Master slides from Scotland's first PR festival, day two. #PRfest www.prfest.co.uk
The festival was designed to bring together Scottish PR practitioners to share best practice, learn, get creative and collaborate. A host of speakers were invited based on their expertise and the two day festival was filled with short presentations, workshops and networking.
Marita Kuntonen kicked off the diversity panel session with a case study on the award winning Absolut creative campaign which sought to demonstrate support to the LGBT community.
Grow up or get out! Stephen Waddington at PRFestPRFest
Ketchum's Stephen Waddington asserts the value of public relations and the opportunity for practitioners to get ahead.
The author, former CIPR President, and Visiting Professor will challenge the progress the profession is making in creativity, measurement, professionalism and technology.
Marita Kuntonen kicked off the diversity panel session with a case study on the award winning Absolut creative campaign which sought to demonstrate support to the LGBT community.
Grow up or get out! Stephen Waddington at PRFestPRFest
Ketchum's Stephen Waddington asserts the value of public relations and the opportunity for practitioners to get ahead.
The author, former CIPR President, and Visiting Professor will challenge the progress the profession is making in creativity, measurement, professionalism and technology.
Launching a Consumer Product in 1996 vs. 2016The Grommet
WEAR 2016 attracted an A-list of technology companies, wearable technology developers and manufacturers, apparel and fashion companies, supply side companies to the tech and textile industries, independent fashion designers, consultants, governmental agencies and academia.
For more information on WEAR 2016, visit www.WearConferences.com and look for hashtag #WEARcon2016
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Canela Public Relations es una agencia independiente de relaciones públicas con sede en Barcelona, Madrid y Lisboa. Canela empezó como negocio en marzo de 2006 y, desde entonces, ha cosechado considerables éxitos con clientes tanto nacionales como internacionales: Hitachi Data Systems, Western Digital, Orange, Getty Images, Lenovo, Rakuten entre otros. Más información en nuestra página web: www.canelapr.com.
Delivering uninhibited thinking across differing marketing channelsJamie Matthews
Initials - Welcome to the home of UNINHIBITED THINKING where smarter minds discover better ways to deliver extra-ordinary BRAND PLANNING and CREATIVE ACTIVATION
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
PRFest - setting the scene with industry statsPRFest
The public relations and communication industry changes every year and there are numerous reports discussing the changing trends. At #PRFest in June 2019, these slides were used to set the scene, where the industry is at, and signposts where we need to be going... Visit www.prfest.co.uk for full details about the two-day festival, which aims to encourage practitioners to learn, share and collaborate.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
Launching a Consumer Product in 1996 vs. 2016The Grommet
WEAR 2016 attracted an A-list of technology companies, wearable technology developers and manufacturers, apparel and fashion companies, supply side companies to the tech and textile industries, independent fashion designers, consultants, governmental agencies and academia.
For more information on WEAR 2016, visit www.WearConferences.com and look for hashtag #WEARcon2016
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Canela Public Relations es una agencia independiente de relaciones públicas con sede en Barcelona, Madrid y Lisboa. Canela empezó como negocio en marzo de 2006 y, desde entonces, ha cosechado considerables éxitos con clientes tanto nacionales como internacionales: Hitachi Data Systems, Western Digital, Orange, Getty Images, Lenovo, Rakuten entre otros. Más información en nuestra página web: www.canelapr.com.
Delivering uninhibited thinking across differing marketing channelsJamie Matthews
Initials - Welcome to the home of UNINHIBITED THINKING where smarter minds discover better ways to deliver extra-ordinary BRAND PLANNING and CREATIVE ACTIVATION
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
PRFest - setting the scene with industry statsPRFest
The public relations and communication industry changes every year and there are numerous reports discussing the changing trends. At #PRFest in June 2019, these slides were used to set the scene, where the industry is at, and signposts where we need to be going... Visit www.prfest.co.uk for full details about the two-day festival, which aims to encourage practitioners to learn, share and collaborate.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
This separate deck includes John Brown's presentation about the importance of authentic and trustworthy brands.
For more information about PRFest visit www.prfest.co.uk
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
Master slides from PRFest on Thursday, 14 June 2018.
Slides include:
- Laura Sutherland, PRFest Founder, opening and over view of industry developments
- Ella Minty, internationalising public relations
- Andy Barr, link building
- Jenni Fields, internal communications
- Padraig McKeon, the skills we are known for and the future of public relations
- Amanda Coleman and Jen Green, the Road to Recovery
- Anne-Marie Lacey and Laura Richards, human-led design
For full details about PRFest and to sign up to emails, check out www.prfest.co.uk
Calls for pitches to speak at PRFest 2019 will be out in September 2018. Watch #PRFest for tweets
We need to stop soiling ourselves every time we hear integrated comms and marketing. This session aimed to bring a level of calm and clarity to integrated comms and inspire practitioners to mine extra budget and work closely with the board room.
World PR Report by Francis Ingham at #PRFestPRFest
PRCA was a main sponsor of #PRFest and its Director General Francis Ingham spoke about global trends in the PR industry - as well as challenges and opportunities. www.prfest.co.uk
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Rich Leigh has just published his first book, which shot to no.1 on Amazon. He was invited to speak at #PRFest about stunts - are they still relevant? What do they achieve? www.prfest.co.uk
Nick Jones on CSR - fit for today and tomorrow at #PRFestPRFest
Nick Jones, formerly NO.10 and Visa Europe, came to #PRFest to talk about Corporate Social Responsibility. Not just a tick box exercise for corporates, but meaninful, relevant and adding value. It has to underline the value of the organisation. www.prfest.co.uk
Jim Hawker was invited to speak at #PRFest about how PR and SEO can and should work together to form a relevant and engaging strategy. www.prfest.co.uk
Craig McGill, Comms for PwC in Scotland, was invited to speak at #PRFest about cyber security and how PR had to be involved from the outset. www.prfest.co.uk
Andy Barr on Influencer Marketing at #PRFestPRFest
Andy Barr, 10 Yetis, came to #PRFest and spoke about influencer marketing. How to find influencers, how to dismiss the z-listers, and gave some great examples of how influential 'influencers' actually are www.prfest.co.uk
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestPRFest
Andrew Smith came to #PRFest to talk about using data and analytics to inform strategy. There's loads of data out there but what's useful and how should it be used. www.prfest.co.uk
Being creative in public relations is essential. This presentation from Now Go Create was used to get people thinking creatively. What tools can we use? Where can we draw inspiration from? Creativity is the use of imagination and ideas. In PR, being original and imaginative gets you everywhere.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Master slides from Scotland's first PR festival. 16-17 June. www.prfest.co.uk #PRFest
The festival was designed to help practitioners in Scotland learn, share and be inspired by leading developers, thinkers, doers and from those who are leading the way.
LinkedIn's Marketing Consultant, Jaime Pham, presents why employees are our influencers and how we can use LinkedIn in public relations strategy. www.prfest.co.uk
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
71. Rob Bruce
Global Communications,
University of Edinburgh
Richard Falconer
Head of SEO, Yard Digital
Laura Sutherland
Founder, The PR Fest
Chief, Aura PR
Craig McGill
Comms, PwC
Phillip Lockwood-Holmes
Co-owner & Partner,
Whitespace
Jung was founded in 2003 out of a passion for doing things differently. For us it was never about adding another agency to the mainstream. Instead, we set out to challenge industry conventions and bring new energy and innovation to Market Communication and Public Relations.
Brands are like people - The consumer is a person - Other people affect us the most
By uniting brands with popular culture and contemporary issues, we help our clients to earn a place in everyday conversation and people's hearts.
Historically strong women empowerment movement
Hoa-Hoa Dahlgren Swedish weight lifting champion in the Swedish social insurance agency campaign in the seventies to encourage more men to take parental leave
Social-democrat - well fare state, global awareness, free education etc
In 2001, the Netherlands[nb 3] became the first nation in the world to grant same-sex marriages.[82] Since then same-sex marriages have been granted and mutually recognized by Belgium (2003),[83] Spain (2005), Canada (2005), South Africa (2006), Norway (2009), Sweden (2009), Portugal (2010),[84] Iceland (2010), Argentina (2010),[85] Denmark (2012),[nb 1] Brazil (2013), France (2013), Uruguay (2013), New Zealand[nb 4] (2013), the United Kingdom[nb 5] (2014), Luxembourg (2015), the United States[nb 6] (2015), Ireland (2015) and Colombia (2016)
State support for immigrant integration programs - one of the most generous in Europe
Work labour - greece, italic , finland
Political immigrants - chile, serbia, crotia, irak, iran etc
JUNG - By uniting brands with popular culture and contemporary issues, we help our clients to earn a place in everyday conversation and people's hearts.
The starting point - advertisements for Absolut 1981 - ran in two magazines read by gay men - The Advocate and After Dark.
Highly unusual three decades ago - almost all brands feared alienating the larger, mainstream market.
Those first Absolut ads were later followed with events in bars, donations to charities and causes, outdoor advertising
Ads by Andy Warhol, Keith Haring, Jean Paul Gaultier
First big brand to commit to and pursue the LGBT market
Focus groups/Qualitative survey/Desktop research
We wanted to challenge prejudice, go beyond stereotypes and clichés, and avoid putting a label on people. We manifested that by taking the label off our iconic bottle.
100 000 bottles sold
Launched in 25 markets
Thousands of press clippings, incl. New York Times, Wallpaper, The Guardian, Huffington Post, Creativity Magazine, Fantastic Man, Love Magazine, Hypebeast, Gay Right Org etc.
Accounted for 51% of all ABSOLUT related tweets during the six month launch period
97% positive sentiment (Synnovate)
Awarded/Shortlisted at Eurobest, Epica, Spinn and Sabre Awards