Grow up or get out! Stephen Waddington at PRFest

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Ketchum's Stephen Waddington asserts the value of public relations and the opportunity for practitioners to get ahead. The author, former CIPR President, and Visiting Professor will challenge the progress the profession is making in creativity, measurement, professionalism and technology.

Marketing

Grow up or get out! Stephen Waddington at PRFest

The public relations and communication industry changes every year and there are numerous reports discussing the changing trends. At #PRFest in June 2019, these slides were used to set the scene, where the industry is at, and signposts where we need to be going... Visit www.prfest.co.uk for full details about the two-day festival, which aims to encourage practitioners to learn, share and collaborate.

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The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world. Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking. Friday's slides include: - Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset - Emma Leech - Harnessing People Power in PR - (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint) - Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager - Laura Sutherland (PRFest Founder) - Enterprise social networking - Betsy Reed - Communicating sustainability For information about PRFest visit www.prfest.co.uk

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Master slides from PRFest on Thursday, 14 June 2018. Slides include: - Laura Sutherland, PRFest Founder, opening and over view of industry developments - Ella Minty, internationalising public relations - Andy Barr, link building - Jenni Fields, internal communications - Padraig McKeon, the skills we are known for and the future of public relations - Amanda Coleman and Jen Green, the Road to Recovery - Anne-Marie Lacey and Laura Richards, human-led design For full details about PRFest and to sign up to emails, check out www.prfest.co.uk Calls for pitches to speak at PRFest 2019 will be out in September 2018. Watch #PRFest for tweets

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