This document discusses how to use photos effectively on social media. It notes that posts with photos get more engagement than text-only posts. It provides tips for taking better photos, such as using the rule of thirds and including foreground interest. The document also recommends publishing a series of photos on social media to tell a story, and suggests adding hashtags, tagging people, and including locations to increase engagement.

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Telling a social story
Rich Dyson

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A picture paints a thousand words
 Your audience will engage twice as much with a photo
 Posts on Facebook attract 104% more comments than text
 Facebook likes increase by 53% with a photo
 Instagram has 58 times more engagement per follower than
Facebook
 Adding a photo on Twitter leads to 35% increase in Retweets
 People spend more time on Pinterest or Tumblr than Twitter,
LinkedIn, MySpace and Google+ combined

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Or to put it another way

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There’s no such thing as a bad
camera

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Match the photo to the camera

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What makes an interesting photo?

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Rule of Thirds

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Leading Lines

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Framing

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Hidden Details

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Foreground Interest

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Focus on eyes

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A picture paints a thousand words
 Tell a story. beginning, middle and end
 It can be in one photo or a series
 One hour to use the techniques

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Publishing to Social Media
 Use Multiple Images
 Add some text
 Hashtag
 Tag People
 Add locations

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Publishing to Social Media
 Use Multiple Images
 Add some text
 Hashtag
 Tag People
 Add locations

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Publishing to Social Media
 Twitter – incorporate
with #hashtag
 Location links
 Cross posting to
blogs
 Short Links

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Publishing to Social Media
 Twitter – incorporate
with #hashtag
 Location links
 Cross posting to
blogs
 Short Links

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Publishing to Social Media
 Mix use of
filters and non-
filters
 Hashtags
(again)
 Tagging
 Location
 Crosspost

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Publishing to Social Media
 Mix use of
filters and non-
filters
 Hashtags
(again)
 Tagging
 Location
 Crosspost

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A picture paints a thousand words
 As a group decide which images to tell our story
 Paint a thousand words (or more)

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Info
www.edinburghphotographyworkshop.com
@EdPhotoWshop
07977 035847
contact@edinburghphotographyworkshop.com