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Creating a Digital Community:
The Adventures (and misadventures)
of Fundraiser Grrl
Rory Green
@RoryJMGreen
http://fundraisergrrl.tumblr.com/
www.RoryJMGreen.com
#Net2Van
Who are y’all?
Where you from?
What’s your story?
DISCLAIMER!
I have no training or
education
I have a budget of $0
I have a full time job (that
doesn't involve Tumblr)
Seriously, I am not a “tech”
person
But I do spend a lot of time
on the internet…
What is a meme?
What is a GIF?
Isn’t it pronounced JIF?
What is Fundraiser Grrl?
Why did I start it?
Why is Grrl spelled like that?
A community came together…
Fundraiser Grrl Now
• 1,000+ daily visitors
• Over 200,000 visitors since it began
• Over 5,000 twitter followers
When a Big Gift is Undesignated
When your co-worker doesn’t put things in
Raiser’s Edge
Researching mobile donation platforms
Filling out a HUGE grant application
When a colleague gives you a list by printing
off the Excel spreadsheet and handing it to
you to edit instead of e-mailing it to you.
Trying to pull a difficult query from Raiser’s
Edge
What did I learn?
1: Define your audience
2: Know your audience
3: Create mental nods
4: Measure your success
4.5: Test, test, and test
some more
5: Repeat what works
FREE FOOD!
CAT GIFS!
6: Give value to your
audience
7: Emotions matter
8: Stop talking about
yourself all the time
9: Find and join
conversations
10: Be consistent
11: Talk like a real person -
not a boring corporate robot
12: Call to action
13: Love on your
community
13: Have goals
14: Engage the
Community
What’s the funniest thing
you’ve ever gotten in a BRE?
Let’s try it together!
What makes you feel like this?
What makes you feel like this?
Caption this GIF!
15. Make it THEIR
community
Free stuff!
Google Analytics
Twitter Lists
Twitter Advanced Search
Hootsuite
Tumblr Queue
What would I have done
differently?
Facebook share button
Crashing the site on my busiest week
trying to add a Facebook share button
Tagged posts to enable
searches
E-newsletter
Questions??

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Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl

Editor's Notes

  1. Who
  2. Who
  3. Sometimes that means repeating content
  4. Sometimes that means repeating content
  5. For me – a laugh, a resource, knowing they are not alone
  6. Who
  7. Who
  8. Who
  9. Who
  10. Who