The document analyzes the website design of Aster Medicity. It discusses user experience (UX) and defines it as all the physical, sensory, emotional and mental experiences a person has when interacting with a digital tool. It outlines six key qualities of good UX: findability, accessibility, desirability, usability, credibility, and usefulness. The analysis then examines Aster Medicity's website in terms of these UX qualities like findability, accessibility, and usability. It also looks at the site map, online payment options, and ability to book appointments online.

1. CRITICAL ANALYSIS OF A
WEBSITE DESIGN
Presented by:
Lijo M Loyid
SMS CUSAT
KOCHI-22

2. The site we have analysed is of Aster Medicity’s

4. User Experience (UX)
• User experience design is a web concept that is difficult to define specifically.
• User experience (UX) can be defined as all the experiences (physical, sensory,
• emotional and mental) that a person has when interacting with a digital tool.
• A standard website needs to be:
• reliable
• functional
• convenient
• foundational step of an effective digital asset.

5. 6 qualities that make up good UX:
• Findability – can I find it easily? Does it appear high up in the search
results?
• Accessibility – can I use it when I need it? Does it work on my mobile
phone, or on a slow Internet connection? Can I use it as a disabled
person?
• Desirability – do I want to use it? Is it a pleasant experience, or do I
dread logging in?

6. • Usability – is it easy to use? Are the tools I need intuitive and easy to
find?
• Credibility – do I trust it? Is this website legitimate?
• Usefulness – does it add value to me? Will I get something out of the
timeI spend interacting with it?

7. Findability

8. Accessibility

9. Desirability

10. Usability

11. Credibility

13. Usefulness

14. Site map

16. Online payment

18. Online appointment

19. THANK YOU !