12. An interwoven
or intertwined
structure
Network
of learning
# verb form of MESH
version 3.0
13. An interwoven
or intertwined Social media
structure itself
Network
of learning
# verb form of MESH
version 3.0
14. An interwoven
or intertwined Social media
structure itself
Network
of learning
# verb form of MESH
To match, coordinate, or interlock
version 3.0
15. An interwoven
or intertwined Social media
structure itself
Network
of learning
# verb form of MESH
To match, coordinate, or interlock
concepts version 3.0
16. Visual Thinking
Suma Mandagiri
brandpilgrim.com
Visual thinking on Culture, Brands & social Media
29. Humans need to envision information
To reason
To build understanding
30. Humans need to envision information
To reason
To solve problems
To build understanding
31. Humans need to envision information
To reason
To solve problems
To build understanding
To spark creativity
32. Humans need to envision information
To reason
To solve problems
To build understanding
To spark creativity
To propagate diversity in thinking
33. Humans need to envision information
To reason
To solve problems
To build understanding
To spark creativity
To propagate diversity in thinking
To promote discussion
34. Humans need to envision information
To reason
To solve problems
To build understanding
To spark creativity
To propagate diversity in thinking
To promote discussion
VISUALS ARE MORE UNIVERSAL THAN WORDS
37. Visual Thinking in the age of social media
Borderless communities
Content explosion
38. Visual Thinking in the age of social media
Borderless communities
Content explosion
Networked 24X7
39. Visual Thinking in the age of social media
Borderless communities
Content explosion
Networked 24X7
Seamless online lives
40. Visual Thinking in the age of social media
Borderless communities
Content explosion
Networked 24X7
Seamless online lives
Individual expression
41. Visual Thinking in the age of social media
Borderless communities
Content explosion
Networked 24X7
Seamless online lives
Individual expression
AN OVERLOAD OF INFORMATION
42. The internet delivers millions of words per second to
brains that can process only 10 words per second
43. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
44. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
45. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
46. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Google
47. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Relevance
Google Popularity
Visits
48. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Social affinity filters
Relevance
Google Popularity
Visits
49. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Social affinity filters
Relevance
Google Popularity Facebook
Visits
50. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Social affinity filters
Relevance
Peer opinion
Google Popularity Facebook Social bond
Visits
Conversations
51. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Crowd sourcing filters
Algorithmic filters
Social affinity filters
Relevance
Peer opinion
Google Popularity Facebook Social bond
Visits
Conversations
52. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Crowd sourcing filters
Algorithmic filters
Social affinity filters Digg
Relevance
Peer opinion
Google Popularity Facebook Social bond
Visits
Conversations
53. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Crowd sourcing filters
Buzz
Algorithmic filters
Social affinity filters Digg Vote of
Relevance confidence
Peer opinion
Google Popularity Facebook Social bond
Visits
Conversations
54. The internet delivers millions of words per second to
brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Crowd sourcing filters
Buzz
Algorithmic filters
Social affinity filters Digg Vote of
Relevance confidence
Peer opinion
Google Popularity Facebook Social bond
Visits
Conversations
CURATION TOOLS - Seeking interesting, engaging info that can be retained
56. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
10% of what they hear
20% of what they read
80% of what they see & do
57. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
10% of what they hear
WHY?
20% of what they read
80% of what they see & do
58. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
59. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
the elements of communication
60. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
the elements of communication
Images
61. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
the elements of communication
Colors Images
62. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
the elements of communication
Shapes Colors Images
63. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
Words the elements of communication
Shapes Colors Images
64. Significance of Visual Thinking Retention
83% of human learning occurs visually
People remember:
WHY? Visuals have a direct route to long-
10% of what they hear
term memory, each image storing its
20% of what they read
own information as a coherent concept
80% of what they see & do
Our dual-sided brains are wired to integrate all
Words the elements of communication
Numbers Colors
Shapes Images
67. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
68. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
69. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
Increase visual appeal
70. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
Increase visual appeal
Quick comprehension
71. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
Increase visual appeal
Quick comprehension
Scan multiple perspectives
72. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
Increase visual appeal
Quick comprehension
Easier to see connections
Scan multiple perspectives
73. Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Highlight important facts
Increase visual appeal
Quick comprehension
Easier to see connections
Scan multiple perspectives
Organize detailed information
75. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
76. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
77. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity
78. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
79. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
80. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
81. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
Multiple modes of interaction
82. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
Multiple modes of interaction Governed by universal values
83. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
Multiple modes of interaction Governed by universal values
Plus a universal vocabulary
84. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
Multiple modes of interaction Governed by universal values
Plus a universal vocabulary
Seeks deep connections with customers
85. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION
Global in outlook & operations
Complexity Multiple strategic teams defined by purpose
Not by language
Committed to internal team building
Multiple modes of interaction Governed by universal values
Plus a universal vocabulary
Seeks deep connections with customers
Transparent communication
87. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
88. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
89. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Build an organisational lexicon
90. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Build an organisational lexicon
Faster decision-making
91. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Build an organisational lexicon
Faster decision-making
Reach out to multiple departments via a universal visual language
92. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
End results: Communicate big picture
EFFICIENCY
LOYALTY
TEAM BUILDING Build an organisational lexicon
Faster decision-making
Reach out to multiple departments via a universal visual language
94. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
95. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
96. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
97. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
98. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
99. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
100. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
Not talk down
101. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
Active in social media
Not talk down
102. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
Active in social media
Not talk down
Congregation of consumers
103. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
Active in social media
Not talk down
Congregation of consumers
Co-creation with consumer
104. HOW CAN VISUAL THINKING HELP MY BRAN ?
VISUAL THINKING BRAND
Aspires to be an opinion leader
Seeks to simplify product information
Constant communication
Not make it intimidating
Talks TO consumers
Active in social media
Not talk down
Congregation of consumers
Co-creation with consumer
Seeking inputs at every brand decision
106. HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
107. HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed
into easy to comprehend visual posters
108. HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed
into easy to comprehend visual posters
STRATEGIC DECISION MAKING
109. HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Brand differentiation
Voluminous consumer research reports condensed
into easy to comprehend visual posters
STRATEGIC DECISION MAKING
110. HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Brand differentiation
Voluminous consumer research reports condensed
into easy to comprehend visual posters
STRATEGIC DECISION MAKING STRATEGIC COMMUNICATION
112. HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning
113. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
Purely language based approach to learning
114. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
To form and manipulate a mental image Purely language based approach to learning
115. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
To form and manipulate a mental image Purely language based approach to learning
Essential to problem solving & reasoning
116. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
To form and manipulate a mental image Purely language based approach to learning
Essential to problem solving & reasoning
Critical thinking skill like math or logic
117. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
To form and manipulate a mental image Purely language based approach to learning
Essential to problem solving & reasoning
Critical thinking skill like math or logic
Visual thinkers think more clearly & imagine more possibilities
118. HOW CAN VISUAL THINKING HELP ME?
VISUALISATION Marginalised and undervalued in education
To form and manipulate a mental image Purely language based approach to learning
Essential to problem solving & reasoning
Critical thinking skill like math or logic
Visual thinkers think more clearly & imagine more possibilities
A SIGNIFICANT ADVANTAGE IN THE AGE OF INFORMATION
