Uber Bangladesh: Which Way To Go?
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This presentation was made as a part of a competition and a team effort. All the information used are just for the event only. Design of the slide and strategic part of this presentation (13-24) have been prepared by Raihan Khandker.
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Uber Bangladesh: Which Way To Go?
- 1. SPEED
- 2. Founded Cities Operation in BD User Facebook Currently operating in 633 cities worldwide Started operation in Bangladesh in 2016 Uber was founded in 2009 as UberCab by Garrett Camp Brand Ambassador Per month active user 15-20 thousand 125000+ Facebook group members Appointed Sakib-Al- Hasan as Brand Ambassador COMPANY BACKGROUND
- 3. Chalo, Bdcabs, TomaTaxi, Taxiwala, Trust taxi, Gari Vara Pathao, Amar Ride,SAM,MUV, CNG, Local Bus COMPETITOR ANALYSIS Direct Competitor Indirect Competitor
- 5. P Favorable political climate with a stable government system. E HDI rate .579 as of 2015. GDP at 7.11% in 2016 and per capita income of $1602. S Growing youth and upper middle class have a mentality of aiming for something comfortable yet convenient . People opting for more non-public transport in the metropolitan areas. T Enough infrastructure to start and sustain a tech depended business. growing internet users currently at 60mil as of 2016. Smartphone user currently at 8.58mil approx. E Environmental rule not that strong which is favorable for the business. Lack of regulation and legislations are a positive sign. L Favorable legal climate. BRTA approved Ride Sharing Business with annual 1lac taka fee. PESTEL ANALYSIS
- 6. Psychographic: Convenience, Comfort and Safety seeking. Age Group: 18-45 years Area: Urban, Semi- Urban (Dhaka) Education: Secondary and Above Socio-Economic Class: Upper, Upper Middle TARGET MARKET SEGMENT
- 7. 1 2 3 4 Still in the growth stage Increasing number of tech savvy internet user Freelancer tendency and vehicles availability Emerging competitors indicate future market potential Market Trend 5 People seeking convenience and comfort
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- 11. Partnering with BRAC driving school for providing defensive driving techniques through its training programme โshurakkhaโ
- 14. Logo Company 14 FAMILY OFFIC E RENT A CAR EMERGENCY Why Uber Micro? TARGET WHO WILL USE UBER MICRO? MORE PROFIT FAMILY TRIP TO NEAR LOCATIONS EMERGENCY SERVICE
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- 17. Logo Company 17 MOTHERS ELDERLY PEOPLEHOUSEWIVES FEMALE EXECUTIV ES UBER WOMAN WHO ARE WE TARGETING?
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- 20. 20 LOW COST SMALL CITIES NEAR DESTINAION RUSH HOUR COST SAVING FLEXIBLE UBER CNG WHO ARE WE TARGETING?
- 21. 21 WHY UBER CNG? MARKET COVERAGE SERVE PRICE SENSITIVE CUSTOMERS MORE TOUCH POINTS INCREASED REVENUE MORE BRAND AWARENESS REMOTE OPERATION
- 22. 22 UBER MARKER BETTER VISIBILITY FLEXIBLE EASY TO DETECT
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- 24. Logo Company 24 REMOTE CITIES BAD INTERNET CONNECTIVITY MORE USER FRIENDLY THE LIGHTWEIGHT APP FOR LOW INTERNET CONNECTIVITYโข AS OF 2016, NUMBER OF INTERNET USERS IS 60 MILLION (BANGLA TRIBUNE) โข QUALITY IS NOT UNIFORM THROUGHOUT THE COUNTRY WHY ITS NEEDED? UBER LITE
- 25. Logo Company Will adding bikers in the list really allow them to have a competitive advantage
- 29. Logo Company www. sundaymon.com 29 Taka 20 .00+ (Taka 10.00*1 km) + (Taka 1.00*per 2 Minutes )
- 30. Logo Company www. sundaymon.com 30 Geographic Dhaka (Urban area) Demographic Age: 17-45 Gender: Mostly male but outgoing female can also be the target market. Occupation : Students and job holders Socio economic class: Upper middle class and middle class. Psychographic Looks for affordable and convenient mode of transportation, both students and Office going people who want to have extra income. Behavioral Goes to office and universities on weekdays.
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- 45. Uber Bangladesh Promotional Budget Particulars Amount Customized Logo 5,000.00 Free Ride Plan (Per Ride) 250.00 Digital Marketing: 2,935,540.00 Facebook Ad Google Adworks Print Media (Front Page) 307,500.00 FM Radio Marketing 300,000.00 Total 3,548,290.00
- 46. BACKUP SLIDES
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Editor's Notes
- *need info* people who avoid public service.
- ("Uber And The Next Phase Of Car-hailing In Dhaka - Future Startup", 2016)