please reference specific poems & cite lines from them as necessary.) Do they act as "guides" to our understanding of the natural world, or more particularly, the "unbounded and unmitigated dynamic of global change" (Ellis)?
.
According to the biography in your textbook, Paul Laurence Dunbar wa.docxkeiran409es
According to the biography in your textbook, Paul Laurence Dunbar wanted "to interpret my own people through song and story, and prove to the many that we are more human than African." The same argument could be made that Chopin and Gilman, both female, were attempting to prove that they were more human than woman. From the assigned readings, choose works from at least two of the authors and explain how the writer attempts to illustrate this idea. Is he/she successful? Be sure to quote, cite, and reference from the text(s) using appropriate APA format. Your post must be at least 250 words.
IMPORTANT
STORIES
KATE CHOPIN: "THE STORY OF AN HOUR"
CHARLOTTE PERKINS GILMAN: "THE YELLOW WALL-PAPER" AND "WHY I WROTE THE YELLOW WALL PAPER"
PAUL LAURENCE DUNBAR: "SYMPATHY"
.
According to the American Psychological AssociationPersonality re.docxkeiran409es
According to the American Psychological Association:
Personality refers to individual differences in characteristic patterns of thinking, feeling, and behaving. The study of personality focuses on two broad areas: One is understanding individual differences in particular personality characteristics, such as sociability or irritability. The other is understanding how the various parts of a person come together as a whole. (para 1)
In this course, you will explore seven well-known models that explain the development of personality. However, you probably already have some ideas and opinions about how personalities develop based on your prior learning and life experiences. This first assignment is meant to provide you with a baseline of your thinking about personality that you can compare and contrast to the theories we will be studying. This paper will also be integrated into a section of your final assignment.
This is not a research paper; that will come later. In this assignment, you will reflect on your current assumptions defining personality as they relate to your understanding of your own behaviors. Describe your personality, including your typical style, your main traits, the way you interact with others, and how you handle stress. Explain what it is that makes you uniquely “you,” and how you think you became the person you are today. Describe the social and/or psychological factors you can point to that help support your explanation as well as any genetic factors you believe affect your unique personality.
The assignment
:
Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must document any sources used in this assignment in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center if sources are used.
.
According to anthropologist Claude Levi-Strauss, the origin of what .docxkeiran409es
According to anthropologist Claude Levi-Strauss, the origin of what we now call "CULTURE" is directly connected to our hominid ancestors' major breakthrough in discovering how to cook their food.
True or false ?
Prior to the Paleolethic era, fire was one of the most useful techniques that hominid ancestors utilized to manage their environment.
True or False ?
The "Subsistence" thesis which dominanted archaeologist's thinking for decades placed an emphasis on pure survival as the main motor of history. Nowadays, the thinking among scholars has changed; it is now believed that food may have played other roles in early human life other than simply as a source of calories.
True or False
--------------------------------------------------------------------------------------------------------------------------------------------------------
In class we discussed the Paleo diet and the Raw diet as popular approaches to achieve better nutrition and body image. The reading by Crowther introduced yet another concept grounded in anthropological studies of what people eat; it is called the ........................ diet.
fill the blank
According to Leonard, the equation that rules how much an organism spends in obtaining food versus how much it spends on eating and doing things once nourished can be called the "energy ________."
fill the blank
According to Leonard, the equation that rules how much an organism spends in obtaining food versus how much it spends on eating and doing things once nourished can be called the "energy ________."
fill the blank
According to Leonard, the equation that rules how much an organism spends in obtaining food versus how much it spends on eating and doing things once nourished can be called the "energy ________."
fill the blank
.
Accessthe Internet to acquire a copy of the most recent annual r.docxkeiran409es
Access
the Internet to acquire a copy of the most recent annual report for the publicly traded company used to complete the Financial Reporting Problem, Part 1 assignment due in Week Six.
Analyze
the information contained in the company’s balance sheet and income statement to answer the following questions:
Are the assets included under the company’s current assets listed in the proper order? Explain your answer.
How are the company’s assets classified?
What are cash equivalents?
What are the company’s total current liabilities at the end of its most recent annual reporting period?
What are the company’s total current liabilities at the end of the previous annual reporting period?
Considering all the information you have gathered, why might this information be important to potential creditors, investors, and employees?
Summarize
the analysis in a 700- to 1,050-word paper in a Microsoft
®
Word document.
Include
a copy of the company’s balance sheet and income statement.
Format
your paper and presentation consistent with APA guidelines.
.
Access University of Phoenix Material Films on Demand Sociology c.docxkeiran409es
Access
University of Phoenix Material Films on Demand: Sociology collection: Social Institutions for Instructions.
Write
a 700- to 1,050-word essay explaining the content of the video based on your assigned sociological theoretical approach.
Prepare an introduction that identifies the major social institutions in society and why they are important.
Describe each video and the social institutions they address.
Explain the functionalist, conflict, and interactionist perspectives on the family, religion and education. Which perspective does each film use to discuss the institution? Explain specific examples from the videos from the viewpoint of the designated theoretical approach.
Provide a conclusion that summarizes the main ideas of the essay and describes how these institutions have influenced you.
Format
your essay consistent with APA guidelines.
Submit
your assignment to the Assignments tab
.
Access to the back-end database will be an important part of the net.docxkeiran409es
Access to the back-end database will be an important part of the network design. Research and discuss the different possibilities for virtual private network (VPN) access to the back-end database. Include in your discussion the different types of VPNs, their key characteristic, and how they would be set up and used for database access.
.
Access the Transparency International website and look for Corruptio.docxkeiran409es
Access the Transparency International website and look for Corruption Perception Index of two (2) countries located in different continents of the world. Conduct research on the impact of unethical business practices in the selected countries. In summarizing your research, include implications for multinational management in addressing the phenomena.
.
According to the British King and bureaucracy, the colonists were ac.docxkeiran409es
According to the British King and bureaucracy, the colonists were acting like spoiled children. According to the colonists, the British were overbearing, over-taxing, and ignoring their grievances. Take the perspective of American colonists, and explain why the British colonies in North America revolted.
Below are some of the items to consider:
The colonial relationship to the British before/after the French and Indian War
The acts passed by the British government
The grievances stated in the Declaration of Independence
The events that escalated the division between the Crown and the Colonists.
Paper should be 2-3 pages long, APA format and references. Choose one of the two perspectives to defend in an essay (American colonists or British government).
.
According to the article Emotional Intelligence and Effective Leade.docxkeiran409es
According to the article “Emotional Intelligence and Effective Leadership”, one of the most important constructs in leadership today is the concept and application of emotional intelligence (EI). Imagine that you are an internal consultant to an organization of your choosing and the CEO has tasked you with preparing a presentation for the Board of Directors on what emotional intelligence is, and its influence on leadership and the people within the organization. You will create the presentation using PowerPoint or other equivalent software.
Note
: You may create and / or make all necessary assumptions needed for the completion of this assignment.
PowerPoint Resources
Review the videos in the lynda.com playlist "
Creating a Presentation in PowerPoint 2013", located here,
for tips on getting started using PowerPoint.
Review the “
Death by PowerPoint” presentation, located here,
for tips on effectively creating engaging presentations.
In preparation for this assignment, review the following additional resources on emotional intelligence:
Resources
“
Cultivating emotional intelligence, located here
” (3 min 36 s)
Batool, B. F. (2013) Emotional Intelligence and Effective Leadership. Journal of Business Studies Quarterly, 4(3), 84-94. (
Note
: Available in the Strayer Library)
Robbins, S. P., & Judge, T. A. (2015). Organizational behavior (16th ed.). Upper Saddle River, NJ: Prentice Hall. (
Note
: Refer to Chapter 3)
Prepare an eight to ten (8-10) slide presentation in which you:
Fully explain emotional intelligence, and give two (2) examples of the concept. Next, examine the concept of “emotional quotient” compared to traditional “intelligence quotient.”
Suggest two to three (2-3) reasons why leaders’ need emotional intelligence to manage today’s workforce. Speculate on at least two (2) possible consequences should a leader not possess emotional intelligence.
Explore the elements of emotional intelligence that leaders must be aware of to increase leadership effectiveness.
Recommend a strategy that the organization could undertake in order to improve the social skills of leaders within the organization and thereby positively influence their emotional intelligence. Support your recommendation with specific examples that illustrate why the strategy would be effective.
Include speaker’s notes for each slide to indicate what you would say as you were delivering the presentation to the Board of Directors.
Use at least three (3) quality academic references in this assignment. You may include the resource(s) provided in the assignment.
Note
: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. Include an APA formatted reference section. The title and references slides are not included in the required slide length.
The specific course learning outc.
According to Macionis (2011), sociology is the systematic study of h.docxkeiran409es
According to Macionis (2011), sociology is the systematic study of human society, within which falls the sociological perspective. Based upon your textbook reading, how might you use the sociological perspective if you were visiting a different country?
Textbook is "Society" by John Macionis (2011).
.
According to Myers, what are the elements of persuasion What are so.docxkeiran409es
According to Myers, what are the elements of persuasion? What are some strategies for resisting persuasion?
Make sure your initial posts are 200-250 words. Note: Excessive quoting from other sources does not demonstrate your comprehension of the topic. Quotations longer than a sentence may not apply to your word count
.
Abstract (Needs to be between 120 and 350 words)a)Contai.docxkeiran409es
Abstract
(Needs to be between 120 and 350 words)
a)
Contains project title, project director’s name, and affiliation.
b). Presents a complete concise overview of all phases of the proposed project
Appendices
a)
Critical Appraisal Checklists
b)
Evaluation Table
c)
Conceptual Models
d)
Timeline
e)
Resource List
f)
Proposal Instruments
g)
Data Collection Tool
h)
Budget
i)
Optional
i)
Approval Forms
ii)
Handouts
iii)
Evaluation Tools
.
abstract about stomata locationHow to write an abstract5 comp.docxkeiran409es
abstract about stomata location
How to write an abstract:
5 components to include:
A short description of how the experimental factor affects isopods
The hypothesis
A sentence summarizing how the abiotic factor was tested.
Two or three sentences on the results of the experiment
Describe the significance of the results and state whether the hypothesis was support or falsified.
.
Abnormal Psychology and Attitudes toward Mental IllnessPeople’s at.docxkeiran409es
Abnormal Psychology and Attitudes toward Mental Illness
People’s attitudes and beliefs toward mental illness are not always accurate or positive. A person’s attitude towards mental illness influences how he or she interacts and shows sympathy or support towards people with mental disorders.
People’s attitudes and beliefs can also influence how the individual suffering with a disorder feels about his or herself and perceives personal problems and psychological distress, such as one’s level of comfort to confide in other people about his or her symptoms or difficulties.
Many people have a physical illness, such as cancer, heart disease, and diabetes; however, people tend to believe that physical illness is something out of the individual’s control, which releases the individual from the blame for his or her own illness. Positive beliefs about mental illness are likely to result in more supportive and inclusive behaviors, such as being willing to hire a person with a physical illness. Positive attitudes allow individuals with a physical illness a level of acceptance and freedom to reach out for help because they do not feel ashamed for their illness compared to illnesses that are viewed by society as a personal weakness.
There are misconceptions surrounding mental illnesses, which have multiple consequences for an individual suffering with a mental disorder and society. People may think that they know what mental illness is, but do not fully understand its level of impairment and debilitating effects for everyday living. People may believe that there is no hope or a successful treatment available for those suffering with a mental illness. Misconceptions surrounding mental illness are that people bring on their own problems, are weak, lack self-discipline, have “gone mad,” or that mental illness is not a real disease.
Misconceptions about mental illnesses fuel social stigmas (how people are labeled). If the greater society labels people with mental illness as being weak or at fault for their own illness, it can result in them being treated unfairly, shunned, or even oppressed by the society in which they live. People in society can exclude those with mental illness from social activities, avoid them, or overlook them for a job position, thus limiting their career opportunities and opportunities for social relationships. Because people with a mental illness can be fearful of being made to feel ashamed or excluded from society, it can influence whether the individual reaches out for help or continues with treatment or therapy.
In general, although in America people have begun to believe that mental illnesses can be treated and that people with a disorder can learn to live a normal life, this belief has not transpired into positive attitudes towards mental illness (Centers for Disease Control and Prevention, 2012). In America, one study found that people are more likely to view mental illness and other behavioral problems as being a personal weaknes.
acc 497 i have posted paper 1 of the home depot Resources App.docxkeiran409es
acc 497 i have posted paper 1 of the home depot
Resources:
Appendix A, The Home Depot, Inc. Annual Report in
Fundamentals of Financial Accounting
Write
a 1,050- to 1,750-word paper in which you address the following:
Does management’s assessment of the financial condition agree with your assessment from the Financial Statements Paper Part I? Explain your response. Support your answer using trend analysis, vertical analysis, or ratio analysis.
In the Annual Report, there are several concerns from management. Discuss these concerns, and identify other weaknesses not discussed by management. Then, recommend a course of action addressing these concerns.
Format
your paper consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment
.
.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
A picture is worth a thousand words. Discussion question for this.docx
1. A picture is worth a thousand words. Discussion question for
this week, please view the periodic table of visualization at the
following link (https://www.visual-
literacy.org/periodic_table.html). Choose one Data
Visualization and one Compound Visualization by placing your
mouse cursor over each option.
2-1 Introduction
Uber Technologies Inc. (Uber) is a tech startup that provides
ride-sharing services by
facilitating a connection between independent contractors
(drivers) and riders with the use
of an app. Uber has expanded its operations to 425 cities in 72
countries around the world
and is valued at around $70 billion, making it the world’s most
valuable startup.
Approximately 30 million users use Uber’s services monthly.
Uber has become a key player
in the sharing economy, a new economic model in which
independent contractors rent out
their underutilized resources such as vehicles or lodging to
other consumers. The sharing
economy is quickly becoming an alternative to owning
resources outright. Because its
services cost less than taking a traditional taxi, Uber and similar
ride-sharing services have
upended the taxi industry. The company has experienced
resounding success and is
looking toward expansion both internationally and within the
United States.
However, Uber’s rapid success is creating challenges in the
form of legal and regulatory,
2. social, and technical obstacles. The taxi industry, for instance,
is arguing that Uber has an
unfair advantage because it does not face the same licensing
requirements as they do.
Others accuse Uber of not vetting their drivers, creating
potentially unsafe situations. Some
major cities are banning ride-sharing services like Uber because
of these various concerns.
Additionally, Uber has faced various lawsuits, including a
lawsuit filed by its independent
contractors. Its presence in the market has influenced
lawmakers to draft new regulations to
govern this “app-driven” ride-sharing system. Legislation can
often hinder a company’s
expansion opportunities because of the resources it must expend
to comply with regulatory
requirements. Uber has been highly praised for giving
independent contractors an opportunity to earn money as long as
they have a car, while also offering convenient ways for
consumers to get around at lower costs. Although its “Surge
Pricing” technique has been criticized for charging higher fares
during popular times, it is also becoming a model for other
companies such as Zappos in how it compensates its call center
employees. The biggest issues Uber faces include legal action
because drivers are not licensed, rider and driver
safety,protection and security of customer and driver
information, and a lack of adequate insurance coverage. To be
successful, Uber must address these issues in its marketing
strategy so it can reduce resistance as it expands into other
cities.
3. 2-2 Background
In 2009 Travis Kalanick and Garrett Camp developed a
smartphone application to connect
drivers-for-hire with people needing rides to a destination in
their city. Earlier in the year the
founders had attended the inaugural address in Washington,
D.C. and could not hail a taxi.
They recognized the need for a convenient, low-cost
transportation service. This innovative
service was originally founded as UberCab Inc., a privately held
company. It was renamed
Uber Technologies, Inc. in 2010. Co-founders Kalanick and
Camp designed the mobile app
for iPhone and Android smartphones, enabling customers to get
an estimated time of arrival
from the driver on their smartphone with the use of an
integrated GPS system.
Consumers liked the Uber app because of its convenience and
ease-of-use. After the
mobile app is downloaded to their smartphones, passengers can
pay for the rides-for-hire
service through a third party, known as a Transportation
Network Company (TNC), using the
UberX platform that scans or takes a picture of their credit card
with the smartphone’s
camera. Uber does not maintain automobile inventory for
drivers, such as a fleet of taxicabs
or limousines. Instead, each driver-for-hire supplies his or her
own personal automobile,
gas, insurance, and maintenance of his or her own car. Drivers
can drive their own cars
where they want when they want, providing them with freedom
to run their own small
4. businesses. A surge pricing model is used during times of peak
demand. While Uber initially
charged about a 20 percent commission, it later introduced a
new tiered structure in some
cities that charged different commission rates depending upon
the number of hours worked.
Due to the increased demand in the rides-for-hire industry, Uber
makes about $4 billion in
revenue. The term uber has become so popular that people have
started using it as a verb,
much like google. Founder and former CEO Travis Kalanick
sees Uber’s services as a type
of disruptive technology, believing that the types of ride-
sharing services Uber offers will one
day make it a viable alternative to owning a car. Younger
generations appear more open to
using services as needed rather than owning them outright. In
emerging economies such as
India, many people do not own cars, which gives Uber a major
advantage. As ride sharing
continues to increase, Uber could find itself competing against
car ownership.
Uber maintains a presence in major U.S. cities including Los
Angeles, San Francisco, New
York City, Chicago, Washington D.C., and Boston. These cities
have the most driver–
partners, although many other cities also have driver–partners.
Uber technology-based
products are available under these various brands: Uber, UberX,
UberXL, UberSelect,
UberBlack, UberSUV, UberLUX, UberPool, and the logistics-
request brand UberEats. Uber
has also upgraded its current navigation service (Google and
Apple) with deCarta Mapping
Company. This new mapping system continues to improve
Uber’s navigation and location
5. technologies.
2-3 Uber’s Marketing Strategy
Like all companies, Uber must understand its target market and
maintain a strong marketing
mix to be successful. Due to its technology, Uber does not have
as many constraints as taxi
cabs, although it has encountered regulatory obstacles and some
public resistance. The
Uber business model takes advantage of the smartphone
technology of consumers and
links them with independent drivers as their cabs. This provides
a more potentially efficient
and less-expensive way to purchase transportation.
2-3a Products
Uber’s products are all digital. Consumers download Uber’s app
onto their smartphones.
When they want to request a ride, they can use the app to
contact a driver in the near
vicinity. The Uber app allows consumers to track the location of
the car and alerts them to
when the car arrives.
Uber offers a few different services to customers based upon
their preferences. Its most
used service is UberX, the low-budget option. Drivers use their
own vehicles to transport
passengers. UberSelect is a more luxurious option than UberX
but with lower prices than
the premium options. UberBlack is for consumers who desire to
have their own private
driver in a high-end sedan. UberSUV connects users with SUVs,
while UberLux is the most
6. expensive service with luxury vehicles. UberXL is similar to
UberSUV but costs 50 percent
less. Another low-cost option includes UberPool, which allows
passengers to share rides
and split the costs.
Uber is also attempting to expand into other services. Its
UberEats is a meal delivery app
that partners with local restaurants to offer meals to consumers
within 10 minutes. Uber is
also looking to break into the emerging self-driving car industry
(known as autonomous
cars), competing against the likes of Google and Tesla. Uber
partnered with Carnegie
Mellon University to begin testing autonomous cars in
Pittsburgh, Pennsylvania.Since it is
still in the testing stage, autonomous cars have two Uber
employees in the front seat ready
to take the wheel if needed. The company hopes to take what it
learns to improve how
autonomous cars run in different terrains. These new services
are allowing Uber to branch
out and expand into different businesses.
2-3b Distribution
Uber operates in more than 425 cities in 72 countries. One
major reason Uber is so popular
is because its app allows users to contact any drivers in the near
vicinity. Drivers use the
Uber app to provide them with directions. Los Angeles, San
Francisco, New York, Chicago,
Washington D.C., and Boston have the most drivers in the
United States. Most Uber drivers
offer their ride-sharing services on a part-time basis.
To be successful, Uber engages in strategic partnerships with
other companies. In the
United States it partnered with American Express. Card
7. members enrolled in American
Express’s Membership Rewards program can earn points with
Uber for rides. Strategic
partnerships with local firms are especially important as Uber
expands internationally
because it allows the company to utilize the resources and
knowledge of domestic firms
familiar with the country’s culture. Uber has partnered with
Times Internet in India, Baidu in
China, and AmericaMovil in Latin America.
2-3c Pricing
Uber uses its app to determine pricing. Once the passenger
completes his or her ride with
an Uber partner–driver, the person’s credit card is charged
automatically. Fees charged for
speeds over 11 miles per hour are charged by the distance
traveled. Uber operates on a
cost leadership basis, claiming that it offers lower rates than
taxis. However, the app
OpenStreetCab suggests that Uber might be more cost-efficient
only when the fare is more
than $35.
Uber uses an algorithm to estimate fees charged when demand is
high. Called surge
pricing, Uber has even applied for a patent for this type of
system. This “peak pricing”
strategy is not too different than when utilities or flights charge
higher prices when demand
is high. Passengers are alerted during times when the price is
higher. However, the extent of
the pricing increase has been questioned as some consumers
believe Uber uses this high
demand to “price gouge” passengers.
In some situations, Uber’s surge pricing has led to considerable
criticism. During one New
8. Year’s Eve, pricing surged up to seven times the normal price.
During a hostage crisis in
Sydney, Australia, Uber charged as much as four times the
normal price as an influx of
people struggled to evacuate. Uber responded by claiming its
price hikes encouraged more
drivers to pick up passengers in the area, but consumers were
outraged. Within an hour
Uber agreed to refund users in the Sydney area who paid the
higher prices. In extreme
shortages, prices are sometimes hiked to as high as 6–8 percent.
On the one hand, it can
be argued that surge pricing increases the number of drivers
during times of high demand. It
is estimated that the number of drivers increases by 70–80
percent due to surge pricing. On
the other hand, consumers believe this is a form of price
gouging and that Uber capitalizes
on emergency situations such as the Sydney hostage crisis. Uber
has to reconcile these
different situations to create a pricing strategy considered fair
by its users.
2-3d Promotion
Uber has engaged in a number of promotional activities to make
its brand known. Often it
adopts buzz marketing strategies to draw attention to its
services. For instance, to celebrate
National Ice Cream Month one year Uber launched on-demand
ice cream trucks in seven
major cities. In one promotion Uber partnered with General
Electric to offer free DeLorean
rides to San Francisco users reminiscent of the movie Back to
the Future. Uber also uses
promotion to portray its benefits compared to its rivals. For
instance, Uber assumed a
9. combative advertising approach to its major rival Lyft through a
Facebook ad campaign.
Uber advertising often stresses the convenience and low cost of
its ride-sharing services.
However, like all companies Uber must take care to ensure that
its advertising could not be
construed as misleading. A lawsuit was filed in the U.S. District
Court in San Francisco
stating that Uber violated the 1946 Lanham Act that prohibits
false advertising. Taxi
companies claimed, for instance, that Uber’s drivers do not have
to undergo fingerprinting in
California as part of background checks, and yet it used
advertising such as “the safest ride
on the road” and sets “the strictest safety standards possible,”
as well as Uber’s $1 “Safe
Rides Fee.” According to the taxi drivers, these deceptive
advertising practices take
customers away from their services and are therefore leading to
economic harm.
2-4 Uber Faces Challenges
Uber faces a number of challenges including internal struggles,
legal and regulatory
challenges, and global issues. In the United States, major cities
are considering regulating
Uber. However, it faces even more challenges as it expands
internationally as some
countries are opting to ban Uber services. Uber will have to
adapt its marketing strategy to
address both domestic challenges within the United States and
the various laws enforced in
different countries.
2-4a Internal Challenges—Driver Relations
Uber operates in an industry where trust between strangers is
vital. This trust ensures a
safe and comfortable ride for both passenger and driver. Uber
10. has developed a rating
system to help assure this trust and reliability between
passengers and drivers, called a
ride-share ratings system. Ride-share rating systems pose a
unique challenge for Uber
because of the way they are set up and the level of rider
objectivity. Uber’s insistent policy of
maintaining a five-star fleet can put drivers at a disadvantage.
Uber rivals have similar
policies; for instance, Lyft tells customers that anything less
than 5 stars indicate
unhappiness with the ride.
Low driver scores can mean drivers are forced to take remedial
classes where they learn
about safe driving techniques and driver etiquette. Those who
fail to increase their scores
risk suspension or permanent deactivation. Because consumers
have different views of
what constitutes quality, it can be argued that Uber drivers are
placed at the mercy of the
consumer’s mood.
Drivers have also expressed unhappiness with Uber’s pay. Uber
will often lower fare rates in
order to gain a competitive advantage in different markets,
which cuts into driver earnings.
Additionally, drivers are driving their own cars and spending
their personal funds on upkeep
and insurance. In 2014 drivers working with Teamsters Local
986 launched the California
App-based Drivers Association (CADA), an Uber drivers’
Union. More cities have started
their own unions.
Uber has begun to guarantee hourly earnings of $10–$26 per
hour for its drivers, but to
qualify drivers have to comply with Uber’s rules including
accepting 90 percent of ride
11. requests, doing one ride per hour, and being online 50 out of 60
minutes. Critics say these
restrictions effectively keep drivers from working for other
ride-sharing services. Uber drivers
are independent contractors and not employees of the company,
so they have the option to
work for competitors. However, these new criteria may be a way
to keep drivers working for
Uber and no one else.
This independent contractor status has also created controversy
for drivers. Drivers claim
that Uber’s requirements make them more employees than
independent contractors. For
instance, Uber has certain rules about types of car and soliciting
business. Some also claim
that after Uber takes its commission, they end up earning less
than minimum wage.
Disgruntled drivers have staged protests and filed lawsuits
against the firm.
In 2015 Uber faced a setback when a California labor
commissioner ruled that an Uber
driver qualified as an employee. The commissioner argued that
because Uber was “involved
in every aspect of the operation,” including setting fares and
nonnegotiable fees, it had enough control over the driver for her
to qualify as an employee. Uber was ordered to pay
the driver $4,100 to cover mileage and tolls. Uber continues to
maintain that its drivers are
independent contractors and is still fighting against other
lawsuits in California. While this
does not necessarily mean all Uber drivers will qualify as
employees under the court
system, it does set a precedent for drivers in other states to file
lawsuits. If Uber encounters
more issues in this area, it might have to alter its relationship
with drivers and give up some
12. control so its drivers will fall beneath the employee threshold.
2-4b Corporate Culture
More recently, Uber has come under criticism for an
aggressive—and some say toxic—
corporate culture. Some prominent executives at Uber have left
the firm, claiming that the
corporate culture conflicted with their values. The problems
became so serious that one of
Uber’s biggest shareholders and other investors pressured
Travis Kalanick to resign as
CEO, although he will remain on the board. Kalanick was well
known for his aggressive
strategies, and according to critics, this behavior began trickling
down to employees.
Investors began to question how Kalanick’s temperament might
impact his leadership
capabilities after some high-profile negative events. For
instance, an Uber driver driving
Travis Kalanick had a heated exchange with Kalanick that was
recorded and released to the
public. Kalanick was highly criticized for his participation on
President Donald Trump’s
president advisory panel, and accusations that Uber had
weakened a taxi union strike
protest led to 200,000 customers deleting their accounts.
Autonomous car company
Waymo, owned by Alphabet Inc., has sued Uber, claiming that
one of its employees stole
trade secrets.
Like many Silicon Valley startups, Uber has also been criticized
for its lack of diversity. One
woman who worked as an engineer for the firm maintains her
sexual harassment claims
were dismissed after complaining of unwanted sexual advances
by her superior. She wrote
a blog detailing her ordeal. In response, Uber launched an
13. investigation into the claims.
However, it initially resisted calls from the media and Civil
Rights leader Reverend Jesse
Jackson to disclose the demographics of its workforce.
Uber’s resistance to releasing its diversity statistics coupled
with accusations of sexual
harassment led to a backlash among certain investors. Two
prominent investors wrote a
letter to Travis Kalanick claiming that Uber had a toxic culture
that needed to change. Uber
agreed to release its first diversity report, have its employees
undergo diversity training, and
hire a new chief operating officer. The company hired Bernard
Coleman, who was chief
diversity officer for Hillary Clinton’s presidential campaign, as
its chief diversity officer in
order to help increase the diversity of its workforce. It also
fired 20 employees it believed
were involved in harassment, discrimination, or other improper
behaviors.
Travis Kalanick responded to the negative press by apologizing
for his behavior and
admitted he needs leadership help. When morale dropped after
the engineer’s sexual
harassment allegations, he met with a group of female
employees to discuss their concerns.
Despite these positive actions, it was not enough to quell
shareholder unease. Travis
Kalanick agreed to resign as CEO due to the pressure from
investors. The challenge Uber
faces is that it has become so associated with its founder that it
may be difficult to change
leadership while maintaining such rapid expansion and success.
2-4c Legal Challenges
Regulation is a constant challenge for Uber. As it becomes more
14. popular, Uber will become
subject to more legal and regulatory requirements common to
other big businesses. For
instance, the Americans with Disabilities Act is becoming a
challenge for Uber. Since the
Uber service is usually operated within a driver’s personal
vehicle, many of the vehicles are
not wheelchair friendly.
Taxi lobbies are also pressuring local governments to block
Uber in many cities. They claim
that Uber hurts their businesses and has an unfair advantage as
Uber drivers are not
subject to the same restrictions as licensed taxi drivers. Cities
have taken action against
Uber by blocking ordinances that provide a path to legalization
for mobile ride-booking apps
and issuing cease-and-desist orders. With Uber looking into
expanding into self-driving
vehicles—a new industry that will prompt a number of safety
laws—its encounters with
regulators are not likely to decrease any time soon.
Uber has often taken an aggressive stance against regulations
that would place limitations
on its services. For instance, in 2012 when Washington D.C.
attempted to force Uber to
accept a price floor to operate in the city, Travis Kalanick
accused regulators of price fixing
and encouraged Uber users to contact their representatives. The
result was a flood of angry
responses. Kalanick’s approach to negotiating with regulators
could be described as
antagonistic as he often ignored his lobbyists’ advice to seek
compromise. Uber has also
been accused of blatantly disregarding laws in other countries
that forbid ride-sharing
services, a criticism that will be discussed more in-depth in a
15. later section.
In addition to having an unfair competitive advantage, another
accusation levied against
Uber is that it does not adhere to proper safety standards.
Allegedly, Uber drivers were
involved in three rapes in Delhi, India; Chicago; and Boston.
These rapes harmed Uber’s
reputation and cast its safety into question. A lawsuit was filed
against Uber in San
Francisco for the wrongful death of a 6-year-old girl. The
lawsuit alleged that a driver was
distracted using the UberX app when he struck and killed the
girl. Uber responded by
claiming that the driver was not an agent for Uber and was not
en route or transporting a
passenger at the time of the accident. Once again, this brings up
the issue of how much
Uber should be responsible for its drivers as independent
contractors.
To reestablish its reputation for safety, Uber has added a “safe
ride checklist” to its app,
which is a pre-pickup notification that encourages riders to
confirm the license plate number
and verify their driver’s name and appearance before entering a
vehicle. They have also
added a team of safety and fraud experts to authenticate drivers
and a dedicated incident response team to address rider issues in
India. Insurance is another criticism. Although Uber’s website
claims that it offers $1 million in liability insurance plans for
its drivers, some states are issuing warnings stating that
rideshare insurance may not cover them should there be an
accident. This is because personal cars are being used for
commercial purposes. Many states in the United States are
reconsidering insurance requirements in light of this issue, and
insurance firms such as Geico and MetLife have begun offering
insurance packages for ride-sharing services.
16. 2-4d Global Expansion
Uber has adopted the motto “Available locally, expanding
globally” to describe the
opportunities it sees in global expansion. International
expansion is a major part of Uber’s
marketing strategy, and it has thus far established the ride-
sharing service in 72 countries.
Uber is correct in assuming that consumers from other countries
would also appreciate the
low cost, convenience, and freedom that its app services offer.
Even though it is successful in some countries, many countries
have regulatory hurdles that
have caused trouble for Uber to successfully operate in these
areas. Perhaps the biggest is
the failure to obtain licenses even though Uber drivers offer
many of the same services as a
taxi. Governments have responded by banning Uber or Uber
services due to the lack of
professional licenses for drivers. For instance, in Spain, Uber
shut down its ride-sharing
service after a judge ruled that Uber drivers are not legally
authorized to transport
passengers by unfairly competing against licensed taxi drivers.
Uber has since returned to
Spain with UberX, which uses licensed drivers. Police in Cape
Town, South Africa
impounded 33 cars operating with the Uber app because the
drivers did not have a taxi
license. Police in Indonesia have been prompted by taxi and
transportation operators to
investigate whether Uber’s start-up practices are illegal. Bans
have also been instituted in
17. France, India, and Germany.
France
In 2011 Paris became the first city outside of the United States
where Uber set up
operations. However, an attempt was made to ban one of its
services because drivers did
not need to be licensed. French police even raided Uber’s Paris
office. A French law was
passed mandating that operating a service that connects
passengers to non-licensed
drivers is punishable with fines of over $300,000 and up to two
years in prison. Hundreds of
Uber drivers in France were issued fines for operating illegally.
Uber challenged that law, claiming that it is unconstitutional
because it hinders free
enterprise. A French court decided against banning Uber’s
service and sent the case to a
higher court. This has generated strong criticism from taxicab
officials in France as they
claim that they have to license drivers while Uber is currently
free from this restriction.
French courts later ruled against Uber, and the company no
longer uses unlicensed drivers
in the country.
India
India is Uber’s second largest market after the United States.
India rejected Uber’s
application for a taxi license. In New Delhi a woman’s rape
allegation led to a ban against
app-based services without radio-taxi permits in the capital. In
response to the alleged rape, Uber began installing “panic
button” and tracking features to its app. Uber also began
offering its service in New Delhi without charging booking or
service fees.
Despite these changes, Uber continued to run afoul of Indian
authorities. India asked
18. Internet service providers to block Uber’s websites because it
continued to operate in the
city despite being banned. However, it did not ban the apps
themselves because doing so
would require it to institute the ban across the entire country.
Uber must tread carefully to
seize upon opportunities in India without violating regulatory
requirements. This is more
difficult as Uber drivers are independent contractors that set
their own schedules and make
their own decisions about whether to work.
Germany
In 2015 a German court banned Uber services if they used
unlicensed drivers. Uber argued
in court that the company itself is only an agent to connect
driver and rider. Rules that apply
to taxi services do not apply, and all services are deemed to be
legal, according to Uber.
The court ruled that Uber’s business model clearly infringes the
Personal Transportation
Law, because drivers transport riders without a personal
transportation license. The
injunction includes a fine of more than $260,000 per ride for
non compliance. If the
injunction is breached, drivers could go to jail for up to half a
year, in addition to an
imposition of fines. The German Taxi Association (Taxi
Deutschland) was pleased with the
outcome and claimed that taxi services will remain in the hands
of qualified people and keep
everyone safer. Despite the ruling, an Uber spokesperson said
that the company will not
give up on Germany because other Uber services that use
licensed drivers remain
unaffected by the District Court’s verdict.
19. 2-5 Uber Addresses Risks
Long-term sustainability of Uber depends on managing future
risks in five key areas:
1. Drivers: The number of disgruntled drivers could get out of
control if Uber increases its
profit share deductions. With recent laws mandating healthcare
insurance, drivers
may require healthcare coverage. Training programs to improve
driving skills could
reduce risk from negligent drivers and decrease liability
insurance costs. Additionally,
if Uber successfully expands into the autonomous car industry,
it will most likely have
to deal with resistance as autonomous vehicles could reduce
and/or eliminate the
need for drivers. Finally, strong competition in the industry has
caused Uber to make
changes in how it compensates drivers, which has prompted
some drivers to complain
that they cannot make a sustainable income.
2. Competitors: Uber’s business model can be found in similar
rides-for-hire services,
such as Lyft and the Indian ride-sharing service Ola. More
rides-for-hires could
emerge, in addition to the everyday competition from taxis,
limos, rental car
businesses, air travel, trains, and city and chartered buses.
Switching costs for
customers are low, and because ride-sharing companies do not
own their own fleets,
costs of operating are much less than in other industries. This
means that Uber must
remain competitive if it wants to keep its customers loyal. Lyft
is probably Uber’s
biggest competitor in the United States with 20 percent market
20. share. Its smaller size
makes it easier for Lyft to subsidize drivers and lower fares.
Expanding into the
autonomous car industry will also place Uber in competition
with Google, Tesla, and
major automobile manufacturers that are also trying to enter the
industry.
3. Customer Base: Increasing the demand for rides-for-services
is a continuous or future
challenge that requires attention primarily to safety
improvements and rates that have
a cost/benefit to both passengers and drivers. Unpredictable
demand is a future risk
that could be met with product diversification. Currently, Uber
offers technologyoriented
products, and it must continue to be competitive in an industry
where there is
intense competition for rates.
4. Technology: Customers are wary of downloading apps, and
some online businesses
have been hacked for credit card information. Uber could
upgrade its database
security system to reduce financial or personal account
information risks. Additionally,
success in the autonomous car industry will take a lot of
investment from Uber, and many regulators are likely to be
initially wary of self-driving cars—especially since
there are so few laws governing it.
5. Customer Satisfaction: Long waits, inexperienced drivers,
and even sexual
harassment have been reported. Better Business Bureau
complaints mainly involve
pricing and problems with service. Uber might use the Internet
to check consumer
complaints and address them to improve customer satisfaction.
21. 2-6 Conclusion
The emergence of Uber has influenced many services to follow
the Uber business model.
There are similar firms that offer ride-sharing services, and
there are firms that want to be
an Uber-type business in the way they deliver goods and
services. For example,
Cargomatic has developed an app to help fill space on trucks.
Cargomatic, which now
operates in California and New York, has been called the Uber
for truckers because it
connects shippers with drivers who are looking for extra
shipments to haul. This is signaling
a shift in the industry, in which people are the infrastructure
rather than buildings or fleets of
vehicles. Uber faces a number of ethical challenges, including
regulatory and legal issues both inside and outside of the United
States. Laws that protect consumers specifically target taxi
services, whereas Uber defines its services as “ride sharing” and
Uber as an “agent” of their “individual contractors.” However,
many courts do not view its services in the same way and are
forcing Uber to comply with licensing laws or stop business in
certain areas. Additionally,snafus by Travis Kalanick and
Uber’s aggressive corporate culture has led to Kalanick’s
resignation as CEO.Despite Uber’s challenges, the company has
become widely popular among consumers and independent
contractors. Supporters claim that Uber is revolutionizing the
transportation service industry. Investors clearly believe Uber is
going to be strong in the market in the long run. Uber has a
bright future and expansion opportunities are great. It is
therefore important for Uber to ensure the safety of its riders
and the drivers. It should also adopt controls to ensure that
independent contractors using its app obey relevant country
laws. Uber has to address these issues to uphold the trust of its
customers and achieve long-term market success.
22. 2-7 Chapter Review
2-7a Questions for Discussion
1. What are the ethical challenges that Uber faces in using app-
based peer-topeer
sharing technology?
2. Since Uber is using a disruptive business model and
marketing strategy, what
are the risks that the company will have to overcome to be
successful?
3. Because Uber is so popular and the business model is being
expanded to
other industries, should there be regulation to develop
compliance with
standards to protect competitors and consumers?