Presentation by Carlo Vuijlsteke of Flanders DC for the 7th ERRIN workshop in the European PLACES-project (http://www.openplaces.eu) in Ljubljana (Oct. 26, 2011)

1. Making Creativity Happen
Flanders District of Creativity
CARLO VUIJLSTEKE – ERRIN PLACES WORKSHOP - OCTOBER 26, LJUBLJANA

2. Challenges ahead…

3. Population in Europe is aging…
1960
> 14 year
65 < year
…
2060
> 14 year
65 < year

4. Environmental changes…

5. Cultural changes…

6. Wanted: a new economic model
Finland?
Prosperity per capita
Flanders
Innovation driven
economy
China & India
Productivity driven
economy
Factor driven Strength= Strength= Strength=
economy Low cost Efficiency Creativity

7. Out of the 6.9 billion people on earth…
36%
live in China and India

8. By 2020…
< 10%
> 59%
will live in Europe will live in Asia

9. More than the factory of
the world…

11. From a market place to a market space
2.8 million
Emails sent every second
140 million
Tweets per day

12. Too many choices…

13. 3 Crucial questions
• “Can a computer do it faster?”
• “Can someone overseas do it cheaper?”
• “Is what I’m offering in demand in an age of
abundance?”
- Daniel Pink, A Whole New Mind

14. “Human creativity is the ultimate economic resource”
- Richard Florida, Rise of the Creative Class

15. One way of innovation…
Science/Technology New product

16. More ways of innovation…
Science
Technology
• New product
• New service
• New process
Creativity • New business model
Culture Society • New answers
Arts Market • …

20. Creative people cluster

21. The role of cities and regions

22. WHAT DO WE DO?

23. Our mission
Make
Make creative
entrepreneurial
Flanders more
Flanders more
entrepreneurial
creative

24. Target groups
CREATIVE
REGION
Policy
Set the framework
Organisation
Allow & support creativity
Individual
Think creative

25. Activities
Research Inspire Activate

26. Build knowledge
Scientific research
on entrepreneurial
creativity

27. Inspire
Inspiring
Events & Talks

28. Activate
Generate creative
ideas
Create awareness

29. Activate
Coworking space
Coworking network

30. Activate
Creative Tools

31. Creative Industries
One strategy
I-POD
Stimulate
entrepreneurship
I-CREATIV
E
Enhance Crossovers

32. INTERNATIONAL PROJECTS

33. Districts of Creativity Network

34. Reverse mission

35. CREATIVE TOOLS
Last November the Creative Tools project
was launched by Flanders DC together
with CIDA, Chamber of Commerce of
Terrassa and Creative Tampere.
This Leonardo da Vinci transfer of
innovation project wants to address two
subjects: How can you make the
entrepreneurial class more creative? How
can you make the creative class more
entrepreneurial?

36. EXPERIENCE BASEDthe toolbox
Goodies for
BUSINESS DEVELOPMENT
Provide local and regional public sector
business consultants with knowledge of
and insight into creative business
approaches and the dynamics of
experience-based business development
Enable business consultants to support
and inspire local companies to bringing
creative approaches into the company,
its marketing and product development
processes.

37. Thank you!
Carlo Vuijlsteke
Project Manager – Creative Industries
Carlo.vuijlsteke@flandersdc.be
Twitter: @cvuijlst