Enabling services for Enabling cities | @CityasaService @wepushsocial
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Subtitle: what I've learnt from practices where the process is the service and how to design new ones. My presentation during "City as a Service", Intensive School pushed by @wepush
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Enabling services for Enabling cities | @CityasaService @wepushsocial
- 1. Have you tweeted about it? #cityasaservice @guglielmoa Buon Giorno! Erice - 1 Ottobre 2015
- 2. What about me? Tweet @guglielmoa
- 3. Chi siamo?We are all designers. “I'm working with communication design, and participation design mixing and playing with 4 words - #diffuse #creativity #design #thinking - in order to find how to build up a new expertise. Tweet @guglielmoa
- 4. Italian Chamber of Commerce for Germany
- 7. #Jammer
- 10. #OpenToscana
- 11. #E-Motive
- 12. @Labgov
- 13. S-cambia cibo
- 15. And over all ..
- 16. School Raising is the first crowdfunding platform to fund school projects We gather innovative projects from schools We enable citizen to fund these project School Raising
- 18. Enabling services for Enabling cities: what I've learnt from practices where the process is the service and how to design new ones.
- 19. 1.Enabling Services for Enabling Cities 2.Process is the Service 3.Practices: 1. NextRieti 2. School Raising 3. 100in1giorno 4.How to apply it when we're in the delivery phase of a Service Design process?
- 20. 1. Enabling Services for Enabling Cities Tweet @guglielmoa
- 21. Yesterday It was like this Tweet @guglielmoa
- 22. Flickr: Easa Shamih Design a service
- 24. The user
- 25. Design a service for this man: he will (try to) use it as designed
- 26. Public services
- 27. Camping
- 28. Services were designed for designed men
- 29. What if we recognize that what's working is people and what's broken is our approach Mia Birdsong ‘‘ ‘‘
- 30. And today? Who is The user Tweet @guglielmoa
- 31. We’re not anymore in a (seem-to-be) sink
- 32. We’re here.. and you don’t need to go so far…
- 33. .. to see the beauty of complexity
- 34. A new social, economic, institutional and legal paradigm is going to characterize the 21st century as the CO-century. Christian Iaione ‘‘ ‘‘
- 35. COmmons, COllaboration, COoperation, COmmunity, COmmunication, CO-design, CO-production, CO-management, COexistence, CO-living Christian Iaione ‘‘ ‘‘
- 36. Long tail users
- 38. Connected users
- 39. WTF?
- 41. Technology Tolerance Talent The rise of the Creative Class Richard Florida ‘‘ ‘‘
- 42. A city where to be free Tweet @guglielmoa
- 44. Having options means having the freedom to choose. Francesco Zurlo ‘‘ ‘‘
- 45. Freedom is an outcome of social justice Zygmunt Bauman
- 46. 2. Process is the Service Tweet @guglielmoa
- 47. How can we design services that are making our users free? Tweet @guglielmoa
- 48. Jo.sau Change the way you see it
- 49. Flickr: Kai Schreiber Change the way you see it
- 50. Flickr: Stefano Petroni Change the way you see it
- 51. 100in1giorno Milano Change the way you see it
- 52. Flickr: julienghien1 Change the way you see it
- 53. Change the way you see it
- 54. Enable your user to be a designer Tweet @guglielmoa
- 55. The man who doesn’t design is a man without freedom. Francesco Zurlo ‘‘ ‘‘
- 58. School Raising is the first crowdfunding platform to fund school projects We gather innovative projects from schools We enable citizen to fund these project
- 59. CHOOSE A PROJECT Select what you’d like to have realized in a school FUND A PROJECT Contribute to a project, even with a small amount GET A GIFT Every amount correspond to a reward
- 61. School Raising: From product to process www. schoolraising.it info@schoolraising.it @schoolraising
- 62. An opportunity .. Credits: Flickr | Gavin Stewart
- 63. .. to Switch Credits: Flickr | Lyle Vincent
- 65. 3 moments: 1. Before -> plan your campaign 2. During -> execute your campaign 3. After -> don’t forget you biult a community
- 66. Before -> plan your campaign • Communication plan (online e offline) Remember: you need at least 7 contact moments to bring a friend of you to back your project Start setting up all the tools to contact your friends Organize offline events to be communicate online Say thanks to your backers The simpler, the better And if you geto 100% before the deadline .. Share what you would do
- 70. www. schoolraising.it info@schoolraising.it @schoolraising
- 71. Before -> plan your campaign • Rewards Remember: this is an opportunity to create a strong connection with your backer Give a present (emotion) Share the results of your project Be funny, but do not kid anybody
- 72. www. schoolraising.it info@schoolraising.it @schoolraising
- 74. Oggi una alunna ha chiamato Carmelo, è stato bellissimo...emozionante e gratificante!!!!! I bambini vorrebbero parlare con tutto il mondo e dire grazie!!! Amanda - Progettista ‘‘ ‘‘
- 79. School Raising: Un-expected outcomes www. schoolraising.it info@schoolraising.it @schoolraising
- 80. School Raising First U.O. www. schoolraising.it info@schoolraising.it @schoolraising
- 81. Luca April 2013 / Berlin
- 82. Luca October 2014 / MIT Boston
- 83. www. schoolraising.it info@schoolraising.it @schoolraising
- 91. come nonno ho potuto constatare l'interesse da parte di mio nipote per la robotica. In questo istituto dopo la scuola i ragazzi una volta a settimana possono accedere ad una sula aperta fuori dell'orario scolastico. Nonno Teodoro ‘‘ ‘‘
- 93. www. schoolraising.it info@schoolraising.it @schoolraising
- 97. www. schoolraising.it info@schoolraising.it @schoolraising
- 99. What’s next?
- 100. A tool to re-design the school together (students, professor, parents)
- 104. An empty place
- 105. A demographical and entrepreneurial emptiness
- 107. Waiting attitude
- 108. from SNIA to Territory
- 109. Project Process
- 110. A Strategy
- 111. A process for social innovation
- 112. Assets
- 114. Risorse: Il sistema delle connessioni esistenti
- 115. Potenzialità
- 117. School – Work alliance Tools
- 120. Ex vuoto- Hotel diffuso Stories
- 122. Roadmap
- 123. Roadmap
- 124. Scenario
- 130. Red Bull Music Academy, Madrid
- 133. What do we need now? Building an “Agenzia del Cambiamento”
- 134. Nel 2025?
- 135. It’s us
- 136. It’s you
- 148. 4. How to Tweet @guglielmoa
- 149. Stopping rule > PRODUCTS Enabling rules > STORIES Francesco Zurlo ‘‘
- 150. ” First of all: build the chimney and then declare: it’s not so bad, maybe we can build the rest of the house [Annibale d’Elia]
- 151. ” You need to give an object, a gathering symbol [Paolo Verri]
- 152. ” You need to find a firestarting «semilla» [Vincenzo Zappino]
- 155. • What assets are you designing on? Firestarting Semilla • (School Raising) School Projects • (Next Rieti) Local talents and fails • (100in1giorno) Local Organizations
- 156. • What are your Minimum Viable options? Make it hackerable • (School Raising) Co-design with promoters • (Next Rieti) Activities promoted by agenzia del cambiamento • (100in1giorno) Festival
- 157. • What’s your long-term-dreaming scenario (vision-mission)? Is it blurred enough? • (School Raising) School as a commons • (NextRieti) New economical models • (100in1giorno) New ownership of public spaces
- 158. • Do you have a short and accessible service cycle? First time • (School Raising) Crowdfunding campaign • (Next Rieti) Agenzia del cambiamento • (100in1giorno) Workshop
- 159. • Do you have a long and engaging service cycle? Sustainability • (School Raising) School Innovation Hub • (Next Rieti) Rieti HUB • (100in1giorno) ?
- 160. Against the authority, for a diffuse design Francesco Zurlo ‘‘ ‘‘
- 161. • What assets are you designing on? Firestarting Semilla • What are your Minimum Viable options? Make it hackerable • What’s your long-term-dreaming scenario (vision- mission)? Is it blurred enough? • Do you have a short and accessible service cycle? First time • Do you have a long and engaging service cycle? Sustainability