This document discusses using social data to enhance an organization's understanding of its supporters. It describes conducting surveys to learn how supporters connect via different social media platforms and how they prefer to receive information. The organization then plans to integrate social media data with its existing supporter database to gain insights into supporter segmentation, how to better engage younger supporters, and prospects for increased fundraising. Next steps involve updating social media practices, integrating the social data with offline records, and exploring how to leverage the combined data for research and communication.