In this presentation, we will discuss the 5 components for a shareable visual content - Emotional Appeal, Colors, Typography, Relevance, and Hashtags & Text.
The document provides a template for analyzing print advertisements by breaking them down into their key components: the copy or text used, the graphics or images, the brand and product being advertised, the logo, any characters featured, whether a story is told, similarities to other media, the slogan, and who the target audience is and how the ad tries to persuade them. It also provides questions to analyze the representation of who or what is featured in the ad, who the preferred audience is, what they are doing and why, and where they are located and framed.
Visual rhetoric aims to persuade through non-verbal means. Some common persuasive elements in visual texts include:
1. Imagery and symbolism - Images can represent ideas, values, or concepts in subtle yet powerful ways.
2. Emotive appeals - Visuals often aim to elicit emotions like humor, fear, outrage to engage the audience.
3. Simplicity and clarity - Visual messages need to communicate their point succinctly through a single glance to be effective.
3. Association - Images may reference other concepts, people, or events to leverage established meanings and associations.
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
This document provides tips for authors to help promote their work virally. It suggests having a blog, email list, and social media presence. Content is more likely to go viral if it is awe-inspiring, emotional, positive, or surprising. Authors should understand their target readers' interests and use emotional triggers like vicarious experiences, fear, hope, and romance. Building sharing incentives and user generated content into campaigns can help content spread. Consistent online tone and coordinated use of one's network are also discussed.
Visual Rhetoric and Analysis (Workshop for UTD Writing Center)Amanda Preston
This document provides guidance on analyzing visual rhetoric through a 4-step process: 1) Observe the image and rhetorical situation, 2) Analyze and infer the message and parts, 3) Identify the rhetorical appeals of ethos, pathos, and logos, and 4) Combine steps 1-3 to evaluate the image's effectiveness. The goal is to formulate a thesis statement about the visual text's success or failure in persuading its audience. Examples are provided to demonstrate each step of analyzing images, from observing details to assessing the rhetorical appeals used.
The document provides an overview of persuasion techniques and research. It discusses six key techniques: reciprocity, social proof, liking, authority, commitment, and scarcity. It also summarizes research on creating needs, using loaded words, and appealing to social needs. Useful resources on persuasion include books, experts, journals, videos, blogs and articles.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
This document outlines 7 core elements for building a powerful and engaged audience for a book: 1) Identify and seek out your ideal fan, 2) Determine what you have to offer, 3) Define your goals, 4) Create content that's worth sharing, 5) Promote, network and partner, 6) Engage with your burgeoning audience, and 7) Make it easy (and hard) to be a part of your tribe. The document provides action steps for each element and emphasizes identifying your ideal fan, offering value to readers, engaging in promotion and networking, and facilitating discussion within the community.
Karen Talavera, the President of Synchronicity Marketing and the principal, founding Email
Marketing Instructor for the DMA, will lead the lecture wherein she will teach those in attendance the two primary ways to get consumer subscribers to resonate with emails. She will expand on the duality of emotion and reason in emails, and the role that each plays in response; as well as impart two different emotional approaches that one can take when composing direct emails.
The document provides a template for analyzing print advertisements by breaking them down into their key components: the copy or text used, the graphics or images, the brand and product being advertised, the logo, any characters featured, whether a story is told, similarities to other media, the slogan, and who the target audience is and how the ad tries to persuade them. It also provides questions to analyze the representation of who or what is featured in the ad, who the preferred audience is, what they are doing and why, and where they are located and framed.
Visual rhetoric aims to persuade through non-verbal means. Some common persuasive elements in visual texts include:
1. Imagery and symbolism - Images can represent ideas, values, or concepts in subtle yet powerful ways.
2. Emotive appeals - Visuals often aim to elicit emotions like humor, fear, outrage to engage the audience.
3. Simplicity and clarity - Visual messages need to communicate their point succinctly through a single glance to be effective.
3. Association - Images may reference other concepts, people, or events to leverage established meanings and associations.
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
This document provides tips for authors to help promote their work virally. It suggests having a blog, email list, and social media presence. Content is more likely to go viral if it is awe-inspiring, emotional, positive, or surprising. Authors should understand their target readers' interests and use emotional triggers like vicarious experiences, fear, hope, and romance. Building sharing incentives and user generated content into campaigns can help content spread. Consistent online tone and coordinated use of one's network are also discussed.
Visual Rhetoric and Analysis (Workshop for UTD Writing Center)Amanda Preston
This document provides guidance on analyzing visual rhetoric through a 4-step process: 1) Observe the image and rhetorical situation, 2) Analyze and infer the message and parts, 3) Identify the rhetorical appeals of ethos, pathos, and logos, and 4) Combine steps 1-3 to evaluate the image's effectiveness. The goal is to formulate a thesis statement about the visual text's success or failure in persuading its audience. Examples are provided to demonstrate each step of analyzing images, from observing details to assessing the rhetorical appeals used.
The document provides an overview of persuasion techniques and research. It discusses six key techniques: reciprocity, social proof, liking, authority, commitment, and scarcity. It also summarizes research on creating needs, using loaded words, and appealing to social needs. Useful resources on persuasion include books, experts, journals, videos, blogs and articles.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
This document outlines 7 core elements for building a powerful and engaged audience for a book: 1) Identify and seek out your ideal fan, 2) Determine what you have to offer, 3) Define your goals, 4) Create content that's worth sharing, 5) Promote, network and partner, 6) Engage with your burgeoning audience, and 7) Make it easy (and hard) to be a part of your tribe. The document provides action steps for each element and emphasizes identifying your ideal fan, offering value to readers, engaging in promotion and networking, and facilitating discussion within the community.
Karen Talavera, the President of Synchronicity Marketing and the principal, founding Email
Marketing Instructor for the DMA, will lead the lecture wherein she will teach those in attendance the two primary ways to get consumer subscribers to resonate with emails. She will expand on the duality of emotion and reason in emails, and the role that each plays in response; as well as impart two different emotional approaches that one can take when composing direct emails.
The document provides guidance on analyzing different aspects of a meme, including describing the visual elements, determining the purpose and context, identifying the intended audience, assessing the creator's credibility, and examining the logical reasoning, emotional appeals, and persuasive techniques used. Key aspects to analyze include the images, colors, design, purpose, relevant events or issues, cultural references, the creator's perspective, where it was found, use of pathos and logos, and presence of any logical fallacies.
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
The document provides an overview of persuasive techniques used in advertising and media. It defines persuasion as influencing someone's point of view through argument or reasoning. Persuasive text aims to convince the reader by expressing facts or opinions. Supporting evidence includes facts, details, statistics, or examples that help form judgments. Common persuasive techniques discussed include testimonials from public figures, transferring respect from positive symbols, appealing to "plain folks," bandwagon appeals to fit in, name-calling of opponents, and stacking details to favor one side. The document encourages learning these techniques to make better decisions and distinguish fact from opinion.
This document outlines a lesson plan on visual communication and argumentation. It introduces key concepts like claims, counterclaims, evidence, and the rhetorical devices of ethos, pathos, and logos. Students are asked to analyze example memes using these concepts. They then design their own meme on a social issue that uses rhetoric to communicate a message and "challenge" the reader. The lesson aims to teach students how to effectively develop and visually support an argument.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Eye tracking technology and in-depth interviews were used to identify strengths and weaknesses within the NRSC public website. This report was completed as an example of the Snapshot Eye Tracking services offered by iTracking Research.
The document discusses feedback received from an audience focus group and individuals on advertisements and designs created by the author. Key feedback included making the text on one advertisement more readable by changing the color or adding a shadow. Another suggestion was to make the layout less cramped on an advertisement page. Based on feedback, changes made by the author included expanding a single advertisement to a double page spread, simplifying font styles on a contents page, and modifying a website homepage to more clearly show what it was about.
This document discusses analyzing your audience when developing a speech. It provides questions to consider about the audience, including whether they will find the subject useful or interesting, their existing knowledge of the topic, demographic characteristics, and attitude toward the subject. The speaker should gauge whether the audience's attitude is favorable, indifferent, or opposed in order to tailor their approach accordingly - reinforcing positive attitudes, stimulating interest for indifferent audiences, and finding common ground or providing information to opposed audiences. Understanding the audience is key to developing an effective speech.
The document provides a template for evaluating a graphic narrative project. It prompts the user to praise strong elements of their work and identify areas for improvement. It suggests including both written explanations and visual examples. The user should compare their final product to original plans and intentions. They are also prompted to consider technical construction of images, use of text, suitability for audience, and representation of people. Signs, symbols, and cultural codes used should be identified. Peer and audience feedback should be summarized and discussed.
This document provides tips for effectively communicating with your target audience through design, copy, and consistency. It emphasizes the importance of understanding who your audience is in order to attract them. Key aspects to consider include motivational research on your audience, creating a composite reader, using color and fonts as emotional hooks, and ensuring your message is consistent across all materials. The document also discusses using brand communication to convey who you are and what your audience responds to through non-verbal cues. Specific elements like the language of color, font choice, book cover design, endorsements, and developing a media kit are examined to effectively speak to your target market in 3 sentences or less.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
Social media platforms like Facebook and Twitter may not last forever, but social media itself is here to stay. It is about the content shared and connections made, not any single platform. Successfully using social media requires finding the right voice and channels to engage audiences, listening before contributing to conversations, and building trust over time rather than overt marketing messages. Companies should establish a presence across multiple social media networks to reach all of their customers.
Automation is great. It has simplified our lives and enabled us to achieve so much more with the same finite resources. But at what cost? In this talk, learn how to balance the human with the machine and leverage automation without losing your authentic voice or following down the auto-pilot rabbit hole.
Presentation by Lauren Bell Isaacs, Social Media Specialist, on February 28, 2020 at the Research Triangle HubSpot User Group.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
The document provides tips for creating content that goes viral, including focusing on evoking strong emotions like anger or joy in headlines and content. It recommends developing brand pillars to guide content creation and keep it aligned with the brand's mission. Data should be used to understand what topics resonate most with readers and ensure content meets their interests. While content may not go viral, following best practices can help build an engaged audience over time.
The document provides tips for creating content that goes viral. It discusses best practices for headlines, such as using numbers, triggers, or promises. The content should evoke strong emotions like anger or joy to motivate sharing. Brand pillars can guide content by focusing on a few topics that achieve the brand's purpose. Creating content readers care about and aligning it to brand pillars increases the chances of content going viral.
This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
Are you struggling to find the right brand voice for your content marketing? How about writing content with a consistent tone to ensure homogeneity in all your content marketing efforts? As a brand content marketing manager, coming across impediments while choosing the right brand voice for your content is a common issue. However, to save you from the hassle of struggling with experimentation, we have got you covered with our detailed style guide.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
This document provides 3 ways to be more social media savvy: be consistent, be strategic, and be resourceful. It discusses the importance of consistency in voice, content, posting schedule, and aesthetics. It also emphasizes the need to be strategic by setting goals and identifying the best platforms. Finally, it recommends utilizing user-generated content and brand ambassadors to bring authenticity to a brand in a resourceful way.
The document provides guidance on analyzing different aspects of a meme, including describing the visual elements, determining the purpose and context, identifying the intended audience, assessing the creator's credibility, and examining the logical reasoning, emotional appeals, and persuasive techniques used. Key aspects to analyze include the images, colors, design, purpose, relevant events or issues, cultural references, the creator's perspective, where it was found, use of pathos and logos, and presence of any logical fallacies.
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
The document provides an overview of persuasive techniques used in advertising and media. It defines persuasion as influencing someone's point of view through argument or reasoning. Persuasive text aims to convince the reader by expressing facts or opinions. Supporting evidence includes facts, details, statistics, or examples that help form judgments. Common persuasive techniques discussed include testimonials from public figures, transferring respect from positive symbols, appealing to "plain folks," bandwagon appeals to fit in, name-calling of opponents, and stacking details to favor one side. The document encourages learning these techniques to make better decisions and distinguish fact from opinion.
This document outlines a lesson plan on visual communication and argumentation. It introduces key concepts like claims, counterclaims, evidence, and the rhetorical devices of ethos, pathos, and logos. Students are asked to analyze example memes using these concepts. They then design their own meme on a social issue that uses rhetoric to communicate a message and "challenge" the reader. The lesson aims to teach students how to effectively develop and visually support an argument.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Eye tracking technology and in-depth interviews were used to identify strengths and weaknesses within the NRSC public website. This report was completed as an example of the Snapshot Eye Tracking services offered by iTracking Research.
The document discusses feedback received from an audience focus group and individuals on advertisements and designs created by the author. Key feedback included making the text on one advertisement more readable by changing the color or adding a shadow. Another suggestion was to make the layout less cramped on an advertisement page. Based on feedback, changes made by the author included expanding a single advertisement to a double page spread, simplifying font styles on a contents page, and modifying a website homepage to more clearly show what it was about.
This document discusses analyzing your audience when developing a speech. It provides questions to consider about the audience, including whether they will find the subject useful or interesting, their existing knowledge of the topic, demographic characteristics, and attitude toward the subject. The speaker should gauge whether the audience's attitude is favorable, indifferent, or opposed in order to tailor their approach accordingly - reinforcing positive attitudes, stimulating interest for indifferent audiences, and finding common ground or providing information to opposed audiences. Understanding the audience is key to developing an effective speech.
The document provides a template for evaluating a graphic narrative project. It prompts the user to praise strong elements of their work and identify areas for improvement. It suggests including both written explanations and visual examples. The user should compare their final product to original plans and intentions. They are also prompted to consider technical construction of images, use of text, suitability for audience, and representation of people. Signs, symbols, and cultural codes used should be identified. Peer and audience feedback should be summarized and discussed.
This document provides tips for effectively communicating with your target audience through design, copy, and consistency. It emphasizes the importance of understanding who your audience is in order to attract them. Key aspects to consider include motivational research on your audience, creating a composite reader, using color and fonts as emotional hooks, and ensuring your message is consistent across all materials. The document also discusses using brand communication to convey who you are and what your audience responds to through non-verbal cues. Specific elements like the language of color, font choice, book cover design, endorsements, and developing a media kit are examined to effectively speak to your target market in 3 sentences or less.
Attract the RIGHT Audience With Visual MarketingPost Planner
Did you know...
Visual content is more than 40X more likely to get shared on social media than other types of content?
If you want to attract the right audience, you need eye-popping images!
In this presentation you'll learn:
-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement
WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay
Social media platforms like Facebook and Twitter may not last forever, but social media itself is here to stay. It is about the content shared and connections made, not any single platform. Successfully using social media requires finding the right voice and channels to engage audiences, listening before contributing to conversations, and building trust over time rather than overt marketing messages. Companies should establish a presence across multiple social media networks to reach all of their customers.
Automation is great. It has simplified our lives and enabled us to achieve so much more with the same finite resources. But at what cost? In this talk, learn how to balance the human with the machine and leverage automation without losing your authentic voice or following down the auto-pilot rabbit hole.
Presentation by Lauren Bell Isaacs, Social Media Specialist, on February 28, 2020 at the Research Triangle HubSpot User Group.
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
The document provides tips for creating content that goes viral, including focusing on evoking strong emotions like anger or joy in headlines and content. It recommends developing brand pillars to guide content creation and keep it aligned with the brand's mission. Data should be used to understand what topics resonate most with readers and ensure content meets their interests. While content may not go viral, following best practices can help build an engaged audience over time.
The document provides tips for creating content that goes viral. It discusses best practices for headlines, such as using numbers, triggers, or promises. The content should evoke strong emotions like anger or joy to motivate sharing. Brand pillars can guide content by focusing on a few topics that achieve the brand's purpose. Creating content readers care about and aligning it to brand pillars increases the chances of content going viral.
This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
Are you struggling to find the right brand voice for your content marketing? How about writing content with a consistent tone to ensure homogeneity in all your content marketing efforts? As a brand content marketing manager, coming across impediments while choosing the right brand voice for your content is a common issue. However, to save you from the hassle of struggling with experimentation, we have got you covered with our detailed style guide.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
This document provides 3 ways to be more social media savvy: be consistent, be strategic, and be resourceful. It discusses the importance of consistency in voice, content, posting schedule, and aesthetics. It also emphasizes the need to be strategic by setting goals and identifying the best platforms. Finally, it recommends utilizing user-generated content and brand ambassadors to bring authenticity to a brand in a resourceful way.
The document justifies the planned components of an advertising campaign for a new drink called PhizzWizard targeted at the media sector. It explains the choice of title "PhizzWizard" and slogan "Go retro, Go PhizzWizard" to grab attention. Social media, billboards and video ads are chosen as the media due to their effectiveness. Popular actors and a director are selected to appeal to the target age group. Images of the drink can and logos are picked to promote the product. Colors like red, pink and purple are used to associate with strawberries and creativity. Layouts center the can image. The tone will have a retro feel but also be exciting to add depth.
This document provides an evaluation of Charlotte Oliver's pre-proposal, proposal, research, and contextual research for her final major project (FMP) on creating a Game of Thrones fanzine. Some key points made in the evaluation include noting areas that could have been improved such as including more images in the pre-proposal and being more creative with the project title. The evaluation also summarizes the different sections of the proposal and research conducted on color schemes, graphics, fonts, and theories to inform the work.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
This document provides guidance for analysing existing media products by considering their target audience and representation. It discusses analysing features like images, language, camera shots and how they represent things and appeal to audiences. It provides examples of analysing magazine covers and suggests considering elements like color, font, images, layout and how they target needs and create moods. The homework is to find magazine contents pages to analyse.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
This document is a mind map and research for a TV magazine front cover created by a student named Bethany Vaughan. It discusses inspiration from existing TV magazines, the target audience, ideas for magazine elements like the masthead, headlines, images and pricing. It covers conventions from analyzed magazines and concludes that the student needs to purchase sample magazines, arrange photography elements, and use Photoshop to design the magazine cover.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Using Facebook insights to create target customer and buyer personas Duncan Connor
This document provides guidance on using Facebook Audience Insights to develop buyer personas. It recommends creating a custom audience based on customer data, then analyzing the insights to understand demographics, interests, values and psychographics. Trait and brand affinities are identified by analyzing which attributes customers associate with pages they like. This information is synthesized into narrative personas describing ideal customers, including an example persona called "The Scoundrel." The key benefits highlighted are developing personas that are more accurate, meaningful and useful for marketing efforts compared to traditional brainstorming methods.
Similar to What Makes a Shareable Visual Content (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
2. A SHAREABLE VISUAL CONTENT IS
MADE UP OF FIVE COMPONENTS:
• Emotional Appeal: When your readers feel it, they’ll share it.
• Relevance: Your image should not only fit your niche, but fit your audience too.
• Colors: Using the right colors, to get maximum shares.
• Typography: Choosing a font that not only looks good, but also says what you’re trying to
say.
• #Hashtags and Text: Using the right words, phrases, and #hashtags that will make your
audience interact.
3. EMOTIONW H E N Y O U R R E A D E R S F E E L I T, T H E Y ’ L L S H A R E I T.
4. WHAT MAKES AN IMAGE EMOTIONAL
(AND SHAREABLE)?
• Emotion is the biggest piece of the sharing puzzle. And it’s the driving force behind all five
points on this list – so it deserves a lot of attention. So, what makes an image emotional?
• As it turns out, there are a lot of factors:
– Color: Studies of abstract art have shown that the way color is used and distributed across a
piece controls the emotions you feel. For example, black creates feelings at the despair end of the
the spectrum and bright primary colors can create joy and happiness.
– Font Choice: You’ll learn about this in depth in section four.
– Complexity: This isn’t complex designs – more on that next – but emotional complexity.
Research shows that the more feelings your images can convey, the more viral it will go.
– Showing one of these five things: Research from Harvard studied what makes marketing
campaigns, and their images, go viral. They found that: Admiration, Interest, Serenity,
Amazement, and Astonishment were the most shared emotions.
5. COLORSY O U R I M A G E S H O U L D N O T O N L Y F I T Y O U R N I C H E , B U T
F I T Y O U R A U D I E N C E T O O .
6. UNDERSTAND THE SYMBOLIC
UNDERPINNINGS
• You may notice that certain brands are commonly
known for their logos specifically with their color,
e.g. McDonalds, FedEx, Facebook, Coca Cola,
Twitter, and Yahoo!
• Each color has a specific brand color to which
people can relate and have an emotional
connection.
• McDonalds has become a popular restaurant for
families, especially for young children, so popular
that just seeing the yellow arches brings a smile to
a child’s face and have them screaming for French
fries!
7. HOW TO USE THESE COLORS IN
IMAGES
• Red, Purple and Pink promote sharing
• Green, Black, Blue and Yellow all stop people
from sharing
• Try to use the colors to make standout points
in your images.
• By highlighting the important pieces of
information, this image alone brought in over
60 shares (out of 125) for the piece.
9. TYPOGRAPHY
C H O O S I N G A F O N T T H AT N OT O N LY LO O K S G O O D, B U T
A L S O S AY S W H AT Y O U ’ R E T R Y I N G TO S AY.
10. Above: Not using a suitable font can negatively impact the brand and be perceived as
unprofessional, untrustworthy, and unreliable.
11. LEGIBLE BODY FONT
• Is the font you use for smaller body copy legible? Choosing a font that
communicates your brand's personality and one that is also legible will
help improve the readability of your content.
• Some great choices for small text include:
12. • Your fonts may be legible, but are they readable?
• Legibility: Being clear enough to read.
• Readability: The ease at which a reader can understand written text.
• The characteristics of a font that makes it readable include:
– How tightly the letters are kerned (the space between the letters)
– The line spacing (the space between lines of text)
– The width of a block of text
LEGIBILITY VS. READABILITY
13. RELEVANCEY O U R I M A G E S H O U L D F I T Y O U R A U D I E N C E .
14. CHOOSING A RELEVANT IMAGE
• Relevancy is important in content marketing. Making sure that what
you’re doing fits who you’re doing it for. But, never has that been more
important than when you’re choosing an image.
• 90% of the information the brain processes is visual, and it’s processed
60,000x faster than anything you read. That means when your brain first
sees an image, it’s trying to join the dots between what you see and
what you should be seeing.
15. HOW TO MAKE SURE IT IS RELEVANT?
• To get a feel for what’s relevant, and what’s not, you you need to do a little
research into your own niche and the authorities who are sharing images. And,
the images their followers are sharing.
– Find five authorities in your niche (or business competitors)
– Look at the pictures they share, that have been retweeted
– Make notes of the similarities between those images
– Find where they fit for your content
16. Left: The pictures depict pain points of travelers when finding a place to stay which is related to their
intended audience
Right: Airbnb displays pictures that are not relevant to the accommodation service therefore not as
effective in communicating its message as the left ad.
17. HASHTAGS AND TEXT
U S I N G T H E R I G H T W O R D S , P H R A S E S A N D H A S H T A G S
T H A T W I L L M A K E Y O U R A U D I E N C E I N T E R A C T .
18. Slogans are important for any business in
reminding customers their purpose. In the
example, ofo’s slogan “anytime anywhere” is short,
easy to remember, and most importantly can be
seen everywhere
19. • Emotion: Your audience needs to feel something when they look at your image.
• A simple layout: If you do too much, you turn them off and away from that share button.
Keep it simple, clear and easy to digest.
• Relevant imagery: Your stock photos, backgrounds and filters should all make sense and
tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to
share it.
• The right colors: Use the colors that best match your brand, but don’t forget to make the
most of Red, Pink and Purple to get the most shares.
• A powerful font: Make sure the words you use match up to the font you choose. Don’t
make your image send the wrong message.
• Text or hashtags: Quotes are the most powerful, but having a powerful message or
hashtag can create a lot of viral potential.
AN IMAGE NEEDS SIX ELEMENTS TO GET
SHARED: