Overview of MyActionMap.com Improve the relationship with your donors. Many organizations are doing amazing work in the field, but often it goes unnoticed because a lack of resources, transparency and engagement. That ends now.

1. Bridging the gap between tech and philanthropy Created by: John Brennan (john@janisb.com) My Action Map.org / JanisB.com

2. FIRST... a bit about MYSELF

3. web developer for over a DECADE Worked for Microsoft , government and a few startups . Saw a need in philanthropy, so I quit my job , moved to New York from San Diego, and have began to meet with NGOs to make this happen . TED curator, Chris Anderson, called the project " Inspiring "

4. NOW... let's talk about YOU

5. how can your organization e n g a g e m e n t donations & ? I N C R E A S E I N C R E A S E

6. by using the latest technology and increasing transparency

7. t r a n s p a r e n c y donors want n o w more than ever

8. it's about creating personal relationships

9. between donors and your organization ...through Engagement

10. so... how can t e c h n o l o g y HELP philanthropy

11. First... We need a standard way to talk about the amazing projects in the field Example: what Apple did with the AppStore for the iPhone define a standard and let others build apps at no cost to you

12. Already a community effort to develop this standard Based on RSS (which is used by news/blogs) called: ProjectRSS project rss .org open philanthropy is here

13. so how does the action map fit?

15. and how might one use it ?

16. Scenario #1: Current donor wants to stay informed (engaged)

17. Scenario #1: I frequently donate to charity:water and enjoy receiving updates when a new well is built in Africa. This automatically comes to me via their project feed. And every update builds upon my relationship with the organization. This engagement leads me to donate again.

18. I notice a new well in charity:water's project feed. I click to view more details. I can read the story, engage, and donate directly with the org.

19. Scenario #2: Prospective donor looking to engage (donate) based on cause (you hope they find you, but how?)

20. Scenario #2: I have never donated before because it is so hard to assess a "good" organization. I am looking for an org that has a track record of success and projects I can track. I start looking at "Health" causes and find an organization, Lend4Health. They facilitate loans for the biomedical treatment of children and adults with autism disorders.

21. I start browsing the projects, or micro-loans in this case. I click to view individuals' stories and find one that particularly resonates with me. I just found a great org that is transparent!

22. Scenario #3: Born in Kenya and now reside in UK. Would like to give back to my homeland.

23. I start browsing organizations working on the ground in Kenya, where I'm from. Instead of searching through mission statements, I am looking at real projects on the ground. I learn of 3 great orgs this way and reach out to all 3 of them to see how I may be of help.

24. Scenario #4: One org leveraging expertise of another org in different region. Beneficial for all! (one gets knowledge, the other gets karma in community)

25. Scenario #4: * remember * increase the pie, not the piece It's about working with others. People want to see organizations they care about help each other.

26. Scenario #4: I started my own non profit with a goal of building water wells in the DRC (Africa) where my Father was born. However, I don't have much experience in this area. I reach out to a charity I found while searching the action map that has built several wells in nearby regions. I get in touch with them to see if I can learn from their experience.

27. what's next? We are still in development. Contact John today to see how your organization can get involved for the product launch email: [email_address] twitter: worldlyjohn www.my action map.org