Empathy is at the heart of design thinking according to Tim Brown, CEO of IDEO. Design thinking involves empathizing, defining problems, ideating solutions, prototyping ideas, and testing them. For consumer businesses, practicing design thinking in an era of globalization can be challenging. Tansalink is building a platform to help businesses empathize with target customers globally. Their goal is to create a solution that enhances design thinking abilities for consumer companies operating worldwide.

1. Design Thinking
Ideate
Test
Empathize
Define
Prototype
How ?
“Empathy is at the heart of design”
- Tim Brown, CEO at IDEO

2. Design Thinking
Ideate
Test
Empathize
Define
Prototype
Various of tools and practices exist for these processes
(you may have already experienced some of them).

3. Design Thinking
Ideate
Test
Empathize
Define
Prototype
For consumer businesses, the problem is
how to practice this...

4. Design Thinking
Empathize
For consumer businesses, the problem is
how to practice this in the era of globalization.

5. Empathize
We’re striving to create a solution for this.

6. We’re building a platform which
enhances businesses to empathize
with target people globally.

7. The truth is, we all have far more creative potential
waiting to be tapped.
- Tom Kelly & David Kelly, founder, IDEO & Stanford D. School

8. Visit tansalink.com
Taka Kondo
Founder and CEO, tansalink llc