Creating for people - UX for MBAs


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Creating for people - UX for MBAs

  1. 1. Creating for people User Experience for MBAs
  2. 2. @diegomendes *slides will be posted J (with all sources)
  3. 3. the  mango  tree  story  
  4. 4. We are tool makers.
  5. 5. Tools augment our abilities as humans.
  6. 6. We make tools to improve our lives.
  7. 7. Tim Brown, CEO of IDEO (2005)
  8. 8. "Where you innovate, how you innovate, and what you innovate are design problems.” Tim Brown, CEO of IDEO (2005)
  9. 9. design SOLUTIONS   CHALLENGES  
  10. 10. Design Management Institute, 2014
  11. 11. “over  the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.” Design Management Institute, 2014
  12. 12. Innovation. Shaping the future.
  13. 13. If you want the world to be better, you have to help shape it.
  14. 14. Shape your future instead of reacting to it.
  15. 15. That’s where User Experience comes in.
  16. 16. Designing experiences is basically understanding people and helping them.
  17. 17. Making the interaction between a person and a product feel natural. That’s great user experience.
  18. 18. The medium may change from a large screen, to a small screen, to a voice interface
  19. 19. But the way we experience a product remains the same. We are still human.
  20. 20. Adap0ve  Path,  2012  
  21. 21. Designing with a whole human in mind is, well… really hard. But really exciting!
  22. 22. Don Norman, 2014
  23. 23. “Design  is the practice of intentional creation to enhance the world. It is a field of doing and making, creating great products and services that fit human needs, that delight and inform. Design is exciting because it calls upon the arts and humanities, the social, physical, and biological sciences, engineering and business.”
  24. 24. Dan Saffer, Kicker Studio, 2008
  25. 25. easy.   math is hard.   design is Jeffrey Veen, VP of Products at Adobe
  26. 26. Good news! UX follows a process: Human Centered Design
  27. 27. A process means… simplifying complexity through a method
  28. 28. the people who will use the product   User centered design focuses the process on  
  29. 29. Human Centered Design Discovery   Idea0on   Design  Experiment   Improve  
  30. 30. 1. discovery observe & talk understand the user diary / photo Study online surveys competitive analysis understand the field
  31. 31. research at chegg
  32. 32. 2. ideate create potential solutions Brainstorm ideas Participatory DesignStoryboard Concept Map
  33. 33. Ideation at meebo
  34. 34. participatory design at essential
  35. 35. 3. design visualizing reality Task Flow Sketch Wireframe
  36. 36. user tasks and sketching at chegg
  37. 37. 4. prototype and experiment *quickest way to learn whether you are right or wrong paper prototyping remote testing with static mocks usability test participatory design *MVP = Minimum Viable Product = minimum effort to create
  38. 38. paper prototype example
  39. 39. usability study example
  40. 40. Tomer Sharon, Google, 2014
  41. 41. “You design something, learn about it, make it better, learn again and so on. There is no room for people who are afraid to put their creations on the line for testing” Tomer Sharon, Google, 2014
  42. 42. Things can be better. Problems = opportunities
  43. 43. Serve your fellow human being as you design. This is a great field.
  44. 44. Career Tips: 1. Do what you love to do 2. Take calculated risks 3. Pursue something that makes the. world a better place
  45. 45. @diegomendes *slides will be posted J (with all sources) at 5PM