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HOW TO FIND
GOOD STARTUP
IDEAS
@PSturrock
Cultivate Curiosity
➡Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
“If I had an
hour to solve a
problem I'd
spend 55
minutes
thinking about
the problem
and 5 minutes
thinking about
solutions.”
What is a good
problem?
“We wanted flying cars, instead we got 140 characters”
- Peter Thiel
Wicked Problems
1. Multiple stakeholders: can’t be clearly defined.
2. Multidimensional
3. No boundaries
4. Any solution is partial and temporary
GOOD PROBLEMS
1.Important
2.Protagonist
3.Boundaries
4.Endpoint
5.Actionable
Interpretive Innovation
Lester, R.K. & Piore, M.J. (2006) Innovation: The Missing Dimension,
Cambridge, MA, Harvard University Press
Analytic Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational
Where do I find a
good problem?
THE ADJACENT POSSIBLE
Cultivate Curiosity
➡Get your head out of your screen
➡Change your routine
➡Turn up!
➡Carry your pencil
➡Make lists
➡Take Pictures
➡Sketch
➡Eavesdrop
➡Ask for stories
Photo Credit: www.flickr.com VinothChandar creativecommons.org
Look with Beginner’s Mind
“at once it struck me what quality went
to form a Man of Achievement,
especially in Literature, and which
Shakespeare possessed so enormously -
I mean Negative Capability, that is,
when a man is capable of being in
uncertainties, mysteries, doubts,
without any irritable reaching after
fact and reason.”
John Keats
Negative Capability
Epistemic Curiosity
G E T O U T O F T H E
B U I L D I N G !
from Alan Klements
GOOD PROBLEMS
1.Important
2.Protagonist
3.Boundaries
4.Endpoint
5.Actionable
Questions?
Thank You
@PSturrock

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