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Design thinking in the Information space and how to innovate.

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  1. 1. How to Use Design Thinking to Enable Innovation Presented by Kimberly Silk, MLS, Data Librarian, Martin Prosperity Institute, University of Toronto Jeffrey Veffer, MBA, Partner, Brandsential
  2. 2. Agenda • What is Design Thinking? • What does Design Thinking have to do with innovation? • Why librarians are design thinkers and innovators • Design Thinking in the business world • Using Design Thinking everyday • Q & A
  3. 3. What is Design Thinking? • Tim Brown, CEO of IDEO, a global design consultancy, popularized the concept of “design thinking”, or, “thinking like a designer”; • Resist the urge to identify a solution • Understand the problems absolutely, and the solution will present themselves; • Observe the world around you: what can be improved upon? What will change?
  4. 4. Design Thinking and Innovation Creativity : The process of having original ideas that have value Innovation: Applied creativity! (Sir Ken Robinson) But why should I care? •As problems move from complicated (a series of steps with a “Central Command” function, completed in order- eg Apollo 11) to complex (many possible linkages and less central hierarchy eg peace-keeping in Afghanistan), sequential processes we have relied upon break down. •Need a new approach at looking at situations Image Courtesy: Larry Cuban
  5. 5. A Design Thinker’s Personality Profile Empathy- imagine world from multiple perspectives Integrative Thinking- see all (even contradictory) aspects of problem Optimism- Even with constraints there is a better solution than the status quo! Experimentalism- Not just making existing process better, but explore creative ways that might go in entirely new directions Collaboration- Need interdisciplinary skills to solve complex problems Source: Vijay Kumar
  6. 6. Pick out the Designer Is this a Designer? Or this? We can all be Designers It just requires different ways of looking at situations that are not necessarily linear Image Courtesy: Tom Kulbowski Image courtesy: Evan Sharboneau Image courtesy: Chrys
  7. 7. Design Thinker = Information Professional Empathy – we have for those who need us Integrative thinking – new ways to solve problems Optimism – our desire for the collective “good” Experimentalism – we learn by trial and error Collaboration – we rarely work alone
  8. 8. Design Thinking in the Business World • Roger Martin at the Rotman School of Management has been leading the charge to apply Design Thinking in the business world; “In a global economy, elegant design is becoming a critical competitive advantage. Trouble is, most business folks don’t think like designers” - Roger Martin But why does business need design thinking? Products can easily be copied (eg early MP3 players) but based on a deep understanding of users needs yields an experience that is holistic and hard for other companies to duplicate (eg iPod and iTunes) Source: Peter Foret
  9. 9. Design Thinking in Our World • Using Design Thinking in non-design environments is a new way of thinking – we’re just at the beginning • We can focus on our users’ experiences – how can we pay close attention to what they experience, so we can improve on it? • As a profession, we must stop focusing on content delivery; • To remain relevant, we must focus on creating a valuable, unforgettable user experience.
  10. 10. Exercise - What problems can you identify that are preventing you from providing a great user experience? Think: Design + Creativity
  11. 11. References • Brown, Tim. “Design Thinking”. Harvard Business Review, 86(6), 2008. • Martin, Roger. “The Business of Design”. Fast Company, April 2005. • Martin, Roger. The Design of Business: Why Design Thinking is the Next Competitive Advantage. Cambridge: Harvard Business Press, 2009. • Roger Martin’s definition of Integrative Thinking at • Kelley, Tom. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm”. New York: Currency/Doubleday, 2001. • Pine, Joseph B. and Gilmour, James H. “The Experience Economy: Work is Theatre and Every Business a Stage”. Boston: Harvard Business School Press, 1999. • Bell, Steven J. “Design Thinking”. American Libraries, January/February 2008. • The Blended Librarians Online Learning Community - • Designing Better Libraries -
  12. 12. Q & A (and, Thank You!) Kimberly Silk, MLS, Data Librarian, Martin Prosperity Institute, University of Toronto Jeffrey Veffer, MBA, Partner, Brandsential