Creativity workshop
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Being creative in public relations is essential. This presentation from Now Go Create was used to get people thinking creatively. What tools can we use? Where can we draw inspiration from? Creativity is the use of imagination and ideas. In PR, being original and imaginative gets you everywhere.
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Creativity workshop
- 2. When I was a kid… What did you want to do you when you were 7?
- 3. Genius level - divergent thinking Study Kindergarten children 98% 8-10 years 50% 13-15 even lower What happened?
- 4. When it comes to a 7 Year old… What are the enablers and what are the disablers For creativity and imagination?
- 6. Rules Of EngagementSuspend your judgement Understand – try & get in the person’s Head Nurture – seek value & make it better React – don’t react quickly with your own idea Assume – keep thinking about your own agenda Insist – find fault or knock. Insist there’s only one way to do it or that it won’t work Source: Sticky Wisdom Dave Allen
- 7. When in doubt, HONK.
- 8. “The use of imagination or original ideas” Oxford Dictionary “The ability to make new things or think of new ideas” Webster Dictionary” Our Creativity Hero: “the process of having original ideas that have value” Sir Ken Robinson We would add that: What is creativity?
- 9. interception creativity on corporate - public affairs breakthrough an old issue technology breakthrough - real change won the grand prix - biggest prize What makes it Creative? Cannes Lions 2015
- 13. What IS your Essential Challenge?
- 14. Your Mission should you choose to accept it: 1. How do you create a customer journey using insights? 2. How do you create an A- Team? 3. How do we capitalise on our past/present/future as PR professionals in Scotland?
- 15. 1. Fact Finding
- 16. Distill down to the ESSENTIAL challenge Can you put it another way? Rephrase it, simplify it, use different language. Describe the issue in a different way and you will have different ideas. Frame it as a question - How, in what ways can we...? Blurt – like splurge only talking to another person – ask them to listen and write down the key nubby things. Now distill the challenge into a one word essence.
- 17. Barbie #unapologetic – Bronze Lion Just a pretty face? 17
- 18. Now a ONE WORD strategy.. Take all of your ideas and come up with Some single word you could build a strategy on (like a single ingredient)
- 19. 2. Idea Finding
- 23. Now use their approach as stimulus for your challenge.
- 24. Activity: Related Worlds ★ Where else in the world has someone dealt with this problem? ★ Brainstorm similar but different ‘worlds’ to the real territory People, brands, companies, in history? ★ How do they approach the problem? ★ What are the attributes of their solutions? ★ Choose some attributes and key words and apply them to your challenge ★ Brainstorm ideas for your challenge
- 25. How is a cat like a fridge?
- 29. What’s the main thing that’s landed for you from today? What surprised you if anything? What was most useful? What 3 things will you differently at the office as a result of today?
- 30. CUTTING-EDGE CREATIVE TRAINING FOR BUSINESS. Contact claire@nowgocreate.co.uk ©nowgocreate 2015
Editor's Notes
- Ken Robinson says education via conveyer belt – there is only one right answer + self critcism.
- Ken Robinson says education via conveyer belt – there is only one right answer + self critcism.
- Self-efficacy psychologists - Bandura experiments
- When in doubt - Honk In V formation, as each bird flaps its wings it creates uplift for the bird behind. The whole flock adds at least 71 % greater flying range than if the bird flew on its own. They get where they are going more quickly & easily traveling in the thrust of one another. Stay in formation. When head goose is tired, it rotates back in the wing and another goose flies upfront. Geese honk from behind to encourage those upfront. Honk. When a goose is sick or wounded 2 other geese dropout for help & protection. They stay until it can fly or dies then they catch up with the group.
- Creativity guru and UK government advisor Sir Ken Robinson’s (PhD) definition of creativity -
- Creativity guru and UK government advisor Sir Ken Robinson’s (PhD) definition of creativity -
- https://vimeo.com/99042474
- ….Gaga do? She’s a singer, actress, dancer, performer, chameleon, rebel, writer, trendsetter, collaborator….. Unpredictable, out to shock, two fingers up to establishment, pushing boundaries, passionate, no half measures…..
- Ken Robinson says education via conveyer belt – there is only one right answer + self critcism.