The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world. Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking. This separate deck includes John Brown's presentation about the importance of authentic and trustworthy brands. For more information about PRFest visit www.prfest.co.uk

2. ARE
YOU
HONEST?

3. HONESTY IN
COMMS IS
FOUNDED ON
THREE PRINCIPLES

4. DESIRE:
We want to be an honest brand with an
honest communication style.
NON NEGOTIABLES
AccountabilityVulnerability Commitment
Those last two things we said - we’re
accountable for them and you can easily
check to see if we’re doing them
We’re not going to get everything right,
and when we f%^k up we’ll let you know
and apologise.
Everything we seem to promote/
campaign we will stick by. We’ll make sure
that all stakeholders move forward as one

5. VULNERABILITY

7. COMMITMENT

9. ACCOUNTABILITY

12. THIS PRESENTATION AND ITS CONTENT
IS COPYRIGHT OF DON’T CRY WOLF,
2018. ALL RIGHTS RESERVED.