This document discusses creating a compelling learning experience through personalized and data-driven education. The goals are to improve student outcomes, understand individual learners, develop evidence-based models of learning, and create a personalized learning environment. Two learners, Dorothy and Frank, are presented as examples of how experiences should be tailored. Challenges of the approach are discussed, as well as building a flexible platform to deliver personalized guidance and continuous improvement based on learner data. The status is that research is ongoing into building such a system based on learner-centric principles.