"Creativity, Culture & Innovation, finding new links" ID Campus, Liège
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"Creativity, Culture & Innovation, finding new links" ID Campus by T.Froehlicher, HEC Management School University of Liege more: www.hec.ulg.ac.be/pointes-d-excellence
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In order to stay ahead of the competition, people and teams must be creative and innovative. The key to success is engaging in ways of thinking that inspires breakthroughs. Science and technology is about using talent and skills to create possibilities. Did you know that there are proven tools to inspire teams to have every day breakthroughs? Uncover hidden talent on your team; learn strategies that are not only fun and creative, but also just might help you create the next breakthrough.
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At the end of this seminar participants will be able to:
a) Explore leadership skills that encourage creativity
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Creativity and innovation are important for organizations but can be stifled by various factors. Creativity involves imaginative processes that create original and valuable outcomes, while innovation implements new ideas. Studies show children's creativity peaks at age 4 but then declines as parents and society discourage natural creative tendencies. To foster creativity, organizations should create an inspiring atmosphere without fear of failure, value contributions over hours worked, offer opportunities for play, and encourage meaningful collaboration over just completing tasks efficiently. Physical and social environments also impact creativity. Sustainability practices can benefit organizations through competitive advantages and satisfying social pressures from customers.
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Here are 3 potential business concepts generated using the process outlined in the activity:
1. A smart refrigerator that automatically reorders groceries when items are getting low, drawing from a database of the user's purchase history and preferences. Orders would be delivered on a scheduled day each week.
2. An in-car karaoke system that connects to a music streaming service, includes a high-quality microphone, and displays lyrics in sync with the song on the car's onboard display. Users could search songs, create playlists, and track their singing stats.
3. An augmented reality messaging app that allows users to capture messages using AR effects, costumes, locations, and interactive objects/scenes. Messages could be sent to friends
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a) Explore leadership skills that encourage creativity
b) Learn techniques and tools that support an inventive mind
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This document discusses creativity and innovation in organizations. It defines creativity as producing novel, useful ideas, while innovation involves successfully implementing creative ideas. The differences are that creativity focuses on imagining ideas, while innovation introduces change. Measuring creativity can examine attitudes and behaviors, and innovation is measured through surveys, workshops or benchmarks. Examples given are Apple's new campus to promote collaboration and Google's comfortable workspaces to keep employees happy and productive. Barriers to creativity discussed include fixed thinking and ambiguity intolerance.
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Creativity and innovation are important for organizations but can be stifled by various factors. Creativity involves imaginative processes that create original and valuable outcomes, while innovation implements new ideas. Studies show children's creativity peaks at age 4 but then declines as parents and society discourage natural creative tendencies. To foster creativity, organizations should create an inspiring atmosphere without fear of failure, value contributions over hours worked, offer opportunities for play, and encourage meaningful collaboration over just completing tasks efficiently. Physical and social environments also impact creativity. Sustainability practices can benefit organizations through competitive advantages and satisfying social pressures from customers.
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Here are 3 potential business concepts generated using the process outlined in the activity:
1. A smart refrigerator that automatically reorders groceries when items are getting low, drawing from a database of the user's purchase history and preferences. Orders would be delivered on a scheduled day each week.
2. An in-car karaoke system that connects to a music streaming service, includes a high-quality microphone, and displays lyrics in sync with the song on the car's onboard display. Users could search songs, create playlists, and track their singing stats.
3. An augmented reality messaging app that allows users to capture messages using AR effects, costumes, locations, and interactive objects/scenes. Messages could be sent to friends
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Entrepreneurship is essentially a journey of creativity, requiring the generation of innovative products and services to solve real-world problems. Creative innovation requires both divergent (non-linear, so called “right brain”) and convergent (linear, “left brain”) thinking, integrating different neural pathways to imagine and envision solutions and put them into action. This dynamic, hands-on workshop will demonstrate how to move between the two types of thinking with agility and clarity.
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- 1. Creativity, Culture & Innovation, finding new links T. Froehlicher, HEC Management School University of Liege
- 2. Creativity, Culture, Innovation, Creative ability development, Educational Challenge ?
- 3. Knowledge InnovationCreation Market Individuals Networks - Communities Projects - Organizations The social dynamics of creation, (P. Cohendet & L. Simon, MosaiC/HEC Montreal)
- 4. Information society Knowledge based society Creative Society Industrial Society Productive Efficiency Creative Intensity Towards a Creative Economy (P. Cohendet & L. Simon, MosaiC/HEC Montreal)
- 5. Creative & Cultural Industries “institutionalization” • “Creative industries, such as music, entertainment and fashion, are driven … not by trained professionals but cultural entrepreneurs who make the most of other people’s talent and creativity.” (C. Leadbeater) • According to the United Kingdom’s Department of Culture, Media and Sport are “those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property. ”
- 8. 6 sources of inspiration for a vast reform of higher education in Finland • Beyond creative industries: design thinking (Brown - IDEO, Sotaama, …) • T-shape organizations & creative workers (Florida, Hamel,…) • Open innovation & “cluster attitude” (Van Hippel, …) • Human-centric design & designing new usages • Living lab for daily experimentation (Co- design) • Bump & connect, a new innovation triangle
- 9. Cox Review of Creativity in Business November 2005 (+ lessons from …) • “I believe that there is an opportunity for some universities to go further, running masters programmes that bring together the different elements of creativity, technology and business… I therefore recommend that centres of excellence be created that specialise in such multi-disciplinary programmes encompassing both postgraduate teaching and research.”
- 10. Definitions (Cox Review) • Creativity is the generation of new ideas • Innovation is the successfull exploitation of new ideas, the process that carries them to new products, services, new ways of running an activity • Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users